{"id":6049,"date":"2019-05-29T17:42:09","date_gmt":"2019-05-29T10:42:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6049"},"modified":"2020-06-08T12:08:48","modified_gmt":"2020-06-08T05:08:48","slug":"hau-qua-nhung-sai-lam-cua-content-marketing-doi-voi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/hau-qua-nhung-sai-lam-cua-content-marketing-doi-voi-thuong-hieu\/","title":{"rendered":"Sai l\u1ea7m trong Content Marketing \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 th\u1ebf n\u00e0o t\u1edbi th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"

\u0110\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 cam k\u1ebft v\u00e0 nh\u1eadn di\u1ec7n, c\u00e1c chi\u1ebfn d\u1ecbch content marketing c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i th\u00e0nh c\u00f4ng<\/p>\n

Nghi\u00ean c\u1ee9u t\u1eeb Vi\u1ec7n Content marketing \u00a0(CMI) cho th\u1ea5y 26% d\u1ecbch v\u1ee5 content marketing c\u1ee7a c\u00e1c c\u00f4ng ty \u0111ang trong giai \u0111o\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 34% \u0111ang trong giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u.<\/p>\n

Ch\u1ec9 50% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi m\u00f4 t\u1ea3 m\u1ee9c \u0111\u1ed9 cam k\u1ebft c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi content marketing l\u00e0 r\u1ea5t ho\u1eb7c c\u1ef1c k\u1ef3 cam k\u1ebft.<\/p>\n

\u0110\u1ec3 th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 cam k\u1ebft, c\u00e1c chi\u1ebfn d\u1ecbch content marketing c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i th\u00e0nh c\u00f4ng.\u00a0V\u1ea5n \u0111\u1ec1 l\u00e0, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng m\u1eafc l\u1ed7i trong qu\u00e1 tr\u00ecnh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t li\u00ean k\u1ebft, chia s\u1ebb, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

T\u1ea1i \u0111\u00e2y, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 n\u0103m sai l\u1ea7m ch\u00ednh trong quy tr\u00ecnh content marketing, t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng sai l\u1ea7m \u0111\u00f3 v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch ti\u1ebfp theo c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n

1. Qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng<\/h1>\n

Sai l\u1ea7m<\/strong><\/h2>\n

Qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n, v\u00ec b\u1ea1n s\u1ebd c\u1ea7n \u0111\u01b0a ra m\u1ed9t \u00fd t\u01b0\u1edfng r\u1eb1ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u1ea5y h\u1ea5p d\u1eabn v\u00e0 th\u00fa v\u1ecb, trong khi ph\u1ee5c v\u1ee5 m\u1ed9t m\u1ee5c \u0111\u00edch.<\/p>\n

V\u1ea5n \u0111\u1ec1 l\u00e0 c\u00f3 th\u1ec3 r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng “x\u1ea5u”.\u00a0V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang ng\u1ed3i \u1edf b\u00e0n l\u00e0m vi\u1ec7c c\u1ed1 g\u1eafng ngh\u0129 v\u1ec1 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi ti\u1ebfp theo c\u1ee7a b\u1ea1n;\u00a0r\u1ea5t c\u00f3 th\u1ec3 n\u00f3 s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn d\u1ecbch gi\u00e0nh \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u00e0 ph\u1ea1m vi an to\u00e0n (ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n).<\/p>\n

Nh\u1eefng c\u00e1ch ch\u1eafc ch\u1eafn kh\u00e1c \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed3i bao g\u1ed3m d\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1ec1 t\u00ednh th\u1eddi v\u1ee5 ho\u1eb7c l\u00e0m cho n\u00f3 tr\u1edf n\u00ean qu\u00e1 th\u01b0\u01a1ng hi\u1ec7u.\u00a0V\u00ed d\u1ee5: gi\u1ea3 s\u1eed b\u1ea1n l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t c\u00f4ng ty marketing k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 b\u1ea1n mu\u1ed1n t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch content marketing cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u00e1c trung t\u00e2m cu\u1ed9c g\u1ecdi thu\u00ea ngo\u00e0i.<\/p>\n

Trong khi ng\u1ed3i t\u1ea1i b\u00e0n l\u00e0m vi\u1ec7c, b\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1ebd t\u1ea1o m\u1ed9t infographic c\u00f3 ti\u00eau \u0111\u1ec1 “M\u01b0\u1eddi trung t\u00e2m cu\u1ed9c g\u1ecdi l\u1edbn nh\u1ea5t \u1edf Anh”.\u00a0Sai l\u1ea7m l\u00e0?\u00a0Ch\u00e0, trong khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 m\u01b0\u1eddi trung t\u00e2m cu\u1ed9c g\u1ecdi l\u1edbn nh\u1ea5t – n\u00f3 qu\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00f3 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch g\u00ec c\u1ea3.<\/p>\n

S\u1ef1 ti\u1ebfp x\u00fac<\/strong><\/h2>\n

V\u1eady, t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed3i \u0111\u1ed1i v\u1edbi d\u1ef1 \u00e1n content marketing c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?\u00a0Th\u1eadt \u0111\u01a1n gi\u1ea3n: v\u1ec1 c\u01a1 b\u1ea3n b\u1ea1n \u0111\u00e3 l\u00e0m d\u1ef1 \u00e1n th\u1ea5t b\u1ea1i.<\/p>\n

M\u1eb7c d\u00f9 b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ph\u1ea7n content marketing, \u00fd t\u01b0\u1edfng n\u00e0y kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, ngh\u0129a l\u00e0 s\u1ebd kh\u00f4ng ai \u0111\u1ecdc n\u00f3, kh\u00f4ng ai s\u1ebd chia s\u1ebb n\u00f3 v\u00e0 kh\u00f4ng ai s\u1ebd li\u00ean k\u1ebft v\u1edbi n\u00f3.<\/p>\n

Gi\u1ea3i ph\u00e1p<\/strong><\/h2>\n

B\u1ea1n c\u1ea7n ng\u1eebng c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng “x\u1ea5u”.\u00a0\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean, n\u1ebfu b\u1ea1n c\u00f3 l\u1ed7i khi c\u1ed1 g\u1eafng s\u00e1ng t\u1ea1o trong khi ng\u1ed3i v\u00e0o b\u00e0n l\u00e0m vi\u1ec7c, th\u00ec h\u00e3y b\u01b0\u1edbc \u0111i. Th\u1eed h\u1ea3o lu\u1eadn n\u1ed9i dung v\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed3ng nghi\u1ec7p n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 n\u1ea3y \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi h\u01a1n do c\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

Th\u1ea3o lu\u1eadn ho\u1eb7c h\u1ecdp h\u00e0nh kh\u1ed3n nh\u1ea5t thi\u1ebft ph\u1ea3i trong v\u0103n ph\u00f2ng – team c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111i d\u1ea1o, ra qu\u00e1n c\u00e0 ph\u00ea.\u00a0\u0110i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n mu\u1ed1n c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea7u kh\u00f4ng kh\u00ed ng\u1ed9t ng\u1ea1t, n\u01a1i m\u1ecdi ng\u01b0\u1eddi qu\u00e1 x\u1ea5u h\u1ed5 \u0111\u1ec3 chia s\u1ebb \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd b\u1edfi v\u00ec th\u00f4ng th\u01b0\u1eddng, \u0111\u00f3 l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng “ng\u1edb ng\u1ea9n” l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t.<\/p>\n

Ti\u1ebfp t\u1ee5c v\u1edbi v\u00ed d\u1ee5 v\u1ec1 c\u00f4ng ty trung t\u00e2m cu\u1ed9c g\u1ecdi thu\u00ea ngo\u00e0i m\u1ed9t l\u1ea7n n\u1eefa, b\u1ea1n s\u1ebd s\u1edbm th\u1ea5y phi\u00ean th\u1ea3o lu\u1eadn c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o th\u1ef1c s\u1ef1 th\u00fa v\u1ecb.\u00a0L\u00e0m th\u1ebf n\u00e0o t\u1ed1t h\u01a1n nh\u1eb1m th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 xem c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp n\u01b0\u1edbc Anh th\u00f4ng qua video, so v\u1edbi \u00fd t\u01b0\u1edfng d\u00f9n inforgraphic ban \u0111\u1ea7u?<\/p>\n

C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea nh\u01b0 84% d\u00e2n s\u1ed1 n\u01b0\u1edbc Anh th\u1ea5y gi\u1ecdng Geordie l\u00e0 th\u00e2n thi\u1ec7n nh\u1ea5t, ho\u1eb7c 12% ng\u01b0\u1eddi d\u00e2n kh\u00f4ng th\u1ec3 hi\u1ec3u gi\u1ecdng n\u00f3i c\u1ee7a Graffiti, s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft.\u00a0C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 c\u00e1c ti\u00eau \u0111\u1ec1 trong ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng khu v\u1ef1c, b\u1edfi v\u00ec m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a n\u1ed9i dung.<\/p>\n

Khi b\u1ea1n \u0111\u00e3 ch\u1ecdn \u00fd t\u01b0\u1edfng content marketing c\u1ee7a m\u00ecnh, h\u00e3y ki\u1ec3m tra \u00fd t\u01b0\u1edfng \u0111\u00f3 b\u00ean ngo\u00e0i v\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i ch\u00e2n th\u1ef1c.\u00a0M\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 b\u1eb1ng c\u00e1ch \u0111\u01b0a \u00fd t\u01b0\u1edfng ra tr\u00ean Reddit, \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i.<\/p>\n

2. N\u1ed9i dung ph\u1ea3i m\u1edbi<\/strong><\/h1>\n

\"new<\/a><\/p>\n

Sai l\u1ea7m<\/strong><\/h2>\n

Khi n\u00f3i \u0111\u1ebfn qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng, r\u1ea5t nhi\u1ec1u nh\u00e0 marketing ngh\u0129 r\u1eb1ng h\u1ecd ph\u1ea3i \u0111\u01b0a ra m\u1ed9t \u00fd t\u01b0\u1edfng ho\u00e0n to\u00e0n m\u1edbi.\u00a0Th\u1ef1c t\u1ebf l\u00e0, tr\u1eeb khi b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi, \u0111\u1ed9t ph\u00e1, \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c trong m\u1ed9t doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed9t ph\u1ea7n n\u1ed9i dung cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y m\u00e0 b\u1ea1n bi\u1ebft s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.\u00a0\u0110\u1eebng b\u1ecf qua c\u01a1 h\u1ed9i n\u00e0y, v\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m l\u1ea1i n\u00f3.<\/p>\n

S\u1ef1 ti\u1ebfp x\u00fac<\/strong><\/h2>\n

Cu\u1ed1i c\u00f9ng, n\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n ph\u1ea3i m\u1edbi, th\u00ec b\u1ea1n s\u1ebd v\u1ee9t b\u1ecf nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00e1c, c\u00f3 kh\u1ea3 n\u0103ng tuy\u1ec7t v\u1eddi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 li\u00ean k\u1ebft.<\/p>\n

N\u1ebfu b\u1ea1n d\u00e0nh th\u1eddi gian c\u1ed1 g\u1eafng \u0111\u01b0a ra m\u1ed9t \u00fd t\u01b0\u1edfng ho\u00e0n to\u00e0n m\u1edbi v\u00e0 h\u00f3a ra n\u00f3 l\u00e0 “x\u1ea5u”, th\u00ec b\u1ea1n \u0111\u00e3 l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ef1 \u00e1n n\u00e0y.<\/p>\n

Ngo\u00e0i ra, n\u1ebfu b\u1ea1n t\u1eeb b\u1ecf to\u00e0n b\u1ed9 \u00fd t\u01b0\u1edfng t\u1ea1o chi\u1ebfn d\u1ecbch content marketing v\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 ngh\u0129 ra \u00fd t\u01b0\u1edfng m\u1edbi, th\u00ec b\u1ea1n \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ch\u1ea1y chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh.\u00a0B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c, nh\u1eefng nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch content marketing kh\u00e1c trong t\u01b0\u01a1ng lai.<\/p>\n

Gi\u1ea3i ph\u00e1p<\/strong><\/h2>\n

Gi\u1ea3i ph\u00e1p r\u1ea5t \u0111\u01a1n gi\u1ea3n khi n\u00f3i \u0111\u1ebfn \u00fd t\u01b0\u1edfng n\u1ed9i dung \u0111\u00e3 t\u1ed3n t\u1ea1i: b\u1ea1n ch\u1ec9 c\u1ea7n l\u00e0m cho \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 bao g\u1ed3m nhi\u1ec1u th\u00f4ng tin h\u01a1n, k\u1ebft h\u1ee3p c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1eadp nh\u1eadt ho\u1eb7c t\u1ea1o ra m\u1ed9t thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n, kh\u00e9o l\u00e9o.<\/p>\n

V\u00ed d\u1ee5: gi\u1ea3 s\u1eed b\u1ea1n l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty t\u1ed5 ch\u1ee9c ti\u1ec7c .\u00a0\u00dd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o ra m\u1ed9t ph\u1ea7n n\u1ed9i dung v\u1ec1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn\u00a0 t\u1ed1t nh\u1ea5t \u1edf Anh.\u00a0Tuy nhi\u00ean, m\u1ed9t t\u00ecm ki\u1ebfm Google \u0111\u00e3 tr\u1ea3 v\u1ec1 h\u00e0ng tr\u0103m blog t\u01b0\u01a1ng t\u1ef1.<\/p>\n

B\u1ea1n c\u00f3 b\u1ecf \u00fd t\u01b0\u1edfng \u0111\u00f3 kh\u00f4ng?\u00a0Kh\u00f4ng, b\u1ea1n ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00e0m cho n\u00f3 t\u1ed1t h\u01a1n.\u00a0R\u00f5 r\u00e0ng, s\u1ed1 ng\u00e2n s\u00e1ch, th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean b\u1ea1n c\u00f3 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n.\u00a0Thay v\u00e0o \u0111\u00f3, thay v\u00ec t\u1ea1o m\u1ed9t blog kh\u00e1c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u00e0ng tr\u0103m trang hi\u1ec7n c\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t b\u1ea3n \u0111\u1ed3 t\u01b0\u01a1ng t\u00e1c thay th\u1ebf.\u00a0Ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1ea5p v\u00e0o m\u1ed9t th\u00e0nh ph\u1ed1 v\u00e0 t\u00ecm danh s\u00e1ch c\u00e1c kh\u00e1ch s\u1ea1n, qu\u00e1n bar, nh\u00e0 h\u00e0ng, c\u00e2u l\u1ea1c b\u1ed9 v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 l\u00e0m trong b\u1eefa ti\u1ec7c hen c\u1ee7a h\u1ecd \u1edf khu v\u1ef1c \u0111\u00f3.<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n v\u00e0 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n, b\u1edfi v\u00ec t\u1ea5t c\u1ea3 th\u00f4ng tin b\u1ea1n \u0111\u00e3 cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc;\u00a0nh\u01b0ng n\u00f3 c\u0169ng mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft, b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea1n \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf m\u1ed7i th\u00e0nh ph\u1ed1.<\/p>\n

3. V\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h1>\n

Sai l\u1ea7m<\/strong><\/h2>\n

Qu\u00e1 tr\u00ecnh content marketing c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi: ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi thi\u1ebft k\u1ebf, c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n, nh\u00f3m PR v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ed9t s\u1ef1 t\u01b0\u01a1ng t\u00e1c ti\u00eau c\u1ef1c gi\u1eefa b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o trong s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c r\u1ea5t l\u1edbn \u0111\u1ebfn chi\u1ebfn d\u1ecbch content marketing c\u1ee7a b\u1ea1n.<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n kh\u00f4ng cung c\u1ea5p m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft th\u00edch h\u1ee3p cho nh\u00e0 thi\u1ebft k\u1ebf ho\u1eb7c copywriter, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft th\u00fac v\u1edbi m\u1ed9t ph\u1ea7n s\u00e1ng t\u1ea1o m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 th\u1eddi h\u1ea1n.<\/p>\n

Ngo\u00e0i ra, n\u1ebfu v\u1ea5n \u0111\u1ec1 li\u00ean l\u1ea1c l\u00e0 gi\u1eefa b\u1ea1n v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng b\u00e0i, th\u00ec n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn to\u00e0n b\u1ed9 d\u1ef1 \u00e1n b\u1ecb l\u1ea1c h\u01b0\u1edbng.<\/p>\n

S\u1ef1 ti\u1ebfp x\u00fac<\/strong><\/h2>\n

K\u1ecbch b\u1ea3n cho tr\u01b0\u1eddng h\u1ee3p t\u1ed1t nh\u1ea5t l\u00e0 m\u1ed9t t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c nh\u1ecf, nh\u01b0ng tr\u01b0\u1eddng h\u1ee3p x\u1ea5u nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft th\u00fac v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch content marketing kh\u00f4ng cung c\u1ea5p c\u00e1c m\u1ee5c ti\u00eau.<\/p>\n

Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n l\u00e0 kh\u00f3 kh\u0103n, nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi b\u00e1o c\u00e1o l\u1ea1i cho kh\u00e1ch h\u00e0ng, th\u00ec b\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m gi\u1ea3i th\u00edch nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u1eb1ng sau d\u1ef1 \u00e1n.<\/p>\n

N\u1ebfu chi\u1ebfn d\u1ecbch content marketing c\u1ee7a b\u1ea1n m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n so v\u1edbi d\u1ef1 ki\u1ebfn do c\u00e1c v\u1ea5n \u0111\u1ec1 truy\u1ec1n th\u00f4ng, th\u00ec n\u00f3 c\u00f3 th\u1ec3 m\u1ea5t \u0111\u00e0, d\u1eabn \u0111\u1ebfn m\u1ea5t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, li\u00ean k\u1ebft v\u00e0 chia s\u1ebb c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

Gi\u1ea3i ph\u00e1p<\/strong><\/h2>\n

B\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan tr\u00ean t\u00e0u v\u1edbi d\u1ef1 \u00e1n content marketing c\u1ee7a b\u1ea1n.\u00a0T\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c h\u1ecdp cho nh\u1eefng ng\u01b0\u1eddi n\u1ed9i b\u1ed9 quan tr\u1ecdng, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 n\u00eau b\u1eadt t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c d\u1ef1 \u00e1n content marketing cho kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 s\u1ebd mang l\u1ea1i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau chung.<\/p>\n

\u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, ho\u1eb7c ng\u01b0\u1eddi b\u1ea1n c\u1ea7n \u0111\u0103ng nh\u1eadp, m\u00e0 b\u1ea1n \u0111ang \u0111\u1ea5u tranh \u0111\u1ec3 li\u00ean l\u1ea1c?\u00a0N\u1ebfu b\u1ea1n \u0111\u00e3 g\u1eedi email cho h\u1ecd qua qu\u1ea3ng c\u00e1o \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i, h\u00e3y s\u1eafp x\u1ebfp cu\u1ed9c g\u1ecdi ti\u1ebfp theo v\u00e0 \u0111\u1eb7t cho h\u1ecd th\u1eddi h\u1ea1n ph\u1ea3n h\u1ed3i.\u00a0V\u00ed d\u1ee5: k\u1ebft th\u00fac cu\u1ed9c g\u1ecdi ho\u1eb7c email c\u1ee7a b\u1ea1n b\u1eb1ng: “N\u1ebfu t\u00f4i kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb b\u1ea1n v\u00e0o cu\u1ed1i tu\u1ea7n, t\u00f4i s\u1ebd ti\u1ebfn h\u00e0nh xu\u1ea5t b\u1ea3n v\u00e0 ti\u1ebfp c\u1eadn n\u1ed9i dung n\u00e0y” n\u00ean th\u00fac \u0111\u1ea9y h\u1ecd li\u00ean l\u1ea1c v\u1edbi b\u1ea1n n\u1ebfu h\u1ecd li\u00ean l\u1ea1c v\u1edbi b\u1ea1n l\u00e0m g\u00ec c\u00f3 v\u1ea5n \u0111\u1ec1<\/p>\n

4. Kh\u00f4ng theo d\u00f5i k\u1ebft qu\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng<\/strong><\/h1>\n

Sai l\u1ea7m<\/strong><\/h2>\n

Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Vi\u1ec7n Content marketing cho th\u1ea5y 36% c\u00e1c nh\u00e0 marketing kh\u00f4ng \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 content marketing c\u1ee7a h\u1ecd.\u00a0Hai l\u00fd do h\u00e0ng \u0111\u1ea7u cho vi\u1ec7c n\u00e0y l\u00e0 v\u00ec h\u1ecd c\u1ea7n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y (41%) ho\u1eb7c h\u1ecd kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i th\u1ec3 hi\u1ec7n s\u1ef1 bi\u1ec7n minh ch\u00ednh th\u1ee9c (38%).<\/p>\n

Trong khi 83% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 ch\u1ee9ng minh b\u1eb1ng c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 c\u00e1ch content marketing \u0111\u00e3 t\u0103ng s\u1ef1 tham gia c\u1ee7a kh\u00e1n gi\u1ea3, ch\u1ec9 34% cho bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 ch\u1ee9ng minh l\u00e0m th\u1ebf n\u00e0o n\u00f3 gi\u1ea3m chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1ed5ng c\u1ed9ng, ch\u1ec9 c\u00f3 45% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd \u0111o l\u01b0\u1eddng ROI t\u1eeb content marketing c\u1ee7a h\u1ecd.\u00a036% cho bi\u1ebft h\u1ecd \u0111\u00e3 kh\u00f4ng l\u00e0m v\u00e0 19% kh\u00f4ng ch\u1eafc ch\u1eafn.<\/p>\n

S\u1ef1 ti\u1ebfp x\u00fac<\/strong><\/h2>\n

T\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n ph\u1ea3i tr\u1ea3 gi\u00e1 cho c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai.<\/p>\n

Ngay c\u1ea3 khi l\u00e0 m\u1ed9t nh\u00e0 marketing, b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n kh\u00f4ng c\u1ea7n bi\u1ec7n minh ch\u00ednh th\u1ee9c;\u00a0s\u1ebd \u0111\u1ebfn m\u1ed9t \u0111i\u1ec3m trong \u0111\u00f3, \u0111\u1ec3 ti\u1ebfn h\u00e0nh content marketing nh\u01b0 m\u1ed9t d\u1ef1 \u00e1n \u0111ang di\u1ec5n ra, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i ch\u1ee9ng minh \u0111\u1ea7u ra.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 hi\u1ec3n th\u1ecb c\u00e1ch content marketing c\u1ee7a m\u00ecnh \u0111\u00e3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ng\u01b0\u1ee3c v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n trong SERPs, v\u00e0 cu\u1ed1i c\u00f9ng, th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u00e1n h\u00e0ng;\u00a0sau \u0111\u00f3 r\u1ea5t kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i th\u1ef1c hi\u1ec7n nhi\u1ec1u chi\u1ebfn d\u1ecbch content marketing h\u01a1n.<\/p>\n

Gi\u1ea3i ph\u00e1p<\/strong><\/h2>\n

Tho\u00e1t kh\u1ecfi khung suy ngh\u0129 v\u1ec1 vi\u1ec7c kh\u00f4ng theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n b\u1edfi v\u00ec b\u1ea1n kh\u00f4ng ngh\u0129 r\u1eb1ng b\u1ea1n c\u1ea7n v\u00e0 b\u1eaft \u0111\u1ea7u nh\u00ecn v\u00e0o nh\u1eefng th\u00e0nh c\u00f4ng m\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n c\u1ee7a b\u1ea1n \u0111\u00e3 th\u00fac \u0111\u1ea9y.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 c\u00e1ch theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch content marketing c\u1ee7a m\u00ecnh, th\u00ec h\u00e3y th\u1eed b\u1ed1n c\u00f4ng c\u1ee5 sau:<\/p>\n

Google Analytics<\/strong><\/h3>\n

Theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n th\u00f4ng qua chi\u1ebfn d\u1ecbch content marketing c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch ki\u1ec3m tra s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang \u0111\u00f3 trong b\u00e1o c\u00e1o h\u00e0nh vi.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem c\u00e1ch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn tr\u00ean trang \u0111\u00f3 – v\u00ed d\u1ee5: th\u00f4ng qua t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, gi\u1edbi thi\u1ec7u, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c PPC, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 xem chi\u1ebfn d\u1ecbch n\u00e0o m\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.<\/p>\n

SEMrush<\/strong><\/h3>\n

SEMrush l\u00e0 c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a kh\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i \u0111\u1ecbnh v\u1ecb t\u1eeb kh\u00f3a.<\/p>\n

M\u1eb7c d\u00f9 x\u1ebfp h\u1ea1ng cho c\u00e1c t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00ean s\u1ed1 m\u1ed9t, b\u1ea1n v\u1eabn n\u00ean t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a m\u00ecnh, v\u00ec n\u00f3 s\u1ebd gi\u00fap mang l\u1ea1i th\u00eam l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n

Buzzsumo<\/strong><\/h3>\n

C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch n\u1ed9i dung c\u1ee7a Buzzsum\u00a0 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch n\u1ed9i dung tr\u00ean trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 xem chi\u1ebfn d\u1ecbch content marketing c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 m\u1eb7t li\u00ean k\u1ebft v\u00e0 cam k\u1ebft tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

\u0110i\u1ec1u n\u00e0y r\u1ea5t t\u1ed1t \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 m\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng n\u00f3 c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n t\u1ed1t cho c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi, v\u00ec b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y n\u1ed9i dung n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/p>\n

Ahrefs<\/strong><\/h3>\n

Ahrefs cho ph\u00e9p b\u1ea1n theo d\u00f5i c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c \u0111\u00e3 li\u00ean k\u1ebft v\u1edbi chi\u1ebfn d\u1ecbch content marketing c\u1ee7a b\u1ea1n.<\/p>\n

X\u1ebfp h\u1ea1ng t\u00ean mi\u1ec1n (DR) cho b\u1ea1n th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y v\u0103n b\u1ea3n neo.\u00a0N\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 chung chung nh\u01b0 “b\u1ea5m v\u00e0o \u0111\u00e2y”, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n li\u00ean l\u1ea1c v\u1edbi nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 y\u00eau c\u1ea7u h\u1ecd thay \u0111\u1ed5i n\u00f3 th\u00e0nh m\u1ed9t t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n

5. Kh\u00f4ng h\u1ecdc h\u1ecfi t\u1eeb k\u1ebft qu\u1ea3 tr\u01b0\u1edbc \u0111\u00f3<\/strong><\/h1>\n

Sai l\u1ea7m<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n kh\u00f4ng xem l\u1ea1i k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh, th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb b\u1ea5t k\u1ef3 sai l\u1ea7m n\u00e0o, v\u00ec b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft ch\u00fang c\u00f2n t\u1ed3n t\u1ea1i.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 li\u00ean k\u1ebft, ho\u1eb7c n\u1ebfu kh\u00f4ng c\u00f3 ai \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i cho kh\u00e1ch h\u00e0ng ti\u1ec1m t\u1eeb chi\u1ebfn d\u1ecbch n\u1ed9i dung c\u1ee7a b\u1ea1n, sau \u0111\u00f3 \u0111i\u1ec1u t\u1ed3i t\u1ec7 nh\u1ea5t \u0111\u1ec3 l\u00e0m l\u00e0 b\u1ecf qua n\u00f3, v\u00e0 chuy\u1ec3n sang d\u1ef1 \u00e1n ti\u1ebfp theo c\u1ee7a b\u1ea1n.\u00a0B\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1eb7t m\u1ed9t th\u1eddi gian sang m\u1ed9t b\u00ean \u0111\u1ec3 t\u00ecm ra l\u00fd do \u0111\u1eb1ng sau s\u1ef1 th\u1ea5t b\u1ea1i, v\u00ec v\u1eady b\u1ea1n bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u1eafc ph\u1ee5c ch\u00fang trong t\u01b0\u01a1ng lai.<\/p>\n

S\u1ef1 ti\u1ebfp x\u00fac<\/strong><\/h2>\n

T\u00e1c \u0111\u1ed9ng – gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng sai l\u1ea7m kh\u00e1c \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea – s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.\u00a0M\u00e0 kh\u00f4ng nh\u00ecn v\u00e0o nh\u1eefng g\u00ec g\u00e2y ra nh\u1eefng sai l\u1ea7m, b\u1ea1n s\u1ebd kh\u00f4ng h\u1ecdc h\u1ecfi t\u1eeb h\u1ecd, ngh\u0129a l\u00e0 b\u1ea1n \u0111ang c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 l\u00e0m cho nh\u1eefng sai l\u1ea7m t\u01b0\u01a1ng t\u1ef1 trong c\u00e1c chi\u1ebfn d\u1ecbch content marketing trong t\u01b0\u01a1ng lai.<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch h\u01a1n th\u1ea5t b\u1ea1i b\u1ea1n ch\u1ea1y, c\u00e0ng \u00edt kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c v\u1edbi h\u1ecd trong t\u01b0\u01a1ng lai, v\u00ec b\u1ea1n s\u1ebd ph\u1ea3i l\u00e3ng ph\u00ed th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t d\u1ef1 \u00e1n m\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u0111\u1ec3 hi\u1ec3n th\u1ecb cho.<\/p>\n

Gi\u1ea3i ph\u00e1p<\/strong><\/h2>\n

Th\u1ef1c t\u1ebf, c\u00e1ch duy nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch content marketing tr\u01b0\u1edbc \u0111\u00f3 (cho d\u00f9 k\u1ebft qu\u1ea3 l\u00e0 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c) l\u00e0 \u0111\u1ec3 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra m\u1ed7i b\u01b0\u1edbc c\u1ee7a con \u0111\u01b0\u1eddng trong d\u1ef1 \u00e1n.<\/p>\n

T\u1eadp h\u1ee3p team c\u1ee7a b\u1ea1n l\u1ea1i v\u1edbi nhau v\u00e0 tr\u1ea3 l\u1eddi nh\u01b0 sau:<\/p>\n

    \n
  • L\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn, hay n\u00f3 ch\u1ec9 th\u00fa v\u1ecb v\u1edbi ch\u00fang t\u00f4i?<\/li>\n
  • L\u00e0m th\u1ebf n\u00e0o l\u00e0 giao ti\u1ebfp gi\u1eefa c\u00e1c \u0111\u1ed9i?\u00a0C\u00f3 ph\u1ea3i m\u1ecdi th\u1ee9 ch\u1ea1y theo k\u1ebf ho\u1ea1ch, ho\u1eb7c ch\u00fang t\u00f4i \u0111\u00e3 g\u1eb7p ph\u1ea3i b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 giao ti\u1ebfp n\u00e0o?\u00a0K\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 l\u00e0 g\u00ec?<\/li>\n
  • Ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft ch\u00fang t\u00f4i mu\u1ed1n?\u00a0Ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c \u1ea5n ph\u1ea9m \u0111\u00fang?\u00a0Ch\u00fang t\u00f4i \u0111\u00e3 qu\u1ea3ng b\u00e1 n\u00f3 tr\u00ean x\u00e3 h\u1ed9i \u0111\u1ee7 ch\u01b0a?\u00a0Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a trang ch\u00fang t\u00f4i \u0111\u0103ng n\u1ed9i dung tr\u00ean?<\/li>\n<\/ul>\n

    B\u1eb1ng c\u00e1ch t\u00ecm ra nh\u1eefng g\u00ec di\u1ec5n ra t\u1ed1t \u0111\u1eb9p v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n quy tr\u00ecnh content marketing m\u1ed7i khi b\u1ea1n b\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n m\u1edbi.\u00a0N\u1ebfu m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1eb7c bi\u1ec7t th\u00e0nh c\u00f4ng, h\u00e3y t\u1ea1o m\u1ed9t nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng m\u1edbi l\u00ean t\u00e0u v\u00e0 thuy\u1ebft ph\u1ee5c c\u00f4ng ty c\u1ee7a b\u1ea1n r\u1eb1ng content marketing \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0.<\/p>\n

    Giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a content marketing l\u00e0 kh\u00f3 kh\u0103n nh\u1ea5t, v\u00ec b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 v\u00e0 m\u1eafc l\u1ed7i tr\u00ean \u0111\u01b0\u1eddng \u0111i.\u00a0Tuy nhi\u00ean, c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 kh\u1eafc ph\u1ee5c sai l\u1ea7m trong c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai l\u00e0 th\u1eeba nh\u1eadn nh\u1eefng g\u00ec \u0111\u00e3 sai v\u00e0 t\u00ecm ra c\u00e1ch gi\u1ea3i quy\u1ebft ch\u00fang.<\/p>\n

    N\u1ebfu b\u1ea1n th\u1ea5y m\u00ecnh \u0111\u00e3 m\u1eafc ph\u1ea3i n\u0103m sai l\u1ea7m tr\u00ean, th\u00ec b\u1eaft bu\u1ed9c b\u1ea1n ph\u1ea3i xem x\u00e9t t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1eef l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.\u00a0D\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm ra c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c l\u1ed7i tr\u01b0\u1edbc \u0111\u00e2y b\u1ea1n \u0111\u00e3 m\u1eafc ph\u1ea3i \u0111\u1ec3 chi\u1ebfn d\u1ecbch content marketing ti\u1ebfp theo c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

    Elle Pollicott<\/p>","protected":false},"excerpt":{"rendered":"

    \u0110\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 cam k\u1ebft v\u00e0 nh\u1eadn di\u1ec7n, c\u00e1c chi\u1ebfn d\u1ecbch content marketing c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i th\u00e0nh c\u00f4ng Nghi\u00ean c\u1ee9u t\u1eeb Vi\u1ec7n Content marketing \u00a0(CMI) cho th\u1ea5y 26% d\u1ecbch v\u1ee5 content marketing c\u1ee7a c\u00e1c c\u00f4ng ty \u0111ang trong giai \u0111o\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 34% \u0111ang trong giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u. Ch\u1ec9 50% […]<\/p>","protected":false},"author":4,"featured_media":9241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[650],"class_list":["post-6049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-content-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6049"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6049\/revisions"}],"predecessor-version":[{"id":11470,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6049\/revisions\/11470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9241"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}