{"id":6011,"date":"2019-05-27T17:42:44","date_gmt":"2019-05-27T10:42:44","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=6011"},"modified":"2021-02-19T14:57:23","modified_gmt":"2021-02-19T07:57:23","slug":"chien-luoc-tang-truong-xay-dung-loi-the-canh-tranh-cho-smes","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-tang-truong-xay-dung-loi-the-canh-tranh-cho-smes\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs)"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>C\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi quy m\u00f4 \u0111\u1ec1u n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng. Ngay c\u1ea3 m\u1ed9t doanh nh\u00e2n kinh doanh nh\u1ecf v\u1eabn c\u1ea7n s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 theo k\u1ecbp l\u1ea1m ph\u00e1t.<\/em><\/p>\n<p style=\"text-align: justify;\">Lebo Lion \u2013 Digital Strategist mang \u0111\u1ebfn chuy\u00ean m\u00f4n \u0111\u1eb7c bi\u1ec7t cho ch\u1ee7 \u0111\u1ec1 n\u00e0y. C\u00f4 \u1ea5y ki\u00ean quy\u1ebft v\u1ec1 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p nh\u1ecf n\u00ean t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng.<\/p>\n<p style=\"text-align: justify;\">\u201cChi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng cho ph\u00e9p m\u1ed9t doanh nghi\u1ec7p nh\u1ecf ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t th\u1ef1c th\u1ec3 l\u1edbn h\u01a1n, c\u00f3 \u0111\u01b0\u1ee3c <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-competitive-advantage\/\">l\u1ee3i th\u1ebf c\u1ea1nh tranh (competitive advantage)<\/a> <\/strong>l\u1edbn h\u01a1n th\u00f4ng qua quy m\u00f4, nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n,\u201d Lion n\u00f3i. \u201cN\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf t\u1ed3n t\u1ea1i tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i kh\u00f3 l\u01b0\u1eddng trong h\u1ec7 sinh th\u00e1i kinh doanh.\u201d<\/p>\n<p style=\"text-align: justify;\">\u201cT\u0103ng tr\u01b0\u1edfng l\u00e0 vi\u1ec7c trang b\u1ecb cho doanh nghi\u1ec7p c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec m\u1ed9t cu\u1ed9c s\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng,\u201d c\u00f4 n\u00f3i. \u201c\u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p s\u1ebd ph\u00e1t tri\u1ec3n l\u1edbn h\u01a1n. \u0110\u00f4i khi n\u00f3 s\u1ebd ch\u1ec9 s\u1ed1ng s\u00f3t v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng.\u201d<\/p>\n<p style=\"text-align: justify;\">C\u00f4 gi\u1ea3i th\u00edch r\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng l\u00e0 m\u1ed9t l\u1ed9 tr\u00ecnh ho\u1eb7c k\u1ebf ho\u1ea1ch cho s\u1ef1 s\u1ed1ng c\u00f2n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m s\u1ef1 \u0111a d\u1ea1ng h\u00f3a.<\/p>\n<p style=\"text-align: justify;\">\u201cNh\u01b0ng \u0111a d\u1ea1ng h\u00f3a r\u1ea5t r\u1ee7i ro\u201d, Lion Lion n\u00f3i. \u201cTuy nhi\u00ean, n\u00f3 c\u00f3 l\u1ee3i nhu\u1eadn cao khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p. \u0110a d\u1ea1ng h\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ec3 b\u00e1n. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng nhu c\u1ea7u cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u1edbi c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/hr.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5438\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/hr.jpg\" alt=\"marketing dtm\" width=\"800\" height=\"402\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/hr.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/hr-300x151.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/hr-768x386.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/hr-600x301.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/hr-260x131.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/hr-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/hr-150x75.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u00e0 gi\u1ea3i quy\u1ebft m\u1ed9t \u201cpain point\u201d tr\u1ea3i d\u00e0i tr\u00ean c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n, h\u00e3y l\u1eadp k\u1ebf ho\u1ea1ch cho cung v\u00e0 c\u1ea7u b\u00f9ng n\u1ed5. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111i tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7, b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh.<\/p>\n<p style=\"text-align: justify;\">Lion \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ph\u1ed5 bi\u1ebfn nh\u1ea5t cho kinh doanh:<\/p>\n<ul style=\"text-align: justify;\">\n<li>S\u1ef1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/li>\n<li>\u0110a d\u1ea1ng h\u00f3a<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u201cM\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c doanh nghi\u1ec7p,\u201d theo Lion.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Bi\u1ebft nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n<p style=\"text-align: justify;\">T\u1ea1o customer persona l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng t\u1ed1t nh\u1ea5t.<\/p>\n<p style=\"text-align: justify;\">\u201cChi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kh\u00f4ng th\u1ec3 hi\u1ec7u qu\u1ea3 n\u1ebfu kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c th\u1ef1c s\u1ef1 v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. Li\u00ean t\u1ee5c n\u1eafm b\u1eaft c\u00e1ch th\u1ee9c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n giao ti\u1ebfp v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 ph\u00e1t tri\u1ec3n.\u201d<\/p>\n<p style=\"text-align: justify;\">T\u0103ng tr\u01b0\u1edfng v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf l\u00e0 kh\u00f3 nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n t\u1eadn d\u1ee5ng chi ph\u00ed th\u1ea5p v\u00e0 t\u00e1c \u0111\u1ed9ng cao c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t c\u00e1ch kh\u00f3 kh\u0103n \u0111\u1ec3 tr\u1ea3 l\u1eddi b\u1edfi v\u00ec n\u00f3 th\u1ef1c s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i ng\u00e0nh kinh doanh v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec, Lion n\u00f3i. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ng\u00e0y nay r\u1ea5t t\u1ed1n k\u00e9m, nh\u01b0ng hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed h\u01a1n nhi\u1ec1u trong t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: justify;\">C\u00f4 tin r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t tr\u00ean c\u01a1 s\u1edf h\u1ea1n ch\u1ebf d\u1ef1a v\u00e0o th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><strong>XEM TH\u00caM: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/dtmconsulting.vn\/en\/emphatic-research-nghien-cuu-xam-nhap\/\">Emphatic research &#8211; Nghi\u00ean c\u1ee9u x\u00e2m nh\u1eadp<\/a><\/span><\/strong><\/p>\n<hr \/>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kinh doanh \u00edt r\u1ee7i ro nh\u1ea5t nh\u01b0ng c\u0169ng c\u00f3 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng th\u1ea5p nh\u1ea5t, Lion Lion cho bi\u1ebft. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y bao g\u1ed3m vi\u1ec7c b\u00e1n cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1eb7t th\u00eam c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, c\u00f4 n\u00f3i. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm nh\u1eefng c\u00e1ch kh\u00e1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3. \u0110\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p kinh doanh, b\u00e1n h\u00e0ng v\u00e0 b\u00e1n ch\u00e9o l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c tr\u1ecdng t\u00e2m l\u1edbn.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kinh doanh ti\u1ebfp theo c\u1ee7a Lion \u0111ang nh\u1eafm \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3.<\/p>\n<p style=\"text-align: justify;\">\u201c\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u00ecm v\u00e0 b\u00e1n cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi mua ho\u00e0n to\u00e0n m\u1edbi, m\u00e0 hi\u1ec7n t\u1ea1i kh\u00f4ng mua c\u1ee7a b\u1ea1n,\u201d c\u00f4 n\u00f3i.<\/p>\n<p style=\"text-align: justify;\">Gi\u1edbi thi\u1ec7u c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn v\u1edbi \u00edt chi ph\u00ed \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c gi\u1edbi thi\u1ec7u m\u1ea1nh nh\u1ea5t b\u1eaft ngu\u1ed3n t\u1eeb nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd. H\u1ecd bi\u1ebft nh\u1eefng g\u00ec c\u00f4ng ty b\u1ea1n cung c\u1ea5p v\u00e0 l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">\u201cC\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb r\u1ed9ng r\u00e3i\u201d Lion cho bi\u1ebft. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t c\u00f3 ngh\u0129a l\u00e0 giao ti\u1ebfp t\u1ed1t v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n. C\u00e1c giao ti\u1ebfp ph\u1ea3i \u0111\u01b0\u1ee3c hai chi\u1ec1u v\u00e0 x\u00e1c th\u1ef1c. C\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng lu\u00f4n n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 coi tr\u1ecdng t\u1eebng t\u01b0\u01a1ng t\u00e1c.\u201d<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><strong>XEM TH\u00caM:<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/dtmconsulting.vn\/en\/the-nao-la-qua-trinh-truyen-tai-gia-tri-toi-khach-hang\/\">Th\u1ebf n\u00e0o l\u00e0 qu\u00e1 tr\u00ecnh truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1edbi kh\u00e1ch h\u00e0ng?<\/a><\/span><\/strong><\/p>\n<hr \/>\n<p style=\"text-align: justify;\">\u201cH\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p kh\u00f4ng coi c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, nh\u01b0ng n\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 cao,\u201d c\u00f4 n\u00f3i. \u201cKh\u00e1ch h\u00e0ng vui v\u1ebb n\u00f3i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u1ec1 b\u1ea1n. Truy\u1ec1n mi\u1ec7ng l\u00e0 c\u00f4ng c\u1ee5 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 r\u1ebb ti\u1ec1n nh\u1ea5t.\u201d<\/p>\n<h2 style=\"text-align: justify;\"><strong>T\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng<\/strong><\/h2>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00ean bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Ki\u1ec3m tra ch\u00fang th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang \u0111\u00fang h\u01b0\u1edbng v\u00e0 ch\u1ec9nh s\u1eeda khi c\u1ea7n &#8211; \u0111i\u1ec1u m\u00e0 b\u1ea1n lu\u00f4n lu\u00f4n c\u1ea7n ph\u1ea3i l\u00e0m. H\u00e3y linh ho\u1ea1t, tham gia v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n<p style=\"text-align: justify;\">\u201cC\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng,\u201d Lion n\u00f3i. \u201cSau \u0111\u00f3, li\u00ean t\u1ee5c ki\u1ec3m tra xem ti\u1ebfn tr\u00ecnh ng\u1eafn h\u1ea1n v\u00e0 trung h\u1ea1n c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfn t\u1edbi c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n hay tr\u00e1nh xa ch\u00fang. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi k\u1ef7 lu\u1eadt, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 m\u1ed9t ni\u1ec1m \u0111am m\u00ea th\u1ef1c s\u1ef1 cho nh\u1eefng g\u00ec b\u1ea1n l\u00e0m.\u201d<\/p>\n<p style=\"text-align: justify;\">\u201cH\u00e3y ki\u00ean \u0111\u1ecbnh v\u1edbi nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p,\u201d c\u00f4 \u1ea5y n\u00f3i. \u201cLu\u00f4n lu\u00f4n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. H\u00e3y x\u00e1c th\u1ef1c v\u00e0 ch\u00e2n th\u1ef1c trong nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p l\u00e0m v\u00e0 n\u00f3i. \u0110i\u1ec1u n\u00e0y l\u00e0m cho b\u1ea1n \u0111\u00e1ng tin c\u1eady, c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: justify;\">Tham gia c\u00e1c nh\u00f3m k\u1ebft n\u1ed1i v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng hay social listening. Theo d\u00f5i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a cho h\u1ecd gi\u1ea3i ph\u00e1p.<\/p>\n<p style=\"text-align: justify;\">\u201cH\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u1ea3n \u1ee9ng l\u1ea1i v\u1edbi nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang l\u00e0m,\u201d Lion n\u00f3i. \u201cKh\u00f4ng so s\u00e1nh m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. \u0110\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n h\u1ecdc h\u1ecfi t\u1eeb h\u1ecd v\u00e0 ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.\u201d<\/p>\n<p style=\"text-align: justify;\">\u201cV\u1ec1 c\u01a1 b\u1ea3n, ch\u1ee7 y\u1ebfu, kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 l\u00e0 \u0111i \u0111\u00fang v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n,\u201d c\u00f4 n\u00f3i. \u201cTr\u01b0\u1edbc \u0111\u00f3, li\u00ean t\u1ee5c t\u1ed1t h\u01a1n b\u1ea1n ng\u00e0y tr\u01b0\u1edbc. H\u00e3y l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n.\u201d<\/p>\n<h2 style=\"text-align: justify;\"><strong>\u1ede m\u1ecdi c\u1ea5p \u0111\u1ed9 quy m\u00f4<\/strong><\/h2>\n<p style=\"text-align: justify;\">Trong m\u1ed9t bu\u1ed5i tr\u00f2 chuy\u1ec7n c\u1ee7a m\u00ecnh, Lion n\u00f3i v\u1ec1 vi\u1ec7c h\u1ecdc c\u00e1ch tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi ch\u01a1i l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\">\u201cTruy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t tr\u00ecnh \u0111\u1ed9 tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi quy m\u00f4. C\u00e1c doanh nh\u00e2n c\u00f3 kh\u1ea3 n\u0103ng l\u00ean ti\u1ebfng nh\u01b0 nhau. Ch\u00eca kh\u00f3a \u0111ang \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng, tham gia v\u00e0 \u0111\u00e1p \u1ee9ng. Ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng chi\u1ebfn th\u1eafng.\u201d Lion n\u00f3i.<\/p>\n<p style=\"text-align: justify;\">\u201cB\u1ea1n ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n l\u1edbn h\u01a1n v\u00e0 t\u1ed1t h\u01a1n b\u1ea1n ng\u00e0y h\u00f4m qua, li\u00ean t\u1ee5c. \u0110i\u1ec1u n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan trong h\u1ec7 sinh th\u00e1i ng\u00e0nh c\u1ee7a b\u1ea1n theo nh\u1eefng c\u00e1ch gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 trong t\u01b0\u01a1ng lai.\u201d<\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n: Jim Katzaman<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi quy m\u00f4 \u0111\u1ec1u n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng. Ngay c\u1ea3 m\u1ed9t doanh nh\u00e2n kinh doanh nh\u1ecf v\u1eabn c\u1ea7n s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 theo k\u1ecbp l\u1ea1m ph\u00e1t. Lebo Lion \u2013 Digital Strategist mang \u0111\u1ebfn chuy\u00ean m\u00f4n \u0111\u1eb7c bi\u1ec7t cho ch\u1ee7 \u0111\u1ec1 n\u00e0y. C\u00f4 \u1ea5y ki\u00ean quy\u1ebft v\u1ec1 l\u00fd do t\u1ea1i [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644],"class_list":["post-6011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=6011"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6011\/revisions"}],"predecessor-version":[{"id":13128,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/6011\/revisions\/13128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9243"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=6011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=6011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=6011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}