{"id":6303,"date":"2019-06-12T13:05:22","date_gmt":"2019-06-12T06:05:22","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6303"},"modified":"2020-05-26T10:44:50","modified_gmt":"2020-05-26T03:44:50","slug":"6-bi-kip-giup-tiktok-thanh-cong-chinh-phuc-the-he-z-de-tro-thanh-startup-duoc-dinh-gia-cao-nhat-the-gioi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/6-bi-kip-giup-tiktok-thanh-cong-chinh-phuc-the-he-z-de-tro-thanh-startup-duoc-dinh-gia-cao-nhat-the-gioi\/","title":{"rendered":"6 b\u00ed m\u1eadt m\u00e0 Tiktok s\u1eed d\u1ee5ng \u0111\u1ec3 chinh ph\u1ee5c th\u1ebf h\u1ec7 Z"},"content":{"rendered":"

Trong khi c\u00e1c doanh nghi\u1ec7p kh\u00e1c v\u1eabn \u0111ang m\u00f2 m\u1eabm t\u00ecm hi\u1ec3u th\u1ebf h\u1ec7 Z th\u00ec TikTok \u0111\u00e3 n\u1eafm r\u00f5 h\u1ecd trong l\u00f2ng b\u00e0n tay. Nh\u1edd th\u1ebf, ch\u1ec9 sau g\u1ea7n 3 n\u0103m, TikTok \u0111\u00e3 c\u00f3 g\u1ea7n 1 t\u1ef7 download v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u00e0 startup c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t th\u1ebf gi\u1edbi \u2013 75 t\u1ef7 USD.<\/strong><\/p>\n

S\u1ef1 thay \u0111\u1ed5i nh\u01b0 v\u0169 b\u00e3o c\u1ee7a th\u1eddi \u0111\u1ea1i \u0111\u00e3 s\u00e1ng t\u1ea1o ra m\u1ed9t th\u1ebf h\u1ec7 m\u1edbi, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1ebf h\u1ec7 Z \u2013 GenZ t\u1eeb l\u00e0 thanh thi\u1ebfu ni\u00ean t\u1eeb 12 \u0111\u1ebfn 23 tu\u1ed5i, kh\u00f4ng gi\u1ed1ng b\u1ea5t c\u1ee9 th\u1ebf h\u1ec7 n\u00e0o tr\u01b0\u1edbc \u0111\u00f3. \u0110\u1eb7c t\u00ednh n\u1ed5i tr\u1ed9i nh\u1ea5t c\u1ee7a GenZ t\u1ea1i Vi\u1ec7t Nam l\u00e0 sinh ra \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi internet v\u00e0 c\u00f4ng ngh\u1ec7. Smartphone v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 hai th\u1ee9 quan tr\u1ecdng nh\u1ea5t nh\u00ec trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd. Ngo\u00e0i ra, GenZ c\u00f2n r\u1ea5t n\u0103ng \u0111\u1ed9ng v\u00e0 gi\u1ecfi t\u00f9y bi\u1ebfn, k\u00e9o theo \u0111\u00f3 l\u00e0 s\u1ef1 thi\u1ebfu ki\u00ean nh\u1eabn.<\/p>\n

Th\u1ebf n\u00ean, theo ch\u1ecb Ho\u00e0ng Th\u1ecb Ng\u1ecdc Di\u1ec5m \u2013 Gi\u00e1m \u0111\u1ed1c marketing c\u1ee7a TikTok Vi\u1ec7t Nam, th\u00ec mu\u1ed1n chinh ph\u1ee5c th\u1ebf h\u1ec7 n\u00e0y (GenZ c\u0169ng l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a TikTok), ch\u00fang ta c\u1ea7n c\u00f3 nh\u1eefng m\u1ea3ng mi\u1ebfng marketing kh\u00e1c bi\u1ec7t so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. “Th\u00f4ng qua 6 kinh nghi\u1ec7m v\u1ec1 GenZ m\u00e0 TikTok r\u00fat ra sau g\u1ea7n 3 n\u0103m ho\u1ea1t \u0111\u1ed9ng d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i mu\u1ed1n ph\u1ea7n n\u00e0o \u0111\u00f3 gi\u00fap c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng \u0111i\u1ec1u c\u1ea7n thi\u1ebft khi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing trong t\u01b0\u01a1ng lai hay khi ph\u00e2n b\u1ed1 ng\u00e2n s\u00e1ch cho c\u00e1c k\u00eanh kh\u00e1c nhau”, ch\u1ecb Ng\u1ecdc Di\u1ec5m chia s\u1ebb.<\/p>\n

Nh\u1eefng b\u00ed k\u00edp th\u00e0nh c\u00f4ng c\u1ee7a Tiktok.<\/h1>\n

\"Chinh<\/p>\n

T\u1eadp trung v\u00e0o thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/h2>\n

\u0110\u1ea7u ti\u00ean, khi marketing \u0111\u1ebfn GenZ, thi\u1ebft b\u1ecb di \u0111\u1ed9ng lu\u00f4n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean \u0111\u1ea7u ti\u00ean. Hi\u1ec7n 72% ng\u01b0\u1eddi Vi\u1ec7t Nam d\u00f9ng smartphone, c\u00f2n n\u1ebfu trong t\u00ednh trong l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean c\u1ee7a TikTok \u1edf Vi\u1ec7t Nam, c\u00f3 62% thu\u1ed9c GenZ, t\u1ee9c l\u00e0 ch\u1eafc ch\u1eafn c\u00f3 7,2 tri\u1ec7u GenZ Vi\u1ec7t Nam c\u00f3 smartphone. 6 \u2018b\u00ed k\u00edp\u2019 gi\u00fap TikTok th\u00e0nh c\u00f4ng chinh ph\u1ee5c th\u1ebf h\u1ec7 Z, \u0111\u1ec3 tr\u1edf th\u00e0nh startup \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

Ch\u00fa t\u00e2m v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

Th\u1ee9 hai, khi l\u00e0m c\u00e1c chi\u1ebfn d\u1ecbch marketing, ch\u00fang ta ph\u1ea3i ch\u00fa t\u00e2m v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Trong 58 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u1edf Vi\u1ec7t Nam, c\u00f3 60% s\u1eed d\u1ee5ng h\u01a1n 2 m\u1ea1ng x\u00e3 h\u1ed9i. L\u00fac ch\u00fang ta ch\u1ecdn \u0111i tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o, th\u00ec ph\u1ea3i ch\u1ecdn \u0111\u00fang n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n, c\u0169ng nh\u01b0 th\u00f3i quen s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng GenZ tr\u00ean \u0111\u00f3.<\/p>\n

D\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n<\/h2>\n

Th\u1ee9 ba, do GenZ c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn, n\u00ean n\u1ed9i dung video ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea3i nhanh nh\u1ea5t v\u00e0 d\u1ec5 xem nh\u1ea5t \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 xem m\u1ecdi l\u00fac \u2013 m\u1ecdi n\u01a1i. Ng\u01b0\u1eddi Vi\u1ec7t th\u01b0\u1eddng c\u00f3 3,6 gi\u1edd l\u01b0\u1edbt m\u1ea1ng, 60% th\u01b0\u1eddng xuy\u00ean xem video online, t\u1ee9c l\u00e0 v\u1edbi th\u1eddi gian \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c kho\u1ea3ng 100 video tr\u00ean TikTok (video d\u00e0i nh\u1ea5t c\u1ee7a TikTok t\u1ed1i \u0111a 15 gi\u00e2y). L\u01b0u \u00fd: k\u1ec3 c\u1ea3 khi t\u1eaft ti\u1ebfng \u2013 mute, th\u00ec ch\u00fang ta v\u1eabn ph\u1ea3i truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c n\u1ed9i dung video v\u00e0 c\u00e1c video hi\u1ec3n th\u1ecb theo format chi\u1ec1u d\u1ecdc \u0111\u01b0\u1ee3c xem nhi\u1ec1u h\u01a1n chi\u1ec1u ngang.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<\/h2>\n

\"C\u00e1<\/p>\n

Th\u1ee9 t\u01b0, ph\u1ea3i c\u00e1 nh\u00e2n h\u00f3a t\u1ed1i \u0111a video th\u00ec m\u1edbi c\u00f3 th\u1ec3 g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u1edbi GenZ. Ng\u01b0\u1eddi tr\u1ebb th\u01b0\u1eddng kh\u00f4ng ph\u00ed th\u1eddi gian cho nh\u1eefng video ho\u1eb7c nh\u00e3n h\u00e0ng kh\u00f4ng hi\u1ec3u h\u1ecd. Ch\u00fang ta ph\u1ea3i \u0111\u01b0a ra l\u00fd do v\u00ec sao h\u1ecd c\u1ea7n ph\u1ea3i l\u1eafng nghe ch\u00fang ta, mu\u1ed1n th\u1ebf, ch\u00fang ta ph\u1ea3i n\u00f3i c\u00f9ng ng\u00f4n ng\u1eef v\u1edbi h\u1ecd, th\u00f4ng qua vi\u1ec7c l\u1eafng nghe h\u1ecd v\u00e0 bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec. B\u1eb1ng c\u00e1c thu\u1eadt to\u00e1n th\u00f4ng minh v\u00e0 d\u1ef1a v\u00e0o machine learning c\u0169ng nh\u01b0 big data \u0111\u1ec3 h\u1ecdc s\u1edf th\u00edch c\u1ed9ng v\u1edbi t\u00ecm hi\u1ec3u th\u1eddi gian online c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, TikTok th\u01b0\u1eddng \u0111\u1ec1 ngh\u1ecb nh\u1eefng video m\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n xem ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m mu\u1ed1n xem, v\u1edbi n\u1ed9i dung \u0111a d\u1ea1ng v\u00e0 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, n\u00ean ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u1ef1 gi\u00e1c b\u1ecb cu\u1ed1n v\u00e0o r\u1ed3i xem m\u00e3i.<\/p>\n

>>> Xem th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/a><\/p>\n

Ch\u1ecb Di\u1ec5m k\u1ec3, m\u1ed9t ng\u01b0\u1eddi b\u1ea1n thu\u1ed9c gi\u1edbi LGBT c\u1ee7a ch\u1ecb \u0111\u00e3 ‘khen’ TikTok th\u1eadt tinh, khi ph\u1ea7n g\u1ee3i \u00fd ti\u1ebfp theo cho ng\u01b0\u1eddi \u0111\u00f3 to\u00e0n video v\u1ec1 hotboy. Vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau marketing theo v\u00f9ng mi\u1ec1n v\u00e0 \u0111\u1ed9 tu\u1ed5i gi\u1edd kh\u00f4ng c\u00f2n th\u00edch h\u1ee3p n\u1eefa. Th\u1ee9 n\u0103m, video ph\u1ea3i c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c \u2013 s\u00e1ng t\u1ea1o, gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn d\u1ecbch marketing, viral mi\u1ec5n ph\u00ed cho ch\u00fang ta. \u0110\u1ec3 \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf, ch\u00fang ta ph\u1ea3i t\u1ea1o ra \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng c\u0169ng nh\u01b0 c\u00f4ng c\u1ee5 \u0111\u1ec3 GenZ c\u00f3 th\u1ec3 t\u00edch c\u1ef1c v\u00e0 d\u1ec5 d\u00e0ng tham gia v\u00e0o l\u00e0m video theo ch\u1ee7 \u0111\u1ec1, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn h\u1ecd l\u00e0m nh\u01b0 th\u1ebf n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t, \u0111\u00fang v\u00e0 sai. GenZ s\u1ebd c\u1ea3m gi\u00e1c m\u00ecnh \u0111\u01b0\u1ee3c to\u00e0n quy\u1ec1n s\u00e1ng t\u1ea1o n\u1ed9i dung theo c\u00e1ch ri\u00eang c\u1ee7a b\u1ea3n th\u00e2n. Cu\u1ed1i c\u00f9ng, marketing cho GenZ n\u00ean th\u00f4ng qua c\u00e1c nh\u00e2n v\u1eadt g\u00e2y \u1ea3nh h\u01b0\u1edfng – KOLs nh\u01b0ng ch\u1ec9 nh\u1ecf th\u00f4i. H\u1ed3i x\u01b0a l\u00e0 th\u1eddi c\u1ee7a c\u00e1c KOLs r\u1ea5t n\u1ed5i ti\u1ebfng, nh\u01b0ng v\u1edbi GenZ th\u00ec th\u00f4ng qua nh\u1eefng KOLs nh\u1ecf v\u00e0 si\u00eau nh\u1ecf hi\u1ec7u qu\u1ea3 h\u01a1n. Tuy nhi\u00ean, nh\u1eefng KOLs \u0111\u00f3 ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u2013 \u0111\u01b0\u1ee3c GenZ coi nh\u01b0 ng\u01b0\u1eddi quen th\u01b0\u1eddng g\u1eb7p trong \u2018sinh ho\u1ea1t h\u00e0ng ng\u00e0y\u2019 tr\u00ean \u0111\u00f3.<\/p>\n

>>> Xem th\u00eam: C\u00e1c ng\u00f4i sao v\u00e0 c\u1ed9ng \u0111\u1ed3ng s\u1ed1 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a \u201cng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1\u201d \u1edf Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n

Ngu\u1ed3n: Qu\u1ef3nh Nh\u01b0 – Tr\u00ed Th\u1ee9c Tr\u1ebb<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Trong khi c\u00e1c doanh nghi\u1ec7p kh\u00e1c v\u1eabn \u0111ang m\u00f2 m\u1eabm t\u00ecm hi\u1ec3u th\u1ebf h\u1ec7 Z th\u00ec TikTok \u0111\u00e3 n\u1eafm r\u00f5 h\u1ecd trong l\u00f2ng b\u00e0n tay. Nh\u1edd th\u1ebf, ch\u1ec9 sau g\u1ea7n 3 n\u0103m, TikTok \u0111\u00e3 c\u00f3 g\u1ea7n 1 t\u1ef7 download v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u00e0 startup c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t th\u1ebf gi\u1edbi \u2013 75 t\u1ef7 […]<\/p>","protected":false},"author":4,"featured_media":9234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[654,656],"class_list":["post-6303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-case-study","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6303"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6303\/revisions"}],"predecessor-version":[{"id":11317,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6303\/revisions\/11317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9234"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}