{"id":6191,"date":"2019-06-05T18:40:58","date_gmt":"2019-06-05T11:40:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6191"},"modified":"2021-01-22T16:29:41","modified_gmt":"2021-01-22T09:29:41","slug":"case-sudy-hoc-hoi-tu-6-truong-hop-san-pham-that-bai-nhat-cua-cac-thuong-hieu-tren-the-gioi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/case-sudy-hoc-hoi-tu-6-truong-hop-san-pham-that-bai-nhat-cua-cac-thuong-hieu-tren-the-gioi\/","title":{"rendered":"[CASE SUDY] Th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"

Theo\u00a0gi\u00e1o s\u01b0\u00a0Clayton Christensen c\u1ee7a\u00a0<\/a>Tr\u01b0\u1eddng Kinh doanh Harvard<\/a> , c\u00f3 h\u01a1n 30.000 s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u m\u1ed7i n\u0103m v\u00e0 95% th\u1ea5t b\u1ea1i.\u00a0Theo Gi\u00e1o s\u01b0 Inez Blackburn c\u1ee7a \u0110\u1ea1i h\u1ecdc Toronto, t\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a m\u1edbi l\u00e0 70% \u0111\u1ebfn 80%.<\/p>\n

Doanh nghi\u1ec7p b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi? Hay v\u1eabn \u0111ang trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (R&D)? D\u00f9 l\u00e0 tr\u01b0\u1eddng h\u1ee3p n\u00e0o \u0111i n\u1eefa, r\u00f5 r\u00e0ng doanh nghi\u1ec7p s\u1ebd mu\u1ed1n l\u00e0m m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng nh\u1ea5t.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn cho m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a vi\u1ec7c ra m\u1eaft – t\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ebfn qu\u1ea3ng b\u00e1 ra m\u1eaft s\u1ea3n ph\u1ea9m. N\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch b\u00e0i b\u1ea3n, vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m th\u1ea5t b\u1ea1i s\u1ebd r\u1ea5t d\u1ec5 x\u1ea3y ra. B\u1edfi v\u00ec nhi\u1ec1u khi d\u00f9 l\u00ean k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 l\u01b0\u1ee1ng, th\u00ec th\u1ea5t b\u1ea1i v\u1eabn \u0111\u1ebfn nh\u01b0 th\u01b0\u1eddng.<\/p>\n

H\u00e3y c\u00f9ng tham kh\u1ea3o th\u1ea5t b\u1ea1i c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 r\u00fat ra b\u00e0i h\u1ecdc cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/p>\n

\u00a0# 1: Samsung Galaxy Note 7<\/h2>\n

M\u1ed9t trong nh\u1eefng th\u1ea5t b\u1ea1i l\u1edbn nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y l\u00e0 Samsung Galaxy Note 7. C\u00e1c b\u00e1o c\u00e1o v\u1ec1 v\u1ee5 n\u1ed5 do pin qu\u00e1 n\u00f3ng v\u00e0 b\u1ecfng l\u00e0 ph\u1ed5 bi\u1ebfn tr\u00ean d\u00f2ng \u0111i\u1ec7n tho\u1ea1i n\u00e0y.<\/p>\n

Ra m\u1eaft v\u00e0o ng\u00e0y 19 th\u00e1ng 8 n\u0103m 2016 v\u00e0 \u0111\u1ebfn \u0111\u1ea7u th\u00e1ng 9, Samsung \u0111\u00e3 bu\u1ed9c ph\u1ea3i ng\u1eebng b\u00e1n. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ban h\u00e0nh l\u1ec7nh thu h\u1ed3i t\u1ef1 nguy\u1ec7n c\u00e1c thi\u1ebft b\u1ecb, trong \u0111\u00f3 h\u1ecd \u0111\u00e3 thu h\u1ed3i 2,5 tri\u1ec7u \u0111i\u1ec7n tho\u1ea1i, theo t\u1ea1p ch\u00ed Time<\/em><\/a>.
\n\"th\u1ea5t<\/p>\n

Ngu\u1ed3n:\u00a0\u00a0<\/em>Ariel Gonzalez<\/em><\/p>\n

Samsung sau \u0111\u00f3 \u0111\u00e3 thay th\u1ebf \u0111i\u1ec7n tho\u1ea1i n\u00e0y b\u1eb1ng c\u00e1c thi\u1ebft b\u1ecb m\u1edbi v\u00e0 \u0111\u00e3 ng\u1eebng s\u1ea3n xu\u1ea5t Note 7, nh\u01b0ng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111em \u0111\u1ebfn s\u1ef1 th\u1ea5t b\u1ea1i cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u, \u1ea3nh h\u01b0\u1edfng c\u1ef1c k\u1ef3 l\u1edbn \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/p>\n

H\u1ecdc g\u00ec t\u1eeb th\u1ea5t b\u1ea1i c\u1ee7a Samsung Galaxy Note 7?<\/h3>\n

Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00fang c\u00e1ch l\u00e0 l\u00fd do l\u1edbn nh\u1ea5t d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a Samsung Galaxy Note 7. Theo Wired UK<\/em> , c\u00e1c v\u1ea5n \u0111\u1ec1 l\u00e0 do v\u1ea5n \u0111\u1ec1 s\u1ea3n xu\u1ea5t pin v\u00e0 k\u00edch th\u01b0\u1edbc c\u1ee7a pin. S\u1ea3n ph\u1ea9m c\u1ee7a Samsung c\u00f3 th\u1ec3 \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng nh\u01b0ng ch\u1ec9 v\u1edbi\u00a0hai sai l\u1ea7m nh\u1ecf d\u1eabn \u0111\u1ebfn m\u1ed9t trong nh\u1eefng th\u1ea5t b\u1ea1i trong vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m t\u1ed3i t\u1ec7 nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i.\u00a0M\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u1eadm ch\u00ed g\u1ecdi \u0111\u00f3 l\u00e0 th\u1ea5t b\u1ea1i c\u00f4ng ngh\u1ec7 t\u1ed3i t\u1ec7 nh\u1ea5t n\u0103m 2016.<\/p>\n

N\u1ebfu Samsung ki\u1ec3m tra l\u1ed7i v\u00e0 ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m k\u1ef9 c\u00e0ng tr\u01b0\u1edbc khi ra th\u1ecb tr\u01b0\u1eddng th\u00ec c\u0169ng kh\u00f4ng v\u01b0\u1edbng ph\u1ea3i th\u1ea5t b\u1ea1i \u0111\u00f3.<\/p>\n

B\u00e0i h\u1ecdc \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u0169ng nh\u01b0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ea7n l\u01b0u \u00fd \u0111\u00f3 l\u00e0 n\u00ean ki\u1ec3m tra k\u1ef9 c\u00e0ng m\u1ecdi kh\u00eda c\u1ea1nh nh\u01b0 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, test s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi v\u1ed9i v\u00e0ng ra m\u1eaft.<\/p>\n

>>> Xem th\u00eam: B\u00ed m\u1eadt n\u00e0o m\u00e0 c\u00e1c c\u1eeda h\u00e0ng th\u1eddi trang kh\u00f4ng mu\u1ed1n cho b\u1ea1n bi\u1ebft?<\/a><\/p>\n

# 2: Nike + FuelBand<\/h2>\n

Tr\u1edf l\u1ea1i n\u0103m 2015, th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao Nike n\u1ed5i ti\u1ebfng \u0111\u00e3 ph\u1ea3i gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ee5 ki\u1ec7n t\u1eadp th\u1ec3 do ng\u01b0\u1eddi d\u00f9ng tuy\u00ean b\u1ed1 r\u1eb1ng thi\u1ebft b\u1ecb kh\u00f4ng cung c\u1ea5p b\u00e1o c\u00e1o ch\u00ednh x\u00e1c. Theo International Business Times<\/em> b\u00e1o c\u00e1o r\u1eb1ng l\u00fd do cho s\u1ef1 ki\u1ec7n l\u00e0 v\u00ec nguy\u00ean \u0111\u01a1n tin r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u vi ph\u1ea1m lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng tuy\u00ean b\u1ed1 c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 sai l\u1ec7ch v\u1ec1 kh\u1ea3 n\u0103ng cung c\u1ea5p b\u00e1o c\u00e1o d\u1eef li\u1ec7u c\u1ee7a thi\u1ebft b\u1ecb. Nike gi\u1ea3i quy\u1ebft v\u1ee5 ki\u1ec7n b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u1ebb qu\u00e0 t\u1eb7ng $ 25 ho\u1eb7c voucher $ 15.<\/p>\n

Theo Nikeable, th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m Nike + FuelBand \u0111\u00e3 th\u1ea5t b\u1ea1i do m\u1ed9t s\u1ed1 l\u00fd do kh\u00e1c, ngo\u00e0i vi\u1ec7c hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c. Ch\u1eb3ng h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng iPhone v\u00e0 th\u1ef1c t\u1ebf \u0111\u00e3 b\u1ecf qua th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a c\u00e1c nh\u00e3n hi\u1ec7u kh\u00e1c. \u0110\u1ebfn t\u1eadn hai n\u0103m r\u01b0\u1ee1i sau khi ra m\u1eaft phi\u00ean b\u1ea3n ban \u0111\u1ea7u, h\u1ecd m\u1edbi ra m\u1eaft \u1ee9ng d\u1ee5ng FuelBand cho ng\u01b0\u1eddi d\u00f9ng Android. \u0110\u1ebfn l\u00fac \u0111\u00f3 th\u00ec \u0111\u00e3 qu\u00e1 mu\u1ed9n.<\/p>\n

\"h\u1ea5t<\/p>\n

H\u1ecdc g\u00ec t\u1eeb th\u1ea5t b\u1ea1i c\u1ee7a Nike + FuelBand?<\/h3>\n

Gi\u1ed1ng nh\u01b0 b\u00e0i h\u1ecdc t\u1eeb th\u1ea5t b\u1ea1i c\u1ee7a Fitbit, th\u1ea5t b\u1ea1i c\u1ee7a Nike + FuelBand d\u1ea1y ch\u00fang ta kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u1eefng tuy\u00ean b\u1ed1 sai l\u1ec7ch ho\u1eb7c g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m. Nh\u01b0ng m\u1ed9t b\u00e0i h\u1ecdc quan tr\u1ecdng kh\u00e1c t\u1eeb v\u00ed d\u1ee5 n\u00e0y l\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m. Khi b\u1ecf qua nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Android, Nike \u0111\u00e3 th\u1ea5t b\u1ea1i trong vi\u1ec7c th\u00e2m nh\u1eadp v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a FuelBand.<\/p>\n

\u00a0# 3: Amazon Fire Phone<\/h2>\n

Fire Phone c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Amazon c\u0169ng \u0111\u00e1nh d\u1ea5u m\u1ed9t trong nh\u1eefng th\u1ea5t b\u1ea1i l\u1edbn nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m n\u0103m 2014. M\u1eb7c d\u00f9 n\u00f3 ho\u00e0n th\u00e0nh m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u00fap ng\u01b0\u1eddi d\u00f9ng so s\u00e1nh gi\u00e1 t\u1ed1t nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m ch\u1ec9 b\u1eb1ng m\u1ed9t n\u00fat b\u1ea5m, nh\u01b0ng n\u00f3 kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u nh\u1ea5t \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00f3 v\u1ebb nh\u01b0 Amazon r\u1ea5t h\u00e0i l\u00f2ng v\u1edbi hi\u1ec7u qu\u1ea3 c\u1ee7a thi\u1ebft b\u1ecb, h\u1ecd \u0111\u00e3 b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c.\u00a0V\u00ed d\u1ee5, thi\u1ebft k\u1ebf kh\u00f4ng c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn th\u1ecb gi\u00e1c, \u0111\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh trong s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a n\u00f3.<\/p>\n

Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ea7n c\u00f3 c\u1ea3 thi\u1ebft k\u1ebf b\u1eaft m\u1eaft b\u00ean ngo\u00e0i v\u00e0 v\u1eeba ph\u1ea3i \u0111\u1ea1t nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7, ch\u1ee9c n\u0103ng s\u1eed d\u1ee5ng, Amazon Fire Phone ch\u1ec9 kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 l\u00fd do t\u1ea1i sao nh\u00e0 b\u00e1n l\u1ebb nhanh ch\u00f3ng ng\u1eebng s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i sau khi b\u00e1n l\u1ea1i c\u1ed5 phi\u1ebfu hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2015.<\/p>\n

M\u1eb7c d\u00f9 thi\u1ebft b\u1ecb n\u00e0y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 Amazon \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a h\u1ecd, nh\u01b0ng n\u00f3 \u0111\u00e3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/strong><\/p>\n

\"\"<\/p>\n

H\u1ecdc g\u00ec t\u1eeb s\u1ef1 c\u1ed1 \u0111i\u1ec7n tho\u1ea1i Amazon Fire?<\/h3>\n

S\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a Amazon Fire Phone d\u1ea1y m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc h\u1eefu \u00edch. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty, Jeff Bezos, n\u00f3i v\u1edbi Business Insider r\u1eb1ng th\u1ea3m h\u1ecda Fire Phone th\u1ef1c s\u1ef1 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec1u t\u1ed1t. M\u1eb7c d\u00f9 th\u1ea5t b\u1ea1i khi\u1ebfn h\u1ecd ph\u1ea3i tr\u1ea3 gi\u00e1 h\u00e0ng tri\u1ec7u \u0111\u00f4 la, \u00f4ng gi\u1ea3i th\u00edch r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t th\u1eed nghi\u1ec7m gi\u00fap h\u1ecd ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n

B\u1ea5t k\u1ec3 nh\u1eefng g\u00ec c\u00f4ng ty \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng sai l\u1ea7m c\u1ee7a ch\u00ednh h\u1ecd, nh\u1eefng g\u00ec ch\u00fang ta n\u00ean h\u1ecdc t\u1eeb th\u1ea5t b\u1ea1i c\u1ee7a Amazon Fire Phone l\u00e0 \u0111\u1eb7t nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u. \u0110\u1eebng t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh, quan \u0111i\u1ec3m c\u00e1 nh\u00e2n. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, r\u1ea5t \u00edt kh\u1ea3 n\u0103ng n\u00f3 s\u1ebd th\u00e0nh c\u00f4ng, ngay c\u1ea3 v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c marketing t\u1ed1t nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u00a0<\/strong><\/p>\n

>> Xem th\u00eam: [THE BEST MARKETING CAMPAIGN] Project 84 \u2013 Th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n lan t\u1ecfa<\/a><\/p><\/blockquote>\n

#4. Google Glass<\/h2>\n

Google l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f4ng b\u1ed1 Google Glass – m\u1ed9t m\u00e0n h\u00ecnh \u0111eo tr\u00ean \u0111\u1ea7u c\u00f3 h\u00ecnh d\u1ea1ng k\u00ednh \u0111eo m\u1eaft v\u1edbi c\u00e1c t\u00ednh n\u0103ng c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh – cho c\u00f4ng ch\u00fang v\u00e0o n\u0103m 2013.\u00a0 Sau hai n\u0103m b\u00e1n h\u00e0ng \u0111\u00e1ng th\u1ea5t v\u1ecdng, r\u00f5 r\u00e0ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u1ea7n \u0111\u1ebfn Google Glass. Google v\u1eabn tu\u00e2n theo nguy\u00ean t\u1eafc c\u1ee7a m\u00ecnh v\u00e0 v\u00e0o n\u0103m 2015 \u0111\u00e3 ng\u1eebng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Nh\u1eefng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, c\u00e1c l\u1ed7i \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o, th\u1eddi l\u01b0\u1ee3ng pin y\u1ebfu, c\u00e1c l\u1ec7nh c\u1ea5m \u0111\u1ebfn c\u00e1c kh\u00f4ng gian c\u00f4ng c\u1ed9ng v\u00e0 kh\u00f4ng th\u1ec3 s\u1ed1ng theo nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o th\u1ed5i ph\u1ed3ng \u0111\u1ec1u \u0111\u00e3 c\u1ea3n tr\u1edf vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n

\"\"<\/figure>\n

H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb th\u1ea5t b\u1ea1i c\u1ee7a Google Glass?<\/h3>\n