{"id":6121,"date":"2019-05-31T15:01:12","date_gmt":"2019-05-31T08:01:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6121"},"modified":"2021-04-15T11:53:38","modified_gmt":"2021-04-15T04:53:38","slug":"su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (qualitative research)<\/strong> and \u0111\u1ecbnh l\u01b0\u1ee3ng (quantitative research)<\/strong> l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p hay marketer c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p trong c\u00e1c nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 r\u1ed9ng v\u00e0 s\u00e2u.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng (quantitative data) gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng con s\u1ed1 \u0111\u1ec3 ch\u1ee9ng minh nh\u1eefng \u0111i\u1ec3m chung c\u1ee7a nghi\u00ean c\u1ee9u. Trong khi d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh (qualitative data) mang \u0111\u1ebfn cho b\u1ea1n c\u00e1c chi ti\u1ebft v\u00e0 \u0111\u1ed9 s\u00e2u \u0111\u1ec3 hi\u1ec3u \u00fd ngh\u0129a \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a d\u1eef li\u1ec7u c\u0169ng nh\u01b0 hi\u1ec3u s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y trong c\u00e1c kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ec3 k\u1ebft h\u1ee3p ho\u1eb7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p.<\/p>\n

Kh\u00e1c bi\u1ec7t gi\u1eefa nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/h2>\n

Qualitative Researching<\/h3>\n

Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh l\u00e0 g\u00ec?<\/h4>\n

Qualitative Researching<\/a> – qualitative research<\/strong> l\u00e0 d\u1ea1ng nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m trong \u0111\u00f3 d\u1eef li\u1ec7u (data) kh\u00f4ng \u1edf d\u1ea1ng s\u1ed1 (Punch, 1998, p. 4).<\/span><\/h3>\n
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Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh l\u00e0\u00a0 vi\u1ec7c c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh nghi\u00ean c\u1ee9u m\u1ecdi th\u1ee9 trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng ho\u1eb7c internet, c\u1ed1 g\u1eafng hi\u1ec3u ho\u1eb7c gi\u1ea3i th\u00edch c\u00e1c hi\u1ec7n t\u01b0\u1ee3ng theo ngh\u0129a c\u1ee7a con ng\u01b0\u1eddi mang \u0111\u1ebfn cho h\u1ecd.<\/p>\n<\/div>\n

Nghi\u00ean c\u1ee9u theo c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ecbnh t\u00ednh l\u00e0 th\u0103m d\u00f2 v\u00e0 t\u00ecm c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi\u00a0 ‘l\u00e0m th\u1ebf n\u00e0o’ v\u00e0 ‘t\u1ea1i sao’\u00a0 v\u1ec1 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng ho\u1eb7c h\u00e0nh vi c\u1ee5 th\u1ec3 m\u1ed9t b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ee5c v\u1ee5 cho c\u00e1c marketer, doanh nghi\u1ec7p.<\/p>\n

C\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/h4>\n
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M\u1eb7c d\u00f9 nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng ho\u1eb7c nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ec1 ngo\u00e0i gi\u1ed1ng ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 nhau nh\u01b0ng nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t \u0111a d\u1ea1ng v\u00ec v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, ri\u00eang c\u00f3 \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng li\u00ean quan \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, x\u00e3 h\u1ed9i, c\u00e1 nh\u00e2n v\u00e0 t\u00e2m l\u00fd. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n kh\u00e1m ph\u00e1 s\u00e2u s\u1eafc insight c\u1ee5 th\u1ec3 l\u00e0 k\u1ef3 v\u1ecdng, paint point c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh \u2013 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n

\"c\u00e1ch<\/a><\/p>\n

C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh (nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh). Tuy nhi\u00ean, \u0111i\u1ec3m chung c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing thu th\u1eadp d\u1eef li\u1ec7u d\u01b0\u1edbi d\u1ea1ng c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u h\u1ecfi m\u1edf, quan s\u00e1t\u2026 Trong nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb m\u1ed9t m\u1eabu nh\u1ecf c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng (kh\u00e1ch h\u00e0ng) b\u1eb1ng c\u00e1ch \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi m\u1edf ho\u1eb7c ph\u1ecfng v\u1ea5n h\u1ecd nh\u1eb1m kh\u00e1m ph\u00e1 c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i v\u00e0 mong \u0111\u1ee3i c\u1ee7a h\u1ecd. Ch\u00ednh v\u00ec v\u1eady, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u1ec1 insight kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc.<\/p>\n

M\u1ed9t c\u00e1ch gi\u00fap b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh ch\u00ednh x\u00e1c \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m.\u00a0<\/a><\/p>\n

Hai k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh truy\u1ec1n th\u1ed1ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 ph\u1ecfng v\u1ea5n\u00a0chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n (In-depth interviews- IDIs) v\u00e0 ph\u1ecfng v\u1ea5n hay th\u1ea3o lu\u1eadn nh\u00f3m chuy\u00ean s\u00e2u (Focus group interviews \u2013FGIs).\u00a0<\/strong><\/p>\n<\/div>\n

Quantitative Researching<\/strong><\/h3>\n

Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/h4>\n

Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng – quantitative research <\/strong><\/b>trong marketing l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch th\u00f4ng tin tr\u00ean c\u01a1 s\u1edf c\u00e1c s\u1ed1 li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 th\u00f4ng qua th\u1ed1ng k\u00ea nh\u01b0 kh\u1ea3o s\u00e1t.<\/p>\n

N\u1ebfu nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh li\u00ean quan \u0111\u1ebfn nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing nh\u1eb1m thu \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ed9t s\u1ed1 nh\u1ecf kh\u00e1ch h\u00e0ng qua \u0111\u00f3 kh\u00e1m ph\u00e1 insight c\u1ee7a h\u1ecd, th\u00ec nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean qui m\u00f4 l\u1edbn.<\/p>\n

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Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng t\u1eadp h\u1ee3p d\u1eef li\u1ec7u d\u01b0\u1edbi d\u1ea1ng s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o danh m\u1ee5c ho\u1eb7c theo th\u1ee9 t\u1ef1 x\u1ebfp h\u1ea1ng ho\u1eb7c \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng.\u00a0Lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng bi\u1ec3u \u0111\u1ed3 v\u00e0 b\u1ea3ng d\u1eef li\u1ec7u th\u00f4.<\/p>\n<\/div>\n

C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u1eb1m m\u1ee5c \u0111\u00edch thi\u1ebft l\u1eadp c\u00e1c \u0111\u1ecbnh lu\u1eadt chung v\u1ec1 h\u00e0nh vi v\u00e0 phenonomon tr\u00ean c\u00e1c b\u1ed1i c\u1ea3nh \/ b\u1ed1i c\u1ea3nh kh\u00e1c nhau.\u00a0Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ki\u1ec3m tra m\u1ed9t l\u00fd thuy\u1ebft v\u00e0 cu\u1ed1i c\u00f9ng h\u1ed7 tr\u1ee3 ho\u1eb7c t\u1eeb ch\u1ed1i n\u00f3.<\/p>\n

C\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h4>\n

D\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng h\u00f3a (d\u01b0\u1edbi d\u1ea1ng c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea ch\u1eb3ng h\u1ea1n) v\u00e0 t\u1eeb \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng v\u1ea5n \u0111\u1ec1 chung, \u0111\u1ea1i di\u1ec7n cho c\u00e1c t\u1eadp\/kh\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u00ecn chung, ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 \u0111i\u1ec1u tra hay kh\u1ea3o s\u00e1t (survey). Theo \u0111\u00f3, m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eefng c\u00e2u h\u1ecfi c\u1ea5u tr\u00fac, c\u00f2n g\u1ecdi l\u00e0 c\u00e2u h\u1ecfi \u0111\u00f3ng v\u1edbi nh\u1eefng ph\u01b0\u01a1ng \u00e1n tr\u1ea3 l\u1eddi c\u00f3 s\u1eb5n th\u00f4ng qua m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi (questionnaire)<\/a> s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea1t ra v\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecfi v\u1ec1 c\u1ea3m t\u01b0\u1edfng, suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd (respondents) nh\u1eb1m thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean m\u1ed9t m\u1eabu l\u1edbn.<\/p>\n

C\u00f3 nhi\u1ec1u c\u00e1ch m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng th\u00f4ng qua kh\u1ea3o s\u00e1t, \u0111\u00f3 l\u00e0 g\u1eb7p tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecfi\/ph\u1ecfng v\u1ea5n h\u1ecd th\u00f4ng qua b\u1ea3ng h\u1ecfi \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, g\u1eedi b\u1ea3ng h\u1ecfi \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng hay c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i. Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet, c\u00e1c b\u1ea3ng c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m v\u00e0 g\u1eedi \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n

Data Analysis<\/h3>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data analysis)<\/a> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kinh doanh. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c l\u00e0m s\u1ea1ch, chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u00f4 h\u00ecnh h\u00f3a d\u1eef li\u1ec7u.<\/p>\n

\"ph\u00e2n<\/p>\n

Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u qu\u00e1 kh\u1ee9 trong doanh nghi\u1ec7p mang l\u1ea1i c\u01a1 h\u1ed9i c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n trong t\u01b0\u01a1ng lai. N\u1ebfu doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3, t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n kh\u00f4ng t\u1ed1t, th\u00ec c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra nh\u1eefng sai l\u1ea7m trong qu\u00e1 kh\u1ee9 v\u00e0 kh\u00f4ng l\u1eb7p l\u1ea1i n\u00f3. Ngay c\u1ea3 khi doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u01a1n chu, vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i kinh doanh m\u1edbi.<\/p>\n

Data analysis can also significantly enhance marketing campaigns by making them more data-driven and effective.\u00a0Marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/a>\u00a0m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

>>> Xem th\u00eam: Data Analysis Techniques<\/a><\/strong><\/p>\n

Khi n\u00e0o c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n

H\u00e3y c\u00f9ng xem c\u00e1ch s\u1eed d\u1ee5ng t\u1eebng ph\u01b0\u01a1ng ph\u00e1p trong m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u.<\/p>\n

X\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3 thuy\u1ebft<\/h3>\n

Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh gi\u00fap b\u1ea1n thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 nh\u1eefng v\u1ea5n \u0111\u1ec1 ho\u1eb7c c\u01a1 h\u1ed9i m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang ngh\u0129 \u0111\u1ebfn. Nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh gi\u1ea3 thuy\u1ebft \u0111\u01b0\u1ee3c ch\u1ee9ng minh th\u00f4ng qua nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n

\"x\u00e2y<\/a><\/p>\n

X\u00e1c th\u1ef1c c\u00e1c gi\u1ea3 thuy\u1ebft<\/h3>\n

Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng con s\u1ed1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ph\u00e2n t\u00edch th\u1ed1ng k\u00ea \u0111\u1ec3 x\u00e1c th\u1ef1c c\u00e1c gi\u1ea3 thuy\u1ebft c\u1ee7a m\u00ecnh. \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf hay ch\u1ec9 l\u00e0 m\u1ed9t ng\u01b0\u1eddi nh\u1eadn th\u1ee9c? Nh\u1eefng s\u1ef1 th\u1eadt ph\u0169 ph\u00e0ng thu \u0111\u01b0\u1ee3c s\u1ebd cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean nh\u1eefng quan s\u00e1t kh\u00e1ch quan.<\/p>\n

T\u00ecm c\u00e2u tr\u1ea3 l\u1eddi chung<\/h3>\n

Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi tr\u1ea3 l\u1eddi h\u01a1n nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00ec d\u1ec5 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t tr\u1eafc nghi\u1ec7m h\u01a1n so v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n ho\u1eb7c nh\u00f3m t\u1eadp trung. Do \u0111\u00f3, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ch\u1eafc ch\u1eafn tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi r\u1ed9ng nh\u01b0: M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u00edch b\u1ea1n h\u01a1n \u0111\u1ed1i th\u1ee7 kh\u00f4ng? D\u1ecbch v\u1ee5 n\u00e0o trong c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 quan tr\u1ecdng nh\u1ea5t? Qu\u1ea3ng c\u00e1o n\u00e0o h\u1ea5p d\u1eabn nh\u1ea5t?<\/p>\n

K\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/h3>\n

\u00a0Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 trong giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n. C\u00e1c tr\u00edch d\u1eabn b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c c\u00e2u h\u1ecfi m\u1edf c\u00f3 th\u1ec3 \u0111\u01b0a ti\u1ebfng n\u00f3i c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ebfn c\u00e1c con s\u1ed1 v\u00e0 xu h\u01b0\u1edbng kh\u00e1ch quan trong k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n. Nhi\u1ec1u l\u1ea7n gi\u00fap nghe kh\u00e1ch h\u00e0ng m\u00f4 t\u1ea3 c\u00f4ng ty c\u1ee7a b\u1ea1n b\u1eb1ng l\u1eddi n\u00f3i c\u1ee7a h\u1ecd \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec3m m\u00f9 c\u1ee7a b\u1ea1n. D\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh?<\/strong><\/h2>\n

C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft phong ph\u00fa v\u1ec1 ch\u1ee7 \u0111\u1ec1 b\u1ea1n quan t\u00e2m.<\/p>\n

\u00a0– Ph\u1ecfng v\u1ea5n:<\/strong>\u00a0Cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u1ed9t \u0111\u1ed1i m\u1ed9t m\u00e0 \u0111i s\u00e2u v\u00e0o ch\u1ee7 \u0111\u1ec1 trong t\u1ea7m tay.<\/p>\n

\u00a0– Nghi\u00ean c\u1ee9u case study:<\/strong> B\u1ed9 s\u01b0u t\u1eadp c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n s\u00e2u.<\/p>\n

\u00a0– \u00dd ki\u1ebfn chuy\u00ean gia<\/a>:<\/strong> Th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng cao t\u1eeb c\u00e1c ngu\u1ed3n th\u00f4ng tin t\u1ed1t.<\/p>\n

\u00a0– Ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung<\/a>:<\/strong> Tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp ho\u1eb7c tr\u1ef1c tuy\u1ebfn v\u1edbi c\u00e1c nh\u00f3m nh\u1ecf \u0111\u1ec3 l\u1eafng nghe quan \u0111i\u1ec3m c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u1ee7 \u0111\u1ec1.<\/p>\n

\u00a0– C\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t k\u1ebft th\u00fac m\u1edf:<\/strong>\u00a0M\u1ed9t \u0111o\u1ea1n v\u0103n b\u1ea3n trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t cho ph\u00e9p ng\u01b0\u1eddi tr\u1ea3 l\u1eddi b\u00e0y t\u1ecf suy ngh\u0129 c\u1ee7a h\u1ecd v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y m\u1ed9t c\u00e1ch t\u1ef1 do.<\/p>\n

\u00a0– Nghi\u00ean c\u1ee9u quan s\u00e1t<\/a>:<\/strong> V\u00ed d\u1ee5, quan s\u00e1t m\u1ecdi ng\u01b0\u1eddi trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n th\u00f3i quen c\u1ee7a h\u1ecd \u0111\u1ec3 hi\u1ec3u c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u k\u1ebft th\u00fac m\u1edf n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng cho vay \u0111\u1ec3 mang l\u1ea1i cho b\u1ea1n k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c nh\u1ea5t cho nh\u1eefng c\u00e2u h\u1ecfi l\u1edbn. V\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 l\u00e0 kh\u00f3 v\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1ebd s\u1eed d\u1ee5ng c\u00e1c t\u1eeb v\u00e0 c\u1ee5m t\u1eeb kh\u00e1c nhau \u0111\u1ec3 m\u00f4 t\u1ea3 quan \u0111i\u1ec3m c\u1ee7a h\u1ecd, v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 kh\u00f4ng n\u00f3i v\u1ec1 nh\u1eefng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 n\u1ebfu h\u1ecd t\u00ecm th\u1ea5y kh\u00f4ng gian \u0111\u1ec3 chuy\u1ec3n v\u00f9ng v\u1edbi c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd.<\/p>\n

4. V\u00ed d\u1ee5 v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u00e2u h\u1ecfi \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng<\/strong><\/h2>\n

C\u00e2u h\u1ecfi \u0111\u1ecbnh t\u00ednh<\/h3>\n

B\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 \u00fd ki\u1ebfn, c\u00e2u h\u1ecfi, ho\u1eb7c m\u1ed1i quan t\u00e2m n\u00e0o kh\u00e1c?<\/p>\n

C\u00e2u h\u1ecfi \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n

\u0110\u00e3 bao l\u00e2u b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a C\u00f4ng ty ch\u00fang t\u00f4i?<\/p>\n