{"id":6285,"date":"2019-06-11T16:53:01","date_gmt":"2019-06-11T09:53:01","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6285"},"modified":"2020-05-25T15:32:02","modified_gmt":"2020-05-25T08:32:02","slug":"the-best-marketing-campaign-always-keep-going-likeagirl","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/the-best-marketing-campaign-always-keep-going-likeagirl\/","title":{"rendered":"#LikeAGirl &#8211; Chi\u1ebfn d\u1ecbch Marketing hay nh\u1ea5t th\u1ebf gi\u1edbi?"},"content":{"rendered":"<h1 style=\"text-align: justify;\">Campaign<\/h1>\n<p style=\"text-align: justify;\">#LikeAGirl l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng vang d\u1ed9i m\u00e0 c\u00f3 l\u1ebd kh\u00f4ng c\u1ea7n gi\u1edbi thi\u1ec7u qu\u00e1 nhi\u1ec1u. \u0110\u01b0\u1ee3c ra m\u1eaft l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 2014, n\u1ed7 l\u1ef1c marketing gi\u00e0nh nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng \u0111\u00e3 \u0111\u1ecbnh v\u1ecb th\u00e0nh c\u00f4ng Always l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 cho vi\u1ec7c trao quy\u1ec1n cho ph\u1ee5 n\u1eef v\u00e0 thay \u0111\u1ed5i x\u00e3 h\u1ed9i. Trong n\u0103m 2017, th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c c\u00f4 g\u00e1i \u0111\u00f3n nh\u1eadn th\u1ea5t b\u1ea1i v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb n\u00f3, thay v\u00ec n\u1ea3n l\u00f2ng v\u1edbi n\u00f3.<\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-6285-1\" width=\"840\" height=\"473\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Always-LikeAGirl.mp4?_=1\" \/><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Always-LikeAGirl.mp4\">https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Always-LikeAGirl.mp4<\/a><\/video><\/div>\n<h1 style=\"text-align: justify;\">Insight<\/h1>\n<p style=\"text-align: justify;\">\u1ede tu\u1ed5i d\u1eady th\u00ec, 49% c\u00e1c c\u00f4 g\u00e1i c\u1ea3m th\u1ea5y t\u00ea li\u1ec7t v\u00ec s\u1ee3 th\u1ea5t b\u1ea1i, khi\u1ebfn h\u1ecd tr\u00e1nh th\u1eed nh\u1eefng \u0111i\u1ec1u m\u1edbi. C\u00e1i nh\u00ecn s\u00e2u s\u1eafc n\u00e0y \u0111\u00e3 kh\u01a1i d\u1eady m\u1ed9t \u00fd t\u01b0\u1edfng cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng th\u00f4ng \u0111i\u1ec7p ban \u0111\u1ea7u c\u1ee7a m\u00ecnh, trao quy\u1ec1n cho c\u00e1c c\u00f4 g\u00e1i gi\u1ea3i quy\u1ebft n\u1ed7i s\u1ee3 h\u00e3i n\u00e0y v\u00e0 ti\u1ebfp t\u1ee5c #LikeAGirl.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/nhung-ga-khong-lo-cong-nghe-co-nen-lo-ngai-truoc-cuoc-dieu-tra-chong-doc-quyen-cua-my\/\">Nh\u1eefng \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d c\u00f4ng ngh\u1ec7 c\u00f3 n\u00ean lo ng\u1ea1i tr\u01b0\u1edbc cu\u1ed9c \u0111i\u1ec1u tra ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a M\u1ef9?<\/a><\/p>\n<h1 style=\"text-align: justify;\">T\u1ea1i sao chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng?<\/h1>\n<p style=\"text-align: justify;\">Chi\u1ebfn d\u1ecbch d\u00e0i h\u1ea1n n\u00e0y ti\u1ebfp t\u1ee5c ph\u00e1 v\u1ee1 c\u00e1c r\u00e0o c\u1ea3n v\u00e0 th\u00e1ch th\u1ee9c nh\u1eadn th\u1ee9c x\u00e3 h\u1ed9i, trong khi v\u1eabn ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p trao quy\u1ec1n. Th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3 ch\u1ee7 y\u1ebfu l\u00e0 do t\u00ednh nh\u00e2n v\u0103n lan t\u1ecfa qua c\u00e1ch ti\u1ebfp c\u1eadn s\u00e2u s\u1eafc \u0111\u00e1nh v\u00e0o nh\u1eadn th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 nh\u1eefng \u0111\u1ecbnh ki\u1ebfn m\u00e0 x\u00e3 h\u1ed9i g\u00e1n cho n\u1eef gi\u1edbi n\u00f3i chung. C\u1ee5 th\u1ec3 trong chi\u1ebfn d\u1ecbch l\u00e0 nh\u1eefng c\u00f4 g\u00e1i tr\u1ebb tu\u1ed5i.<\/p>\n<p style=\"text-align: justify;\">K\u1ebft qu\u1ea3 c\u00f3 70% ph\u1ee5 n\u1eef v\u00e0 60% nam gi\u1edbi n\u00f3i r\u1eb1ng chi\u1ebfn d\u1ecbch ban \u0111\u1ea7u \u0111\u00e3 thay \u0111\u1ed5i t\u00edch c\u1ef1c trong nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 c\u1ee5m t\u1eeb &#8220;gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00f4 g\u00e1i&#8221;, r\u00f5 r\u00e0ng \u0111\u00e2y l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c\u00a0marketing\u00a0c\u00f3 gi\u00e1 tr\u1ecb kh\u00f4ng ch\u1ec9 v\u1edbi s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a c\u1ea3 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/vi-sao-amazon-muon-giong-ebay-hon-la-giong-walmart\/\">V\u00ec sao Amazon mu\u1ed1n gi\u1ed1ng eBay h\u01a1n l\u00e0 gi\u1ed1ng Walmart?<\/a><\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n: Lorna Keane<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Campaign #LikeAGirl l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng vang d\u1ed9i m\u00e0 c\u00f3 l\u1ebd kh\u00f4ng c\u1ea7n gi\u1edbi thi\u1ec7u qu\u00e1 nhi\u1ec1u. \u0110\u01b0\u1ee3c ra m\u1eaft l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 2014, n\u1ed7 l\u1ef1c marketing gi\u00e0nh nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng \u0111\u00e3 \u0111\u1ecbnh v\u1ecb th\u00e0nh c\u00f4ng Always l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 cho vi\u1ec7c trao quy\u1ec1n cho ph\u1ee5 n\u1eef v\u00e0 thay \u0111\u1ed5i x\u00e3 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[654,656],"class_list":["post-6285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-case-study","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6285"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6285\/revisions"}],"predecessor-version":[{"id":11302,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6285\/revisions\/11302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6293"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}