{"id":6220,"date":"2019-06-07T18:44:32","date_gmt":"2019-06-07T11:44:32","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6220"},"modified":"2020-06-09T16:14:00","modified_gmt":"2020-06-09T09:14:00","slug":"chi-phi-cho-cac-loai-quang-cao-facebook-google-ngay-cang-nhieu-nhung-hieu-qua-ngay-cang-kem","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chi-phi-cho-cac-loai-quang-cao-facebook-google-ngay-cang-nhieu-nhung-hieu-qua-ngay-cang-kem\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o Facebook, Google kh\u00f4ng hi\u1ec7u qu\u1ea3 d\u00f9 t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n?"},"content":{"rendered":"<p>T\u1ea1i sao b\u1ea1n l\u1ea1i l\u1ef1a ch\u1ecdn ch\u1ea1y Facebook Ads, Google ads, booking qu\u1ea3ng c\u00e1o,.\u2026 b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi m\u00ecnh \u0111i\u1ec1u \u0111\u00f3 ch\u01b0a? Hay l\u00e0 v\u00ec b\u1ea1n th\u1ea5y m\u1ecdi ng\u01b0\u1eddi ch\u1ea1y, \u0111\u1ed1i th\u1ee7 ch\u1ea1y n\u00ean m\u00ecnh c\u0169ng ch\u1ea1y?<\/p>\n<p>Ng\u00e0y nay, qu\u1ea3ng c\u00e1o ng\u00e0y n\u00e0y bao quanh g\u1ea7n nh\u01b0 m\u1ecdi th\u1ee9 trong cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n.\u00a0T\u1eeb vi\u1ec7c xem m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh \u0111\u1ebfn \u0111\u1ecdc m\u1ed9t trang web, qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c hi\u1ec7n di\u1ec7n nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u1ecf d\u1edf hay b\u1ea1n m\u1edbi nh\u1eafc \u0111\u1ebfn v\u1edbi b\u1ea1n b\u00e8 ng\u00e0y h\u00f4m qua.<br \/>\nM\u1eb7c d\u00f9 qu\u1ea3ng c\u00e1o c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a n\u00f3, l\u00e0 \u0111em l\u1ea1i cho b\u1ea1n hi\u1ec7u qu\u1ea3 kh\u00e1 nhanh, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 nh\u1eefng m\u1eb7t h\u1ea1n ch\u1ebf v\u00e0 c\u00f3 th\u1ec3 nhanh ch\u00f3ng bi\u1ebfn m\u1ed9t c\u00f4ng ty ph\u1ee5 thu\u1ed9c v\u00e0o n\u00f3.<\/p>\n<p>B\u1ea1n s\u1ebd kh\u00f3 m\u00e0 c\u00f3 th\u1ec3 ng\u1eebng ch\u1ea1y qu\u1ea3ng c\u00e1o khi m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 b\u1ea1n \u0111\u00e3 ch\u1ea1y, hay b\u1ea1n c\u0169ng kh\u00f3 m\u00e0 c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt chi ph\u00ed cho qu\u1ea3ng c\u00e1o ngay lu\u00f4n \u0111\u01b0\u1ee3c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i nh\u1eafc nh\u1edf \u0111\u1ec3 b\u1ea1n c\u00e2n nh\u1eafc c\u00f3 n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 l\u00e0m sao \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u nh\u1ea5t<\/p>\n<h1>1. Th\u00f4ng \u0111i\u1ec7p kh\u00f4ng \u0111\u00fang v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h1>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mhpmag.com\/wp-content\/uploads\/2018\/09\/Annoyed.jpg\" alt=\"Th\u00f4ng \u0111i\u1ec7p kh\u00f4ng \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" width=\"696\" height=\"365\" \/><\/p>\n<p>Qu\u1ea3ng c\u00e1o c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3, \u0111\u00f4i khi l\u00e0 \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p cho m\u1ecdi ng\u01b0\u1eddi l\u00fd do t\u1ea1i sao h\u1ecd n\u00ean mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0\u0110\u00f4i khi, qu\u1ea3ng c\u00e1o c\u0169ng cung c\u1ea5p m\u1ed9t th\u00f4ng \u0111i\u1ec7p ngo\u00e0i \u00fd mu\u1ed1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra kh\u1ecfi b\u1ed1i c\u1ea3nh c\u1ee7a c\u00f4ng ch\u00fang.\u00a0R\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 ph\u1ea3i tri\u1ec3n khai c\u00e1c nh\u00f3m quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec3 ki\u1ec3m so\u00e1t thi\u1ec7t h\u1ea1i t\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n qu\u00e1 m\u1ee9c t\u00ecnh d\u1ee5c v\u00e0 kh\u00f4ng ch\u00ednh tr\u1ecb.\u00a0Trong th\u1eddi \u0111\u1ea1i c\u1ee7a Internet, nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u00f3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng lan truy\u1ec1n v\u00e0 ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi trong v\u00e0i ng\u00e0y.\u00a0Nh\u1eefng lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t c\u00f4ng ty m\u1ea5t kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 ng\u0103n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p.<\/p>\n<p>Ch\u01b0a k\u1ec3 c\u00f2n v\u00f4 v\u00e0n c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t ch\u01b0a \u201chi\u1ec3u\u201d kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd b\u1edfi th\u1ef1c t\u1ebf c\u00f3 khi h\u1ecd ch\u01b0a ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng hay \u0111\u01a1n gi\u1ea3n h\u1ecd kh\u00f4ng \u0111\u1ee7 ngu\u1ed3n l\u1ef1c &amp; s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 nghi\u00ean c\u1ee9u, thu th\u1eadp d\u1eef li\u1ec7u insights v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/3-chien-thuat-tac-dong-tam-ly-den-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">3 chi\u1ebfn thu\u1eadt t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/a><\/p>\n<h1>2. Hi\u1ec7u qu\u1ea3 ng\u00e0y c\u00e0ng gi\u1ea3m d\u1ea7n<\/h1>\n<p>V\u1eabn ph\u1ea3i m\u1ea5t th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng, ngay c\u1ea3 v\u1edbi vi\u1ec7c b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o nh\u1ea5t qu\u00e1n.\u00a0Nhi\u1ec1u c\u00f4ng ty hy v\u1ecdng s\u1ebd nhanh ch\u00f3ng t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1edbi hy v\u1ecdng kh\u00e1ch h\u00e0ng s\u1ebd x\u1ebfp h\u00e0ng b\u00ean ngo\u00e0i c\u00e1nh c\u1eeda c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 m\u1ea5t th\u1eddi gian \u0111\u1ec3 qu\u1ea3ng c\u00e1o ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua h\u00e0ng (th\u01b0\u1eddng th\u00ec qu\u1ea3ng c\u00e1o \u0111i k\u00e8m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Promotion m\u1edbi c\u00f3 th\u1ec3 c\u00f3 t\u00e1c d\u1ee5ng lu\u00f4n), th\u1eadt kh\u00f3 \u0111\u1ec3 hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p><img decoding=\"async\" class=\"alignnone lazyload\" data-src=\"https:\/\/www.ayobogor.com\/images-bogor\/post\/articles\/2017\/07\/27\/580\/graph_decreasing.jpg\" alt=\"Hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o gi\u1ea3m s\u00fat\" width=\"1500\" height=\"1178\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/1178;\" \/><\/p>\n<p>M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t m\u00e0 c\u00e1c c\u00f4ng ty g\u1eb7p ph\u1ea3i l\u00e0 x\u00e1c \u0111\u1ecbnh t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.\u00a0B\u00e1n nhi\u1ec1u h\u01a1n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u qu\u1ea3;\u00a0\u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 n\u1ec1n kinh t\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n ho\u1eb7c c\u00f3 nhu c\u1ea7u l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.\u00a0C\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i nhi\u1ec1u doanh s\u1ed1 h\u01a1n cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho qu\u1ea3ng c\u00e1o khi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd ngay t\u1eeb \u0111\u1ea7u. Vi\u1ec7c c\u00e1c c\u00f4ng ty th\u1ea5y kh\u00f3 kh\u0103n khi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing n\u00f3i chung c\u0169ng nh\u01b0 qu\u1ea3ng c\u00e1o n\u00f3i ri\u00eang l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a vi\u1ec7c doanh nghi\u1ec7p kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch, kh\u00f4ng c\u00f3 KPIs ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng m\u1ee5c ti\u00eau, th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/p>\n<p>Nguy\u00ean nh\u00e2n t\u1ea1o n\u00ean m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch \u201ck\u00e9m ch\u1ea5t l\u01b0\u1ee3ng\u201d l\u00e0 r\u1ea5t nhi\u1ec1u nh\u01b0ng \u0111a ph\u1ea7n ngay t\u1eeb \u0111\u1ea7u doanh nghi\u1ec7p \u0111\u00e3 kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng h\u01b0\u1edbng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, l\u1ef1a ch\u1ecdn k\u00eanh, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, ph\u00e2n t\u00edch &amp; \u0111\u00e1nh gi\u00e1 c\u00e1c d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9.<\/p>\n<p><em>N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 tr\u00ean th\u1eed tham kh\u1ea3o ngay kh\u00f3a h\u1ecdc <span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/dtmconsulting.vn\/en\/lap-ke-hoach-digital-marketing\/\"><strong>L\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a DTM Consulting.<\/strong><\/a><\/span><\/em><\/p>\n<h1>3.C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau &#8220;sai&#8221;<\/h1>\n<p>Qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00f4ng ty ph\u1ea3i <a href=\"https:\/\/dtmconsulting.vn\/en\/cai-thien-chien-luoc-tiep-can-khach-hang-muc-tieu\/\">x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a> v\u00e0 h\u01b0\u1edbng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3.\u00a0Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/s3.amazonaws.com\/ceblog\/wp-content\/uploads\/2018\/09\/27153939\/target-audience-4.jpg\" alt=\"K\u00e1\u00ba\u00bft qu\u00e1\u00ba\u00a3 h\u00c3\u00acnh \u00e1\u00ba\u00a3nh cho target audience\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p>V\u00ed d\u1ee5: qu\u1ea3ng c\u00e1o tr\u00ean TV s\u1ebd \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, nh\u01b0ng c\u00f4ng ty c\u0169ng s\u1ebd ph\u1ea3i qu\u1ea3ng c\u00e1o tr\u00ean internet \u0111\u1ec3 ti\u1ebfp c\u1eadn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1 \u0111\u1ecbnh.\u00a0Qu\u1ea3ng c\u00e1o th\u00f4ng qua nhi\u1ec1u ngu\u1ed3n l\u00e0m t\u0103ng chi ph\u00ed v\u00e0 khi\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.\u00a0M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1ea3 \u0111\u1ecbnh c\u00f3 n\u0103m lo\u1ea1i qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n c\u00f9ng m\u1ed9t l\u00fac, g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c qu\u1ea3n l\u00fd t\u1eebng chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Hi\u1ec3n nhi\u00ean c\u00f3 nhi\u1ec1u k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed1t tuy nhi\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111a k\u00eanh thay v\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o m\u1ed9t k\u00eanh ch\u1ee7 l\u1ef1c \u0111em l\u1ea1i nhi\u1ec1u hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p>V\u1eady, k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o l\u00e0 hi\u1ec3u qu\u1ea3 nh\u1ea5t? C\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh l\u00e0 vi\u1ec7c doanh nghi\u1ec7p ph\u1ea3i t\u1ef1 nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u insights kh\u00e1ch h\u00e0ng,\u2026 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c pain points (\u0111i\u1ec3m y\u1ebfu \u2013 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng) \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (personas), th\u00f4ng qua c\u00e1c touch points (\u0111i\u1ec3m ch\u1ea1m- n\u01a1i kh\u00e1ch h\u00e0ng \u0111i qua, hi\u1ec7n di\u1ec7n,..) th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u Customer journey map (h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng).<\/p>\n<p>Nh\u01b0 v\u1eady, \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n v\u00e2n ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? h\u1ecd c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec? h\u1ecd mu\u1ed1n g\u00ec? h\u1ecd \u0111ang \u1edf \u0111\u00e2u? th\u00f4ng qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch &amp; \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u. \u0110\u1eebng ng\u1ea1i v\u00ec gi\u1edd b\u1ea1n hay c\u00f4ng c\u00f4ng ty c\u1ee7a b\u1ea1n ch\u01b0a c\u00f3 g\u00ec, h\u00e3y l\u00e0m t\u1eeb t\u1eeb x\u00e2y d\u1ef1ng m\u1ed9t b\u1ed9 &#8220;benchmark&#8221; \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 \u0111o l\u01b0\u1eddng cho ri\u00eang m\u00ecnh. S\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t m\u1eabu k\u1ebf ho\u1ea1ch, m\u1eabu KPIs n\u00e0o c\u1ea3 v\u00ec m\u1ed7i doanh nghi\u1ec7p \u1ee9ng v\u1edbi m\u1ed9i tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau, nh\u01b0ng v\u1eabn s\u1ebd c\u00f3<strong> nh\u1eefng nguy\u00ean t\u1eafc chung, nguy\u00ean t\u1eafc c\u01a1 s\u1edf<\/strong> \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng. H\u00e3y l\u00e0m th\u1eed, c\u00f3 th\u1eed m\u1edbi bi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m hay kh\u00f4ng. N\u1ebfu ch\u01b0a t\u1ef1 tin hay c\u1ea7n ch\u00fang t\u00f4i t\u01b0 v\u1ea5n &amp; gi\u00fap \u0111\u1ee1 h\u00e3y \u0111\u1ec3 l\u1ea1i li\u00ean h\u1ec7 &amp; v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea1n, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i quy\u1ebft gi\u00fap b\u1ea1n <span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he-tu-van\/\"><strong>T\u1ea0I \u0110\u00c2Y<\/strong><\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i sao b\u1ea1n l\u1ea1i l\u1ef1a ch\u1ecdn ch\u1ea1y Facebook Ads, Google ads, booking qu\u1ea3ng c\u00e1o,.\u2026 b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi m\u00ecnh \u0111i\u1ec1u \u0111\u00f3 ch\u01b0a? Hay l\u00e0 v\u00ec b\u1ea1n th\u1ea5y m\u1ecdi ng\u01b0\u1eddi ch\u1ea1y, \u0111\u1ed1i th\u1ee7 ch\u1ea1y n\u00ean m\u00ecnh c\u0169ng ch\u1ea1y? Ng\u00e0y nay, qu\u1ea3ng c\u00e1o ng\u00e0y n\u00e0y bao quanh g\u1ea7n nh\u01b0 m\u1ecdi th\u1ee9 trong cu\u1ed9c s\u1ed1ng c\u1ee7a [&hellip;]<\/p>","protected":false},"author":4,"featured_media":6221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[646,656],"class_list":["post-6220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-ads","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6220"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6220\/revisions"}],"predecessor-version":[{"id":11479,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6220\/revisions\/11479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6221"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}