{"id":6182,"date":"2019-06-05T11:10:21","date_gmt":"2019-06-05T04:10:21","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6182"},"modified":"2019-12-03T12:01:34","modified_gmt":"2019-12-03T05:01:34","slug":"ven-man-nhung-bi-mat-cac-cua-hang-thoi-trang-thuong-che-giau-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ven-man-nhung-bi-mat-cac-cua-hang-thoi-trang-thuong-che-giau-khach-hang\/","title":{"rendered":"B\u00ed m\u1eadt n\u00e0o m\u00e0 c\u00e1c c\u1eeda h\u00e0ng th\u1eddi trang kh\u00f4ng mu\u1ed1n cho b\u1ea1n bi\u1ebft?"},"content":{"rendered":"

C\u1eeda h\u00e0ng th\u1eddi trang \u1ea9n ch\u1ee9a \u201cma l\u1ef1c\u201d g\u00ec khi\u1ebfn b\u1ea1n lu\u00f4n mua s\u1eafm nhi\u1ec1u h\u01a1n d\u1ef1 t\u00ednh?<\/p>\n

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\u0110\u00e3 bao gi\u1edd b\u1ea1n r\u1eddi kh\u1ecfi c\u1eeda h\u00e0ng v\u00e0 b\u1ea5t ng\u1edd v\u1edbi nh\u1eefng m\u00f3n \u0111\u1ed3 b\u1ea1n \u0111\u00e3 mua? B\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang, b\u1ea1n \u0111\u00e3 v\u00f4 t\u00ecnh r\u01a1i v\u00e0o h\u1eb1ng h\u00e0 sa s\u1ed1 chi\u00eau th\u1ee9c kinh doanh v\u00f4 c\u00f9ng th\u00f4ng minh c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. D\u00f9 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn h\u00ecnh th\u1ee9c b\u00e0i tr\u00ed gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi h\u01a1n, song vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng b\u00ed m\u1eadt n\u00e0y s\u1ebd gi\u00fap b\u1ea1n mua s\u1eafm c\u00f3 ch\u1ecdn l\u1ecdc h\u01a1n.<\/p>\n

1. Chi\u00eau th\u1ee9c r\u00e8m c\u1eeda<\/h1>\n

T\u1ea1i sao c\u1eeda h\u00e0ng th\u1eddi trang l\u1ea1i s\u1eed d\u1ee5ng r\u00e8m cho ph\u00f2ng thay \u0111\u1ed3 thay v\u00ec d\u00f9ng m\u1ed9t chi\u1ebfc c\u1eeda ch\u1eafc ch\u1eafn? Chi\u1ebfc r\u00e8m c\u1eeda ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c, h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean trong vi\u1ec7c \u201ch\u1ed1i th\u00fac\u201d b\u1ea1n, kh\u00f4ng \u0111\u1ec3 b\u1ea1n m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian cho vi\u1ec7c th\u1eed qu\u1ea7n \u00e1o. \u0110i\u1ec1u n\u00e0y b\u1eaft bu\u1ed9c b\u1ea1n ph\u1ea3i ho\u00e0n to\u00e0n t\u1eadp trung v\u00e0o vi\u1ec7c th\u1eed v\u00e0 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn m\u00f3n \u0111\u1ed3 m\u00ecnh \u0111ang \u01b0\u1edbm tr\u00ean ng\u01b0\u1eddi.<\/p>\n

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\"r\u00e8m<\/p>\n

(\u1ea2nh: Thegalerie)<\/p>\n<\/div>\n

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\"r\u00e8m<\/p>\n

(\u1ea2nh: archilovers)<\/p>\n<\/div>\n

2. G\u01b0\u01a1ng b\u00ean ngo\u00e0i ph\u00f2ng thay \u0111\u1ed3<\/h1>\n

C\u00e1c c\u1eeda h\u00e0ng kh\u00f4ng bao gi\u1edd qu\u00ean ph\u1ea3i thi\u1ebft k\u1ebf th\u00eam m\u1ed9t chi\u1ebfc g\u01b0\u01a1ng trong ph\u00f2ng thay \u0111\u1ed3, \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thu\u1eadn ti\u1ec7n h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. Th\u1ebf n\u00ean, n\u1ebfu\u00a0b\u1ea1n\u00a0b\u01b0\u1edbc v\u00e0o m\u1ed9t ph\u00f2ng thay kh\u00f4ng c\u00f3 g\u01b0\u01a1ng,\u00a0b\u1ea1n \u0111\u00e3 ch\u00ednh th\u1ee9c r\u01a1i v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh c\u1ee7a c\u1eeda h\u00e0ng th\u1eddi trang \u1ea5y. Ch\u1ee7 c\u1eeda h\u00e0ng mong mu\u1ed1n b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi nh\u00e2n vi\u00ean, nghe nh\u1eefng \u00fd ki\u1ebfn m\u00e1t tai t\u1eeb h\u1ecd, \u0111\u1ec3 ph\u1ea7n n\u00e0o nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

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\"ph\u00f2ng<\/p>\n

(\u1ea2nh: archilovers)<\/p>\n<\/div>\n

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\"ph\u00f2ng<\/p>\n

(\u1ea2nh:\u00a0room discovery)<\/span><\/p>\n

>>> Xem th\u00eam: [THE BEST MARKETING CAMPAIGN] Project 84 \u2013 Th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n lan t\u1ecfa<\/a><\/p>\n<\/div>\n

3. S\u1ef1 di\u1ec7u k\u1ef3 c\u1ee7a \u00e1nh s\u00e1ng<\/h1>\n

B\u00ean trong ph\u00f2ng thay \u0111\u1ed3 c\u1ee7a\u00a0Victoria\u2019s Secret\u00a0l\u00fac n\u00e0o c\u0169ng c\u00f3 m\u1ed9t \u00e1nh \u0111\u00e8n m\u00e0u h\u1ed3ng nh\u1eb9 nh\u00e0ng, c\u00f3 th\u1ec3 khi\u1ebfn t\u00e2m tr\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u00e0 l\u00e0n da h\u1ecd c\u0169ng tr\u1edf n\u00ean s\u00e1ng h\u01a1n b\u00ecnh th\u01b0\u1eddng.<\/p>\n

\u0110\u00e8n d\u1ecdc theo th\u00e2n g\u01b0\u01a1ng c\u0169ng l\u00e0 xu h\u01b0\u1edbng \u0111\u00e8n ph\u1ed5 bi\u1ebfn trong ph\u00f2ng thay \u0111\u1ed3 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng th\u1eddi trang hi\u1ec7n nay. \u00c1nh \u0111\u00e8n \u1ea5y gi\u00fap b\u1ea1n c\u1ea3m th\u1ea5y th\u00e2n h\u00ecnh thon g\u1ecdn v\u00e0 g\u01b0\u01a1ng m\u1eb7t tr\u1edf n\u00ean h\u1ed3ng h\u00e0o. H\u01a1n th\u1ebf n\u1eefa, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng b\u1ecb thu h\u00fat v\u00e0o nh\u1eefng khu v\u1ef1c \u0111\u01b0\u1ee3c chi\u1ebfu s\u00e1ng t\u1ed1t. Do \u0111\u00f3, \u0111\u1eebng b\u1ea5t ng\u1edd khi b\u1ea1n lu\u00f4n b\u1ecb thu h\u00fat v\u00e0o nh\u1eefng chi\u1ebfc k\u1ec7 tr\u01b0ng b\u00e0y nhi\u1ec1u chi\u1ebfc t\u00fai \u0111\u1eaft ti\u1ec1n.<\/p>\n

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\"\u00e1nh<\/p>\n

(\u1ea2nh:\u00a0room discovery)\u00a0 \u00a0<\/span><\/p>\n<\/div>\n

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\"\u00e1nh<\/p>\n

(\u1ea2nh:\u00a0Simone Fiorini)<\/span><\/p>\n<\/div>\n

4. Chi\u1ebfc th\u1ea3m sang tr\u1ecdng<\/h1>\n

Kh\u00f4ng ch\u1ec9 v\u00ec m\u1ee5c \u0111\u00edch trang tr\u00ed, th\u1ea3m tr\u1ea3i s\u00e0n c\u00f3 ch\u1ee9c n\u0103ng gi\u00fap b\u01b0\u1edbc ch\u00e2n c\u1ee7a b\u1ea1n ch\u1eadm l\u1ea1i, t\u1eeb \u0111\u00f3 m\u00e0 c\u00f3 nhi\u1ec1u th\u1eddi gian ti\u1ebfp c\u1eadn c\u00e1c chi\u1ebfc k\u1ec7 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m. \u0110\u00e2y c\u0169ng l\u00e0 ch\u00eca kh\u00f3a then ch\u1ed1t t\u1ea1i c\u00e1c h\u00e0ng b\u00e1n gi\u00e0y, khi\u1ebfn b\u1ea1n c\u00f3 xu h\u01b0\u1edbng \u1edf l\u1ea1i l\u00e2u h\u01a1n v\u00ec th\u1ea3m\u00a0l\u00e0m ch\u00e2n tho\u1ea3i m\u00e1i.<\/p>\n

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\"ph\u00f2ng<\/p>\n

(\u1ea2nh:\u00a0Carine Gilson)<\/p>\n<\/div>\n

5.C\u1eeda s\u1ed5 t\u00e0ng h\u00ecnh<\/h1>\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ec3 gi\u1eef kh\u00e1ch \u1edf l\u1ea1i c\u1eeda h\u00e0ng l\u00e2u h\u01a1n \u0111\u00f3 l\u00e0 gi\u1ea5u \u0111i c\u1eeda s\u1ed5. B\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng v\u1edbi \u00e1nh s\u00e1ng c\u1ee7a \u0111\u00e8n c\u00f4ng nghi\u1ec7p, b\u1ea1n s\u1ebd ho\u00e0n to\u00e0n m\u1ea5t \u0111i \u00fd th\u1ee9c v\u1ec1 th\u1eddi gian.<\/p>\n

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\"ph\u00f2ng<\/p>\n

(\u1ea2nh:\u00a0Phillip Lim)<\/p>\n<\/div>\n

Kh\u00e1ch h\u00e0ng s\u1ebd d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1eafm ch\u00ecm v\u00e0o nh\u1eefng k\u1ec7 \u0111\u1ea7y \u1eafp qu\u1ea7n \u00e1o, gi\u00e0y, t\u00fai x\u00e1ch m\u00e0 kh\u00e1i ni\u1ec7m th\u1eddi gian kh\u00f4ng c\u00f2n quan tr\u1ecdng n\u1eefa. T\u1eeb \u0111\u00f3, h\u1ecd ti\u1ebfp t\u1ee5c \u201cm\u1eafc b\u1eaby\u201d c\u1ee7a ch\u1ee7 c\u1eeda h\u00e0ng v\u00e0 mua nhi\u1ec1u h\u01a1n d\u1ef1 t\u00ednh l\u00e0 v\u00ec th\u1ebf.<\/p>\n

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\"ph\u00f2ng<\/p>\n

(\u1ea2nh:\u00a0Behance)<\/span><\/p>\n

>>> Xem th\u00eam: [Case study] T\u1eeb Donald Trump \u0111\u1ebfn Viral marketing v\u1edbi Tr\u00e0 xanh<\/a><\/p>\n<\/div>\n

6. Chi\u1ebfn l\u01b0\u1ee3c “gi\u1ea3m gi\u00e1”<\/h1>\n

C\u00e1c c\u1eeda h\u00e0ng th\u01b0\u1eddng s\u1eed d\u1ee5ng kh\u00e1i ni\u1ec7m \u201cneo gi\u00e1\u201d b\u1eb1ng c\u00e1ch b\u00e0y b\u00e1n nh\u1eefng m\u00f3n h\u00e0ng t\u01b0\u01a1ng t\u1ef1 \u1edf g\u1ea7n nhau nh\u01b0ng m\u1ee9c gi\u00e1 l\u1ea1i v\u00f4 c\u00f9ng ch\u00eanh l\u1ec7ch. \u0110i\u1ec1u n\u00e0y v\u00f4 t\u00ecnh khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c m\u00f3n \u0111\u1ed3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u1edbi gi\u00e1 r\u1ea5t r\u1ebb, d\u00f9 so v\u1edbi th\u1ecb tr\u01b0\u1eddng gi\u00e1 c\u1ee7a ch\u00fang v\u1ed1n \u0111\u00e3 \u0111\u1eaft h\u01a1n.<\/p>\n

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\"b\u00ed<\/p>\n

(\u1ea2nh:\u00a0Las mejores fotos)<\/span><\/p>\n<\/div>\n

7. Tr\u00f2 ch\u01a1i c\u1ee7a nh\u1eefng con s\u1ed1<\/h1>\n

C\u00f3 m\u1ed9t l\u00fd do nh\u1ea5t \u0111\u1ecbnh khi\u1ebfn gi\u00e1 c\u1ee7a c\u00e1c m\u00f3n h\u00e0ng lu\u00f4n k\u1ebft th\u00fac b\u1eb1ng 9 v\u00e0 0. C\u1eeda h\u00e0ng \u0111\u1eb7t gi\u00e1 k\u1ebft th\u00fac b\u1eb1ng s\u1ed1 0 cho nh\u1eefng m\u00f3n h\u00e0ng \u0111\u01b0\u1ee3c mua nhi\u1ec1u nh\u1ea5t, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb th\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m k\u1ebft th\u00fac b\u1eb1ng 9, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c r\u1eb1ng nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u00e3 gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a chi ph\u00ed v\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t cho m\u00f3n h\u00e0ng. V\u00ec v\u1eady, h\u1ecd l\u00e0m b\u1ea1n mua s\u1eafm v\u1edbi s\u1ef1 tin t\u01b0\u1edfng tuy\u1ec7t \u0111\u1ed1i v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

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\"\u00e1o<\/p>\n

(\u1ea2nh:\u00a0KickAlert)<\/span><\/p>\n<\/div>\n

8. Chi\u1ebfn thu\u1eadt “b\u00e0n tay ph\u1ea3i”<\/h1>\n

\u0110a s\u1ed1 ch\u00fang ta thu\u1eadn tay ph\u1ea3i, do \u0111\u00f3 c\u00f3 xu h\u01b0\u1edbng b\u1ecb thu h\u00fat v\u1ec1 b\u00ean ph\u1ea3i nhi\u1ec1u h\u01a1n. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u1ea5y, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 th\u00f4ng minh s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch th\u1eadt kh\u00e9o l\u00e9o. H\u1ecd \u0111\u1eb7t nh\u1eefng m\u00f3n \u0111\u1ed3 \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u1ec1 b\u00ean ph\u1ea3i \u0111\u1ec3 ch\u1eafn ch\u1eafc r\u1eb1ng ai c\u0169ng s\u1ebd th\u1ea5y v\u00e0 mua ch\u00fang.<\/p>\n

\n

\"b\u00ean<\/p>\n

(\u1ea2nh:\u00a0Des Petits Hauts)<\/p>\n<\/div>\n<\/div>\n

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<\/div>\n
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Ngu\u1ed3n: T\u1ea1p ch\u00ed Ph\u00e1i \u0111\u1eb9p ELLE<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

C\u1eeda h\u00e0ng th\u1eddi trang \u1ea9n ch\u1ee9a \u201cma l\u1ef1c\u201d g\u00ec khi\u1ebfn b\u1ea1n lu\u00f4n mua s\u1eafm nhi\u1ec1u h\u01a1n d\u1ef1 t\u00ednh? \u0110\u00e3 bao gi\u1edd b\u1ea1n r\u1eddi kh\u1ecfi c\u1eeda h\u00e0ng v\u00e0 b\u1ea5t ng\u1edd v\u1edbi nh\u1eefng m\u00f3n \u0111\u1ed3 b\u1ea1n \u0111\u00e3 mua? B\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang, b\u1ea1n \u0111\u00e3 v\u00f4 t\u00ecnh r\u01a1i v\u00e0o h\u1eb1ng h\u00e0 sa s\u1ed1 chi\u00eau th\u1ee9c […]<\/p>","protected":false},"author":4,"featured_media":9239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[654,655],"class_list":["post-6182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-case-study","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6182"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6182\/revisions"}],"predecessor-version":[{"id":9367,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6182\/revisions\/9367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9239"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}