{"id":5940,"date":"2019-05-23T17:32:46","date_gmt":"2019-05-23T10:32:46","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5940"},"modified":"2020-11-27T16:48:16","modified_gmt":"2020-11-27T09:48:16","slug":"10-quy-tac-danh-cho-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/10-quy-tac-danh-cho-chien-luoc-thuong-hieu\/","title":{"rendered":"10 quy t\u1eafc d\u00e0nh cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

N\u1ebfu b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u1eefu \u00edch cho b\u1ea1n.<\/p>\n

Quan tr\u1ecdng nh\u1ea5t, \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y th\u00f4ng qua \u1ed1ng k\u00ednh th\u01b0\u01a1ng hi\u1ec7u. Khi b\u00e0i vi\u1ebft \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c c\u00f4ng ty d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y \u0111o l\u01b0\u1eddng h\u1ecd b\u1eb1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (brand identities) c\u1ee7a h\u1ecd, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

1. \u0110\u1eebng ch\u01a1i \u1edf s\u00e2n sau c\u1ee7a ng\u01b0\u1eddi kh\u00e1c<\/h1>\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 duy nh\u1ea5t. H\u1ecd n\u00f3i v\u00e0 l\u00e0m m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. <\/span><\/p>\n

Trong c\u00f9ng m\u1ed9t l\u0129nh v\u1ef1c, c\u00f3 2 th\u01b0\u01a1ng hi\u1ec7u \u201cna n\u00e1\u201d nhau, s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i tr\u1ed9i h\u01a1n. \u0110i\u1ec1u c\u1ea7n l\u00e0m l\u00e0 ph\u1ea3i ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u1eadt t\u1ed1t.<\/span><\/p>\n

V\u00ed d\u1ee5 Box Box l\u00e0 phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n c\u1ee7a Dropbox, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 v\u1eabn kh\u00f4ng l\u00e0 g\u00ec \u0111\u1ec3 ph\u00e2n bi\u1ec7t ch\u00fang. \u201cT\u1ed1t h\u01a1n\u201d d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1ed1t. Kh\u00e1c bi\u1ec7t m\u1edbi l\u00e0 nh\u1eefng g\u00ec quan tr\u1ecdng.<\/span><\/p>\n

2. H\u00e3y c\u1ee5 th\u1ec3<\/h1>\n

\"T\u1eadp<\/p>\n

\u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u00fang \u0111\u1eafn h\u01a1n bao gi\u1edd h\u1ebft. Th\u1ecb tr\u01b0\u1eddng l\u00e0 chi\u1ebfc b\u00e1nh g\u1ed3m nhi\u1ec1u mi\u1ebfng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng \u201cchia s\u1ebb\u201d ch\u00fang m\u1ed9t c\u00e1ch \u1ed3n \u00e0o, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i to nh\u1ea5t (ng\u00e2n s\u00e1ch Marketing kh\u1ed5ng l\u1ed3) ho\u1eb7c l\u00e0 \u0111\u01b0\u1ee3c c\u1ed9ng h\u01b0\u1edfng nh\u1ea5t (th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng). <\/span><\/p>\n

\u0110\u1ed1i v\u1edbi 99% c\u00f4ng ty, vi\u1ec7c \u1ed3n \u00e0o nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u1ea3 thi.<\/span><\/p>\n

3. D\u1eabn d\u1eaft v\u1edbi c\u00e2u chuy\u1ec7n, kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m<\/h1>\n

Ngay c\u1ea3 khi b\u1ea1n n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m x\u00fac. N\u1ebfu kh\u00f4ng, b\u1ea1n ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty kh\u00e1c c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m th\u00f4ng minh, nh\u01b0ng kh\u00f4ng c\u00f3 t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1.<\/span><\/p>\n

M\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

>>> Xem th\u00eam: 5 nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/p>\n

4. T\u00ecm ki\u1ebfm c\u00e1c k\u00edch ho\u1ea1t<\/h1>\n

Nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n n\u00f3i v\u00e0 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a\u00a0h\u1ecd \u0111\u00f4i khi hai \u0111i\u1ec1u kh\u00e1c nhau. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c n\u00f3i. <\/span><\/p>\n

V\u00ed d\u1ee5 c\u00e1ch c\u00e1c nh\u00e0 Marketing gi\u1ecfi \u0111\u1ecdc \u0111\u01b0\u1ee3c suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng n\u00f3i: t\u00f4i c\u1ed1 g\u1eafng n\u1ea5u \u0103n 3 l\u1ea7n m\u1ed9t tu\u1ea7n. T\u00f4i ch\u1ec9 kh\u00f4ng c\u00f3 th\u1eddi gian.<\/span><\/p>\n

\u0110\u00f4i tai ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o nghe th\u1ea5y: C\u00f4 n\u00e0ng b\u1eadn r\u1ed9n. C\u00f4 \u1ea5y th\u1ef1c s\u1ef1 mu\u1ed1n kh\u1ecfe m\u1ea1nh h\u01a1n. C\u00f4ng ty ch\u00fang ta c\u1ea7n nh\u1ea5n m\u1ea1nh s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 th\u1ea5p calo trong Marketing c\u1ee7a m\u00ecnh!<\/span><\/p>\n

\u0110\u00f4i tai \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o nghe th\u1ea5y: C\u00f4 \u1ea5y mu\u1ed1n n\u1ea5u \u0103n v\u00ec ngh\u0129 r\u1eb1ng c\u00f4 \u1ea5y n\u00ean, nh\u01b0ng th\u1eadt l\u00f2ng c\u00f4 \u1ea5y kh\u00f4ng quan t\u00e2m. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u01b0u ti\u00ean cho c\u00f4 \u1ea5y. C\u00f4 \u1ea5y ch\u1ec9 c\u1ea3m th\u1ea5y t\u1ed9i l\u1ed7i v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t \u0111\u1ed3 \u0103n b\u00ean ngo\u00e0i c\u1ee7a c\u00f4 \u1ea5y \u0111\u01b0a ra. C\u00f4 \u1ea5y s\u1ebd h\u1ea1nh ph\u00fac h\u01a1n n\u1ebfu c\u00f4 \u1ea5y cho ph\u00e9p b\u1ea3n th\u00e2n kh\u00f4ng c\u1ea3m th\u1ea5y t\u1ed3i t\u1ec7 v\u1ec1 vi\u1ec7c c\u00f4 \u1ea5y \u0111\u1eb7t h\u00e0ng bao nhi\u00eau.<\/span><\/p>\n

XEM TH\u00caM:\u00a0\u00c1p d\u1ee5ng 7 nguy\u00ean t\u1eafc t\u00e2m l\u00fd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n

5. Gi\u1ea3m b\u1edbt s\u1ef1 b\u1ea5t h\u00f2a<\/h1>\n

\"T\u1ed1i<\/p>\n

S\u1ef1 b\u1ea5t h\u00f2a v\u1ec1 nh\u1eadn th\u1ee9c x\u1ea3y ra khi nh\u1eefng \u00fd t\u01b0\u1edfng, ni\u1ec1m tin ho\u1eb7c h\u00e0nh vi c\u1ee7a b\u1ea1n m\u00e2u thu\u1eabn v\u1edbi nhau. N\u1ebfu b\u1ea1n ngh\u0129 b\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1ec1 t\u00e0i ch\u00ednh nh\u01b0ng sau \u0111\u00f3 c\u1ea3m th\u1ea5y t\u1ed9i l\u1ed7i khi chi 1,2 tri\u1ec7u cho m\u1ed9t \u0111\u00f4i gi\u00e0y m\u1edbi, b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i s\u1ef1 b\u1ea5t \u0111\u1ed3ng v\u1ec1 nh\u1eadn th\u1ee9c.<\/span><\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch gi\u1ea3m b\u1edbt s\u1ef1 b\u1ea5t h\u00f2a v\u1ec1 nh\u1eadn th\u1ee9c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, th\u1eadt tuy\u1ec7t. Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch gian l\u1eadn n\u00f3 th\u00f4ng qua l\u1eddi k\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, n\u00f3 c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd. N\u00f3 ch\u00ednh x\u00e1c l\u00e0 c\u01a1 ch\u1ebf \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong v\u00ed d\u1ee5 \u1edf quy t\u1eafc 4 b\u00ean tr\u00ean.<\/span><\/p>\n

7. L\u00e0m n\u1ed5i b\u1eadt kh\u00e1ch h\u00e0ng<\/h1>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch l\u1eb7p l\u1ea1i c\u1ee7a th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t l\u00e2u \u0111\u1eddi, l\u1ee3i \u00edch kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ednh n\u0103ng. T\u1eeb khi nh\u00ecn v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, n\u1ed9i dung, bao b\u00ec, th\u1eadm ch\u00ed c\u00e1c menu tr\u00ean trang ch\u1ee7, b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh v\u1ecb ng\u00f4n ng\u1eef \u0111\u1ec3 n\u00f3i v\u1ec1 l\u1ee3i \u00edch m\u00e0 c\u00f2n l\u00e0 l\u1ee3i \u00edch l\u00e0m n\u1ed5i b\u1eadt kh\u00e1ch h\u00e0ng. H\u00e3y \u0111\u1eb7t gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m.<\/span><\/p>\n

XEM TH\u00caM: <\/strong>S\u1ef1 thay \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/a><\/p>\n

8. \u0110\u1eebng x\u00e1c \u0111\u1ecbnh ch\u1ed1ng l\u1ea1i m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h1>\n

Ch\u1ec9 c\u1ea7n b\u1ea1n x\u00e1c \u0111\u1ecbnh b\u1ea3n th\u00e2n tr\u01b0\u1edbc m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u1eadn di\u1ec7n c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb r\u00e0ng bu\u1ed9c v\u1edbi h\u1ecd v\u00e0 s\u1ebd lu\u00f4n b\u1ecb gi\u1edbi h\u1ea1n. M\u1ecdi ng\u01b0\u1eddi m\u1eafc l\u1ed7i n\u00e0y theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau: t\u1ea1o ra tr\u1ea3i nghi\u1ec7m trang web g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t nhau (nh\u01b0ng c\u00f3 l\u1ebd l\u00e0 t\u1ed1t h\u01a1n), tham kh\u1ea3o c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong n\u1ed9i dung ho\u1eb7c b\u1eaft ch\u01b0\u1edbc c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng.<\/span><\/p>\n

N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n g\u1eedi t\u00edn hi\u1ec7u ra ngo\u00e0i r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi ch\u01a1i kh\u00e1c kh\u00f4ng n\u00ean nh\u1ea3y v\u00e0o c\u00f9ng t\u1ea7n s\u1ed1 v\u1edbi b\u1ea1n.<\/span><\/p>\n

>>> Xem th\u00eam: Brand Identity Model \u2013 M\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o<\/a><\/p>\n

9. N\u00f3i ng\u00f4n ng\u1eef b\u00ed m\u1eadt c\u1ee7a b\u1ea1n<\/h1>\n

\"Ng\u00f4n<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 ng\u00f4n ng\u1eef b\u00ed m\u1eadt ri\u00eang c\u1ee7a h\u1ecd. Milk Makeup l\u00e0 v\u00ed d\u1ee5 n\u1ed5i b\u1eadt v\u1ec1 \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

Khu\u00f4n m\u1eb7t ng\u01b0\u1eddi m\u1eabu \u0111\u01b0\u1ee3c ch\u1ee5p \u1edf nh\u1eefng g\u00f3c k\u1ef3 l\u1ea1, c\u00f3 ngo\u1ea1i h\u00ecnh t\u1eeb d\u1ecb th\u01b0\u1eddng, \u0111\u1ebfn tomboy, \u0111\u1ebfn c\u1ef1c k\u1ef3 n\u1eef t\u00ednh.<\/span><\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m b\u00e1n h\u00e0ng (point of sale) t\u1ed1t c\u1ee7a Marketing. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n. B\u1ea1n ngay l\u1eadp t\u1ee9c bu\u1ed9c ph\u1ea3i x\u00e1c \u0111\u1ecbnh ho\u1eb7c l\u00e0 \u0111\u1ed3ng nh\u1ea5t ho\u1eb7c kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a n\u00f3.<\/span><\/p>\n

Ng\u00f4n ng\u1eef h\u00ecnh \u1ea3nh c\u1ee7a Milk Makeup r\u1ea5t c\u1ee5 th\u1ec3, \u0111\u1ebfn n\u1ed7i b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3n nh\u1eadn l\u1ea5y n\u00f3 ho\u1eb7c kh\u00f4ng ngay l\u1eadp t\u1ee9c. V\u00e0 khi b\u1ea1n \u0111\u00f3n nh\u1eadn n\u00f3, b\u1ea1n ho\u00e0n to\u00e0n nh\u1eadn ra r\u1eb1ng 10 c\u00f4 g\u00e1i \u0111\u1eb1ng sau b\u1ea1n \u0111\u00e3 kh\u00f4ng l\u00e0m v\u1eady. \u0110\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n n\u00f3i m\u1ed9t th\u1ee9 ng\u00f4n ng\u1eef r\u1ea5t ri\u00eang c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1c bi\u1ec7t v\u1edbi s\u1ed1 \u0111\u00f4ng nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f9ng c\u1ea3m nh\u1eadn.<\/span><\/p>\n

>>> Xem th\u00eam: L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u201c\u1ee6ng h\u1ed9 t\u00edch c\u1ef1c\u201d v\u00e0 \u201c\u1ee6ng h\u1ed9 ti\u00eau c\u1ef1c\u201d \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/a><\/p>\n

10. \u0110\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng<\/h1>\n

M\u1ed9t c\u00e2u n\u00f3i r\u1ea5t hay \u0111\u1ec3 m\u00f4 t\u1ea3 \u0111i\u1ec1u n\u00e0y: \u201cEveryone is a hero in their own story\u201d (M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0 anh h\u00f9ng trong c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang h\u1ecd). <\/span><\/p>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t c\u1ee7a ch\u00ednh h\u1ecd m\u00e0 h\u1ecd c\u00f3 th\u1ec3. B\u1ea1n ph\u1ea3i \u0111\u1ed3ng c\u1ea3m v\u1edbi h\u1ecd n\u1ebfu b\u1ea1n mu\u1ed1n kh\u00e1m ph\u00e1 ra c\u00e1c t\u00e1c nh\u00e2n, h\u00e0nh vi v\u00e0 ni\u1ec1m tin s\u1ebd l\u00e0m n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, h\u00e3y ch\u00fa \u00fd t\u1edbi t\u1eebng y\u1ebfu t\u1ed1, v\u00e0 l\u00e0m n\u00f3 th\u1eadt t\u1ed1t.<\/p>\n

Ngu\u1ed3n: Jasmine Bina – Brand Strategist, CEO of Concept Bureau<\/em><\/p>","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u1eefu \u00edch cho b\u1ea1n. Quan tr\u1ecdng nh\u1ea5t, \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y th\u00f4ng qua \u1ed1ng k\u00ednh th\u01b0\u01a1ng hi\u1ec7u. Khi b\u00e0i vi\u1ebft \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c c\u00f4ng ty d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y \u0111o l\u01b0\u1eddng h\u1ecd b\u1eb1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (brand identities) c\u1ee7a […]<\/p>","protected":false},"author":4,"featured_media":7679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,655],"class_list":["post-5940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5940"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5940\/revisions"}],"predecessor-version":[{"id":12306,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5940\/revisions\/12306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7679"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}