{"id":5988,"date":"2019-06-05T18:03:42","date_gmt":"2019-06-05T11:03:42","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5988"},"modified":"2023-12-04T11:45:59","modified_gmt":"2023-12-04T04:45:59","slug":"9-loai-insights-quan-trong-trong-hanh-trinh-kham-pha-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/9-loai-insights-quan-trong-trong-hanh-trinh-kham-pha-khach-hang\/","title":{"rendered":"9 lo\u1ea1i insights quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec3u bi\u1ebft kh\u00e1c nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i cho m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/p>\n<p>Trong m\u1ed9t b\u00e0i vi\u1ebft tr\u01b0\u1edbc, t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i th\u00edch s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn marketing v\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u1ec3 <u>ph\u00e1t tri\u1ec3n m\u1ed9t quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/u>\u00a0khi h\u1ecd b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c tr\u00ean c\u00e1c d\u1ef1 \u00e1n ho\u1eb7c d\u1ef1 \u00e1n th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n<p>Trong ph\u1ea7n th\u1ee9 hai c\u1ee7a b\u00e0i vi\u1ebft, t\u00f4i \u0111\u00e3 chia nh\u1ecf qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 th\u00e0nh ch\u00edn ho\u1ea1t \u0111\u1ed9ng ri\u00eang bi\u1ec7t bao g\u1ed3m c\u00e1c ngu\u1ed3n insightskh\u00e1c nhau, t\u1eadp trung v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft cho m\u1ed9t d\u1ef1 \u00e1n marketing k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c \u0111a k\u00eanh.\u00a0Ch\u00ednh x\u00e1c nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4 \u0111\u1ea1i l\u00fd ho\u1eb7c nh\u00f3m c\u1ee7a b\u1ea1n, kinh nghi\u1ec7m c\u00e1 nh\u00e2n v\u00e0 b\u1ed9 k\u1ef9 n\u0103ng.\u00a0B\u1ea1n s\u1ebd c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c g\u1ecdi v\u1ec1 c\u1ea3 chi\u1ec1u s\u00e2u v\u00e0 chi\u1ec1u r\u1ed9ng c\u1ee7a kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 c\u1ee7a c\u01a1 h\u1ed9i \/ t\u00e1c \u0111\u1ed9ng ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p kh\u00e1ch h\u00e0ng trong th\u1eddi gian d\u00e0i nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc.<\/p>\n<p>Nh\u01b0ng b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t n\u00ean kh\u00e1m ph\u00e1.\u00a0B\u1ea1n t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 m\u1ecdi th\u1ee9.\u00a0Anthony Iannarino l\u01b0u \u00fd r\u1eb1ng m\u1ed9t\u00a0l\u1ee3i \u00edch\u00a0kh\u00e1c\u00a0c\u1ee7a kh\u00e1m ph\u00e1\u00a0\u00a0l\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0m r\u00f5 v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0Anh ta n\u00f3i:<\/p>\n<p><em>B\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t kh\u00e1m ph\u00e1.\u00a0B\u1ea1n t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 m\u1ecdi th\u1ee9.\u00a0B\u1ea1n c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n.\u00a0Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, ch\u00fang t\u00f4i tin r\u1eb1ng kh\u00e1ch h\u00e0ng m\u01a1 \u01b0\u1edbc c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 bi\u1ebft h\u1ecd c\u1ea7n g\u00ec, nh\u01b0ng trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho h\u1ecd th\u00f4ng qua quy tr\u00ecnh b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi, c\u00e1ch m\u1edbi \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 l\u1edbn h\u01a1n v\u00e0 t\u1ed1t h\u01a1n v\u00e0 m\u1edbi c\u01a1 h\u1ed9i.\u00a0B\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd l\u00e0m m\u1ecdi th\u1ee9 theo c\u00e1ch m\u1edbi.<\/em><\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ch\u00edn l\u0129nh v\u1ef1c c\u1ee7a c\u00e1i nh\u00ecn s\u00e2u s\u1eafc m\u00e0 t\u00f4i \u0111\u1ec1 xu\u1ea5t cho m\u1ed9t d\u1ef1 \u00e1n kh\u00e1m ph\u00e1.<\/p>\n<h2><strong> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n<p>\u1ede \u0111\u00e2y b\u1ea1n nh\u00ecn \u0111\u1ec3 hi\u1ec3u c\u00e1c m\u1ee5c ti\u00eau v\u00e0 KPI c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u?\u00a0B\u1ea1n c\u0169ng n\u00ean ki\u1ec3m tra b\u1ea5t k\u1ef3 m\u1ee5c ti\u00eau v\u00e0 s\u00e1ng ki\u1ebfn kinh doanh chi\u1ebfn l\u01b0\u1ee3c r\u1ed9ng l\u1edbn n\u00e0o c\u1ed9ng v\u1edbi nh\u1eefng c\u00e2n nh\u1eafc th\u01b0\u01a1ng m\u1ea1i m\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing s\u1ebd ph\u00f9 h\u1ee3p (v\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng \u0111ang xem x\u00e9t m\u1edf r\u1ed9ng \u0111\u1ecba l\u00fd).\u00a0Ki\u1ec3m tra c\u0169ng cho nh\u1eefng th\u00e1ch th\u1ee9c chung trong kinh doanh v\u00e0 c\u00e1c r\u00e0o c\u1ea3n ti\u1ec1m n\u0103ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n.<\/p>\n<p>N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1eb7t ng\u00e2n s\u00e1ch ho\u1eb7c th\u1eddi gian chuy\u1ec3n ti\u1ebfp, h\u00e3y xem x\u00e9t li\u1ec7u n\u00f3 c\u00f3 th\u1ef1c t\u1ebf kh\u00f4ng khi \u0111\u01b0\u1ee3c ki\u1ec3m tra ch\u00e9o v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 KPI?\u00a0Kinh nghi\u1ec7m l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn tuy\u1ec7t v\u1eddi v\u00e0 b\u00e2y gi\u1edd l\u00e0 th\u1eddi gian \u0111\u1ec3 h\u00e9t l\u00ean tr\u01b0\u1edbc khi cam k\u1ebft v\u1edbi m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 b\u1ea1n bi\u1ebft s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n<h2><strong>\u0110\u1eb7c \u0111i\u1ec3m v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n<p>B\u1ea1n n\u00ean thu th\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 (v\u00ed d\u1ee5: th\u01b0\u01a1ng hi\u1ec7u \/ t\u1ed5 ch\u1ee9c) v\u00e0 d\u1eef li\u1ec7u b\u00ean ngo\u00e0i (v\u00ed d\u1ee5: kh\u1ea3o s\u00e1t b\u00ean th\u1ee9 3, s\u00e1ch tr\u1eafng, b\u00e1o c\u00e1o) v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng ho\u1eb7c kinh doanh, th\u1ecb tr\u01b0\u1eddng, c\u00e1c b\u00ean li\u00ean quan, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v.v.<\/p>\n<p>\u0110\u00e2y c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kh\u00e1m ph\u00e1 t\u1ed1n th\u1eddi gian, v\u00ec v\u1eady h\u00e3y \u0111\u1eb7t th\u1eddi gian d\u1ee9t kho\u00e1t \u0111\u1ec3 ho\u00e0n th\u00e0nh v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi trong nh\u00f3m \u0111\u00e3 th\u1ec3 hi\u1ec7n n\u0103ng khi\u1ebfu nh\u01b0 &#8220;ng\u01b0\u1eddi s\u0103n b\u1eaft h\u00e1i l\u01b0\u1ee3m&#8221; trong b\u1ea5t k\u1ef3 b\u00e0i t\u1eadp nghi\u00ean c\u1ee9u b\u00e0n n\u00e0o tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ki\u1ec3m tra th\u00f4ng tin li\u00ean quan ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 r\u1ed9ng h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u00f3m t\u1eaft th\u1ecb tr\u01b0\u1eddng &#8211; xem\u00a0m\u1eabu kh\u00e1m ph\u00e1\u00a0c\u1ee7a ch\u00fang t\u00f4i\u00a0\u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin.<\/p>\n<p>\u1ede \u0111\u00e2y s\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u ch\u00ednh x\u00e1c n\u00e0o, n\u00f3 s\u1ebd thay \u0111\u1ed5i theo th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u01b0ng m\u1ed9t ngu\u1ed3n th\u00f4ng tin nghi\u00ean c\u1ee9u t\u1ed1t c\u00f3 th\u1ec3 l\u00e0 c\u00e1c hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i th\u01b0\u1eddng xu\u1ea5t b\u1ea3n b\u00e1o c\u00e1o.\u00a0V\u00e0 t\u1ea5t nhi\u00ean Google l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t!<\/p>\n<h2><strong> D\u1eef li\u1ec7u ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt s\u1ed1 bao g\u1ed3m ph\u00e2n t\u00edch trang web<\/strong><\/h2>\n<p>Th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 ph\u00e2n t\u00edch trang web v\u00e0 xem x\u00e9t b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u giao d\u1ecbch hi\u1ec7n c\u00f3 n\u00e0o, th\u00f4ng qua b\u00e1o c\u00e1o qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ngu\u1ed3n, th\u00f4 \u0111\u1ec3 t\u00ecm ki\u1ebfm insightsc\u1ee7a ri\u00eang b\u1ea1n.\u00a0Ki\u1ec3m tra xem c\u00e1c ph\u00e2n t\u00edch tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o hay n\u1ebfu b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00f9y ch\u1ec9nh c\u00f3 s\u1eb5n.\u00a0B\u1ea1n n\u00ean xem x\u00e9t \u0111\u1ec3 xem x\u00e9t hi\u1ec7u l\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c trang web m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00e1c nhau trong vi\u1ec7c giao ti\u1ebfp tr\u00ean to\u00e0n b\u1ed9 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac RACE, x\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 \u0111i\u1ec3m y\u1ebfu n\u00e0o.<\/p>\n<h2><strong> Ki\u1ec3m to\u00e1n n\u1ed9i dung<\/strong><\/h2>\n<p>\u0110\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u c\u00f3 s\u1eb5n bao g\u1ed3m m\u1ecdi t\u00e0i kho\u1ea3n \/ t\u00e0i kho\u1ea3n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7n c\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp b\u1edfi kh\u00e1ch h\u00e0ng.\u00a0B\u1ea1n s\u1ebd xem x\u00e9t m\u1ed9t ki\u1ec3m to\u00e1n n\u1ed9i dung chi ti\u1ebft h\u01a1n, n\u1ebfu \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u, khi d\u1ef1 \u00e1n b\u1eaft \u0111\u1ea7u nh\u01b0ng b\u00e2y gi\u1edd h\u00e3y xem x\u00e9t:<\/p>\n<ul>\n<li>T\u1ea1o danh m\u1ee5c n\u1ed9i dung tr\u00ean trang web c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua b\u1ea3n \u0111\u1ed3 trang web v\u00e0 c\u0169ng l\u01b0u \u00fd b\u1ea5t k\u1ef3 kho l\u01b0u tr\u1eef n\u1ed9i dung n\u00e0o kh\u00e1c, v\u00ed d\u1ee5 pdf, t\u00e0i li\u1ec7u ngo\u1ea1i tuy\u1ebfn \/ in, t\u00e0i s\u1ea3n video, v.v.<\/li>\n<li>N\u1ed9i dung kh\u00e1ch h\u00e0ng \/ th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n \u1edf \u0111\u00e2u?\u00a0(Ph\u01b0\u01a1ng ti\u1ec7n thanh to\u00e1n, s\u1edf h\u1eefu ho\u1eb7c ki\u1ebfm \u0111\u01b0\u1ee3c)<\/li>\n<li>\u1ede \u0111\u1ecbnh d\u1ea1ng n\u00e0o?<\/li>\n<li>Nh\u1eefng g\u00ec \u0111\u00e3 l\u00e0m vi\u1ec7c t\u1ed1t, ho\u1eb7c th\u1ef1c s\u1ef1 k\u00e9m, cho \u0111\u1ebfn nay?\u00a0(y\u00eau c\u1ea7u b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u k\u1ebft qu\u1ea3 n\u00e0o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3)<\/li>\n<li>Chi ti\u1ebft nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o xu\u1ea5t hi\u1ec7n tr\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c h\u00ecnh th\u1ee9c marketing n\u1ed9i dung kh\u00e1c nhau t\u1ea1i c\u00e1c \u0111i\u1ec3m kh\u00e1c nhau trong k\u00eanh marketing &#8211; xem h\u01b0\u1edbng d\u1eabn marketing n\u1ed9i dung qu\u1ea3n l\u00fd c\u1ee7a James Carson, bao g\u1ed3m ph\u1ea7n\u00a0ho\u00e0n th\u00e0nh ki\u1ec3m to\u00e1n marketing n\u1ed9i dung\u0111\u1ec3 bi\u1ebft c\u00e1ch xem x\u00e9t c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau.\u00a0Ma tr\u1eadn ki\u1ec3m to\u00e1n marketing n\u1ed9i dung\u00a0insightsth\u00f4ng minh\u00a0cung c\u1ea5p m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 xem x\u00e9t n\u1ed9i dung.<\/li>\n<li>C\u00e1c th\u00f4ng \u0111i\u1ec7p tr\u00ean c\u1ea3 trang web v\u00e0 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i d\u01b0\u1eddng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00eau \u1edf tr\u00ean?<\/li>\n<\/ul>\n<p>Ki\u1ec3m to\u00e1n n\u1ed9i dung trong khu\u00f4n kh\u1ed5 marketing n\u1ed9i dung r\u1ed9ng h\u01a1n \u0111\u01b0\u1ee3c n\u00eau chi ti\u1ebft trong\u00a0b\u1ed9 c\u00f4ng c\u1ee5 marketing n\u1ed9i dung\u00a0, bao g\u1ed3m h\u01b0\u1edbng d\u1eabn\u00a0\u0110\u00e1nh gi\u00e1 ROI cho marketing n\u1ed9i dung\u00a0.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/ap-dung-7-nguyen-tac-tam-ly-tac-dong-den-hanh-vi-cua-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c1p d\u1ee5ng 7 nguy\u00ean t\u1eafc t\u00e2m l\u00fd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/p>\n<h2><strong> Ki\u1ec3m to\u00e1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h2>\n<p>H\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a h\u1ecd v\u00e0 l\u01b0u \u00fd h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o, bao g\u1ed3m:<\/p>\n<ul>\n<li>C\u00e1ch h\u1ecd s\u1eed d\u1ee5ng trang web c\u1ee7a h\u1ecd \u0111\u1ec3 thay \u0111\u1ed5i c\u00f4ng c\u1ee5 marketing mix<\/li>\n<li>H\u1ecd s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o (v\u00ed d\u1ee5 nh\u01b0 h\u1ecd c\u00f3 v\u1ebb t\u00edch c\u1ef1c thu h\u00fat ng\u01b0\u1eddi kh\u00e1c), l\u01b0u \u00fd kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 t\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt v\u00e0 s\u1ed1 li\u1ec7u n\u00e0o (v\u00ed d\u1ee5: s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 \/ l\u01b0\u1ee3t th\u00edch, v.v.)<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin li\u00ean l\u1ea1c kh\u00e1c \u0111\u1ec3 gi\u1ea3i th\u00edch \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ecd, v\u00ed d\u1ee5: AdWords, Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd s\u1eed d\u1ee5ng n\u1ed9i dung (lo\u1ea1i n\u1ed9i dung \/ \u0111\u1ecbnh d\u1ea1ng \/ n\u01a1i \u0111\u01b0\u1ee3c \u0111\u1eb7t)<\/li>\n<\/ul>\n<p>M\u1eabu\u00a0\u0111i\u1ec3m chu\u1ea9n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0th\u00f4ng minh Insights\u00a0s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u n\u00e0y.<\/p>\n<ol start=\"6\">\n<li>\n<h1><strong> Ki\u1ec3m to\u00e1n kh\u00e1ch h\u00e0ng \/ b\u00ean li\u00ean quan<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>\u1ede \u0111\u00e2y ch\u00fang ta \u0111ang xem x\u00e9t nhu c\u1ea7u ho\u1eb7c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u01a1i h\u1ecd l\u00ean m\u1ea1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng \u0111i\u1ec1u \u0111\u00f3: th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng (th\u00f4ng qua d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ho\u1eb7c ngu\u1ed3n \/ c\u00f4ng c\u1ee5 c\u1ee7a b\u00ean th\u1ee9 3):<\/p>\n<ul>\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \/ TGI \/ nh\u00f3m t\u1eadp trung \/ cu\u1ed9c th\u0103m d\u00f2 ho\u1eb7c th\u00f4ng tin kh\u1ea3o s\u00e1t khi th\u00edch h\u1ee3p, v\u00ed d\u1ee5: Nh\u00e2n kh\u1ea9u h\u1ecdc \/ c\u00f4ng ngh\u1ec7<\/li>\n<li>Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0\u00a0Google Keyword Planner<\/li>\n<li>\u0110\u00e1nh gi\u00e1 v\u1ec1 \u0111\u1ec1 c\u1eadp x\u00e3 h\u1ed9i \/ t\u00ecnh c\u1ea3m v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 n\u1ebfu c\u00f3.<\/li>\n<li>Kh\u1ea3o s\u00e1t ngo\u1ea1i tuy\u1ebfn \/ tho\u00e1t, b\u1ea5t k\u1ef3 video ho\u1eb7c \u00e2m thanh, voxpops, v.v.<\/li>\n<li>C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi c\u00e1c nh\u00f3m qu\u1ea3n l\u00fd c\u1ea5p cao, b\u00e1n h\u00e0ng v\u00e0 \/ ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: h\u1ecd c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc n\u00e0o v\u1ec1 c\u01a1 h\u1ed9i, r\u00e0o c\u1ea3n, v.v. cho th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/li>\n<li>\u0110\u00e1nh gi\u00e1 \/ \u0111\u00e1nh gi\u00e1 b\u1ea5t k\u1ef3\u00a0Personas hi\u1ec7n c\u00f3<\/li>\n<\/ul>\n<h2><strong> Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n<ul>\n<li>Ch\u00fang ta bi\u1ebft g\u00ec v\u1ec1 c\u00e1c Blogger ch\u00ednh v\u00e0 \/ ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng Twitter trong l\u0129nh v\u1ef1c n\u00e0y?\u00a0L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi c\u00f3\u00a0\u1ea3nh h\u01b0\u1edfng ph\u00e2n kh\u00fac \u00a0kh\u00e1ch h\u00e0ng<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng?\u00a0V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng c\u00f3 tr\u00ed th\u00f4ng minh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Followerwonk, Traackr ho\u1eb7c Blogdash kh\u00f4ng?\u00a0N\u1ebfu kh\u00f4ng th\u00ec h\u00e3y ngh\u0129 v\u1ec1 vi\u1ec7c \u0111i\u1ec1u h\u00e0nh m\u1ed9t b\u00e0i t\u1eadp l\u1eafng nghe x\u00e3 h\u1ed9i trong giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0y \u0111ang n\u00f3i v\u00e0 chia s\u1ebb v\u00e0 \u1edf \u0111\u1ecbnh d\u1ea1ng n\u00e0o.<\/li>\n<\/ul>\n<h2><strong> Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 v\u00e0 ki\u1ec3m to\u00e1n li\u00ean k\u1ebft<\/strong><\/h2>\n<ul>\n<li>M\u1ed9t\u00a0ki\u1ec3m to\u00e1n UBND t\u1ec9nhho\u1eb7c ki\u1ec3m to\u00e1n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u1ebfu trong ph\u1ea1m vi c\u1ee7a b\u1ea3n t\u00f3m t\u1eaft \/ d\u1ef1 \u00e1n.<\/li>\n<li>M\u1ed9t\u00a0ki\u1ec3m to\u00e1n backlinks\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Moz Open Site Explorer ho\u1eb7c Majestic SEO<\/li>\n<li>Ki\u1ec3m to\u00e1n k\u1ef9 thu\u1eadt tr\u00ean trang<\/li>\n<\/ul>\n<h2><strong> Nghi\u00ean c\u1ee9u b\u1ed5 sung<\/strong><\/h2>\n<p>N\u1ebfu v\u1eabn c\u00f2n nh\u1eefng kho\u1ea3ng tr\u1ed1ng trong s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a ch\u00fang t\u00f4i sau c\u00e1c giai \u0111o\u1ea1n tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i &#8216;nghi\u00ean c\u1ee9u&#8217; (th\u00f4ng qua h\u1ed7 tr\u1ee3 b\u00ean ngo\u00e0i ho\u1eb7c b\u00ean trong).\u00a0\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 nghi\u00ean c\u1ee9u th\u00f4ng qua c\u00e1c cu\u1ed9c th\u0103m d\u00f2 (v\u00ed d\u1ee5 Polldaddy) ho\u1eb7c kh\u1ea3o s\u00e1t (v\u00ed d\u1ee5: kh\u1ea3o s\u00e1t gi\u00e1m s\u00e1t ho\u1eb7c Toluna) ho\u1eb7c c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 mua v\u00e0o c\u00e1c trang tr\u1eafng c\u1ee5 th\u1ec3 trong ng\u00e0nh ho\u1eb7c nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u.\u00a0Th\u1ea3o lu\u1eadn \u0111i\u1ec1u n\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc ti\u00ean li\u00ean quan \u0111\u1ebfn \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch t\u1eeb h\u1ecd.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/top-7-tools-thu-thap-insights-khach-hang\/\">Top 7 tool thu th\u1eadp insights kh\u00e1ch h\u00e0ng<\/a><\/p>\n<h2><strong>Ti\u1ebfp theo l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>\u0110i\u1ec3m cu\u1ed1i cho giai \u0111o\u1ea1n kh\u00e1m ph\u00e1 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c hi\u1ec3u bi\u1ebft x\u00e2y d\u1ef1ng th\u00e0nh t\u00e0i li\u1ec7u ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c \u0111\u1ec1 xu\u1ea5t ph\u00e1c th\u1ea3o cho kh\u00e1ch h\u00e0ng.\u00a0T\u00e0i li\u1ec7u th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n<ul>\n<li>M\u1ed9t b\u1ea3n t\u00f3m t\u1eaft v\u1ec1 nh\u1eefng g\u00ec giai \u0111o\u1ea1n kh\u00e1m ph\u00e1 \u0111\u00e3 n\u00f3i v\u1edbi ch\u00fang t\u00f4i (v\u00ed d\u1ee5 X% kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ngh\u0129 \u0111i\u1ec1u n\u00e0y, c\u00e1c kh\u00f3a ch\u00ednh l\u00e0 W v\u00e0 Y, thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t l\u00e0 A, B v\u00e0 C, v.v.).<\/li>\n<li>Insightsquan tr\u1ecdng, \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh \u0111\u01a1n gi\u1ea3n, \u0111\u1eb7t h\u01b0\u1edbng c\u1ee7a c\u00e1c b\u1ea3n t\u00f3m t\u1eaft chuy\u00ean gia ti\u1ebfp theo (v\u00ed d\u1ee5: n\u1ed9i dung, UX, ch\u1ee9c n\u0103ng.<\/li>\n<li>M\u1ed9t \u0111\u00e1nh gi\u00e1 ban \u0111\u1ea7u v\u1ec1 t\u00e0i nguy\u00ean \/ th\u1eddi gian c\u1ee7a \u0111\u1ea1i l\u00fd v\u00e0 do \u0111\u00f3 chi ph\u00ed s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho chi\u1ebfn l\u01b0\u1ee3c xem h\u01b0\u1edbng d\u1eabn\u00a0l\u1eadp k\u1ebf ho\u1ea1ch chi ph\u00ed cho c\u00e1c d\u1ef1 \u00e1n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1ch h\u00e0ngm\u00e0 t\u00f4i l\u00e0 t\u00e1c gi\u1ea3.<\/li>\n<\/ul>\n<p>Sau \u0111\u00f3, b\u1ed9 ph\u1eadn s\u1ebd t\u00ecm ki\u1ebfm ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00e0o c\u00e1c b\u1ea3n t\u00f3m t\u1eaft chi ti\u1ebft (n\u1ebfu ph\u00f9 h\u1ee3p) \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u00e1ng t\u1ea1o, marketing n\u1ed9i dung, UX trang web v\u00e0 ch\u1ee9c n\u0103ng, v.v.<\/p>\n<p>V\u00ec v\u1eady, \u0111\u00f3 l\u00e0 c\u00e1ch t\u00f4i nh\u00ecn th\u1ea5y n\u00f3.\u00a0T\u00f4i mu\u1ed1n nghe v\u1ec1 c\u00e1ch b\u1ea1n thay \u0111\u1ed5i quy tr\u00ecnh kh\u00e1m ph\u00e1 ho\u1eb7c ngu\u1ed3n insightsso v\u1edbi ki\u1ec3m to\u00e1n n\u00e0y?<\/p>\n<p style=\"text-align: right;\"><strong>B\u1edfi Mark Kelly<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec3u bi\u1ebft kh\u00e1c nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i cho m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng Trong m\u1ed9t b\u00e0i vi\u1ebft tr\u01b0\u1edbc, t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i th\u00edch s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn marketing v\u00e0 chuy\u00ean gia t\u01b0 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":7956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656],"class_list":["post-5988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5988"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5988\/revisions"}],"predecessor-version":[{"id":16613,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5988\/revisions\/16613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7956"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}