{"id":6312,"date":"2019-06-12T21:25:58","date_gmt":"2019-06-12T14:25:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6312"},"modified":"2023-11-03T11:54:47","modified_gmt":"2023-11-03T04:54:47","slug":"nghien-cuu-thi-truong-la-gi-market-research","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Chi ph\u00ed c\u1ea7n cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?"},"content":{"rendered":"<p><span style=\"color: #000000;\">\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng, t\u00ecnh tr\u1ea1ng c\u1ee7a vi\u1ec7c kinh doanh v\u00e0 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh l\u00e0 m\u1ee5c ti\u00eau chung ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean \u0111i\u1ec1u quan tr\u1ecdng nh\u00e0 marketing ph\u1ea3i r\u00f5 r\u00e0ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 m\u1ee5c \u0111\u00edch \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng ph\u1ea3i \u0111\u00e1nh gi\u00e1 l\u1ea1i ngu\u1ed3n l\u1ef1c (nh\u00e2n s\u1ef1, ng\u00e2n s\u00e1ch), t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 m\u1ee5c ti\u00eau, k\u1ebft qu\u1ea3 \u0111\u1ea7u ra c\u1ea7n nghi\u00ean c\u1ee9u.\u00a0<\/span><\/p>\n<h2><span style=\"color: #000000;\">1 \/ Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/span><\/h2>\n<p><span style=\"color: #000000;\"><a title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Market and Customer Research<\/strong><\/a> l\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ed9t c\u00f4ng ty hy v\u1ecdng s\u1ebd th\u00e0nh l\u1eadp \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.\u00a0C\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn t\u1eeb hai g\u00f3c \u0111\u1ed9 kh\u00e1c nhau:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Cung &#8211; b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 s\u1ef1 c\u1ea1nh tranh (tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp) v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3.<\/span><\/li>\n<li><span style=\"color: #000000;\">C\u1ea7u &#8211; t\u00ecm c\u00e1ch hi\u1ec3u<span style=\"color: #333399;\"><strong> <a style=\"color: #333399;\" href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-customer-needs-wants-va-demand\/\" target=\"_blank\" rel=\"noopener noreferrer\">nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/strong><\/span> v\u00e0 x\u00e1c \u0111\u1ecbnh quy m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo quan \u0111i\u1ec3m B2C, t\u1eeb quan \u0111i\u1ec3m c\u1ee7a m\u1ed9t c\u00f4ng ty mu\u1ed1n th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><span style=\"color: #000000;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap <strong>cung c\u1ea5p c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft<\/strong> \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 marketing; thi\u1ebft k\u1ebf c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u; qu\u1ea3n l\u00fd v\u00e0 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u; ph\u00e2n t\u00edch c\u00e1c k\u1ebft qu\u1ea3 v\u00e0 truy\u1ec1n th\u00f4ng v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng ch\u00fang.<\/span><\/p>\n<p><span style=\"color: #000000;\">Nh\u01b0 v\u1eady, <strong>nghi\u00ean c\u1ee9u marketing<\/strong> <strong>hay nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> li\u00ean quan \u0111\u1ebfn m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c c\u1ee7a marketing, t\u1eeb kh\u00e2u<span style=\"color: #333399;\"><strong> <a style=\"color: #333399;\" href=\"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-la-gi-cac-buoc-lap-ke-hoach-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">ho\u1ea1ch \u0111\u1ecbnh k\u1ebf ho\u1ea1ch marketing<\/a><\/strong> <\/span>nh\u01b0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i, x\u00fac ti\u1ebfn&#8230; cho \u0111\u1ebfn qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n v\u00e0 ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/MARKET-RESEARCH-pannelplus.in_.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7296 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/MARKET-RESEARCH-pannelplus.in_.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"793\" height=\"397\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/MARKET-RESEARCH-pannelplus.in_.jpg 793w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/MARKET-RESEARCH-pannelplus.in_-300x150.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/MARKET-RESEARCH-pannelplus.in_-768x384.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/MARKET-RESEARCH-pannelplus.in_-600x300.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/MARKET-RESEARCH-pannelplus.in_-260x130.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/MARKET-RESEARCH-pannelplus.in_-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/MARKET-RESEARCH-pannelplus.in_-150x75.jpg 150w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/a><\/span><\/p>\n<h2><span style=\"color: #000000;\">2 \/ M\u1ee5c ti\u00eau c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/h2>\n<p><span style=\"color: #000000;\">Nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng ngh\u1ec7 m\u1edbi.\u00a0Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u1eb1m <strong>gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n<\/strong>:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Th\u1ecb tr\u01b0\u1eddng<\/strong>: quy m\u00f4, t\u1ed5 ch\u1ee9c, tr\u01b0\u1edfng th\u00e0nh, xu h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n, b\u1ed1i c\u1ea3nh ph\u00e1p l\u00fd v\u00e0 t\u00e0i kh\u00f3a, v.v.<\/span><\/li>\n<li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"color: #333399;\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/strong><\/a>: nhu c\u1ea7u, h\u00e0nh vi, th\u00f3i quen ti\u00eau d\u00f9ng, k\u1ef3 v\u1ecdng, th\u1ecb hi\u1ebfu c\u0169ng nh\u01b0 nh\u1eefng lo l\u1eafng, quan ng\u1ea1i (pain-point) c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p c\u00e1c c\u00f4ng ty theo k\u1ecbp c\u00e1c thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/li>\n<li><span style=\"color: #000000;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\"><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/a>: C\u00f3 bao nhi\u00eau?\u00a0H\u1ecd cung c\u1ea5p nh\u1eefng g\u00ec?\u00a0L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd ho\u1ea1t \u0111\u1ed9ng?\u00a0Khu v\u1ef1c b\u1eaft kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec?\u00a0C\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp n\u00e0o kh\u00f4ng?<\/span><br \/>\n<span style=\"color: #000000;\">C\u00f9ng v\u1edbi nhau, ki\u1ebfn th\u1ee9c n\u00e0y gi\u00fap h\u1ea1n ch\u1ebf r\u1ee7i ro th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u00e0i ch\u00ednh khi tung s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ra th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Khi ti\u1ebfn h\u00e0nh <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd, danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a h\u1ecd ho\u1eb7c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 c\u00e1ch gi\u1ea3i th\u00edch th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.\u00a0Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u1eadn ra r\u1eb1ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 <strong>t\u1eadp trung<\/strong> v\u00e0o c\u00e1c l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 nh\u01b0:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Ph\u00e2n t\u00edch nh\u00e0 cung c\u1ea5p, quy \u0111\u1ecbnh, nh\u1eadn th\u1ee9c, <a href=\"https:\/\/dtmconsulting.vn\/en\/brand-identity-model-prism\/\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/dtmconsulting.vn\/en\/lam-sao-de-phan-tich-co-hoi-thi-truong-cho-san-pham-moi\/\"><strong><span style=\"color: #333399;\">Ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t \u0111i\u1ec3m b\u00e1n h\u00e0ng m\u1edbi<\/span><\/strong><\/a>, \u0111i\u1ec3m c\u1ea3i ti\u1ebfn, m\u1ed9t t\u00ednh n\u0103ng m\u1edbi, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng m\u1edbi<\/span><\/li>\n<li><span style=\"color: #000000;\">C\u00e1c chuy\u00ean gia s\u1ebd nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1c nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh \u0111\u1ec3 ki\u1ec3m tra s\u1ef1 li\u00ean quan c\u1ee7a m\u1ed9t t\u00ednh n\u0103ng m\u1edbi<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">3\/\u00a0 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng?<\/span><\/h2>\n<p><span style=\"color: #000000;\">\u0110\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u n\u00e0y. Ti\u1ebfp \u0111\u00f3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u, <strong><a style=\"color: #000000;\" href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\" target=\"_blank\" rel=\"noopener noreferrer\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh, nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a><\/strong>, ph\u00e2n t\u00edch, \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t cho doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"color: #000000;\">Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c c\u00f4ng ty chuy\u00ean v\u1ec1 <strong><a style=\"color: #000000;\" href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u, t\u01b0 v\u1ea5n marketing<\/a>.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u1ed1i v\u1edbi vi\u1ec7c thu\u00ea d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, sau khi t\u1ed5ng k\u1ebft v\u00e0 thu th\u1eadp \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p, <strong><a style=\"color: #000000;\" href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-duoc-thuc-hien-nhu-the-nao\/\" target=\"_blank\" rel=\"noopener noreferrer\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a><\/strong> v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch. Doanh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng sau \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t b\u00e1o c\u00e1o t\u00f3m t\u1eaft c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c cho c\u00f4ng ty (th\u01b0\u1eddng l\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t &amp; d\u1eef li\u1ec7u theo nhu c\u1ea7u &amp; mong mu\u1ed1n c\u1ee7a c\u00f4ng ty) v\u00e0 c\u00e1c k\u1ebft lu\u1eadn r\u00fat ra t\u1eeb nh\u1eefng d\u1eef li\u1ec7u n\u00e0y. V\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing sau \u0111\u00f3 c\u0169ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1eeb b\u00e1o c\u00e1o n\u00e0y.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">&gt;&gt;&gt; Xem th\u00eam: <span style=\"color: #333399;\"><a style=\"color: #333399;\" title=\"Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh cho doanh nghi\u1ec7p\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-lap-ke-hoach\/\" target=\"_blank\" rel=\"noopener noreferrer\">Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh cho doanh nghi\u1ec7p<\/a><\/span><\/span><\/strong><\/p>\n<h2><span style=\"color: #000000;\">4\/ \u0110\u1eb7c tr\u01b0ng ch\u00ednh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/h2>\n<p><span style=\"color: #000000;\">C\u00f3 th\u1ec3 th\u1ea5y v\u1ec1 b\u1ea3n ch\u1ea5t, nghi\u00ean c\u1ee9u marketing l\u00e0 m\u1ed9t d\u1ea1ng nghi\u00ean c\u1ee9u khoa h\u1ecdc, v\u00e0 do v\u1eady mang nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u khoa h\u1ecdc. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u marketing \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y sau \u0111\u00e2y:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Khi ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u1eddng ti\u1ebfn h\u00e0nh b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc, d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng <strong>c\u01a1 s\u1edf g\u1ed1c ch\u00ednh l\u00e0 d\u1eef li\u1ec7u<\/strong>. <em>(xem th\u00eam: <span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/dtmconsulting.vn\/en\/data-driven-marketing-marketing-dua-tren-du-lieu\/\">Marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/a><\/strong><\/span>)<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\">Trong c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u1eddng t\u00ecm ki\u1ebfm nh\u1eefng <strong>c\u00e1ch th\u1ee9c ph\u1ed1i h\u1ee3p<\/strong> ch\u00fang m\u1ed9t c\u00e1ch linh ho\u1ea1t, ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh ch\u00fang cho ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh nghi\u00ean c\u1ee9u. M\u1eb7t kh\u00e1c, nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u01b0a ra \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/span><\/li>\n<li><span style=\"color: #000000;\">Trong m\u1ed9t cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, th\u00f4ng th\u01b0\u1eddng ng\u01b0\u1eddi nghi\u00ean c\u1ee9u s\u1ebd <strong>s\u1eed d\u1ee5ng nhi\u1ec1u <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/span><\/strong>. L\u00fd do l\u00e0 b\u1edfi v\u00ec th\u00f4ng tin trong m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c\/c\u1ea7n \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 phong ph\u00fa v\u00e0 tin c\u1eady cao h\u01a1n. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u00edt khi ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp ho\u1eb7c m\u1ed9t ngu\u1ed3n th\u00f4ng tin duy nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6837 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/market-research-nghi\u00ean-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-300x169.jpg\" alt=\"Ph\u00e2n t\u00edch c\u1ea1nh tranh\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/market-research-nghi\u00ean-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/market-research-nghi\u00ean-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/market-research-nghi\u00ean-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-600x338.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/market-research-nghi\u00ean-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/market-research-nghi\u00ean-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/market-research-nghi\u00ean-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/market-research-nghi\u00ean-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng.jpg 800w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <strong>v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c<\/strong> nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh. C\u00f3 th\u1ec3 th\u1ea5y, c\u00e1c cu\u1ed9c nghi\u00ean c\u1ee9u marketing nh\u00ecn chung \u0111\u1ec1u c\u00f3 l\u1ee3i cho c\u1ea3 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Qua ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p s\u1ebd hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u1ea1m d\u1ee5ng nghi\u00ean c\u1ee9u marketing v\u00e0 g\u00e2y kh\u00f3 ch\u1ecbu ho\u1eb7c x\u00e2m ph\u1ea1m \u0111\u1eddi t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 e ng\u1ea1i r\u1eb1ng c\u00e1c doanh nghi\u1ec7p d\u00f9ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ec3 th\u0103m d\u00f2 h\u00e0nh vi \u0111\u1ec3 thao t\u00fang vi\u1ec7c mua s\u1eafm c\u1ee7a h\u1ecd&#8230; Ch\u00ednh v\u00ec v\u1eady, t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd tham gia v\u00e0o c\u00e1c cu\u1ed9c nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111ang c\u00f3 xu h\u01b0\u1edbng s\u1ee5t gi\u1ea3m trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/span><\/li>\n<li><span style=\"color: #000000;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0 c\u00e1c <strong>nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c c\u00e1 bi\u1ec7t h\u00f3a theo y\u00eau c\u1ea7u<\/strong> (l\u00e0m theo y\u00eau c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p), th\u01b0\u1eddng nh\u1eb1m v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 nghi\u00ean c\u1ee9u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m m\u1edbi, nghi\u00ean c\u1ee9u h\u00e0nh vi, insight kh\u00e1ch h\u00e0ng, test s\u1ea3n ph\u1ea9m,&#8230;\u00a0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing y\u00eau c\u1ea7u, \u0111\u1ed3ng th\u1eddi k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 cho doanh nghi\u1ec7p \u1edf quy m\u00f4 b\u00ean ngo\u00e0i b\u1ed9 ph\u1eadn marketing. C\u0169ng ch\u00ednh v\u00ec l\u00fd do n\u00e0y m\u00e0 c\u00e1c doanh nghi\u1ec7p (nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb marketing) \u0111\u1eb7t h\u00e0ng lu\u00f4n c\u00e2n nh\u1eafc k\u1ef3 gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u marketing. B\u1ea1n c\u00f3 th\u1ec3<strong><span style=\"color: #333399;\"> <a style=\"color: #333399;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a><\/span> <\/strong>\u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u1ec1 d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00e1 bi\u1ec7t theo y\u00eau c\u1ea7u.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Th\u1ef1c v\u1eady, m\u1ee5c \u0111\u00edch c\u1ee7a ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 cung c\u1ea5p nh\u1eefng <strong>th\u00f4ng tin h\u1eefu \u00edch<\/strong> ph\u1ee5c v\u1ee5 vi\u1ec7c <strong>ra quy\u1ebft \u0111\u1ecbnh<\/strong> c\u1ee7a nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb marketing, b\u1ed9 ph\u1eadn l\u00e3nh \u0111\u1ea1o, b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m,..\u00a0 \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ph\u1ea3i b\u1ecf ra nh\u1eefng chi ph\u00ed nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"color: #000000;\">Do \u0111\u00f3, h\u1ecd c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh <strong>gi\u00e1 tr\u1ecb c\u1ee7a th\u00f4ng tin<\/strong> v\u00e0 so s\u00e1nh n\u00f3 v\u1edbi nh\u1eefng <strong>chi ph\u00ed<\/strong> ph\u1ea3i b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin \u0111\u00f3. Nh\u1eefng cu\u1ed9c nghi\u00ean c\u1ee9u c\u00f3 chi ph\u00ed d\u1ef1 ki\u1ebfn cao h\u01a1n gi\u00e1 tr\u1ecb m\u00e0 th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c mang l\u1ea1i c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc xem c\u00f3 n\u00ean ti\u1ebfn h\u00e0nh hay kh\u00f4ng? Tr\u00ean th\u1ef1c t\u1ebf, hi\u1ec7n nay, nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 quan t\u00e2m v\u00e0 so s\u00e1nh b\u1ea3ng gi\u00e1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng m\u00e0 qu\u00ean \u0111i m\u1ea5t m\u1ee5c ti\u00eau ch\u00ednh, nhu c\u1ea7u c\u1ea7n thi\u1ebft \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c <strong>doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/strong> (SMEs), startups,.. kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u <strong>ng\u00e2n s\u00e1ch<\/strong> \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e0i b\u1ea3n v\u1edbi c\u00e1c doanh nghi\u1ec7p t\u1ea7m c\u1ee1 qu\u1ed1c t\u1ebf, th\u00eam v\u00e0o \u0111\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 <strong>kh\u00f3 m\u00e0 c\u00f3 \u0111\u1ee7 chuy\u00ean m\u00f4n<\/strong> \u0111\u1ec3 t\u1ef1 tri\u1ec3n khai th\u00ec vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng theo nhu c\u1ea7u ho\u1eb7c giai \u0111o\u1ea1n l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u c\u1ea3 v\u1ec1 chi ph\u00ed l\u1eabn ngu\u1ed3n l\u1ef1c.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5 <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-it-ton-kem-va-hieu-qua-cho-doanh-nghiep-vua-va-nho\/\" target=\"_blank\" rel=\"noopener noreferrer\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u00edt t\u1ed1n k\u00e9m cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/a><\/span><\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10564 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/T\u00ecm-hi\u1ec3u-th\u1ecb-tr\u01b0\u1eddng-kh\u00e1ch-h\u00e0ng-cho-doanh-nghi\u1ec7p-v\u1eeba-v\u00e0-nh\u1ecf-ng\u00e2n-s\u00e1ch-h\u1ea1n-ch\u1ebf-1-300x157.jpg\" alt=\"\" width=\"800\" height=\"418\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/T\u00ecm-hi\u1ec3u-th\u1ecb-tr\u01b0\u1eddng-kh\u00e1ch-h\u00e0ng-cho-doanh-nghi\u1ec7p-v\u1eeba-v\u00e0-nh\u1ecf-ng\u00e2n-s\u00e1ch-h\u1ea1n-ch\u1ebf-1-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/T\u00ecm-hi\u1ec3u-th\u1ecb-tr\u01b0\u1eddng-kh\u00e1ch-h\u00e0ng-cho-doanh-nghi\u1ec7p-v\u1eeba-v\u00e0-nh\u1ecf-ng\u00e2n-s\u00e1ch-h\u1ea1n-ch\u1ebf-1-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/T\u00ecm-hi\u1ec3u-th\u1ecb-tr\u01b0\u1eddng-kh\u00e1ch-h\u00e0ng-cho-doanh-nghi\u1ec7p-v\u1eeba-v\u00e0-nh\u1ecf-ng\u00e2n-s\u00e1ch-h\u1ea1n-ch\u1ebf-1-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/T\u00ecm-hi\u1ec3u-th\u1ecb-tr\u01b0\u1eddng-kh\u00e1ch-h\u00e0ng-cho-doanh-nghi\u1ec7p-v\u1eeba-v\u00e0-nh\u1ecf-ng\u00e2n-s\u00e1ch-h\u1ea1n-ch\u1ebf-1-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/T\u00ecm-hi\u1ec3u-th\u1ecb-tr\u01b0\u1eddng-kh\u00e1ch-h\u00e0ng-cho-doanh-nghi\u1ec7p-v\u1eeba-v\u00e0-nh\u1ecf-ng\u00e2n-s\u00e1ch-h\u1ea1n-ch\u1ebf-1-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/T\u00ecm-hi\u1ec3u-th\u1ecb-tr\u01b0\u1eddng-kh\u00e1ch-h\u00e0ng-cho-doanh-nghi\u1ec7p-v\u1eeba-v\u00e0-nh\u1ecf-ng\u00e2n-s\u00e1ch-h\u1ea1n-ch\u1ebf-1.jpg 940w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/418;\" \/><\/p>\n<h2><span style=\"color: #000000;\">5 \/ Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?<\/span><\/h2>\n<p><span style=\"color: #000000;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u1ed5i ti\u1ebfng l\u00e0 t\u1ed1n th\u1eddi gian, c\u1ed3ng k\u1ec1nh v\u00e0 \u0111\u1eaft \u0111\u1ecf. B\u1ea3ng gi\u00e1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh trung b\u00ecnh tr\u00ean th\u1ebf gi\u1edbi t\u1ed1i thi\u1ec3u kho\u1ea3ng<strong> 15.000 euro (400- 500 tri\u1ec7u).<\/strong> Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 th\u1ea5y, chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00f4ng h\u1ec1 th\u1ea5p.\u00a0<\/span><\/p>\n<p>Tuy nhi\u00ean, b<span style=\"color: #000000;\">\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nhu c\u1ea7u v\u00e0 tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh, t\u1ea1i DTM Consulting chi ph\u00ed \u0111\u1ec3 tri\u1ec3n khai t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u &amp; b\u00e1o c\u00e1o \u0111\u1ec1 xu\u1ea5t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c (th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng,&#8230;. \u0111\u1ebfn c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng,\u2026ph\u1ee5 thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a c\u00f4ng ty) c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n v\u00e0 cung c\u1ea5p m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong v\u00f2ng<strong> ch\u01b0a \u0111\u1ea7y 3 tu\u1ea7n v\u1edbi<\/strong> <strong>m\u1ee9c gi\u00e1 ch\u1ec9 t\u1eeb 20 tri\u1ec7u<\/strong>. \u0110\u00e2y l\u00e0 nh\u1eefng kho\u1ea3n ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 v\u1ec1 chi ph\u00ed v\u00e0 th\u1eddi gian cho c\u00e1c c\u00f4ng ty hay th\u1eadm ch\u00ed l\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10060 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\" alt=\"\" width=\"800\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg 960w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-133x75.jpg 133w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">T\u1ea1i DTM ch\u00fang t\u00f4i \u0111\u01b0a ra g\u00f3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1edbi\u00a0<strong>mong mu\u1ed1n h\u1ed7 tr\u1ee3, \u0111\u1ed3ng h\u00e0nh c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">DTM h\u1ed7 tr\u1ee3 th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng theo t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n (consultant) c\u1ee7a DTM v\u1edbi ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p thay v\u00ec thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n.<\/span><\/p>\n<p><span style=\"color: #000000;\">T\u1ea1i DTM Consulting c\u00f3 2 g\u00f3i <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> ch\u00ednh:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u00eau kh\u00e1ch h\u00e0ng (theo y\u00eau c\u1ea7u)<\/a><\/span>\u00a0<\/strong>\u2013 d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u khai th\u00e1c t\u1eeb c\u01a1 s\u1edf d\u1eef li\u1ec7u (v\u1ec1 t\u1eebng ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng) c\u1ee7a ri\u00eang DTM Consulting. \u0110\u1ea7u ra tr\u1ea3 v\u1ec1 doanh nghi\u1ec7p s\u1ebd l\u00e0 b\u00e1o c\u00e1o \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng \u00e1n k\u1ebf ho\u1ea1ch theo nhu c\u1ea7u &amp; mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng (g\u00f3i ti\u00eau chu\u1ea9n)<\/strong> \u2013 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a v\u00e0o nhu c\u1ea7u &amp; mong mu\u1ed1n th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ea7u ra tr\u1ea3 v\u1ec1 doanh nghi\u1ec7p g\u1ed3m b\u00e1o c\u00e1o \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng \u00e1n, k\u1ebf ho\u1ea1ch v\u00e0 d\u1eef li\u1ec7u th\u00f4, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch,\u2026.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Ngo\u00e0i ra, v\u1edbi c\u00e1c c\u00e1 nh\u00e2n ch\u00fang t\u00f4i c\u00f3 g\u00f3i <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/thau-hieu-insights\/\">Nghi\u00ean c\u1ee9u v\u00e0 s\u1eed d\u1ee5ng insight kh\u00e1ch h\u00e0ng<\/a> cho marketer<\/strong> &#8211; Thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai thu th\u1eadp v\u00e0 nghi\u00ean c\u1ee9u insights kh\u00e1ch h\u00e0ng, Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng personas, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 &#8211; \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p marketing nh\u1eb1m \u0111\u00e1p \u1ee9ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb tr\u01b0\u1eddng)<\/span><\/p>\n<p><span style=\"color: #000000;\">Trong t\u1eebng g\u00f3i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn t\u1eebng ho\u1ea1t \u0111\u1ed9ng d\u1ef1a v\u00e0o nhu c\u1ea7u v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u1eb7c bi\u1ec7t, trong n\u0103m 2023, nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c SMEs v\u00e0 Startups v\u00e0 c\u00e1c doanh nghi\u1ec7p b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi COVID-19, DTM Consulting cung c\u1ea5p d\u1ecbch v\u1ee5 <strong>t\u01b0 v\u1ea5n MI\u1ec4N PH\u00cd v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c<\/strong>\u00a0(chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u,\u2026) v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn thu\u1eadt marketing c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u01a1c\u00a0 nh\u1eb1m gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u sau nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"color: #000000;\"><em><strong>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c kh\u00e2u kh\u1ea3o s\u00e1t, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n ph\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n, thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kh\u1ea3o s\u00e1t, gi\u00e1m s\u00e1t tri\u1ec3n khai, ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u2026.<\/strong><\/em><\/span><\/p>\n<p><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u ho\u1eb7c c\u00f3 b\u0103n kho\u0103n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, xin vui l\u00f2ng nh\u1eadn t\u01b0 v\u1ea5n v\u00e0 th\u00f4ng tin chi ti\u1ebft\u00a0<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">T\u1ea0I \u0110\u00c2Y<\/a>\u00a0<\/strong>\u0111\u1ec3:<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">NH\u1eacN \u0110\u00c1NH GI\u00c1, PH\u00c2N T\u00cdCH MI\u1ec4N PH\u00cd<\/a><\/strong><\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng, t\u00ecnh tr\u1ea1ng c\u1ee7a vi\u1ec7c kinh doanh v\u00e0 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh l\u00e0 m\u1ee5c ti\u00eau chung ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean \u0111i\u1ec1u quan tr\u1ecdng nh\u00e0 marketing ph\u1ea3i r\u00f5 r\u00e0ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 m\u1ee5c \u0111\u00edch [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640],"tags":[651],"class_list":["post-6312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6312"}],"version-history":[{"count":29,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6312\/revisions"}],"predecessor-version":[{"id":16399,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6312\/revisions\/16399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11300"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}