{"id":5823,"date":"2019-05-15T17:04:09","date_gmt":"2019-05-15T10:04:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5823"},"modified":"2019-11-25T12:00:18","modified_gmt":"2019-11-25T05:00:18","slug":"cac-marketer-cua-google-chia-se-kinh-nghiem-marketing-thong-qua-cau-chuyen-lam-me","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cac-marketer-cua-google-chia-se-kinh-nghiem-marketing-thong-qua-cau-chuyen-lam-me\/","title":{"rendered":"C\u00e1c Marketer c\u1ee7a Google chia s\u1ebb kinh nghi\u1ec7m Marketing th\u00f4ng qua c\u00e2u chuy\u1ec7n l\u00e0m m\u1eb9"},"content":{"rendered":"

C\u00e1c b\u00e0 m\u1eb9 t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a t\u00ecnh y\u00eau, s\u1ee9c m\u1ea1nh v\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00f4 \u0111i\u1ec1u ki\u1ec7n.<\/p>\n

V\u00e0o ng\u00e0y 12 th\u00e1ng 5 n\u0103m 2019 v\u1eeba qua, m\u1ecdi ng\u01b0\u1eddi \u1edf nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 ch\u00fac m\u1eebng Ng\u00e0y c\u1ee7a M\u1eb9.<\/i><\/span>\u00a0Cho d\u00f9 \u0111\u00f3 l\u00e0 l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch x\u1eed l\u00fd m\u1ed1i t\u00ecnh \u0111\u1ea7u c\u1ee7a b\u1ea1n hay v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u00f3 kh\u0103n trong cu\u1ed9c s\u1ed1ng, m\u1eb9 l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi h\u01b0\u1edbng \u0111\u1ebfn.<\/span><\/p>\n

H\u00f3a ra, l\u00e0m m\u1eb9 c\u1ea7n ph\u1ea3i h\u1ecdc nhi\u1ec1u c\u0169ng nh\u01b0 d\u1ea1y h\u1ecdc nhi\u1ec1u. \u0110\u1ebfn t\u1eeb nh\u1eefng n\u01a1i kh\u00e1c nhau tr\u00ean th\u1ebf gi\u1edbi, 6 b\u00e0 m\u1eb9 n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u hi\u1ec3u bi\u1ebft qu\u00fd gi\u00e1 v\u1ec1 Marketing \u0111\u1ec3 chia s\u1ebb v\u1edbi th\u1ebf gi\u1edbi – t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd h\u1ecdc \u0111\u01b0\u1ee3c trong vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a h\u1ecd l\u00e0 m\u1eb9.<\/p>\n

Th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p<\/h1>\n

\"Shaifali_and_kids.width-1000_6IIUCZe\"<\/p>\n

Shaifali Nathan, Head of Large Customer Marketing, APAC<\/em><\/p>\n

\u201cNh\u1eefng \u0111\u1ee9a tr\u1ebb c\u1ee7a t\u00f4i c\u00f3 m\u1ed9t \u00fd ch\u00ed c\u1ee7a ri\u00eang ch\u00fang, v\u00e0 \u0111\u00f4i khi, ch\u00fang \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng c\u00f3 t\u00e2m tr\u1ea1ng l\u00e0m b\u00e0i t\u1eadp v\u1ec1 nh\u00e0. V\u00ec v\u1eady, bu\u1ed9c v\u1ea5n \u0111\u1ec1 t\u1ea1o ra c\u0103ng th\u1eb3ng kh\u00f4ng c\u1ea7n thi\u1ebft. Thay v\u00e0o \u0111\u00f3, t\u00f4i c\u1ed1 g\u1eafng t\u00ecm th\u1eddi \u0111i\u1ec3m c\u00e1c con d\u1ec5 ti\u1ebfp thu h\u01a1n v\u00e0 nh\u1eafc nh\u1edf ch\u00fang v\u1ec1 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ho\u00e0n th\u00e0nh b\u00e0i t\u1eadp v\u1ec1 nh\u00e0 trong tu\u1ea7n – ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ebd c\u00f3 c\u1ea3 ng\u00e0y cu\u1ed1i tu\u1ea7n r\u1ea3nh r\u1ed7i.<\/p>\n

V\u00e0 n\u1ebfu ch\u00fang ch\u01b0a nghe, t\u00f4i \u0111\u01b0a ra m\u1ed9t m\u00f3n \u0103n y\u00eau th\u00edch nh\u01b0 tr\u00e0 s\u1eefa ho\u1eb7c b\u00e1nh ng\u1ecdt v\u00e0 sau \u0111\u00f3 ch\u1edbp l\u1ea5y th\u1eddi c\u01a1, \u0111\u01b0a c\u00e2u chuy\u1ec7n v\u00e0o – trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp thu c\u1ee7a h\u1ecd theo h\u01b0\u1edbng d\u1eabn c\u1ee7a t\u00f4i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

L\u00e0 m\u1ed9t Marketer, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 th\u00f4ng qua kh\u1ea3 n\u0103ng 24\/7 c\u1ee7a c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. Nh\u01b0ng ch\u1ec9 v\u00ec k\u00eanh c\u00f3 s\u1eb5n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta n\u00ean s\u1eed d\u1ee5ng n\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n suy ngh\u0129. L\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1eb9 \u0111\u00e3 d\u1ea1y t\u00f4i r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng, ch\u00fang t\u00f4i s\u1ebd li\u00ean l\u1ea1c v\u00e0o th\u1eddi \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i s\u1ebd d\u1ec5 ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p c\u1ee7a ch\u00fang t\u00f4i nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1n gi\u1ea3 nh\u01b0ng mang l\u1ea1i c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cao h\u01a1n nhi\u1ec1u.”<\/p>\n

Cu\u1ed9c s\u1ed1ng c\u00f3 l\u00fac s\u1ebd kh\u00f3 kh\u0103n, nh\u01b0ng d\u00f9 th\u1ebf n\u00e0o, h\u00e3y t\u1eadn h\u01b0\u1edfng n\u00f3!<\/h1>\n

\"Aisling_and_kids.width-1000\"<\/p>\n

\n

Aisling Finch, Director of Marketing, Australia and New Zealand<\/em><\/p>\n<\/div>\n

\u00a0“\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng tr\u00edch d\u1eabn y\u00eau th\u00edch c\u1ee7a t\u00f4i ‘Tr\u1ebb em c\u01b0\u1eddi nhi\u1ec1u h\u01a1n ng\u01b0\u1eddi l\u1edbn’ – nh\u1eefng \u0111\u1ee9a tr\u1ebb c\u1ee7a t\u00f4i \u0111\u1eb7c bi\u1ec7t nhanh ch\u00f3ng t\u00ecm th\u1ea5y s\u1ef1 h\u00e0i h\u01b0\u1edbc trong m\u1ecdi th\u1ee9. V\u00e0 t\u00f4i \u0111\u00e3 nh\u1eadn th\u1ea5y r\u1eb1ng, ch\u00fang tham gia nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 khi\u1ebfn ch\u00fang th\u1ea5y bu\u1ed3n c\u01b0\u1eddi v\u00e0 th\u00fa v\u1ecb. V\u00ec v\u1eady, t\u00f4i \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u1ed1 g\u1eafng ngh\u0129 c\u00e1ch \u0111\u01b0a s\u1ef1 h\u00e0i h\u01b0\u1edbc v\u00e0o b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng n\u00e0o m\u00e0 t\u00f4i mu\u1ed1n ch\u00fang tham gia.<\/div>\n

L\u00e0 Marketer c\u0169ng v\u1eady, ch\u00fang ta c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd nhi\u1ec1u h\u01a1n th\u00f4ng qua s\u1ef1 h\u00e0i h\u01b0\u1edbc. Ch\u00fang t\u00f4i bi\u1ebft qu\u1ea3ng c\u00e1o YouTube v\u1edbi s\u1ef1 h\u00e0i h\u01b0\u1edbc c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i s\u1ef1 h\u00e0i h\u01b0\u1edbc trong c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i; trong qu\u1ea3ng c\u00e1o Google Home Hub g\u1ea7n \u0111\u00e2y c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u1ea7u th\u1ee7 b\u00f3ng g\u1eady Brett Lee, ch\u1eb3ng h\u1ea1n, ch\u00fang t\u00f4i mu\u1ed1n ng\u01b0\u1eddi \u00dac c\u01b0\u1eddi vui v\u1ebb trong khi \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c ch\u00fa \u00fd.<\/p>\n

Ch\u00fang t\u00f4i c\u0169ng th\u00edch th\u00eam m\u1ed9t ch\u00fat h\u00e0i h\u01b0\u1edbc cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi c\u1ee7a Google v\u1ec1 nh\u1eefng tr\u00f2 \u0111\u00f9a C\u00e1 th\u00e1ng T\u01b0.”<\/p>\n

S\u1eb5n s\u00e0ng \u1ee7y th\u00e1c<\/h1>\n

\"<\/p>\n

Hillary Nie, Head of Market Insight GrCN<\/em><\/p>\n

“T\u00f4i c\u00f3 m\u1ed9t c\u00f4 con g\u00e1i 7 tu\u1ed5i v\u1eeba m\u1edbi v\u00e0o ti\u1ec3u h\u1ecdc v\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi v\u1ec1 tr\u01b0\u1eddng h\u1ecdc, l\u1edbp h\u1ecdc v\u00e0 gi\u00e1o vi\u00ean c\u1ee7a c\u00f4. N\u1ebfu t\u00f4i tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a con b\u00e9, t\u00f4i s\u1ebd kh\u00f4ng bao gi\u1edd th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 nhi\u1ec7m v\u1ee5 n\u00e0o kh\u00e1c. V\u00ec v\u1eady, khi t\u00f4i bi\u1ebft m\u00ecnh ph\u1ea3i ch\u0103m s\u00f3c m\u1ed9t th\u1ee9 quan tr\u1ecdng, t\u00f4i giao ph\u00f3 s\u1ef1 ch\u0103m s\u00f3c c\u1ee7a c\u00f4 \u1ea5y cho cha c\u00f4 \u1ea5y. L\u00e0 c\u00e1c b\u00e0 m\u1eb9, r\u1ea5t kh\u00f3 \u0111\u1ec3 \u1ee7y th\u00e1c nh\u01b0ng m\u1ed9t khi t\u00f4i tranh th\u1ee7 s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a ch\u1ed3ng, t\u00f4i ng\u1eebng lo l\u1eafng v\u00ec t\u00f4i tin r\u1eb1ng b\u1ea1n \u0111\u1eddi c\u1ee7a m\u00ecnh s\u1ebd ch\u0103m s\u00f3c con b\u00e9 v\u00e0 c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a con.<\/p>\n

C\u00f9ng nh\u01b0 v\u1edbi Marketing, l\u00e0 m\u1ed9t Digital Marketer, t\u00f4i l\u00e0m vi\u1ec7c trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u00f3 nh\u1ecbp \u0111\u1ed9 nhanh \u0111\u00f2i h\u1ecfi t\u00f4i ph\u1ea3i \u1edf trong gu\u1ed3ng c\u00f4ng vi\u1ec7c m\u1ecdi l\u00fac. Trong m\u1ed9t k\u1ecbch b\u1ea3n nh\u01b0 v\u1eady, n\u1ebfu cu\u1ed1i c\u00f9ng t\u00f4i c\u1ed1 g\u1eafng t\u1ef1 l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, t\u00f4i c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh v\u1eadt c\u1ea3n \u0111\u01b0\u1eddng v\u00e0 k\u1ebft qu\u1ea3 l\u00e0, \u0111\u1ed9i c\u1ee7a t\u00f4i kh\u00f4ng th\u1ec3 di chuy\u1ec3n \u0111\u1ee7 nhanh. Do \u0111\u00f3, l\u00e0m m\u1eb9 \u0111\u00e3 gi\u00fap t\u00f4i th\u1ea5y r\u1eb1ng \u1ee7y th\u00e1c l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt. B\u00e2y gi\u1edd t\u00f4i c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u, v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 l\u00e0m cho t\u00f4i hi\u1ec7u qu\u1ea3 h\u01a1n!”<\/p>\n

Trung th\u1ef1c l\u00e0 ch\u00ednh s\u00e1ch t\u1ed1t nh\u1ea5t v\u00e0 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c th\u01b0\u1edfng\u00a0t\u1eeb \u0111i\u1ec1u \u0111\u00f3<\/h1>\n

Erica Wong, Editor-in-Chief, Think with Google APAC<\/em><\/p>\n

“\u0110\u00f4i khi, m\u1ecdi chuy\u1ec7n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u n\u1ebfu ch\u00fang t\u00f4i n\u00f3i v\u1edbi nh\u1eefng \u0111\u1ee9a tr\u1ebb c\u1ee7a m\u00ecnh nhanh ch\u00f3ng, nh\u01b0 ‘Kh\u00f4ng c\u00f3 th\u00eam kem trong nh\u00e0’ hay ‘M\u1eb9 h\u1ee9a n\u00f3 s\u1ebd kh\u00f4ng \u0111au’. V\u1edbi Elliott, 22 th\u00e1ng tu\u1ed5i c\u1ee7a t\u00f4i, l\u00fd gi\u1ea3i v\u00e0 \u0111\u00e0m ph\u00e1n kh\u00f4ng ph\u1ea3i l\u00e0 con \u0111\u01b0\u1eddng nhanh nh\u1ea5t \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c, nh\u01b0ng t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c r\u1eb1ng n\u00f3i v\u1edbi th\u1eb1ng b\u00e9 s\u1ef1 th\u1eadt lu\u00f4n khi\u1ebfn con tin t\u01b0\u1edfng. Khi t\u00f4i gi\u1ea3i th\u00edch v\u1edbi con r\u1eb1ng \u0103n nhi\u1ec1u kem s\u1ebd khi\u1ebfn th\u1eb1ng b\u00e9 \u0111au b\u1ee5ng, ho\u1eb7c b\u00e1c s\u0129 s\u1ebd gi\u00fap con c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n, th\u1eb1ng b\u00e9 bi\u1ebft r\u1eb1ng t\u00f4i tin t\u01b0\u1edfng n\u00f3 \u0111\u1ec3 hi\u1ec3u t\u00ecnh h\u00ecnh, v\u00e0 con tin t\u01b0\u1edfng r\u1eb1ng m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 b\u1ea3o v\u1ec7 con.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, khi n\u00f3i \u0111\u1ebfn Content Marketing, t\u00f4i \u0111\u00e3 th\u1ea5y r\u1eb1ng ti\u1ebfp c\u1eadn n\u00f3 m\u1ed9t c\u00e1ch trung th\u1ef1c v\u00e0 x\u00e1c th\u1ef1c l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111i. \u0110\u1ed9c gi\u1ea3 – trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i, nh\u1eefng Marketer th\u00f4ng th\u00e1i, hi\u1ec3u bi\u1ebft nhi\u1ec1u v\u1ec1 truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u1eddng c\u1ea3nh gi\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o – mu\u1ed1n bi\u1ebft r\u1eb1ng ch\u00fang t\u00f4i cung c\u1ea5p th\u00f4ng tin c\u1ea9n th\u1eadn v\u00e0 ch\u00ednh x\u00e1c, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 ch\u00fang t\u00f4i r\u1ea5t mu\u1ed1n gi\u00fap \u0111\u1ee1. V\u00ec m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, n\u00ean \u0111\u1eb7t c\u01b0\u1ee3c ch\u1eafc ch\u1eafn nh\u1ea5t l\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u00fang t\u00f4i gi\u1eef \u0111\u01b0\u1ee3c n\u00f3.”<\/p>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng d\u00e0nh cho t\u1ea5t c\u1ea3<\/h1>\n

\"one<\/p>\n

Carissa Dizon, Head of Marketing Strategy & Operations, APAC<\/em><\/p>\n

‘G\u1ea7n \u0111\u00e2y t\u00f4i \u0111\u00e3 c\u00f3 em b\u00e9 th\u1ee9 hai. B\u1ea3n n\u0103ng ban \u0111\u1ea7u c\u1ee7a t\u00f4i l\u00e0 sao ch\u00e9p ‘m\u00f4 h\u00ecnh th\u00e0nh c\u00f4ng’ m\u00e0 t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng v\u1edbi \u0111\u1ee9a con \u0111\u1ea7u l\u00f2ng c\u1ee7a m\u00ecnh, Veer, v\u1edbi \u0111\u1ee9a con trai th\u1ee9 hai c\u1ee7a t\u00f4i, Aarav. T\u00f4i \u0111\u00e3 c\u1ed1 g\u1eafng \u0111\u1ec3 Aarav quan t\u00e2m \u0111\u1ebfn nh\u1eefng \u0111\u1ed3 ch\u01a1i t\u01b0\u01a1ng t\u1ef1, s\u00e1ch v\u00e0 l\u1ecbch tr\u00ecnh nh\u01b0 Veer. Nh\u01b0ng t\u00f4i nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng \u0111\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn sai. M\u1eb7c d\u00f9 th\u1ef1c t\u1ebf l\u00e0 c\u00e1c ch\u00e0ng trai c\u1ee7a t\u00f4i c\u00f3 ho\u00e0n c\u1ea3nh t\u01b0\u01a1ng t\u1ef1 (x\u00e9t cho c\u00f9ng, h\u1ecd \u0111ang \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng d\u01b0\u1edbi c\u00f9ng m\u1ed9t m\u00e1i nh\u00e0!), ch\u00fang c\u00f3 t\u00ednh c\u00e1ch \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u1edf th\u00edch ho\u00e0n to\u00e0n kh\u00e1c nhau. Vai tr\u00f2 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi m\u1eb9 nh\u01b0 t\u00f4i l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ch\u00fang ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n, v\u00ec v\u1eady t\u00f4i \u0111\u00e3 h\u1ecdc c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho m\u1ed7i \u0111\u1ee9a\u00a0\u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3 gi\u1eef c\u00e1c con tham gia trong khi \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n c\u1ee7a ch\u00fang.<\/p>\n

L\u00e0 m\u1ed9t Marketer, t\u00f4i ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t th\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u1ef1. Ph\u1ee5c v\u1ee5 cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o cho m\u1ed7i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngay khi t\u00f4i h\u1ecdc c\u00e1ch \u0111\u1ed1i x\u1eed v\u1edbi Veer v\u00e0 Aarav nh\u01b0 nh\u1eefng c\u00e1 nh\u00e2n kh\u00e1c nhau v\u1edbi nh\u1eefng \u0111i\u1ec1u th\u00edch v\u00e0 kh\u00f4ng th\u00edch ri\u00eang bi\u1ec7t, t\u00f4i c\u1ed1 g\u1eafng ngh\u0129 v\u1ec1 nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ch\u00fang t\u00f4i \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 gi\u1eef cho m\u1ed7i ng\u01b0\u1eddi tham gia. ‘<\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng<\/h1>\n

\"quality\"<\/p>\n

Veronica Utami, Head of Marketing, Indonesia<\/em><\/p>\n

\u201cL\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1eb9 l\u00e0m vi\u1ec7c v\u1edbi th\u1eddi gian \u0111i l\u00e0m h\u00e0ng ng\u00e0y d\u00e0i v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111i du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i, t\u00f4i li\u00ean t\u1ee5c chi\u1ebfn \u0111\u1ea5u v\u1edbi c\u1ea3m gi\u00e1c t\u1ed9i l\u1ed7i m\u00e0 t\u00f4i kh\u00f4ng d\u00e0nh \u0111\u1ee7 th\u1eddi gian v\u1edbi con c\u00e1i. Tuy nhi\u00ean, t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea5t c\u1ee9 l\u00fac n\u00e0o t\u00f4i c\u00f3 v\u1edbi h\u1ecd \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb. T\u00f4i ch\u1eb7n l\u1ecbch c\u1ee7a t\u00f4i v\u00e0o \u0111\u1ea7u m\u1ed7i n\u0103m h\u1ecdc cho nh\u1eefng th\u1ee9 nh\u01b0 bu\u1ed5i bi\u1ec3u di\u1ec5n \u1edf tr\u01b0\u1eddng v\u00e0 ng\u00e0y b\u00e1o c\u00e1o h\u1ecdc t\u1eadp. T\u00f4i th\u01b0\u1eddng trao cho c\u00e1c con nh\u1eefng c\u00e1i \u00f4m, nh\u1eefng n\u1ee5 h\u00f4n v\u00e0 \u201cM\u1eb9 y\u00eau con\u201d. Ch\u00fang t\u00f4i ch\u01a1i tr\u00f2 ch\u01a1i, l\u00e0m nh\u1eefng \u0111i\u1ec7u nh\u1ea3y ng\u1edb ng\u1ea9n v\u00e0 th\u1eadm ch\u00ed l\u00e0 t\u1ea1o n\u00ean nh\u1eefng b\u00e0i h\u00e1t. B\u1eb1ng c\u00e1ch n\u00e0y, nh\u1eefng \u0111\u1ee9a tr\u1ebb c\u1ee7a t\u00f4i bi\u1ebft r\u1eb1ng, t\u00f4i hi\u1ec3u nh\u1eefng g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ch\u00fang. C\u00e1c con y\u00ean t\u00e2m r\u1eb1ng khi ch\u00fang c\u1ea7n t\u00f4i nh\u1ea5t, t\u00f4i s\u1ebd lu\u00f4n \u1edf \u0111\u00f3.<\/p>\n

Marketing c\u0169ng v\u1eady. Ch\u1ec9 10 n\u0103m tr\u01b0\u1edbc, Marketing ch\u1ec9 l\u00e0 v\u1ec1 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea7n su\u1ea5t. C\u00e1c Marketer ngh\u0129 r\u1eb1ng c\u00f3 m\u1ed9t v\u1ecb tr\u00ed 30-gi\u00e2y tr\u00ean TV v\u1edbi 90% ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi t\u1ea7n su\u1ea5t 3 l\u1ea7n c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kh\u00e1 nhi\u1ec1u. Tuy nhi\u00ean, nh\u1eefng ng\u00e0y n\u00e0y, ch\u00fang ta \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn quan tr\u1ecdng h\u01a1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00e0n ng\u1eadp th\u00f4ng tin t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u su\u1ed1t c\u1ea3 ng\u00e0y, v\u00ec v\u1eady n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb, th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb l\u00e3ng qu\u00ean. L\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1eb9 \u0111\u00e3 d\u1ea1y t\u00f4i t\u1ef1 h\u1ecfi m\u00ecnh, ‘C\u00f3 ph\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u00f4i \u0111ang t\u1ea1o ra ti\u1ebfng vang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh v\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 t\u00f4i hi\u1ec3u h\u1ecd kh\u00f4ng?’ V\u1edbi Digital Marketing, ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u00f4ng \u0111i\u1ec7p \u0111\u1ec1u \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m – ngh\u0129a l\u00e0 khi h\u1ecd c\u1ea7n ch\u00fang ta. “<\/p>\n

Sau khi \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y, mong r\u1eb1ng c\u00e1i nh\u00ecn s\u00e2u s\u1eafc c\u1ee7a c\u00e1c b\u00e0 m\u1eb9 t\u1eeb Google \u0111\u00e3 cho ch\u00fang ta m\u1ed9t c\u00e1i nh\u00ecn v\u1ec1 c\u00e1ch h\u1ecd ti\u1ebfp c\u1eadn c\u00f4ng vi\u1ec7c Marketing v\u00e0 cung c\u1ea5p nh\u1eefng l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf cho c\u00e1c Digital Marketer \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/span><\/p>\n

Ngu\u1ed3n: Think With Google<\/em><\/p>","protected":false},"excerpt":{"rendered":"

C\u00e1c b\u00e0 m\u1eb9 t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a t\u00ecnh y\u00eau, s\u1ee9c m\u1ea1nh v\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00f4 \u0111i\u1ec1u ki\u1ec7n. V\u00e0o ng\u00e0y 12 th\u00e1ng 5 n\u0103m 2019 v\u1eeba qua, m\u1ecdi ng\u01b0\u1eddi \u1edf nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 ch\u00fac m\u1eebng Ng\u00e0y c\u1ee7a M\u1eb9.\u00a0Cho d\u00f9 \u0111\u00f3 l\u00e0 l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch x\u1eed l\u00fd m\u1ed1i t\u00ecnh […]<\/p>","protected":false},"author":4,"featured_media":5837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[655],"class_list":["post-5823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5823"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5823\/revisions"}],"predecessor-version":[{"id":8780,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5823\/revisions\/8780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5837"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}