{"id":6198,"date":"2019-06-07T15:55:14","date_gmt":"2019-06-07T08:55:14","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6198"},"modified":"2019-12-02T11:23:26","modified_gmt":"2019-12-02T04:23:26","slug":"cac-ngoi-sao-va-cong-dong-so-thay-doi-hanh-vi-cua-nguoi-tieu-dung-so-o-viet-nam-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cac-ngoi-sao-va-cong-dong-so-thay-doi-hanh-vi-cua-nguoi-tieu-dung-so-o-viet-nam-nhu-the-nao\/","title":{"rendered":"C\u00e1c ng\u00f4i sao v\u00e0 c\u1ed9ng \u0111\u1ed3ng s\u1ed1 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a “ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1” \u1edf Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i v\u00e0 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng s\u1ed1<\/p>\n

\u00a0Theo d\u1ef1 \u0111o\u00e1n \u0111\u1ebfn n\u0103m 2030, t\u1ea7ng l\u1edbp trung l\u01b0u to\u00e0n c\u1ea7u s\u1ebd t\u0103ng nhanh ch\u00f3ng, ch\u00e2u \u00c1 c\u00f3 88% s\u1ed1 l\u01b0\u1ee3ng t\u1ef7 ph\u00fa m\u1edbi trong giai \u0111o\u1ea1n 2010- 2020. T\u1ea1i Vi\u1ec7t Nam, t\u1ea7ng l\u1edbp trung l\u01b0u \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng t\u1eeb 11% d\u00e2n s\u1ed1 trong n\u0103m 2015 l\u00ean h\u01a1n 50% d\u00e2n s\u1ed1 v\u00e0o n\u0103m 2035. Khi t\u1ea7ng l\u1edbp trung l\u01b0u ph\u00e1t tri\u1ec3n, chi ti\u00eau v\u00e0 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao c\u1ee7a h\u1ecd c\u0169ng s\u1ebd t\u0103ng l\u00ean, m\u1ee9c chi ti\u00eau \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng g\u1ea7n g\u1ea5p ba trong giai \u0111o\u1ea1n 2015-2030.<\/div>\n
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\"C\u00e1c<\/div>\n<\/div>\n

B\u00e1o c\u00e1o T\u01b0\u01a1ng lai n\u1ec1n kinh t\u1ebf s\u1ed1 Vi\u1ec7t Nam h\u01b0\u1edbng t\u1edbi n\u0103m 2030 v\u00e0 n\u0103m 2045 cho bi\u1ebft: t\u1ea1i Vi\u1ec7t Nam, ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng thay \u0111\u1ed5i trong s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb \u1edf th\u00e0nh th\u1ecb.<\/p>\n

Nh\u1eefng s\u1edf th\u00edch m\u1edbi c\u1ee7a d\u00e2n th\u00e0nh th\u1ecb Vi\u1ec7t Nam li\u00ean quan \u0111\u1ebfn c\u00e1 nh\u00e2n h\u00f3a, t\u00ednh b\u1ec1n v\u1eefng, danh ti\u1ebfng v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 s\u1ed1.<\/p>\n

<\/h1>\n

C\u00e1c c\u1ed9ng \u0111\u1ed3ng s\u1ed1 l\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed. Gi\u1edbi tr\u1ebb d\u01b0\u1eddng nh\u01b0 \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u1ed9ng \u0111\u1ed3ng s\u1ed1 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00ec h\u1ecd ch\u00ednh l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u1edf Vi\u1ec7t Nam khi c\u00f3 s\u1ef1 ph\u00e2n chia \u0111\u1ed9 tu\u1ed5i kh\u00e1 l\u1edbn trong vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i (79% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh trong \u0111\u1ed9 tu\u1ed5i 18-36 so v\u1edbi 27% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh trong \u0111\u1ed9 tu\u1ed5i tr\u00ean 37).<\/p>\n

>>> Xem th\u00eam: 9 lo\u1ea1i insights quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 kh\u00e1ch h\u00e0ng<\/a><\/p>\n

C\u1ed9ng \u0111\u1ed3ng s\u1ed1 c\u0169ng \u0111ang l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng s\u1ed1 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n t\u1ed1 quan tr\u1ecdng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing. V\u00ed d\u1ee5, m\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng \u1edf Vi\u1ec7t Nam \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm ch\u1ee7 y\u1ebfu theo l\u1eddi g\u1ee3i \u00fd truy\u1ec1n mi\u1ec7ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Khi c\u00e1c c\u1ed9ng \u0111\u1ed3ng s\u1ed1 ng\u00e0y c\u00e0ng \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty c\u0169ng n\u00ean th\u00edch \u1ee9ng v\u1edbi \u0111i\u1ec1u n\u00e0y.<\/p>\n

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\"C\u00e1c<\/div>\n<\/div>\n

B\u00ean c\u1ea1nh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng s\u1ed1 l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng. \u0110\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf ng\u00f4i sao tr\u1ef1c tuy\u1ebfn nh\u1edd l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng t\u0103ng. S\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd cho h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf l\u1edbn v\u00e0 c\u00e1c c\u00f4ng ty marketing.<\/p>\n

H\u1ea7u h\u1ebft nh\u1eefng c\u00f4ng ty h\u00e0ng \u0111\u1ea7u (2\/3 c\u00f4ng ty trong m\u1ed9t kh\u1ea3o s\u00e1t n\u0103m 2018) tin r\u1eb1ng marketing th\u00f4ng qua ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng s\u1ebd tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng trong t\u01b0\u01a1ng lai.<\/p>\n

Theo b\u00e1o c\u00e1o, Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c trong n\u01b0\u1edbc v\u1edbi 44% th\u01b0\u01a1ng hi\u1ec7u l\u1edbn trong n\u01b0\u1edbc v\u00e0 c\u00e1c c\u00f4ng ty marketing s\u1eed d\u1ee5ng marketing th\u00f4ng qua ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng. \u0110i\u1ec1u n\u00e0y d\u01b0\u1eddng nh\u01b0 \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc, v\u00ed d\u1ee5 trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn n\u0103m 2018, kho\u1ea3ng 43,3% s\u1ed1 ng\u01b0\u1eddi tr\u1ebb, ch\u1ee7 y\u1ebfu l\u00e0 n\u1eef gi\u1edbi t\u1ea1i Vi\u1ec7t Nam n\u00f3i r\u1eb1ng h\u1ecd mua s\u1ea3n ph\u1ea9m theo g\u1ee3i \u00fd c\u1ee7a ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng.<\/p>\n

Nh\u1eefng s\u1edf th\u00edch m\u1edbi t\u1ea1o ra nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb cao, h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf trong n\u01b0\u1edbc v\u00e0 gi\u00fap truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m. S\u1edf th\u00edch c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u m\u1edbi c\u00f3 th\u1ec3 l\u00e0 \u00e1p l\u1ef1c bu\u1ed9c c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc ph\u1ea3i n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd \u0111\u1ed1i m\u1eb7t v\u1edbi c\u1ea1nh tranh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

>>> Xem th\u00eam: \u00c1p d\u1ee5ng 7 nguy\u00ean t\u1eafc t\u00e2m l\u00fd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/p>\n<\/div>\n

Ngu\u1ed3n: Ho\u00e0ng An – tr\u00ed th\u1ee9c tr\u1ebb<\/span><\/p>","protected":false},"excerpt":{"rendered":"

H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i v\u00e0 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng s\u1ed1 \u00a0Theo d\u1ef1 \u0111o\u00e1n \u0111\u1ebfn n\u0103m 2030, t\u1ea7ng l\u1edbp trung l\u01b0u to\u00e0n c\u1ea7u s\u1ebd t\u0103ng nhanh ch\u00f3ng, ch\u00e2u \u00c1 c\u00f3 88% s\u1ed1 l\u01b0\u1ee3ng t\u1ef7 ph\u00fa m\u1edbi […]<\/p>","protected":false},"author":4,"featured_media":6199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,125],"tags":[656],"class_list":["post-6198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-viet-nam-insights","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6198"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6198\/revisions"}],"predecessor-version":[{"id":9200,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6198\/revisions\/9200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6199"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}