{"id":5966,"date":"2019-05-25T20:27:47","date_gmt":"2019-05-25T13:27:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5966"},"modified":"2019-12-02T17:25:04","modified_gmt":"2019-12-02T10:25:04","slug":"ap-dung-7-nguyen-tac-tam-ly-tac-dong-den-hanh-vi-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ap-dung-7-nguyen-tac-tam-ly-tac-dong-den-hanh-vi-cua-khach-hang\/","title":{"rendered":"\u00c1p d\u1ee5ng 7 nguy\u00ean t\u1eafc t\u00e2m l\u00fd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Marketing n\u00e0o l\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng nh\u1ea5t k\u1ebft h\u1ee3p v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc nh\u1ea5t \u0111\u1ecbnh c\u1ee7a t\u00e2m l\u00fd con ng\u01b0\u1eddi.<\/p>\n<p style=\"text-align: justify;\">Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng nguy\u00ean t\u1eafc t\u00e2m l\u00fd \u0111\u00e3 th\u1eed-v\u00e0-\u0111\u00fang n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 Marketing hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn v\u1ec1 7 nguy\u00ean t\u1eafc t\u00e2m l\u00fd h\u1ea5p d\u1eabn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng trong chi\u1ebfn d\u1ecbch Marketing ti\u1ebfp theo c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<h1 style=\"text-align: justify;\">1. C\u1ea3m gi\u00e1c m\u1ea5t m\u00e1t<\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con ng\u01b0\u1eddi gh\u00e9t s\u1ef1 m\u1ea5t m\u00e1t. N\u00f3i ch\u00ednh x\u00e1c h\u01a1n l\u00e0 ch\u00fang ta kh\u00f4ng ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 m\u1ea5t m\u00e1t v\u00ec v\u1eady con ng\u01b0\u1eddi lu\u00f4n t\u00ecm c\u00e1ch tr\u00e1nh kh\u1ecfi \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. Nguy\u00ean t\u1eafc \u201c\u00e1c c\u1ea3m m\u1ea5t m\u00e1t\u201d c\u00f3 ngh\u0129a l\u00e0 mong mu\u1ed1n kh\u00f4ng m\u1ea5t m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u1ef1c s\u1ef1 l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\">N\u00f3i c\u00e1ch kh\u00e1c, nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a s\u1ef1 m\u1ea5t m\u00e1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00fang ta m\u1ea1nh m\u1ebd h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c c\u1ee7a c\u00f9ng m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1eadn \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta c\u1ea3m th\u1ea5y \u0111au \u0111\u1edbn khi m\u1ea5t m\u1ed9t h\u00f3a \u0111\u01a1n 200.000\u0111 nghi\u00eam tr\u1ecdng h\u01a1n l\u00e0 c\u1ea3m th\u1ea5y ni\u1ec1m vui khi t\u00ecm th\u1ea5y 200.000\u0111 trong t\u00fai qu\u1ea7n c\u1ee7a m\u00ecnh. \u201c\u00c1c c\u1ea3m m\u1ea5t m\u00e1t\u201d c\u0169ng l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng gi\u1ea3i th\u00edch t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y \u0111\u1ed5 l\u1ed7i s\u00e2u s\u1eafc h\u01a1n vi\u1ec7c h\u1ecd c\u1ea3m th\u1ea5y khen ng\u1ee3i.<\/p>\n<p style=\"text-align: justify;\">Trong Marketing, \u00e1c c\u1ea3m m\u1ea5t m\u00e1t g\u1eafn ch\u1eb7t v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng. \u00dd t\u01b0\u1edfng l\u00e0 t\u1ed5n th\u1ea5t v\u00e0 b\u1ea5t l\u1ee3i c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh h\u01a1n l\u00e0 l\u1ee3i \u00edch v\u00e0 l\u1ee3i th\u1ebf.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c nh\u00e0 Marketing c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc \u201c\u00e1c c\u1ea3m m\u1ea5t m\u00e1t\u201d \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i landing page. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang kh\u00e9o l\u00e9o cho kh\u00e1ch truy c\u1eadp bi\u1ebft nh\u1eefng g\u00ec h\u1ecd s\u1ebd b\u1ecf l\u1ee1 v\u00e0 t\u1ea1o ra s\u1ef1 kh\u1ea9n c\u1ea5p xung quanh c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn kh\u00e1c c\u1ee7a s\u1ef1 \u201c\u00e1c c\u1ea3m m\u1ea5t m\u00e1t\u201d l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u00edch l\u0169y \u0111i\u1ec3m ho\u1eb7c m\u1ee9c \u0111\u1ed9 tr\u1ea1ng th\u00e1i. M\u1ed9t khi m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c \u0111i\u1ec3m ho\u1eb7c \u0111\u1ecba v\u1ecb c\u1ee7a h\u1ecd, h\u1ecd c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n h\u01a1n nhi\u1ec1u khi r\u1eddi kh\u1ecfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh, v\u00ec r\u1eddi \u0111i s\u1ebd c\u00f3 ngh\u0129a l\u00e0 m\u1ea5t ph\u1ea7n th\u01b0\u1edfng m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n<h1 style=\"text-align: justify;\">2. Ngh\u1ecbch l\u00fd c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn<\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cNgh\u1ecbch l\u00fd c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn\u201d l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd m\u00f4 t\u1ea3 c\u1ea3m gi\u00e1c \u00e1p \u0111\u1ea3o, t\u00ea li\u1ec7t c\u1ee7a con ng\u01b0\u1eddi khi h\u1ecd c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn. L\u1ef1a ch\u1ecdn l\u00e0 tuy\u1ec7t v\u1eddi, ch\u1eafc ch\u1eafn, nh\u01b0ng qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn s\u1ebd g\u00e2y ra t\u00ea li\u1ec7t quy\u1ebft \u0111\u1ecbnh trong ng\u01b0\u1eddi mua m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\">N\u0103m 2000, c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc t\u1eeb \u0110\u1ea1i h\u1ecdc Columbia v\u00e0 Stanford \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 m\u1ee9t trong m\u1ed9t si\u00eau th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng. V\u00e0o m\u1ed9t ng\u00e0y b\u00ecnh th\u01b0\u1eddng nh\u01b0 m\u1ecdi ng\u00e0y, m\u1ed9t chi\u1ebfc b\u00e0n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u1edbi 24 lo\u1ea1i m\u1ee9t kh\u00e1c nhau \u0111\u1ec3 b\u00e1n. Sau \u0111\u00f3, v\u00e0o m\u1ed9t ng\u00e0y kh\u00e1c \u1edf c\u00f9ng \u0111\u1ecba \u0111i\u1ec3m, ng\u01b0\u1eddi mua h\u00e0ng b\u1eaft g\u1eb7p m\u1ed9t b\u00e0n ch\u1ec9 c\u00f3 s\u00e1u 6 lo\u1ea1i m\u1ee9t \u0111\u1ec3 l\u1ef1a ch\u1ecdn. B\u00e0n c\u00f3 6 lo\u1ea1i m\u1ee9t d\u1eabn \u0111\u1ebfn mua nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3. Tuy nhi\u00ean, th\u1eadt th\u00fa v\u1ecb khi l\u01b0u \u00fd r\u1eb1ng, b\u00e0n c\u00f3 24 lo\u1ea1i m\u1ee9t t\u1ea1o ra nhi\u1ec1u s\u1ef1 quan t\u00e2m h\u01a1n, nh\u01b0ng doanh thu \u00edt h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c nh\u00e0 Marketing c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ngh\u1ecbch l\u00fd c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn b\u1eb1ng c\u00e1ch gi\u1edbi h\u1ea1n c\u00e1c t\u00f9y ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Nguy\u00ean t\u1eafc n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho h\u1ea7u h\u1ebft m\u1ecdi t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 &#8211; email, landing page, tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp,&#8230; T\u1ea1o \u0111\u01b0\u1eddng d\u1eabn ng\u01b0\u1eddi d\u00f9ng r\u00f5 r\u00e0ng v\u1edbi c\u00e1c \u0111i\u1ec3m v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn t\u1ed1i thi\u1ec3u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ho\u1eb7c h\u00e0nh vi b\u1ea1n mong mu\u1ed1n.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: b\u1ecf \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean landing page \u0111\u1ec3 gi\u1eef cho ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c trang web, ch\u1ec9 cung c\u1ea5p m\u1ed9t l\u1eddi g\u1ecdi h\u00e0nh \u0111\u1ed9ng cho m\u1ed7i trang.<\/span><\/p>\n<p style=\"text-align: justify;\">XEM TH\u00caM: <a href=\"https:\/\/dtmconsulting.vn\/en\/top-7-tools-thu-thap-insights-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top 7 tools thu th\u1eadp insights kh\u00e1ch h\u00e0ng<\/a><\/p>\n<h1 style=\"text-align: justify;\">3. B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00fd thuy\u1ebft \u201cb\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Robert Cialdini ph\u1ed5 bi\u1ebfn v\u00e0o n\u0103m 1984. N\u00f3 cho th\u1ea5y r\u1eb1ng m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 h\u00e0nh vi ch\u00ednh x\u00e1c trong m\u1ed9t t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh s\u1ebd t\u00ecm \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn v\u1ec1 nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y tr\u1edf n\u00ean tr\u1ea7m tr\u1ecdng h\u01a1n trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng v\u00e0 trong t\u00ecnh hu\u1ed1ng kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>L\u00fd thuy\u1ebft v\u1ec1 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1ef1c t\u1ebf h\u1ea7u nh\u01b0 \u1edf m\u1ecdi n\u01a1i trong Marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">C\u00e1c n\u00fat chia s\u1ebb x\u00e3 h\u1ed9i &#8211; L\u00fd thuy\u1ebft b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i l\u00e0 l\u00fd do khi\u1ebfn m\u1ed9t s\u1ed1 n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh tr\u1edf n\u00ean lan truy\u1ec1n v\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c l\u01b0\u1ee3t th\u00edch c\u00f3 xu h\u01b0\u1edbng t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gi\u1ea5y ch\u1ee9ng nh\u1eadn, ph\u00f9 hi\u1ec7u, c\u00f4ng nh\u1eadn ng\u00e0nh<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u1ecdi s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng, l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng,&#8230; li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n (\u201c\u0110\u01b0\u1ee3c tin c\u1eady b\u1edfi h\u01a1n 300.000 doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi\u201d, \u201c\u0110\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng b\u1edfi 400.000 ng\u01b0\u1eddi m\u1ed7i ng\u00e0y\u201d,..).<\/span><\/li>\n<\/ul>\n<h1>4. Hi\u1ec7u \u1ee9ng m\u1ed3i nh\u1eed (T\u00e2m l\u00fd c\u1ee7a gi\u00e1 c\u1ea3)<\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi th\u00edch c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u. T\u00e2m l\u00fd c\u1ee7a gi\u00e1 c\u1ea3 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 t\u0103ng doanh s\u1ed1. Mua m\u1ed9t, nh\u1eadn m\u1ed9t mi\u1ec5n ph\u00ed v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn kh\u00e1c l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a t\u00e2m l\u00fd \u0111\u1ecbnh gi\u00e1.<\/span><\/p>\n<p style=\"text-align: justify;\">M\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt ph\u1ed5 bi\u1ebfn nh\u1ea5t d\u01b0\u1edbi chi\u1ebfc \u00f4 n\u00e0y m\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u quen thu\u1ed9c l\u00e0 gi\u1ea3m gi\u00e1 m\u1ed9t m\u1eb7t h\u00e0ng xu\u1ed1ng 1000\u0111 \u0111\u1ec3 t\u1ed5ng gi\u00e1 l\u00e0 X99.000\u0111.<\/p>\n<p style=\"text-align: justify;\">Th\u1eadt tuy\u1ec7t v\u1eddi ph\u1ea3i kh\u00f4ng? Gi\u1ea3m gi\u00e1 c\u1ee7a m\u1ed9t m\u1eb7t h\u00e0ng xu\u1ed1ng X99.000\u0111 l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 doanh s\u1ed1.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t chi\u1ebfn thu\u1eadt ph\u1ed5 bi\u1ebfn kh\u00e1c trong t\u00e2m l\u00fd \u0111\u1ecbnh gi\u00e1 l\u00e0 hi\u1ec7u \u1ee9ng gi\u1ea3i m\u00e3 ho\u1eb7c \u0111\u01b0a ra m\u1ed9t ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn song song \u0111\u1ec3 ng\u01b0\u1eddi mua c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t th\u1ecfa thu\u1eadn c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn nhi\u1ec1u nh\u1ea5t v\u1ec1 hi\u1ec7u \u1ee9ng m\u1ed3i nh\u1eed trong h\u00e0nh \u0111\u1ed9ng l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1nh m\u00ec Williams-Sonoma v\u00e0o nh\u1eefng n\u0103m 90. Williams-Sonoma \u0111\u00e3 gi\u1edbi thi\u1ec7u nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1nh m\u00ec \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 quy\u1ebft \u0111\u1ecbnh sau nhi\u1ec1u nghi\u00ean c\u1ee9u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a h\u1ecd \u1edf m\u1ee9c $ 275.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh s\u1ed1 c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1nh m\u00ec m\u1edbi g\u00e2y th\u1ea5t v\u1ecdng. V\u00ec v\u1eady, Williams-Sonoma \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, n\u01a1i \u0111\u1ec1 ngh\u1ecb b\u00e1n m\u1ed9t phi\u00ean b\u1ea3n m\u1edbi, cao c\u1ea5p c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1nh m\u00ec v\u00e0 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u1edbi gi\u00e1 kho\u1ea3ng g\u1ea5p \u0111\u00f4i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">G\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c, doanh s\u1ed1 \u0111\u00e3 c\u1ea5t c\u00e1nh. Nh\u01b0ng kh\u00f4ng ph\u1ea3i cho s\u1ea3n ph\u1ea9m cao c\u1ea5p. \u0110\u1ed9t nhi\u00ean, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c b\u00e0n tay c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1nh m\u00ec ban \u0111\u1ea7u, v\u1eabn c\u00f3 gi\u00e1 $ 275.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ng\u00e0y nay, ch\u00fang ta th\u1ea5y hi\u1ec7u \u1ee9ng m\u1ed3i nh\u1eed \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c trang \u0111\u1ecbnh gi\u00e1, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong kh\u00f4ng gian ph\u1ea7n m\u1ec1m. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y v\u1edbi 3 t\u00f9y ch\u1ecdn. T\u00f9y ch\u1ecdn cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1eaft nh\u1ea5t v\u00e0 hi\u1ebfm khi \u0111\u01b0\u1ee3c ch\u1ecdn. Trong so s\u00e1nh, t\u00f9y ch\u1ecdn gi\u1eefa \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao; do \u0111\u00f3, n\u00f3 \u0111\u01b0\u1ee3c mua ph\u1ed5 bi\u1ebfn nh\u1ea5t. M\u1ed9t s\u1ed1 c\u00f4ng ty s\u1ebd d\u00e1n nh\u00e3n cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u00e0 \u201cph\u1ed5 bi\u1ebfn nh\u1ea5t\u201d \u0111\u1ec3 g\u1ecdi th\u00eam s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn n\u00f3.<\/span><\/p>\n<h1 style=\"text-align: justify;\">5. Kh\u1ea9n c\u1ea5p<\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u ngay b\u00e2y gi\u1edd! Nhanh l\u00ean! \u0110\u1eebng tr\u00ec ho\u00e3n! Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, b\u1ea1n \u0111\u00e3 g\u1eb7p ph\u1ea3i nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 c\u1ea5p b\u00e1ch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Marketing. Kh\u1ea9n c\u1ea5p l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc t\u00e2m l\u00fd ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch Marketing.<\/span><\/p>\n<p style=\"text-align: justify;\">\u0110\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u01a1n gi\u1ea3n, v\u00e0 n\u00f3 l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd trong t\u00e2m l\u00fd con ng\u01b0\u1eddi: s\u1ef1 c\u1ea5p b\u00e1ch khi\u1ebfn con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng. Theo c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi, t\u00ecnh hu\u1ed1ng c\u1ea5p b\u00e1ch khi\u1ebfn con ng\u01b0\u1eddi \u0111\u00ecnh ch\u1ec9 suy ngh\u0129 c\u00f3 ch\u1ee7 \u00fd v\u00e0 h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng.<\/p>\n<p style=\"text-align: justify;\">S\u1ef1 kh\u1ea9n c\u1ea5p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u00e1n h\u00e0ng. N\u1ebfu b\u1ea1n t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c landing page c\u1ee7a trang web, b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mu\u1ed1n h\u1ecd th\u1ef1c hi\u1ec7n tr\u00ean trang c\u1ee7a b\u1ea1n (\u0111\u0103ng k\u00fd, \u0111\u0103ng k\u00fd, \u0111\u0103ng k\u00fd, t\u1ea3i xu\u1ed1ng, v.v.).<\/p>\n<p style=\"text-align: justify;\"><strong>V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u1ea1o ra kh\u1ea9n c\u1ea5p? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 \u0111\u1ec3 b\u1ea1n suy ngh\u0129.<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Th\u00eam \u0111\u1ed3ng h\u1ed3, h\u1eb9n gi\u1edd ho\u1eb7c \u0111\u1ebfm ng\u01b0\u1ee3c \u0111\u1ec3 cung c\u1ea5p c\u1ee7a b\u1ea1n. Ch\u1ec9 XYZ ng\u00e0y, gi\u1edd, ph\u00fat c\u00f2n l\u1ea1i cho \u0111\u1ebfn khi s\u1ef1 ki\u1ec7n \u0111\u00e1ng kinh ng\u1ea1c n\u00e0y.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c t\u1eeb t\u1ea1m th\u1eddi (li\u00ean quan \u0111\u1ebfn th\u1eddi gian): b\u00e2y gi\u1edd, ngay l\u1eadp t\u1ee9c, v\u1ed9i v\u00e0ng, nhanh ch\u00f3ng, nhanh ch\u00f3ng, v.v.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Li\u00ean quan r\u1ea5t ch\u1eb7t ch\u1ebd \u0111\u1ebfn kh\u00e1i ni\u1ec7m c\u1ea5p b\u00e1ch l\u00e0 s\u1ef1 khan hi\u1ebfm, v\u1ec1 c\u01a1 b\u1ea3n g\u00e2y ra FOMO trong kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u00e0i vi\u1ebft v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u\u00a0v\u00e0o m\u1ed9t ng\u00e0y kh\u00e1c.<\/span><\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-hanh-vi-tim-kiem-cua-nguoi-dung-tren-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nghi\u00ean c\u1ee9u h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Internet<\/a><\/p>\n<h1 style=\"text-align: justify;\">6. T\u00e2m l\u00fd m\u00e0u s\u1eafc<\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00e0u s\u1eafc l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a Marketing v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch m\u1ecdi ng\u01b0\u1eddi c\u01b0 x\u1eed. C\u00e1c m\u00e0u s\u1eafc kh\u00e1c nhau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Marketing t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u, trang web ho\u1eb7c t\u00e0i s\u1ea3n c\u1ee5 th\u1ec3 theo m\u1ed9t c\u00e1ch th\u0103ng hoa.<\/span><\/p>\n<p style=\"text-align: justify;\">T\u00e2m l\u00fd m\u00e0u s\u1eafc c\u00f3 ngh\u0129a l\u00e0 c\u00e1c m\u00e0u s\u1eafc kh\u00e1c nhau c\u00f3 xu h\u01b0\u1edbng kh\u01a1i g\u1ee3i nh\u1eefng c\u1ea3m x\u00fac kh\u00e1c nhau t\u1eeb m\u1ecdi ng\u01b0\u1eddi. M\u00e0u xanh, v\u00ed d\u1ee5, c\u00f3 xu h\u01b0\u1edbng thi\u1ebft l\u1eadp l\u00f2ng tin, trong khi m\u00e0u \u0111\u1ecf c\u00f3 xu h\u01b0\u1edbng \u1ee9c ch\u1ebf h\u00e0nh \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi. C\u00e1c nh\u00e0 Marketing s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 l\u1ee3i th\u1ebf c\u1ee7a h\u1ecd m\u1ecdi l\u00fac.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c c\u00f4ng ty \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o nghi\u00ean c\u1ee9u t\u00e2m l\u00fd m\u00e0u s\u1eafc khi ph\u00e1t tri\u1ec3n logo v\u00e0 trang web c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u b\u1ed5 sung \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00f3 m\u1ed9t m\u1ed1i li\u00ean h\u1ec7 th\u1ef1c s\u1ef1 gi\u1eefa vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 kh\u00e1ch h\u00e0ng Nh\u1eadn th\u1ee9c v\u1ec1 t\u00ednh c\u00e1ch c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ed1 m\u00e0u s\u1eafc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 Marketing \u0111\u1ec3 g\u1ee3i ra nh\u1eefng ph\u1ea3n \u1ee9ng nh\u1ea5t \u0111\u1ecbnh. Th\u1eadm ch\u00ed c\u00e1c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u1ea5p d\u1eabn ph\u1ea3i kh\u00f4ng?<\/p>\n<p style=\"text-align: justify;\">\u1ede \u0111\u00e2y, m\u1ed9t c\u00e1i nh\u00ecn v\u1ec1 c\u00e1ch m\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi:<\/p>\n<p style=\"text-align: justify;\">M\u00e0u \u0111\u1ecf: kh\u1ea9n c\u1ea5p, ph\u1ea5n kh\u00edch<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Orange: t\u00edch c\u1ef1c, \u0111\u1ed9ng l\u1ef1c, nhi\u1ec7t t\u00ecnh<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00e0u v\u00e0ng: ni\u1ec1m vui, h\u1ea1nh ph\u00fac, l\u1ea1c quan<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00e0u xanh l\u00e1 c\u00e2y: c\u00e2n b\u1eb1ng, h\u00e0i h\u00f2a, t\u1ef1 nhi\u00ean<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00e0u xanh d\u01b0\u01a1ng: l\u00f2ng tin, s\u1ef1 tin c\u1eady (th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, lu\u1eadt s\u01b0 v\u00e0 c\u1ed1 v\u1ea5n t\u00e0i ch\u00ednh) (S\u1ef1 th\u1eadt th\u00fa v\u1ecb: 57% nam gi\u1edbi v\u00e0 35% ph\u1ee5 n\u1eef n\u00f3i m\u00e0u xanh l\u00e0 m\u00e0u y\u00eau th\u00edch c\u1ee7a h\u1ecd.)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00e0u t\u00edm: tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng, t\u00e2m linh (th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 trang tr\u00ed n\u1ed9i th\u1ea5t, c\u00e1c c\u00f4ng ty thi\u1ebft k\u1ebf v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u00f4n gi\u00e1o).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110en: sang tr\u1ecdng, \u0111\u1ed9c quy\u1ec1n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u1eafng: tinh khi\u1ebft, s\u1ea1ch s\u1ebd, \u0111\u1eb9p<\/span><\/p>\n<h1 style=\"text-align: justify;\">7. L\u00fd thuy\u1ebft ti\u1ebfp x\u00fac \u0111\u01a1n thu\u1ea7n<\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo l\u00fd thuy\u1ebft ti\u1ebfp x\u00fac \u0111\u01a1n thu\u1ea7n, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nguy\u00ean t\u1eafc quen thu\u1ed9c, con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1edf th\u00edch ho\u1eb7c \u00fd ki\u1ebfn thu\u1eadn l\u1ee3i c\u1ee7a m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n ch\u1ec9 v\u00ec h\u1ecd quen thu\u1ed9c. Con ng\u01b0\u1eddi c\u00e0ng th\u01b0\u1eddng xuy\u00ean ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t k\u00edch th\u00edch nh\u1ea5t \u0111\u1ecbnh, ch\u00fang ta c\u00e0ng nh\u1eadn th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 thu\u1eadn l\u1ee3i h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c b\u00e0i h\u00e1t ch\u00fang ta nghe tr\u00ean Youtube c\u00f3 xu h\u01b0\u1edbng tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n theo th\u1eddi gian.<\/p>\n<p style=\"text-align: justify;\">Nghi\u00ean c\u1ee9u t\u00e2m l\u00fd \u1ee7ng h\u1ed9 \u0111i\u1ec1u n\u00e0y. Trong m\u1ed9t th\u00ed nghi\u1ec7m n\u1ed5i ti\u1ebfng, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Robert Zajonc \u0111\u00e3 cho th\u1ea5y c\u00e1c k\u00fd t\u1ef1 Trung Qu\u1ed1c cho c\u00e1c c\u00e1 nh\u00e2n kh\u00f4ng n\u00f3i ti\u1ebfng Trung Qu\u1ed1c. Zajonc cho th\u1ea5y m\u1ed7i nh\u00e2n v\u1eadt t\u1eeb 1 \u0111\u1ebfn 25 l\u1ea7n, y\u00eau c\u1ea7u nh\u1eefng ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u \u0111o\u00e1n \u00fd ngh\u0129a c\u1ee7a c\u00e1c nh\u00e2n v\u1eadt. Ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u c\u00e0ng th\u01b0\u1eddng xuy\u00ean nh\u00ecn th\u1ea5y m\u1ed9t nh\u00e2n v\u1eadt c\u1ee5 th\u1ec3, h\u1ecd c\u00e0ng g\u00e1n cho \u00fd ngh\u0129a t\u00edch c\u1ef1c h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t th\u00ed nghi\u1ec7m kh\u00e1c c\u1ee7a Zajonc, \u0111\u00e3 th\u1eed nghi\u1ec7m m\u1ecdi ng\u01b0\u1eddi v\u1ec1 \u00fd ki\u1ebfn c\u1ee7a nh\u1eefng t\u1eeb v\u00f4 ngh\u0129a, nh\u01b0 t\u1eeb zebulons, v\u00e0 wor worbus. Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng t\u1eeb \u0111\u01b0\u1ee3c t\u1ea1o ra n\u00e0y \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng th\u1eed nghi\u1ec7m, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch h\u1ee3p h\u01a1n ph\u1ea3n \u1ee9ng v\u1edbi ch\u00fang.<\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng vi\u1ec7c tr\u1edf n\u00ean qu\u00e1 quen thu\u1ed9c v\u1edbi m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng b\u1ea5t l\u1ee3i. Nh\u00e0 khoa h\u1ecdc Robert Bornstein nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c ti\u1ebfp x\u00fac \u0111\u01a1n thu\u1ea7n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a trong kho\u1ea3ng t\u1eeb 10 \u0111\u1ebfn 20 l\u1ea7n, v\u00e0 sau \u0111\u00f3, hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 suy gi\u1ea3m. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 th\u01b0\u1edfng th\u1ee9c m\u1ed9t b\u00e0i h\u00e1t nhi\u1ec1u h\u01a1n sau khi nghe n\u00f3 m\u1ed9t v\u00e0i l\u1ea7n, nh\u01b0ng sau \u0111\u00f3 n\u00f3 tr\u1edf n\u00ean ch\u00e1n ng\u1ea5y n\u00f3 sau khi n\u00f3 l\u1eb7p l\u1ea1i qu\u00e1 nhi\u1ec1u.<\/p>\n<p style=\"text-align: justify;\"><strong>L\u00e0m th\u1ebf n\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u00fd thuy\u1ebft ti\u1ebfp x\u00fac \u0111\u01a1n thu\u1ea7n trong Marketing?<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">N\u1eafm b\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1edbm \u0111\u1ec3 b\u1ea1n c\u00f3 nhi\u1ec1u th\u1eddi gian ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng ch\u00ec \u0111\u1ec3 c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i tr\u00ean m\u00f4 h\u00ecnh CPM tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u1ea5u tr\u00fac v\u00e0 thi\u1ebft k\u1ebf trang web c\u1ee7a b\u1ea1n theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c trang web tuy\u1ec7t v\u1eddi kh\u00e1c. (M\u1eb7c d\u00f9 s\u1ef1 kh\u00e1c bi\u1ec7t r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ng\u01b0\u1eddi mua ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0ng b\u1ea1n s\u1ebd mu\u1ed1n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) tr\u00ean trang web c\u1ee7a b\u1ea1n tho\u1ea3i m\u00e1i v\u00e0 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u1ec3 nh\u1eadn th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n tr\u01b0\u1edbc c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean nhi\u1ec1u trang web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">K\u1ebft h\u1ee3p Remarketing trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eefng nguy\u00ean t\u1eafc t\u00e2m l\u00fd nh\u01b0 th\u1ebf n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t th\u01b0\u1eddng xuy\u00ean trong Marketing \u0111\u1ebfn n\u1ed7i ch\u00fang ta th\u01b0\u1eddng kh\u00f4ng nh\u1eadn th\u1ea5y ch\u00fang. Nh\u01b0ng nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y l\u00e0 nh\u1eefng c\u00e1ch c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u00e0 b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra, th\u1eadm ch\u00ed \u1edf c\u1ea5p \u0111\u1ed9 ti\u1ec1m th\u1ee9c.<\/span><\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: HQdigital<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Marketing n\u00e0o l\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng nh\u1ea5t k\u1ebft h\u1ee3p v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc nh\u1ea5t \u0111\u1ecbnh c\u1ee7a t\u00e2m l\u00fd con ng\u01b0\u1eddi. Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng nguy\u00ean t\u1eafc t\u00e2m l\u00fd [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656],"class_list":["post-5966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5966"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5966\/revisions"}],"predecessor-version":[{"id":9248,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5966\/revisions\/9248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9247"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}