{"id":6072,"date":"2019-05-30T15:40:52","date_gmt":"2019-05-30T08:40:52","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6072"},"modified":"2019-12-06T11:19:28","modified_gmt":"2019-12-06T04:19:28","slug":"dieu-gi-de-tao-nen-mot-chien-dich-viral-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/dieu-gi-de-tao-nen-mot-chien-dich-viral-marketing\/","title":{"rendered":"\u0110i\u1ec1u g\u00ec \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch Viral Marketing?"},"content":{"rendered":"<h1 style=\"text-align: justify;\"><b>1. Viral Marketing l\u00e0 g\u00ec?<\/b><\/h1>\n<p style=\"text-align: justify;\"><strong>Viral marketing<\/strong>\u00a0l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n c\u00f3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.\u00a0Viral \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng truy\u1ec1n b\u00e1 th\u00f4ng tin v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi ng\u01b0\u1eddi kh\u00e1c trong c\u00e1c\u00a0m\u1ea1ng x\u00e3 h\u1ed9i\u00a0c\u1ee7a h\u1ecd\u00a0, gi\u1ed1ng nh\u01b0 c\u00e1ch\u00a0virus\u00a0l\u00e2y lan t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c, viral marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i b\u1eb1ng\u00a0l\u1eddi n\u00f3i\u00a0ho\u1eb7c \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c hi\u1ec7u \u1ee9ng m\u1ea1ng c\u1ee7a\u00a0Internet.<\/p>\n<p style=\"text-align: justify;\">Kh\u00e1i ni\u1ec7m n\u00e0y th\u01b0\u1eddng b\u1ecb s\u1eed d\u1ee5ng sai ho\u1eb7c hi\u1ec3u sai\u00a0khi m\u1ecdi ng\u01b0\u1eddi \u00e1p d\u1ee5ng n\u00f3 cho b\u1ea5t k\u1ef3 c\u00e2u chuy\u1ec7n \u0111\u1ee7 th\u00e0nh c\u00f4ng n\u00e0o m\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean.<\/p>\n<p style=\"text-align: justify;\"><strong>Viral marketing<\/strong>\u00a0th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p n\u00e0o \u0111\u00f3, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00f3 tr\u1ea3 ti\u1ec1n cho vi\u1ec7c ph\u00e2n ph\u1ed1i.\u00a0H\u1ea7u h\u1ebft c\u00e1c <strong>Viral marketing<\/strong> \u00a0campaign n\u1ed5i ti\u1ebfng l\u01b0u h\u00e0nh tr\u1ef1c tuy\u1ebfn l\u00e0 chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1edfi m\u1ed9t c\u00f4ng ty t\u00e0i tr\u1ee3 (client), \u0111\u01b0\u1ee3c tung ra tr\u00ean n\u1ec1n t\u1ea3ng ri\u00eang c\u1ee7a h\u1ecd (trang web c\u1ee7a c\u00f4ng ty ho\u1eb7c\u00a0h\u1ed3 s\u01a1\u00a0truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\u00a0) ho\u1eb7c tr\u00ean c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 YouTube. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft trang t\u1eeb m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c sao ch\u00e9p t\u1eeb m\u1ed9t trang web v\u00e0 chuy\u1ec3n n\u00f3 qua e-mail ho\u1eb7c \u0111\u0103ng n\u00f3 tr\u00ean blog, trang web ho\u1eb7c h\u1ed3 s\u01a1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0Viral marketing c\u00f3 th\u1ec3 mang h\u00ecnh th\u1ee9c c\u1ee7a\u00a0video clip\u00a0, t\u01b0\u01a1ng t\u00e1c\u00a0flash\u00a0tr\u00f2 ch\u01a1i,\u00a0advergames\u00a0,\u00a0ebooks\u00a0,\u00a0ph\u1ea7n m\u1ec1m brandable,\u00a0h\u00ecnh \u1ea3nh\u00a0,\u00a0th\u00f4ng \u0111i\u1ec7p v\u0103n b\u1ea3n\u00a0,\u00a0th\u00f4ng \u0111i\u1ec7p\u00a0email\u00a0ho\u1eb7c\u00a0trang web\u00a0.\u00a0C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t cho c\u00e1c th\u00f4ng \u0111i\u1ec7p lan truy\u1ec1n bao g\u1ed3m d\u1ef1a tr\u00ean truy\u1ec1n \u0111\u1ed9ng, d\u1ef1a tr\u00ean khuy\u1ebfn kh\u00edch, d\u1ef1a tr\u00ean xu h\u01b0\u1edbng v\u00e0 d\u1ef1a tr\u00ean b\u00ed m\u1eadt.\u00a0Tuy nhi\u00ean, b\u1ea3n ch\u1ea5t s\u00e1ng t\u1ea1o c\u1ee7a viral marketing cho ph\u00e9p &#8220;v\u00f4 s\u1ed1 h\u00ecnh th\u1ee9c ti\u1ec1m n\u0103ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i&#8221;, bao g\u1ed3m c\u1ea3 thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a c\u00e1c nh\u00e0 marketing quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh viral marketing th\u00e0nh c\u00f4ng l\u00e0 t\u1ea1o ra\u00a0c\u00e1c th\u00f4ng \u0111i\u1ec7p lan truy\u1ec1n\u00a0thu h\u00fat c\u00e1c c\u00e1 nh\u00e2n c\u00f3\u00a0ti\u1ec1m n\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i\u00a0cao\u00a0(SNP) v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng cao \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd tr\u00ecnh b\u00e0y v\u00e0 truy\u1ec1n b\u00e1 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong m\u1ed9t th\u1eddi gian ng\u1eafn<\/p>\n<p style=\"text-align: justify;\">Thu\u1eadt ng\u1eef &#8220;viral marketing&#8221; c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t\u00a0c\u00e1ch mi\u1ec7t th\u1ecb\u00a0\u0111\u1ec3 ch\u1ec9\u00a0c\u00e1c\u00a0chi\u1ebfn d\u1ecbch\u00a0marketing l\u00e9n l\u00fat\u00a0Chi\u1ebfn l\u01b0\u1ee3c marketing qu\u1ea3ng c\u00e1o m\u1ed9t s\u1ea3n ph\u1ea9m cho m\u1ecdi ng\u01b0\u1eddi m\u00e0 h\u1ecd kh\u00f4ng bi\u1ebft r\u1eb1ng n\u00f3 \u0111ang \u0111\u01b0\u1ee3c marketing<\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/agency-can-marketing-automation\/\">4 l\u00fd do khi\u1ebfn Agency c\u1ea7n Marketing Automation \u0111\u1ec3 t\u1ed3n t\u1ea1i<\/a><\/strong><\/p>\n<h1 style=\"text-align: justify;\">2. \u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean s\u1ef1 lan truy\u1ec1n<\/h1>\n<p style=\"text-align: justify;\">Theo cu\u1ed1n s\u00e1ch\u00a0<em>Contagious: Why Things Catch On,<\/em>\u00a0c\u00f3 s\u00e1u y\u1ebfu t\u1ed1 ch\u00ednh th\u00fac \u0111\u1ea9y\u00a0s\u1ef1\u00a0lan truy\u1ec1n<em>.<\/em>\u00a0Ch\u00fang \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo t\u1eeb vi\u1ebft t\u1eaft c\u00f3 t\u00ean l\u00e0 \u00a0STEPPS, vi\u1ebft t\u1eaft c\u1ee7a:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Social Currency<\/strong> (Th\u1ecbnh h\u00e0nh x\u00e3 h\u1ed9i) &#8211; th\u1ee9 g\u00ec \u0111\u00f3 t\u1ed1t h\u01a1n khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi nh\u00ecn, c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd chia s\u1ebb n\u00f3<\/li>\n<li><strong>Triggers\u00a0<\/strong>&#8211; nh\u1eefng th\u1ee9 thu\u1ed9c v\u1ec1 t\u00e2m tr\u00ed, b\u1ea1n bi\u1ebft b\u1ea1n nh\u1edb nh\u01b0ng m\u00e0 kh\u00f3 c\u00f3 th\u1ec3 n\u00f3i<\/li>\n<li><strong>Emotion<\/strong> &#8211; khi ch\u00fang ta quan t\u00e2m, ch\u00fang ta chia s\u1ebb<\/li>\n<li><strong>Public<\/strong> &#8211; th\u1ee9 g\u00ec \u0111\u00f3 c\u00e0ng d\u1ec5 nh\u00ecn, c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng m\u1ecdi ng\u01b0\u1eddi b\u1eaft ch\u01b0\u1edbc n\u00f3<\/li>\n<li><strong>Practical Value<\/strong> (gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n) &#8211; m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c<\/li>\n<li><strong>Stories<\/strong> (C\u00e2u chuy\u1ec7n)- bi\u1ec3u t\u01b0\u1ee3ng ho\u1eb7c \u1ea9n \u00fd n\u00e0o \u0111\u00f3 qua c\u00e2u chuy\u1ec7n.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/viral-emotions-011717.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6075\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/viral-emotions-011717.jpg\" alt=\"viral-emotions\" width=\"800\" height=\"456\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Theo c\u00e1c gi\u00e1o s\u01b0 marketing Andreas Kaplan\u00a0v\u00e0 Michael Haenlein, \u0111\u1ec3 l\u00e0m cho ho\u1ea1t \u0111\u1ed9ng viral marketing, ph\u1ea3i \u0111\u00e1p \u1ee9ng ba ti\u00eau ch\u00ed c\u01a1 b\u1ea3n, \u0111\u00f3 l\u00e0 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p \u0111\u00fang cho c\u00e1c s\u1ee9 gi\u1ea3 ph\u00f9 h\u1ee3p trong m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>Messenger \u2013 ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng \u0111i\u1ec7p: <\/strong>3 nh\u00e2n v\u1eadt\u00a0\u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u1ea3m b\u1ea3o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i m\u1ed9t th\u00f4ng b\u00e1o b\u00ecnh th\u01b0\u1eddng th\u00e0nh m\u1ed9t virus g\u1ed3m: th\u1ecb tr\u01b0\u1eddng, trung t\u00e2m x\u00e3 h\u1ed9i v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. Th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n li\u00ean t\u1ee5c &#8216;b\u1eaft nh\u1ecbp&#8217; m\u1ecdi th\u1ee9 (chuy\u00ean gia th\u00f4ng tin);\u00a0h\u1ecd th\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean ti\u1ebfp x\u00fac v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 ng\u01b0\u1eddi truy\u1ec1n n\u00f3 \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i ngay l\u1eadp t\u1ee9c c\u1ee7a h\u1ecd.\u00a0C\u00e1c trung t\u00e2m x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ed1 l\u01b0\u1ee3ng k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i \u0111\u1eb7c bi\u1ec7t l\u1edbn;\u00a0h\u1ecd th\u01b0\u1eddng bi\u1ebft h\u00e0ng tr\u0103m ng\u01b0\u1eddi kh\u00e1c nhau v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i ho\u1eb7c c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau.\u00a0Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 c\u1ea7n ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p t\u1eeb th\u1ecb tr\u01b0\u1eddng, khu\u1ebfch \u0111\u1ea1i n\u00f3 b\u1eb1ng c\u00e1ch l\u00e0m cho n\u00f3 ph\u00f9 h\u1ee3p v\u00e0 thuy\u1ebft ph\u1ee5c h\u01a1n, sau \u0111\u00f3 truy\u1ec1n n\u00f3 \u0111\u1ebfn trung t\u00e2m x\u00e3 h\u1ed9i \u0111\u1ec3 ph\u00e2n ph\u1ed1i th\u00eam. Th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1eb7c bi\u1ec7t thuy\u1ebft ph\u1ee5c trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng tin.<\/li>\n<li><strong>Message \u2013 th\u00f4ng \u0111i\u1ec7p:\u00a0<\/strong>Ch\u1ec9 nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u1eeba \u0111\u00e1ng nh\u1edb v\u1eeba \u0111\u1ee7 th\u00fa v\u1ecb m\u1edbi \u0111\u01b0\u1ee3c chuy\u1ec3n cho ng\u01b0\u1eddi kh\u00e1c m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng viral marketing.\u00a0L\u00e0m cho m\u1ed9t th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb v\u00e0 th\u00fa v\u1ecb h\u01a1n ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 d\u1ec5 l\u00e2y nhi\u1ec5m h\u01a1n, th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u1eefng thay \u0111\u1ed5i l\u1edbn m\u00e0 l\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh nh\u1ecf.\u00a0N\u00f3 ph\u1ea3i l\u00e0 duy nh\u1ea5t v\u00e0 h\u1ea5p d\u1eabn v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng ch\u00ednh th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi nh\u1eadn chia s\u1ebb n\u00f3 r\u1ed9ng r\u00e3i v\u1edbi b\u1ea1n b\u00e8 &#8211; m\u1ed9t y\u1ebfu t\u1ed1 &#8220;ph\u1ea3i xem&#8221;.<\/li>\n<li><strong>M\u00f4i tr\u01b0\u1eddng: <\/strong>M\u00f4i<strong>\u00a0<\/strong>tr\u01b0\u1eddng r\u1ea5t quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a viral marketing th\u00e0nh c\u00f4ng &#8211; nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong m\u00f4i tr\u01b0\u1eddng d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 r\u1ea5t l\u1edbn v\u00e0 m\u1ecdi ng\u01b0\u1eddi nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Th\u1eddi \u0111i\u1ec3m v\u00e0 b\u1ed1i c\u1ea3nh c\u1ee7a chi\u1ebfn d\u1ecbch kh\u1edfi \u0111\u1ed9ng ph\u1ea3i \u0111\u00fang<\/li>\n<\/ol>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-content-marketing-nen-hay-khong-nen-phuc-tap\/\">Chi\u1ebfn l\u01b0\u1ee3c Content Marketing n\u00ean hay kh\u00f4ng n\u00ean ph\u1ee9c t\u1ea1p?<\/a><\/strong><\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n: T\u1ed5ng h\u1ee3p<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>1. Viral Marketing l\u00e0 g\u00ec? Viral marketing\u00a0l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n c\u00f3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.\u00a0Viral \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng truy\u1ec1n b\u00e1 th\u00f4ng tin v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi ng\u01b0\u1eddi kh\u00e1c trong c\u00e1c\u00a0m\u1ea1ng x\u00e3 h\u1ed9i\u00a0c\u1ee7a h\u1ecd\u00a0, gi\u1ed1ng nh\u01b0 c\u00e1ch\u00a0virus\u00a0l\u00e2y lan t\u1eeb ng\u01b0\u1eddi n\u00e0y [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644],"class_list":["post-6072","post","type-post","status-publish","format-standard","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","no-thumb"],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6072"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6072\/revisions"}],"predecessor-version":[{"id":9448,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6072\/revisions\/9448"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}