{"id":6217,"date":"2019-07-01T12:25:30","date_gmt":"2019-07-01T05:25:30","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6217"},"modified":"2019-12-02T10:47:09","modified_gmt":"2019-12-02T03:47:09","slug":"euromonitor-khong-phai-the-he-z-ong-ba-moi-la-doi-tuong-cac-doan-tai-viet-nam-nen-nham-toi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/euromonitor-khong-phai-the-he-z-ong-ba-moi-la-doi-tuong-cac-doan-tai-viet-nam-nen-nham-toi\/","title":{"rendered":"Euromonitor: Kh\u00f4ng ph\u1ea3i th\u1ebf h\u1ec7 Z, \u00f4ng b\u00e0 m\u1edbi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00ean nh\u1eafm t\u1edbi t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

13 tri\u1ec7u d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1ebd n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i 65+ v\u00e0o n\u0103m 2030 v\u00e0 s\u1ee9c mua c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u0103ng nhanh nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m tu\u1ed5i, trung b\u00ecnh 5% m\u1ed7i n\u0103m trong giai \u0111o\u1ea1n 2018 – 2030, theo Euromonitor.<\/p>\n

Trong khi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 th\u1ebf h\u1ec7 Y (nh\u1eefng ng\u01b0\u1eddi sinh n\u0103m 1982 – 1999), ho\u1eb7c t\u01b0\u01a1ng lai l\u00e0 th\u1ebf h\u1ec7 Z (nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 2000), m\u1edbi \u0111\u00e2y C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u Euromonitor International cho r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1ea1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1edf \u0111\u1ed9 tu\u1ed5i \u00f4ng b\u00e0 c\u1ee7a hai th\u1ebf h\u1ec7 tr\u00ean.<\/p>\n

Theo Euromonitor, 13 tri\u1ec7u d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1ebd n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i 65+ v\u00e0o n\u0103m 2030 v\u00e0 s\u1ee9c mua c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u0103ng nhanh nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m tu\u1ed5i, trung b\u00ecnh 5% m\u1ed7i n\u0103m trong giai \u0111o\u1ea1n 2018 – 2030.<\/p>\n

\"BlameBoomersRuinFuturePhoto_02\"<\/a><\/p>\n

L\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ed5 ch\u1ee9c h\u1ed9i ngh\u1ecb t\u1ea1i TPHCM ng\u00e0y 11\/6 v\u1eeba qua, Euromonitor International\u00a0 chia s\u1ebb nh\u1eefng “insights” v\u1ec1 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. B\u00e0 An Hodgson, Gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u thu nh\u1eadp v\u00e0 chi ti\u00eau t\u1ea1i Euromonitor nh\u00ecn nh\u1eadn: “Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn tu\u1ed5i c\u1ea3m nh\u1eadn, c\u01b0 x\u1eed v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed nh\u01b0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i h\u01a1n. H\u1ecd mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb bao g\u1ed3m tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ef1 ti\u1ec7n l\u1ee3i, t\u00ednh x\u00e1c th\u1ef1c v\u00e0 t\u00ednh m\u1edbi l\u1ea1”. “Doanh nghi\u1ec7p n\u00e0o v\u1eadn d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 qu\u00e1t (universal strategies) h\u01a1n l\u00e0 c\u00e1c nh\u00e3n h\u00e0ng t\u1eadp trung theo \u0111\u1ed9 tu\u1ed5i c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn tu\u1ed5i hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1ed3ng th\u1eddi ph\u01b0\u01a1ng th\u1ee9c n\u00e0y c\u0169ng h\u1ea5p d\u1eabn c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i”, \u0111\u1ea1i di\u1ec7n c\u1ee7a Euromonitor g\u1ee3i \u00fd.<\/p>\n

N\u0103m 2030, Vi\u1ec7t Nam s\u1ebd l\u00e0 n\u1ec1n kinh t\u1ebf l\u1edbn th\u1ee9 5 \u1edf \u0110\u00f4ng Nam \u00c1, n\u01a1i 50% h\u1ed9 gia \u0111\u00ecnh s\u1ebd c\u00f3 thu nh\u1eadp kh\u1ea3 d\u1ee5ng h\u00e0ng n\u0103m t\u1eeb 5.000 – 15.000 USD. T\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng trung l\u01b0u v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u0103ng 34% t\u1eeb n\u0103m 2018, c\u00f3 kh\u00e1t v\u1ecdng, nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u00fd th\u1ee9c cao v\u1ec1 gi\u00e1 c\u1ea3.<\/p>\n

M\u1eb7c d\u00f9 ng\u01b0\u1eddi Vi\u1ec7t kh\u00e1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1, nh\u01b0ng h\u1ecd s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n m\u1ee9c gi\u00e1 th\u1ef1c cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe ho\u1eb7c c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i. M\u1ed9t y\u1ebfu t\u1ed1 b\u1ed5 tr\u1ee3 kh\u00e1c l\u00e0 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i quy m\u00f4 v\u00e0 \u0111\u1ea1t 5 t\u1ef7 USD v\u00e0o n\u0103m 2023.<\/p>\n

>> Xem th\u00eam:<\/p><\/blockquote>\n

8 ch\u00eca kh\u00f3a \u0111\u1ec3 marketing v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng Gen Z<\/a><\/p>\n

Nguy\u00ean nh\u00e2n s\u00e2u xa sau nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 g\u00ec?<\/a><\/p>\n

Theo B\u00ecnh An – Tr\u00ed th\u1ee9c Tr\u1ebb<\/em><\/p>","protected":false},"excerpt":{"rendered":"

13 tri\u1ec7u d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1ebd n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i 65+ v\u00e0o n\u0103m 2030 v\u00e0 s\u1ee9c mua c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u0103ng nhanh nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m tu\u1ed5i, trung b\u00ecnh 5% m\u1ed7i n\u0103m trong giai \u0111o\u1ea1n 2018 – 2030, theo Euromonitor. Trong khi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng […]<\/p>","protected":false},"author":4,"featured_media":6599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[656],"class_list":["post-6217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6217"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6217\/revisions"}],"predecessor-version":[{"id":9192,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6217\/revisions\/9192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6599"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}