{"id":6323,"date":"2019-06-13T15:48:57","date_gmt":"2019-06-13T08:48:57","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6323"},"modified":"2019-12-03T11:44:47","modified_gmt":"2019-12-03T04:44:47","slug":"chuyen-thuong-hieu-apple-tu-bo-vuc-pha-san-den-dinh-vinh-quang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chuyen-thuong-hieu-apple-tu-bo-vuc-pha-san-den-dinh-vinh-quang\/","title":{"rendered":"[Chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u] Apple: T\u1eeb b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n \u0111\u1ebfn \u0111\u1ec9nh vinh quang"},"content":{"rendered":"

\u00cdt ai bi\u1ebft r\u1eb1ng Apple, m\u1ed9t trong nh\u1eefng c\u00f4ng ty gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay t\u1eebng l\u00e2m v\u00e0o t\u00ecnh c\u1ea3nh su\u00fdt ph\u00e1 s\u1ea3n.<\/p>\n

N\u0103m 1997, Apple r\u01a1i v\u00e0o t\u00ecnh c\u1ea3nh v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. Ng\u01b0\u1eddi ti\u00ean phong \u1edf Thung l\u0169ng Silicon b\u1ecb Microsoft v\u00e0 nhi\u1ec1u \u0111\u1ed1i t\u00e1c \u0111\u00e1nh b\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n. C\u00f4ng ty ph\u1ea3i c\u1eaft gi\u1ea3m 1\/3 nh\u00e2n s\u1ef1 v\u00e0 ch\u1ec9 c\u00f2n c\u00e1ch th\u1eddi \u0111i\u1ec3m ph\u00e1 s\u1ea3n kho\u1ea3ng 90 ng\u00e0y.<\/p>\n

Th\u00e1ng 8\/2018, Apple tr\u1edf th\u00e0nh c\u00f4ng ty 1.000 t\u1ef7 USD \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi. D\u00f9 gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i c\u1ee7a \u201cT\u00e1o khuy\u1ebft\u201d \u0111\u00e3 gi\u1ea3m xu\u1ed1ng c\u00f2n 852 t\u1ef7 USD, Apple v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty ni\u00eam y\u1ebft gi\u00e1 tr\u1ecb nh\u1ea5t h\u00e0nh tinh b\u00ean c\u1ea1nh Amazon v\u00e0 Microsoft. Apple \u0111\u00e3 \u0111i t\u1eeb v\u1ef1c th\u1eb3m l\u00ean \u0111\u1ec9nh cao nh\u1edd s\u1ef1 \u0111\u1ed5i m\u1edbi nhanh ch\u00f3ng, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 v\u00e0 t\u1ea1o ra m\u1ed9t chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u gi\u00fap gi\u1ea3m chi ph\u00ed trong khi s\u1ea3n xu\u1ea5t kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn c\u00e1c thi\u1ebft b\u1ecb cao c\u1ea5p.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y c\u0169ng bao g\u1ed3m c\u1ea3 nh\u1eefng tranh c\u00e3i, bi k\u1ecbch v\u00e0 th\u00e1ch th\u1ee9c. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 vi\u1ec7c Apple s\u1eed d\u1ee5ng nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i Trung Qu\u1ed1c, d\u1eabn \u0111\u1ebfn nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch r\u1eb1ng h\u1ecd \u0111ang l\u1ee3i d\u1ee5ng lao \u0111\u1ed9ng gi\u00e1 r\u1ebb \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c v\u00e0 c\u01b0\u1edbp \u0111i c\u00f4ng vi\u1ec7c t\u1ed1t c\u1ee7a ng\u01b0\u1eddi M\u1ef9. C\u00f4ng ty c\u0169ng th\u01b0\u1eddng xuy\u00ean \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e2u h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. \u201cCh\u00fang t\u00f4i hy v\u1ecdng Apple l\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng v\u00e0 gi\u00e1 tr\u1ecb. Nh\u01b0ng \u0111\u1ec3 ngh\u0129 r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng nh\u01b0 ng\u00e0y h\u00f4m nay \u01b0? T\u1ea5t nhi\u00ean l\u00e0 kh\u00f4ng. V\u00e0 Steve Jobs c\u0169ng kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y\u201d, c\u1ef1u Gi\u00e1m \u0111\u1ed1c ph\u1ea7n m\u1ec1m c\u1ee7a Apple, Avie Tevanian (gia nh\u1eadp c\u00f4ng ty v\u00e0o n\u0103m 1997) chia s\u1ebb.<\/p>\n

\u00a0<\/em><\/p>\n

\"apple<\/a><\/p>\n

Apple ra \u0111\u1eddi n\u0103m 1976 v\u1edbi s\u1ee9 m\u1ec7nh l\u00e0m cho c\u00e1c c\u1ed7 m\u00e1y t\u00ednh \u2013 khi \u0111\u00f3 r\u1ea5t c\u1ed3ng k\u1ec1nh, ph\u1ee9c t\u1ea1p \u2013 th\u00e0nh nh\u1eefng thi\u1ebft b\u1ecb nh\u1ecf, r\u1ebb v\u00e0 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ea1i ch\u00fang. \u0110\u1ebfn th\u1eadp ni\u00ean 1980, \u201cT\u00e1o khuy\u1ebft\u201d l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi. N\u0103m 1985, Steve Jobs b\u1ecb sa th\u1ea3i b\u1edfi ch\u00ednh c\u00f4ng ty do \u00f4ng s\u00e1ng l\u1eadp. Nh\u1eefng n\u0103m sau \u0111\u00f3, Apple ng\u00e0y c\u00e0ng b\u1ecb \u0111\u1ed1i th\u1ee7 \u00e1p \u0111\u1ea3o v\u00e0 m\u1ea5t \u0111i l\u1ee3i th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n m\u00e0 c\u00f4ng ty n\u00e0y g\u00f3p ph\u1ea7n ph\u00e1t minh. Thi\u1ebfu \u00fd t\u01b0\u1edfng m\u1edbi, s\u1ea3n ph\u1ea9m th\u1ea5t b\u1ea1i v\u00e0 b\u1ea5t \u1ed5n trong \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o khi\u1ebfn “T\u00e1o khuy\u1ebft” d\u1ea7n l\u1ea1c \u0111\u01b0\u1eddng. Fred Anderson, C\u1ef1u Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh c\u1ee7a Apple, cho bi\u1ebft ngay sau khi gia nh\u1eadp c\u00f4ng ty n\u0103m 1996, \u00f4ng \u0111\u00e3 kh\u1edfi x\u01b0\u1edbng m\u1ed9t \u0111\u1ee3t ch\u00e0o b\u00e1n tr\u00e1i phi\u1ebfu tr\u1ecb gi\u00e1 661 tri\u1ec7u USD \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng cho doanh nghi\u1ec7p. \u201cT\u00f4i kh\u00f4ng bi\u1ebft n\u00f3 t\u1ec7 nh\u01b0 th\u1ebf n\u00e0o cho \u0111\u1ebfn khi t\u00ecm hi\u1ec3u s\u00e2u\u201d, \u00f4ng n\u00f3i.<\/p>\n

Cu\u1ed1i n\u0103m \u0111\u00f3, Apple m\u1ea5t 867 tri\u1ec7u USD v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ed5 ph\u1ea7n c\u1ee7a c\u00f4ng ty ch\u01b0a \u0111\u1ebfn 3 t\u1ef7 USD. Trong t\u00ecnh c\u1ea3nh kh\u00f3 kh\u0103n ch\u1ed3ng ch\u1ea5t kh\u00f3 kh\u0103n, Apple quy\u1ebft \u0111\u1ecbnh ch\u01a1i m\u1ed9t canh b\u1ea1c l\u1edbn khi mua l\u1ea1i Next, c\u00f4ng ty c\u00f4ng ngh\u1ec7 do Steve Jobs \u0111i\u1ec1u h\u00e0nh v\u1edbi gi\u00e1 400 tri\u1ec7u USD. \u0110\u00f3 c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 Jobs quay v\u1ec1 v\u1edbi Apple – \u0111\u1ee9a con tinh th\u1ea7n c\u1ee7a \u00f4ng. \u201cApple khi \u0111\u00f3 s\u1eafp \u0111\u1ed5 v\u1ee1. N\u00f3 c\u00f2n t\u1ec7 h\u01a1n nh\u1eefng g\u00ec t\u00f4i \u0111\u00e3 ngh\u0129\u201d, Jobs sau n\u00e0y nh\u1edb l\u1ea1i. \u00d4ng \u0111\u00e3 c\u1eaft gi\u1ea3m 70% c\u00e1c k\u1ebf ho\u1ea1ch s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty, \u0111\u01b0a ra chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u201cThink Different\u201d (Ngh\u0129 kh\u00e1c bi\u1ec7t) v\u00e0 h\u00ecnh dung l\u1ea1i c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi nhau. \u201cCh\u00fang ta ph\u1ea3i c\u1ed1 g\u1eafng quay l\u1ea1i nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n\u201d, Steve Jobs m\u1ec7t m\u1ecfi n\u00f3i trong cu\u1ed9c h\u1ecdp n\u1ed9i b\u1ed9 n\u0103m 1997 v\u1edbi c\u00e1c nh\u00e2n vi\u00ean. M\u1ed9t video c\u1ee7a cu\u1ed9c h\u1ecdp \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u1ef1c tuy\u1ebfn sau \u0111\u00f3 cho th\u1ea5y \u00f4ng \u0111ang m\u1eb7c qu\u1ea7n short v\u00e0 \u0111i sandal. \u201cC\u00e2u h\u1ecfi b\u00e2y gi\u1edd kh\u00f4ng ph\u1ea3i l\u00e0: Ch\u00fang ta c\u00f3 th\u1ec3 khi\u1ebfn Apple th\u00e0nh c\u00f4ng tr\u1edf l\u1ea1i hay kh\u00f4ng? C\u00e2u h\u1ecfi ph\u1ea3i l\u00e0: Ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m cho Apple tuy\u1ec7t v\u1eddi tr\u1edf l\u1ea1i hay kh\u00f4ng?\u201d T\u1eadp trung v\u00e0o s\u1ef1 \u0111\u01a1n gi\u1ea3n tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a Apple, t\u1eeb c\u00e1ch \u0103n m\u1eb7c c\u1ee7a Steve Jobs \u2013 v\u1edbi qu\u1ea7n jean v\u00e0 \u00e1o cao c\u1ed5 m\u00e0u \u0111en \u2013 t\u1edbi c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea3 thi\u1ebft k\u1ebf c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.<\/p>\n

>>> Xem th\u00eam: 6 \u2018b\u00ed k\u00edp\u2019 gi\u00fap TikTok th\u00e0nh c\u00f4ng chinh ph\u1ee5c th\u1ebf h\u1ec7 Z, \u0111\u1ec3 tr\u1edf th\u00e0nh startup \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao nh\u1ea5t th\u1ebf gi\u1edbi<\/a><\/p>\n

\"[Chuy\u00e1\u00bb\u0087n<\/p>\n

S\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a Steve Jobs gi\u00fap Apple h\u1ed3i sinh. \u1ea2nh: Getty Images.<\/em><\/p>\n

N\u0103m 1998, Apple gi\u1edbi thi\u1ec7u iMac G3, m\u1ed9t m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n tr\u00f2n, \u0111\u1ea7y m\u00e0u s\u1eafc, t\u1ea5t c\u1ea3 trong m\u1ed9t. S\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng v\u00e0 \u201cT\u00e1o khuy\u1ebft\u201d tr\u1edf l\u1ea1i m\u1ed9t c\u00e1ch \u0111\u1ea7y ki\u00eau h\u00e3nh. S\u1ef1 h\u1ed3i sinh c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c t\u00e1i kh\u1eb3ng \u0111\u1ecbnh v\u1edbi iPod, thi\u1ebft b\u1ecb ph\u00e1t nh\u1ea1c di \u0111\u1ed9ng g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c thay \u0111\u1ed5i m\u1ed1i quan h\u1ec7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u00e2m nh\u1ea1c. iPod ra \u0111\u1eddi n\u0103m 2001 v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n 400 tri\u1ec7u chi\u1ebfc, ch\u1ee9ng minh Apple kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng ty m\u00e1y t\u00ednh. Thi\u1ebft b\u1ecb n\u00e0y \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi iTunes, kho \u00e2m nh\u1ea1c c\u1ee7a c\u00f4ng ty gi\u00fap c\u1ea3i thi\u1ec7n ng\u00e0nh c\u00f4ng nghi\u1ec7p ghi \u00e2m. \u0110\u00e2y c\u0169ng l\u00e0 d\u1ea5u hi\u1ec7u d\u1ef1 b\u00e1o m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi h\u01a1n s\u1eafp xu\u1ea5t hi\u1ec7n. \u201ciPod l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng\u201d, \u00f4ng Ken Kocienda, m\u1ed9t k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m l\u00e2u n\u0103m c\u1ee7a Apple n\u00f3i. \u201cNh\u01b0ng iPhone m\u1edbi th\u1eadt s\u1ef1 l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi t\u1ed1t nh\u1ea5t cho c\u00e2u h\u1ecfi: Sau m\u00e1y t\u00ednh c\u00e1 nh\u00e2n s\u1ebd l\u00e0 s\u1ea3n ph\u1ea9m g\u00ec\u201d.<\/p>\n

iPhone \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch x\u00e3 h\u1ed9i t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay: H\u01a1n 1,4 t\u1ef7 thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 k\u1ec3 t\u1eeb khi chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i \u0111\u1ea7u ti\u00ean ra m\u1eaft n\u0103m 2007. Kh\u00f4ng m\u1ed9t s\u1ea3n ph\u1ea9m hay quy\u1ebft \u0111\u1ecbnh n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a Apple nh\u01b0 iPhone. Khi Steve Jobs l\u1ea7n \u0111\u1ea7u gi\u1edbi thi\u1ec7u chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i n\u00e0y, gi\u00e1 tr\u1ecb c\u00f4ng ty c\u1ee7a \u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf con s\u1ed1 73,4 t\u1ef7 USD.<\/p>\n

>>> Xem th\u00eam: [THE BEST MARKETING CAMPAIGN] Always: Keep going #LikeAGirl<\/a><\/p>\n

\"[Chuy\u00e1\u00bb\u0087n
\nSau iPhone, Apple s\u1ebd t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00ecnh \u0111\u00e1m n\u00e0o? \u1ea2nh: Bloomberg. <\/em><\/p>\n

C\u1ef1u nh\u00e2n vi\u00ean v\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch cho r\u1eb1ng trong khi Steve Jobs x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c ca ng\u1ee3i cho vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac c\u00f4ng ty v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a Apple, ng\u01b0\u1eddi k\u1ebf nhi\u1ec7m c\u1ee7a \u00f4ng, Timothy D. Cook \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thay \u0111\u1ed5i c\u00e1ch th\u1ee9c Apple x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m. D\u01b0\u1edbi tri\u1ec1u \u0111\u1ea1i c\u1ee7a Tim Cook, “T\u00e1o khuy\u1ebft” tr\u1edf th\u00e0nh c\u00f4ng ty \u0111\u1ea7u ti\u00ean \u0111\u1ea1t gi\u00e1 tr\u1ecb 1.000 t\u1ef7 USD. Quay l\u1ea1i th\u1eddi \u0111i\u1ec3m 2011, khi \u00f4ng m\u1edbi l\u00ean n\u1eafm quy\u1ec1n, t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty ch\u1ec9 \u0111\u1ea1t m\u1ee9c 346 t\u1ef7 USD. Kh\u00f4ng ch\u00fa t\u00e2m v\u00e0o s\u1ef1 ph\u00f4 tr\u01b0\u01a1ng, Tim Cook \u0111\u00e3 v\u00e0 \u0111ang x\u00e2y d\u1ef1ng iPhone tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u1ed5ng l\u1ed3, bao g\u1ed3m c\u1ea3 vi\u1ec7c b\u00e1n c\u00e1c ph\u1ee5 ki\u1ec7n v\u00e0 d\u1ecbch v\u1ee5 \u0111i k\u00e8m. Gi\u1edd \u0111\u00e2y khi iPhone \u0111\u00e3 12 tu\u1ed5i, c\u1ea3 Apple v\u00e0 Tim Cook d\u01b0\u1eddng nh\u01b0 \u0111ang ch\u1ecbu \u00e1p l\u1ef1c v\u1ec1 vi\u1ec7c cho ra \u0111\u1eddi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00ecnh \u0111\u00e1m h\u01a1n. Th\u1ef1c t\u1ebf, c\u00f4ng ty \u0111\u00e3 c\u00f3 nh\u1eefng thi\u1ebft b\u1ecb n\u1ed5i ti\u1ebfng kh\u00e1c nh\u01b0 iPad, Apple Watch v\u00e0 c\u00e1c phi\u00ean b\u1ea3n m\u00e1y t\u00ednh c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean, nh\u01b0ng v\u1eabn ch\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o t\u1ea1o ra s\u1ef1 \u1ea3nh h\u01b0\u1edfng nh\u01b0 iPhone. Th\u1eddi gian qua, Apple g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n khi ch\u1ecbu \u201cv\u1ea1 l\u00e2y\u201d t\u1eeb cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng m\u1ea1i M\u1ef9 – Trung v\u00e0 g\u1ea7n \u0111\u00e2y l\u00e0 l\u1ecdt v\u00e0o t\u1ea7m ng\u1eafm c\u1ee7a Ch\u00ednh ph\u1ee7 M\u1ef9 do b\u1ecb nghi ng\u1edd vi ph\u1ea1m lu\u1eadt ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n. Tim Bajarin, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch v\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7, ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i Apple h\u00e0ng ch\u1ee5c n\u0103m qua cho bi\u1ebft: \u201cC\u00f4ng ty l\u00e0 m\u1ed9t trong tr\u01b0\u1eddng h\u1ee3p l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng k\u1ef3 di\u1ec7u nh\u1ea5t trong l\u1ecbch s\u1eed kinh doanh. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: Li\u1ec7u Apple c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi kh\u00f4ng?\u201d.<\/p>\n

Theo Linh Lam -Ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh<\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u00cdt ai bi\u1ebft r\u1eb1ng Apple, m\u1ed9t trong nh\u1eefng c\u00f4ng ty gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay t\u1eebng l\u00e2m v\u00e0o t\u00ecnh c\u1ea3nh su\u00fdt ph\u00e1 s\u1ea3n. N\u0103m 1997, Apple r\u01a1i v\u00e0o t\u00ecnh c\u1ea3nh v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. Ng\u01b0\u1eddi ti\u00ean phong \u1edf Thung l\u0169ng Silicon b\u1ecb Microsoft v\u00e0 nhi\u1ec1u \u0111\u1ed1i t\u00e1c \u0111\u00e1nh b\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e1y […]<\/p>","protected":false},"author":4,"featured_media":6325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[654],"class_list":["post-6323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-case-study",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6323"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6323\/revisions"}],"predecessor-version":[{"id":9353,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6323\/revisions\/9353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6325"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}