{"id":5797,"date":"2019-05-14T15:06:28","date_gmt":"2019-05-14T08:06:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5797"},"modified":"2020-05-27T10:46:57","modified_gmt":"2020-05-27T03:46:57","slug":"thiet-ke-website-tren-giao-dien-mobile-de-toi-uu-trai-nghiem-nguoi-dung","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thiet-ke-website-tren-giao-dien-mobile-de-toi-uu-trai-nghiem-nguoi-dung\/","title":{"rendered":"Thi\u1ebft k\u1ebf website tr\u00ean giao di\u1ec7n mobile \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"

\u0110\u1ec3 c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0\u00a0t\u1ed1i \u01b0u\u00a0tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, nh\u00f3m nghi\u00ean c\u1ee9u c\u1ee7a ti\u1ebfn s\u0129 Dave Chaffey \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t hi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c di \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1ch gi\u1eef \u0111i\u1ec7n tho\u1ea1i v\u00e0 t\u01b0\u01a1ng t\u00e1c x\u1ea3y ra v\u1edbi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng s\u1eed d\u1ee5ng ng\u00f3n tay v\u00e0 ng\u00f3n tay c\u00e1i d\u1ef1a tr\u00ean c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u01b0\u1ee3c gi\u1eef.<\/span><\/p>\n

C\u00f3\u00a0l\u1ebd\u00a0c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf bi\u1ebft v\u1ec1 lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y, nh\u01b0ng c\u00e1c Marketer v\u00e0 ch\u1ee7 s\u1edf h\u1eefu trang web \u00edt bi\u1ebft v\u1ec1 n\u00f3, v\u00ec v\u1eady vi\u1ec7c chia s\u1ebb n\u00e0y l\u00e0 r\u1ea5t h\u1eefu \u00edch v\u00ec c\u00e1c ch\u1ee7 ng\u00e2n s\u00e1ch n\u00ean d\u1ef1a tr\u00ean c\u00e1c c\u00e2u h\u1ecfi t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a h\u1ecd v\u00e0 y\u00eau c\u1ea7u thi\u1ebft k\u1ebf l\u1ea1i, d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng h\u01a1n l\u00e0 h\u00e0nh vi c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd!<\/span><\/p>\n

T\u00f3m t\u1eaft nghi\u00ean c\u1ee9u How Do Users Really Hold Mobile Devices? c\u00f3 m\u1ed9t s\u1ed1 t\u00f3m t\u1eaft tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh m\u1ed9t v\u00e0 hai tay ph\u1ed5 bi\u1ebfn. \u0110\u00f3 l\u00e0:<\/span><\/p>\n

1. S\u1eed d\u1ee5ng 1 tay hay 2 tay?<\/span><\/h1>\n

Ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 \u0111\u01b0\u1ee3c quan s\u00e1t ch\u1ea1m v\u00e0o m\u00e0n h\u00ecnh ho\u1eb7c n\u00fat \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd v\u00e0 gi\u1eef \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd theo ba c\u00e1ch c\u01a1 b\u1ea3n:<\/span><\/p>\n

M\u1ed9t tay – 49%<\/span><\/p>\n

D\u00f9ng \u0111\u1ebf s\u1ea1c – 36% <\/span><\/p>\n

Hai tay – 15%<\/span><\/p>\n

\"Consumer-behaviour-for-holding-mobile-phones\"<\/span><\/p>\n

2. Tay tr\u00e1i hay tay ph\u1ea3i?<\/span><\/h1>\n

\u0110\u1ed1i v\u1edbi s\u1eed d\u1ee5ng b\u1eb1ng m\u1ed9t tay, c\u00e1ch s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0:<\/span><\/p>\n

Ng\u00f3n c\u00e1i b\u00ean ph\u1ea3i tr\u00ean m\u00e0n h\u00ecnh – 67%<\/span><\/p>\n

Ng\u00f3n c\u00e1i b\u00ean tr\u00e1i tr\u00ean m\u00e0n h\u00ecnh – 33% <\/span><\/p>\n

Nh\u00e0 nghi\u00ean c\u1ee9u, Stephen Doober nh\u1eadn x\u00e9t:<\/span><\/p>\n

\u201cT\u00f4i kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec v\u1edbi nh\u1eefng con s\u1ed1 thu\u1eadn tay n\u00e0y. T\u1ef7 l\u1ec7 thu\u1eadn tay tr\u00e1i cho s\u1eed d\u1ee5ng m\u1ed9t tay d\u01b0\u1eddng nh\u01b0 kh\u00f4ng t\u01b0\u01a1ng quan v\u1edbi t\u1ef7 l\u1ec7 thu\u1eadn tay tr\u00e1i trong d\u00e2n s\u1ed1 n\u00f3i chung – kho\u1ea3ng 10% – \u0111\u1eb7c bi\u1ec7t l\u00e0 so v\u1edbi t\u1ef7 l\u1ec7 thu\u1eadn tay tr\u00e1i r\u1ea5t kh\u00e1c \u0111\u1ed1i v\u1edbi vi\u1ec7c d\u00f9ng \u0111\u1ebf s\u1ea1c di \u0111\u1ed9ng – 21% ‘ .<\/span><\/p>\n

3. H\u00e0nh vi d\u00f9ng \u0111\u1ebf s\u1ea1c cradle th\u01b0\u1eddng g\u1eb7p? <\/span><\/h1>\n

Khi d\u00f9ng s\u1ea1c cradle, ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i n\u00e2ng c\u1ea3 2 tay. S\u1ef1 ph\u00e2n chia c\u00e1c h\u00e0nh vi \u1edf \u0111\u00e2y l\u00e0:<\/span><\/p>\n

Ng\u00f3n tay c\u00e1i tr\u00ean m\u00e0n h\u00ecnh – 72%<\/span><\/p>\n

Ng\u00f3n tay tr\u00ean m\u00e0n h\u00ecnh – 28% <\/span><\/p>\n

C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 nh\u1eadn th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i tr\u1ebb h\u01a1n, \u0111i\u1ec3n h\u00ecnh h\u01a1n th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean ng\u00f3n tay c\u00e1i, c\u00f3 th\u1ec3 l\u00e0 v\u00ec h\u1ecd s\u1eed d\u1ee5ng ng\u00f3n tay c\u00e1i \u0111\u1ec3 nh\u1eafn tin b\u1eb1ng ng\u00f3n tay c\u00e1i, v\u00ec v\u1eady \u0111\u00e3 quen thu\u1ed9c h\u01a1n v\u1edbi \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

4. V\u00f9ng t\u01b0\u01a1ng t\u00e1c m\u00e0n h\u00ecnh \u01b0u ti\u00ean <\/span><\/h1>\n

B\u00e0i vi\u1ebft n\u00e0y t\u00f2m t\u1eaft l\u1ea1i ng\u1eafn g\u1ecdn t\u1eeb The Thumb Zone: Designing For Mobile Users, v\u1ec1 h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c tr\u00ean \u0111i\u1ec7n tho\u1ea1i, qua \u0111\u00f3 g\u1ee3i \u00fd thi\u1ebft k\u1ebf giao di\u1ec7n ph\u00f9 h\u1ee3p.<\/span><\/p>\n

\"Mobile-design-access-points-for-both-hands\"<\/span><\/p>\n

T\u00f3m t\u1eaft n\u00e0y cho th\u1ea5y m\u1ed9t thi\u1ebft k\u1ebf ‘th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t’ v\u1ec1 c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u00e0n h\u00ecnh, t\u1ee9c l\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) n\u00ean t\u1eadp trung v\u00e0o c\u00e1c khu v\u1ef1c m\u00e0u xanh l\u00e1 c\u00e2y t\u1ef1 nhi\u00ean v\u00e0 tr\u00e1nh c\u00e1c ‘khu v\u1ef1c kh\u00f3 ch\u1ea1m’ m\u00e0u \u0111\u1ecf. Ng\u1eabu nhi\u00ean, c\u00e1c khu v\u1ef1c m\u00e0u \u0111\u1ecf n\u00e0y l\u00e0 n\u01a1i th\u01b0\u1eddng \u0111\u1eb7t menu \u0111i\u1ec1u h\u01b0\u1edbng, do \u0111\u00f3, n\u00ean cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf cho \u0111i\u1ec1u n\u00e0y khi t\u1ea3i trang.<\/span><\/p>\n

>> Xem th\u00eam: T\u00e1c \u0111\u1ed9ng c\u1ee7a Digital Marketing l\u00ean h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/p>\n

V\u00ed d\u1ee5 v\u1ec1 thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u00e1c di \u0111\u1ed9ng t\u1ed1t v\u00e0 k\u00e9m<\/span><\/h1>\n

Ng\u01b0\u1eddi ta \u0111\u00e3 so s\u00e1nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u so s\u00e1nh n\u00e0y, n\u01a1i h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng trang web c\u1ee7a Hoa K\u1ef3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1ed1t cho c\u00e1c t\u01b0\u01a1ng t\u00e1c di \u0111\u1ed9ng so v\u1edbi trang web c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 t\u1ed1t \u0111\u1ec3 chia s\u1ebb.<\/span><\/p>\n

\u0110\u1ea7u ti\u00ean, \u0111\u00e2y l\u00e0 trang web th\u01b0\u01a1ng hi\u1ec7u V\u01b0\u01a1ng qu\u1ed1c Anh, s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf web \u0111\u00e1p \u1ee9ng di \u0111\u1ed9ng (RWD), v\u00ec v\u1eady n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi ch\u1ebf \u0111\u1ed9 xem tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, tuy nhi\u00ean n\u00f3 l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng; b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y n\u00f3 kh\u00f4ng c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng menu, \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t t\u00ednh n\u0103ng ti\u00eau chu\u1ea9n, nh\u01b0ng v\u1eabn \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn nhi\u1ec1u trong UX di \u0111\u1ed9ng. N\u00f3 c\u0169ng kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 \u0111i\u1ec1u h\u01b0\u1edbng n\u00e0o kh\u00e1c tr\u00ean m\u00e0n h\u00ecnh v\u1ec1 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

So s\u00e1nh \u0111i\u1ec1u n\u00e0y v\u1edbi trang web c\u1ee7a Hoa K\u1ef3, c\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 m\u1ed9t RWD di \u0111\u1ed9ng tuy\u1ec7t v\u1eddi, l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 thi\u1ebft k\u1ebf \u201c\u0110\u1ea7u ti\u00ean tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, trong \u0111\u00f3 c\u00e1c t\u01b0\u01a1ng t\u00e1c ch\u00ednh v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang ch\u1ee7 \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng.\u201d<\/span><\/p>\n

C\u00f3 nh\u1eefng CTA r\u00f5 r\u00e0ng s\u1eb5n s\u00e0ng cho hai m\u1ee5c ti\u00eau trang web \u01b0u ti\u00ean, \u0111\u00f3 l\u00e0 h\u1ed7 tr\u1ee3 h\u00e0nh vi mua h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n th\u01b0\u1edfng.<\/span><\/p>\n

Thi\u1ebft k\u1ebf n\u00e0y c\u0169ng c\u00f3 m\u1ed9t y\u1ebfu t\u1ed1 th\u00fa v\u1ecb th\u1ec3 hi\u1ec7n tr\u1ef1c quan h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c b\u00e9 l\u1edbn h\u01a1n, v\u00ec thi\u1ebft k\u1ebf th\u1ee9 hai n\u00e0y tr\u00ean c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh cu\u1ed9n. Kh\u00f4ng ch\u1eafc ch\u1eafn \u0111i\u1ec1u n\u00e0y s\u1ebd r\u00f5 r\u00e0ng v\u00e0 n\u00f3 t\u1ea1o ra s\u1ef1 l\u1eb7p l\u1ea1i k\u1ef3 l\u1ea1 c\u1ee7a CTA khi cu\u1ed9n.<\/span><\/p>\n

\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 thi\u1ebft k\u1ebf di \u0111\u1ed9ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u01a1n gi\u1ea3n, n\u01a1i b\u1ea1n t\u1ea1o m\u1ed9t b\u1ea3ng v\u1edbi c\u00e1c c\u1ed9t li\u1ec7t k\u00ea ph\u00e2n c\u1ea5p tr\u1ef1c quan c\u1ee7a tin nh\u1eafn, h\u00ecnh \u1ea3nh v\u00e0 l\u1eddi g\u1ecdi h\u00e0nh \u0111\u1ed9ng khi ng\u01b0\u1eddi d\u00f9ng cu\u1ed9n tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ec3 xem x\u00e9t li\u1ec7u b\u1ea1n c\u00f3 c\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp trong Google Analytics hay kh\u00f4ng.<\/span><\/p>\n

>>> Xem th\u00eam: C\u00e1c ng\u00f4i sao v\u00e0 c\u1ed9ng \u0111\u1ed3ng s\u1ed1 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a \u201cng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1\u201d \u1edf Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o<\/a>?<\/p>\n

Ngu\u1ed3n: Dr. Dave Chaffey<\/em><\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0\u00a0t\u1ed1i \u01b0u\u00a0tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, nh\u00f3m nghi\u00ean c\u1ee9u c\u1ee7a ti\u1ebfn s\u0129 Dave Chaffey \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t hi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c di \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1ch gi\u1eef \u0111i\u1ec7n tho\u1ea1i v\u00e0 t\u01b0\u01a1ng t\u00e1c x\u1ea3y ra v\u1edbi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng s\u1eed […]<\/p>","protected":false},"author":4,"featured_media":9251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[655],"class_list":["post-5797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5797"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5797\/revisions"}],"predecessor-version":[{"id":11339,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5797\/revisions\/11339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9251"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}