{"id":6030,"date":"2019-05-28T17:28:03","date_gmt":"2019-05-28T10:28:03","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6030"},"modified":"2020-06-10T15:44:35","modified_gmt":"2020-06-10T08:44:35","slug":"dieu-gi-thu-hut-khach-hang-click-vao-quang-cao","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/dieu-gi-thu-hut-khach-hang-click-vao-quang-cao\/","title":{"rendered":"\u0110i\u1ec1u g\u00ec thu h\u00fat kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o?"},"content":{"rendered":"

Google Ads l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi Digital Marketer. C\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 nh\u1ea5n m\u1ea1nh \u0111\u01b0\u1ee3c \u0111\u1eb7t ra trong t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau. Ch\u00fang ta \u0111\u1ec1u t\u00ecm c\u00e1ch \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao h\u01a1n t\u1eebng ch\u00fat trong c\u00e1c cu\u1ed9c \u0111\u1ea5u gi\u00e1 v\u00e0 gi\u1ea3m \u0111\u01b0\u1ee3c CPC (gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t), trong khi t\u0103ng CTR (click-through-rate).<\/p>\n

Mong mu\u1ed1n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o?<\/strong><\/h1>\n

C\u00e2u tr\u1ea3 l\u1eddi \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ee7 s\u1ef1 quan t\u00e2m \u0111\u1ec3 mu\u1ed1n nh\u1ea5p v\u00e0o n\u00f3 v\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

Quan t\u00e2m<\/em> – \u0110\u00e2y l\u00e0 m\u1ed9t c\u1ea3m x\u00fac v\u00e0 ch\u00ednh c\u1ea3m x\u00fac \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

Tr\u01b0\u1edbc khi \u0111i s\u00e2u h\u01a1n v\u00e0o v\u1ea5n \u0111\u1ec1, tr\u01b0\u1edbc ti\u00ean h\u00e3y hi\u1ec3u c\u00e1ch c\u1ea3m x\u00fac ho\u1ea1t \u0111\u1ed9ng trong ch\u00fang ta nh\u01b0 m\u1ed9t lo\u00e0i, c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta c\u1ea7n ph\u1ea3i nh\u00ecn v\u00e0o \u2018h\u1ec7 th\u1ed1ng limbic\u2019.<\/p>\n

\u0110\u00e2y l\u00e0 khu v\u1ef1c trong b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta \u0111i\u1ec1u khi\u1ec3n c\u1ea3m x\u00fac v\u00e0 b\u1ea3n n\u0103ng c\u1ee7a ch\u00fang ta: C\u00f4ng c\u1ee5 c\u1ea3m x\u00fac (Emotional Engine) c\u1ee7a ch\u00fang ta.<\/p>\n

\"Mong<\/p>\n

B\u1ea5t k\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi th\u00edch ki\u1ec3m so\u00e1t \u0111\u1ebfn m\u1ee9c n\u00e0o, ti\u1ec1m th\u1ee9c c\u1ee7a ch\u00fang ta (n\u01a1i \u0111\u1eb7t h\u1ec7 th\u1ed1ng limbic) l\u00e0 \u0111i\u1ec1u th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng, quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh vi t\u1ed5ng th\u1ec3 c\u1ee7a ch\u00fang ta.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 khi ch\u00fang ta th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng v\u00e0 sau \u0111\u00f3 ch\u00fang ta \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao m\u00ecnh \u00a0th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 (\u0111i\u1ec1u n\u00e0y mang l\u1ea1i nh\u1eefng k\u00fd \u1ee9c v\u1ec1 vi\u1ec7c tr\u1edf th\u00e0nh ch\u00fa h\u1ec1 trong l\u1edbp), ch\u00fang ta th\u1ef1c s\u1ef1 kh\u00f4ng th\u1ec3 \u0111\u01b0a ra m\u1ed9t l\u1eddi gi\u1ea3i th\u00edch trung th\u1ef1c.<\/p>\n

>>> Xem th\u00eam: C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c nh\u1ea5t<\/a><\/strong><\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi ch\u00fang ta \u0111\u01b0a ra khi \u0111\u01b0\u1ee3c h\u1ecfi, \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1edfi \u2018neocortex\u2019 n\u1eb1m trong v\u00f9ng \u00fd th\u1ee9c c\u1ee7a n\u00e3o.<\/p>\n

\u0110i\u1ec1u n\u00e0y cho ph\u00e9p ch\u00fang ta b\u1ebb cong s\u1ef1 th\u1eadt v\u00e0 th\u1eadm ch\u00ed n\u00f3i d\u1ed1i khi ch\u00fang ta ch\u1ecdn l\u00e0m v\u1eady, nh\u01b0ng c\u0169ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta kh\u00f4ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c l\u00fd do t\u1ea1i sao ti\u1ec1m th\u1ee9c c\u1ee7a ch\u00fang ta ch\u1ecdn th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/p>\n

Video d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0a ra l\u1eddi gi\u1ea3i th\u00edch v\u1ec1 c\u00e1ch c\u1ea3m x\u00fac ho\u1ea1t \u0111\u1ed9ng trong n\u00e3o. Nh\u1eefng g\u00ec b\u1ea1n nh\u00ecn th\u1ea5y v\u1ec1 cu\u1ed1i l\u00e0 m\u1ed9t m\u00e0n tr\u00ecnh di\u1ec5n c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef ho\u1ea1t \u0111\u1ed9ng n\u00e3o b\u1ed9 khi hi\u1ec3n th\u1ecb m\u1ed9t h\u00ecnh \u1ea3nh k\u00edch th\u00edch.<\/p>\n

\nhttps:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Studying-Emotion-with-fMRI.mp4<\/a><\/video><\/div>\n

M\u00e0u s\u1eafc m\u00e3nh li\u1ec7t cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng cao l\u00e0 ti\u1ec1m th\u1ee9c, n\u01a1i c\u1ea3m x\u00fac c\u1ee7a c\u00f4 \u0111ang di\u1ec5n ra.<\/p>\n

Khu v\u1ef1c c\u00f3 \u00edt ho\u1ea1t \u0111\u1ed9ng l\u00e0 v\u00f9ng v\u1ecf n\u00e3o c\u00f3 \u00fd th\u1ee9c, n\u01a1i c\u00f4 \u0111ang suy ngh\u0129 v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 x\u1eed l\u00fd th\u00f4ng tin.<\/p>\n

Th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 n\u00e3o v\u00e0 k\u00edch th\u00edch, c\u1ea3m x\u00fac c\u1ee7a ch\u00fang ta \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh 3 ng\u0103n ch\u00ednh, nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\"Y\u1ebfu<\/p>\n

Stimulation<\/strong> (s\u1ef1 k\u00edch th\u00edch) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ni\u1ec1m vui v\u00e0 s\u1ef1 th\u00edch th\u00fa – \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t khi ch\u00fang ta h\u1eb9n h\u00f2 ho\u1eb7c th\u01b0\u1edfng th\u1ee9c m\u1ed9t s\u1edf th\u00edch.<\/p>\n

Dominace<\/strong> (s\u1ef1 th\u1ed1ng tr\u1ecb) l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 s\u1ef1 quy\u1ebft \u0111o\u00e1n v\u00e0 t\u00ednh k\u1ef7 lu\u1eadt. V\u00ed d\u1ee5 khi b\u1ea1n b\u00e1n h\u00e0ng, ng\u1ed3i l\u00e0m b\u00e0i ki\u1ec3m tra ho\u1eb7c t\u1eadp th\u1ec3 d\u1ee5c t\u1ea1i ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c.<\/p>\n

Balance<\/strong> (s\u1ef1 c\u00e2n b\u1eb1ng) \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi s\u1ef1 an to\u00e0n v\u00e0 tin c\u1eady, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd k\u00edch ho\u1ea1t ph\u1ea7n n\u00e0y c\u1ee7a h\u1ec7 th\u1ed1ng limbic c\u1ee7a b\u1ea1n khi x\u1eed l\u00fd ti\u1ec1n b\u1ea1c ho\u1eb7c kh\u00f3a c\u1eeda v\u00e0o nh\u00e0 b\u1ea1n.<\/p>\n

>>> Xem th\u00eam: 7 c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1t nh\u1ea5t<\/a><\/strong><\/p>\n

C\u1ea3m x\u00fac \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng<\/strong><\/h1>\n

\u0110\u1ec3 nh\u1eafc l\u1ea1i \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c vi\u1ebft tr\u01b0\u1edbc \u0111\u00e2y: C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng “click”, m\u00e0 con ng\u01b0\u1eddi l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta c\u1ea7n hi\u1ec3u nh\u1eefng g\u00ec khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. C\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ef1 h\u1ecfi m\u00ecnh l\u00e0 \u0111\u01a1n gi\u1ea3n:<\/p>\n

T\u00f4i c\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n v\u00ec ti\u00eau \u0111\u1ec1 ch\u00ednh x\u00e1c l\u00e0 t\u1eeb kh\u00f3a t\u00f4i \u0111\u00e3 t\u00ecm ki\u1ebfm kh\u00f4ng?<\/strong><\/h3>\n

C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n c\u00f3 l\u1ebd l\u00e0 kh\u00f4ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y th\u1eed suy ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 khi\u1ebfn b\u1ea1n mu\u1ed1n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o ho\u1eb7c mua s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110i\u1ec1u l\u1ea1 l\u00f9ng l\u00e0, n\u00f3 c\u00f3 l\u1ebd v\u00ec b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra m\u1ecdi l\u00fac v\u1edbi qu\u1ea3ng c\u00e1o n\u01b0\u1edbc hoa tr\u00ean TV<\/p>\n

N\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m bu\u1ed3n t\u1ebb n\u1ebfu b\u1ea1n \u201cbreak down\u201d n\u00f3 v\u00e0 nh\u1eadn ra r\u1eb1ng \u0111\u00f3 ch\u1ec9 l\u00e0 ch\u1ea5t l\u1ecfng trong m\u1ed9t chai th\u1ee7y tinh, nh\u01b0ng qu\u1ea3ng c\u00e1o tr\u00ean TV l\u00e0m cho n\u00f3 c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u00f3n h\u00e0ng cu\u1ed1i c\u00f9ng m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n trong \u0111\u1eddi.<\/p>\n

M\u1ed9t ng\u01b0\u1eddi s\u1ebd t\u1ef1 x\u1ecbt n\u01b0\u1edbc hoa v\u00e0 b\u1ea5t ng\u1edd th\u1ea5y m\u00ecnh b\u1ecb bao v\u00e2y b\u1edfi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c gi\u1edbi.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111ang l\u00e0m l\u00e0 mang l\u1ea1i cho b\u1ea1n m\u1ed9t t\u00edn hi\u1ec7u ng\u1ea7m \u0111\u1ecbnh, ngh\u0129a l\u00e0 n\u00f3 \u0111ang cho b\u1ea1n th\u1ea5y b\u1ea1n s\u1ebd \u1edf \u0111\u00e2u sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m:<\/p>\n

\u201c<\/em>N\u1ebfu b\u1ea1n mua lo\u1ea1i n\u01b0\u1edbc hoa n\u00e0y, b\u1ea1n s\u1ebd tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c gi\u1edbi.<\/em>\u201d<\/em><\/p>\n

\u0110\u1ed9t nhi\u00ean, \u0111i\u1ec1u n\u00e0y m\u1edf ra m\u1ed9t con \u0111\u01b0\u1eddng ho\u00e0n to\u00e0n m\u1edbi khi vi\u1ebft n\u1ed9i dung cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n b\u1eb1ng v\u0103n b\u1ea3n \u2019N\u01b0\u1edbc hoa\u201d hay \u2018N\u01b0\u1edbc hoa gi\u00e1 r\u1ebb\u2019, b\u1ea1n n\u00ean xem x\u00e9t \u2018M\u00f9i h\u01b0\u01a1ng quy\u1ebfn r\u0169.\u2019<\/p>\n

Suy ngh\u0129 t\u01b0\u01a1ng t\u1ef1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho m\u1ed9t d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

T\u1ea1i sao s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm?<\/strong><\/h1>\n

\u0110\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u nh\u1eefng t\u00edn hi\u1ec7u ng\u1ea7m n\u00e0o b\u1ea1n n\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ed1 l\u1ea7n nh\u1ea5p cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n l\u00fd do t\u1ea1i sao ai \u0111\u00f3 s\u1ebd y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n n\u00f3i r\u1eb1ng ai \u0111\u00f3 c\u1ea7n. V\u00ed d\u1ee5, m\u1ed9t m\u1eabu tr\u00ecnh b\u00e0y powerpoint mi\u1ec5n ph\u00ed d\u00e0nh cho m\u1ed9t cu\u1ed9c h\u1ecdp s\u1eafp t\u1edbi v\u00ec h\u1ecd l\u01b0\u1eddi suy ngh\u0129. B\u1eb1ng c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u1ecfi \u201ct\u1ea1i sao?\u201d theo c\u00e1ch g\u1ea7n gi\u1ed1ng tr\u1ebb em th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi th\u1ef1c s\u1ef1:<\/p>\n

T\u1ea1i sao ng\u01b0\u1eddi n\u00e0y t\u00ecm ki\u1ebfm Templates Powerpoint tr\u00ean Google?<\/p>\n

B\u1edfi v\u00ec h\u1ecd c\u00f3 m\u1ed9t cu\u1ed9c h\u1ecdp kinh doanh trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n

T\u1ea1i sao ng\u01b0\u1eddi n\u00e0y tr\u00ecnh b\u00e0y t\u1ea1i cu\u1ed9c h\u1ecdp?<\/p>\n

\u0110\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c h\u1ecfi t\u1ea1i sao li\u00ean t\u1ee5c tr\u1ea3 l\u1eddi t\u1eebng c\u00e2u tr\u1ea3 l\u1eddi, nh\u01b0ng ch\u1ec9 trong hai b\u01b0\u1edbc, b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u1edf \u0111\u00e2y:<\/p>\n