{"id":5785,"date":"2019-05-13T15:41:41","date_gmt":"2019-05-13T08:41:41","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5785"},"modified":"2019-12-02T17:30:35","modified_gmt":"2019-12-02T10:30:35","slug":"100-bao-cao-thong-ke-du-lieu-ve-digital-marketing-quan-trong-nam-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/100-bao-cao-thong-ke-du-lieu-ve-digital-marketing-quan-trong-nam-2019\/","title":{"rendered":"100++ B\u00e1o c\u00e1o d\u1eef li\u1ec7u Digital Marketing quan tr\u1ecdng 2019"},"content":{"rendered":"<p>T\u1ed5ng h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 b\u00e1o c\u00e1o c\u1ee7a h\u01a1n 100 nghi\u00ean c\u1ee9u digital marketing uy t\u00edn tr\u00ean c\u00e1c k\u00eanh marketing &#8211; bao g\u1ed3m SEO, PPC, CRO, x\u00e3 h\u1ed9i, di \u0111\u1ed9ng, martech, email-marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 UX \u2013 gi\u00fap b\u1ea1n d\u1ef1 \u0111o\u00e1n chi\u1ebfn l\u01b0\u1ee3c marketing n\u0103m 2019.<\/p>\n<p>B\u1edfi v\u00ec t\u00ecnh tr\u1ea1ng digital marketing lu\u00f4n ph\u00e1t tri\u1ec3n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u1eadp nh\u1eadt c\u00e1c nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t trong ng\u00e0nh ho\u1eb7c k\u00eanh marketing c\u1ee7a b\u1ea1n, \u0111\u1ec3 \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0Tuy nhi\u00ean, th\u01b0\u1eddng c\u00f3 th\u1ec3 kh\u00f3 t\u00ecm th\u1ea5y nghi\u00ean c\u1ee9u digital marketing b\u1ea1n c\u1ea7n \u0111\u1ec3 gi\u00fap th\u00f4ng b\u00e1o chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n.<\/p>\n<h1><strong>Th\u1ed1ng k\u00ea SEO 2019<\/strong><\/h1>\n<ol>\n<li>T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp websites \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi t\u00ecm ki\u1ebfm organic gi\u1ea3m kho\u1ea3ng 2% trong Q1 2019, gi\u1ea3m t\u1eeb m\u1ee9c t\u0103ng tr\u01b0\u1edfng 2% trong Q4 2018 (Merkle,\u00a0B\u00e1o c\u00e1o digital marketingQ1 2019).<\/li>\n<li>61% c\u00e1c nh\u00e0 marketing n\u00f3i r\u1eb1ng s\u1ef1 hi\u1ec7n di\u1ec7n SEO \/ organic ng\u00e0y c\u00e0ng t\u0103ng l\u00e0 m\u1ed9t \u01b0u ti\u00ean inbound marketing cao (\u00a0HubSpot, State of Inbound2018).<\/li>\n<li>X\u1ebfp h\u1ea1ng \u0111\u1ea7u ti\u00ean tr\u00ean SERPs l\u00e0 quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.\u00a0Tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n x\u1ebfp h\u1ea1ng 1 \u0111\u1ea1t \u0111\u01b0\u1ee3c CTR trung b\u00ecnh l\u00e0 19,3% so v\u1edbi x\u1ebfp h\u1ea1ng 10 v\u1edbi 2,2% CTR.\u00a0T\u01b0\u01a1ng t\u1ef1 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, x\u1ebfp h\u1ea1ng 1 \u0111\u1ea1t \u0111\u01b0\u1ee3c 27,7% CTR v\u00e0 2,8% cho x\u1ebfp h\u1ea1ng 10 (\u00a0seoClarity, nghi\u00ean c\u1ee9u CTR 2019).<\/li>\n<li>46% c\u00e1c nh\u00e0 marketing n\u00f3i r\u1eb1ng b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n SEO ng\u00e0y 1 th\u00e1ng 8 n\u0103m 2018 ho\u00e0n to\u00e0n kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd v\u00e0 \u0111\u00e1ng ng\u1ea1c nhi\u00ean h\u01a1n n\u1eefa l\u00e0 25% c\u00e1c nh\u00e0 marketing kh\u00f4ng bi\u1ebft n\u00f3 l\u00e0 g\u00ec (Moz,\u00a0B\u00e1o c\u00e1o SEO c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng, 2019).<\/li>\n<li>T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n do Google s\u1ea3n xu\u1ea5t \u0111\u00e3 gi\u1ea3m 2% so v\u1edbi c\u00f9ng k\u1ef3, trong qu\u00fd 1 n\u0103m 2019, gi\u1ea3m t\u1eeb m\u1ee9c t\u0103ng tr\u01b0\u1edfng 3% m\u1ed9t qu\u00fd tr\u01b0\u1edbc \u0111\u00f3.\u00a0Tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, l\u01b0\u1ee3t truy c\u1eadp organic c\u1ee7a Google t\u0103ng 6% so v\u1edbi c\u00f9ng k\u1ef3 trong qu\u00fd 1 n\u0103m 2019, gi\u1ea3m t\u1eeb m\u1ee9c 12% trong qu\u00fd 4 n\u0103m 2018. (Merkle,\u00a0B\u00e1o c\u00e1o digital marketing Q1 2019).<\/li>\n<li>C\u00e1c doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n tr\u00ean trang k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean nh\u1eadn \u0111\u01b0\u1ee3c 92% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (\u00a0Joal House 2019).<\/li>\n<li>\u0110i\u1ec7n tho\u1ea1i chi\u1ebfm h\u01a1n 50% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n trong Q1 2019, l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t qua c\u1ed9t m\u1ed1c \u0111\u00f3 (Merkle,\u00a0B\u00e1o c\u00e1o digital marketing Q1 2019).<\/li>\n<li>Google c\u00f3 th\u1ecb ph\u1ea7n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm 92,42% t\u00ednh \u0111\u1ebfn th\u00e1ng 4 n\u0103m 2019 (\u00a0StatCorer, 2019).<\/li>\n<li>Trong n\u0103m qua, chia s\u1ebb l\u01b0\u1ee3t truy c\u1eadp t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u00e3 gi\u1ea3m m\u1ed9t \u0111i\u1ec3m, v\u1edbi t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng chia s\u1ebb l\u01b0\u1ee3t truy c\u1eadp \u0111\u00e1ng k\u1ec3 nh\u1ea5t trong s\u1ed1 c\u00e1c k\u00eanh ch\u00ednh (Merkle,B\u00e1o c\u00e1o digital marketing\u00a0Q1 2019).<\/li>\n<li>Truy v\u1ea5n m\u1ee5c \u0111\u00edch v\u1ecb tr\u00ed \u0111\u00e3 \u0111\u01b0a c\u00e1c websites \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed s\u1ed1 1, m\u1ee9c t\u0103ng cao nh\u1ea5t v\u1ec1 CTR (4% tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 6,32% tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng) (\u00a0X\u1ebfp h\u1ea1ng web n\u00e2ng cao, 2019).<br \/>\n<a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/seo.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5786\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/seo.jpg\" alt=\"seo\" width=\"800\" height=\"407\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/seo.jpg 900w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/seo-300x153.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/seo-768x391.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/seo-600x305.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/seo-260x132.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/seo-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/seo-147x75.jpg 147w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/li>\n<\/ol>\n<h1><strong>Th\u1ed1ng k\u00ea PPC v\u00e0 CTR 2017<\/strong><\/h1>\n<ol>\n<li>M\u1ed9t ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi (33%) nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00ec qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp tr\u1ea3 l\u1eddi truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd (B\u1ed9 ly h\u1ee3p,\u00a0Marketing c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p v\u00e0o Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm ph\u1ea3i tr\u1ea3 ti\u1ec1n, 2019).<\/li>\n<li>Ch\u1ec9 8% nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang gi\u1ea3m \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean T\u00ecm ki\u1ebfm trong n\u0103m nay;\u00a0con s\u1ed1 n\u00e0y so v\u1edbi con s\u1ed1 kh\u1ed5ng l\u1ed3 46% \u0111ang t\u0103ng ch\u00fang (\u00a0WordStream2019)<\/li>\n<li>C\u00e1c doanh nghi\u1ec7p ki\u1ebfm \u0111\u01b0\u1ee3c trung b\u00ecnh 2 \u0111\u00f4 la doanh thu cho m\u1ed7i 1 \u0111\u00f4 la h\u1ecd chi cho AdWords.\u00a0(B\u00e1o c\u00e1o t\u00e1c \u0111\u1ed9ng kinh t\u1ebf c\u1ee7a Google)<\/li>\n<li>C\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec3n th\u1ecb c\u1ee7a Google ti\u1ebfp c\u1eadn 80% ng\u01b0\u1eddi d\u00f9ng internet to\u00e0n c\u1ea7u (\u0110i\u1ec3m chu\u1ea9n v\u00e0 th\u00f4ng tin chi ti\u1ebft c\u1ee7a Google)<\/li>\n<li>Chi ti\u00eau qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n c\u1ee7a Google gi\u1ea3m xu\u1ed1ng 12% so v\u1edbi c\u00f9ng k\u1ef3 trong qu\u00fd 1 n\u0103m 2019, trong khi t\u0103ng tr\u01b0\u1edfng chi ti\u00eau c\u1ee7a Google Mua s\u1eafm v\u1eabn m\u1ea1nh m\u1ebd \u1edf m\u1ee9c 41% (Merkle,\u00a0B\u00e1o c\u00e1o digital marketingQ1 2019)<\/li>\n<li>T\u0103ng tr\u01b0\u1edfng nh\u1ea5p chu\u1ed9t cho qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm t\u0103ng t\u1ed1c l\u00ean 10% so v\u1edbi c\u00f9ng k\u1ef3, nh\u01b0ng t\u0103ng tr\u01b0\u1edfng CPC \u0111\u00e3 gi\u1ea3m t\u1eeb 7% trong qu\u00fd 4 n\u0103m 2018 xu\u1ed1ng c\u00f2n 4% trong qu\u00fd 1 n\u0103m 2019, ch\u1ee7 y\u1ebfu do s\u1ef1 thay \u0111\u1ed5i h\u1ed7n h\u1ee3p sang thi\u1ebft b\u1ecb di \u0111\u1ed9ng n\u01a1i CPC v\u1eabn th\u1ea5p h\u01a1n m\u1ee9c trung b\u00ecnh (Merkle,\u00a0B\u00e1o c\u00e1o digital marketingQu\u00fd 1 n\u0103m 2019).<\/li>\n<li>G\u1ea7n hai ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi (63%) r\u1ea5t c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a Google.\u00a0S\u1ed1 ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c websites kh\u00e1c &#8211; Amazon (15%), Youtube (9%) v\u00e0 Bing (6%) &#8211; \u00edt h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng nh\u1ea5p v\u00e0o Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a Google (Ly h\u1ee3p,\u00a0Marketing c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p v\u00e0o Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm ph\u1ea3i tr\u1ea3 ti\u1ec1n, 2019).<\/li>\n<li>70% c\u1ee7a th\u1ebf h\u1ec7 millennials \u01b0a th\u00edch vi\u1ec7c h\u1ecd c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o s\u1ea3n ph\u1ea9m t\u1eeb qu\u1ea3ng c\u00e1o.\u00a0(Google, 2018)<\/li>\n<li>Nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp websites sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o PPC c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao h\u01a1n 50% so v\u1edbi kh\u00e1ch truy c\u1eadp \u0111\u00e3 nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n (\u00a0Wordlead, 2019).<\/li>\n<li>2,3 t\u1ef7 &#8220;qu\u1ea3ng c\u00e1o x\u1ea5u&#8221; \u0111\u00e3 b\u1ecb Google g\u1ee1 xu\u1ed1ng v\u00e0o n\u0103m 2018 (DMR, 2018).<\/li>\n<li>Trung b\u00ecnh, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u th\u1ea5y\u00a0\u00a0l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 200% khi mua Qu\u1ea3ng c\u00e1o Google (\u00a0Power Traffick, 2019)<\/li>\n<li>Vi\u1ec7c s\u1eed d\u1ee5ng tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o c\u1ee7a Hoa K\u1ef3 v\u00e0 V\u01b0\u01a1ng qu\u1ed1c Anh gi\u1ea3m 2%, trong khi m\u1ee9c s\u1eed d\u1ee5ng t\u0103ng 2% \u0111\u1ed1i v\u1edbi Na Uy v\u00e0 Ph\u1ea7n Lan (Smartinsights,\u00a0t\u1ed5ng h\u1ee3p th\u1ed1ng k\u00ea marketing tr\u1ef1c tuy\u1ebfn qu\u00fd 4 n\u0103m 2018)<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/ctr.jpg\"><img decoding=\"async\" class=\"size-full wp-image-5788 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/ctr.jpg\" alt=\"ctr\" width=\"650\" height=\"365\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/ctr.jpg 650w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/ctr-300x168.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/ctr-600x337.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/ctr-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/ctr-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/ctr-134x75.jpg 134w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/365;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Th\u1ed1ng k\u00ea chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1, chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00f4ng ngh\u1ec7 2017<br \/>\n<a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/digital-strategy.png\"><img decoding=\"async\" class=\"aligncenter wp-image-5787 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/digital-strategy.png\" alt=\"digital strategy\" width=\"800\" height=\"400\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/digital-strategy.png 1000w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/digital-strategy-300x150.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/digital-strategy-768x384.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/digital-strategy-600x300.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/digital-strategy-260x130.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/digital-strategy-50x25.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/digital-strategy-150x75.png 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/400;\" \/><\/a><br \/>\n<\/strong><\/h1>\n<ol>\n<li>H\u01a1n m\u1ed9t ph\u1ea7n ba (36%) c\u00e1c nh\u00e0 marketing \u0111ang t\u00edch c\u1ef1c c\u1ed1 g\u1eafng t\u00edch h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing v\u00e0 truy\u1ec1n th\u1ed1ng, v\u1edbi m\u1ed9t ph\u1ea7n t\u01b0 cho bi\u1ebft h\u1ecd \u0111\u00e3 t\u00edch h\u1ee3p h\u1ea1n ch\u1ebf v\u00e0 13% n\u00f3i r\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd l\u00e0 \u0111\u1eb7c bi\u1ec7t v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p.\u00a0Ch\u1ec9 15% cho bi\u1ebft h\u1ecd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 v\u1edbi h\u01a1n 6% t\u1ed1i \u01b0u h\u00f3a ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a h\u1ecd (Smartinsights,\u00a0Managing Digital Marketing 2019, 2019).<\/li>\n<li>H\u01a1n 45% chuy\u00ean gia b\u00e1n h\u00e0ng v\u00e0 marketing cho bi\u1ebft h\u1ecd hi\u1ec7n \u0111ang c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh State of Account-Based Marketing trong b\u00e1o c\u00e1o t\u1ea1i ch\u1ed7 h\u1ecd \u0111\u00e3 th\u1ef1c h\u00e0nh ABM (Account-Based Marketing) trong v\u00f2ng ch\u01b0a \u0111\u1ea7y m\u1ed9t n\u0103m.\u00a0V\u00e0 g\u1ea7n 2 trong s\u1ed1 5 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi ph\u00e2n lo\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh ABM (Account-Based Marketing) c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u &#8211; m\u1edbi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 ho\u1eb7c quy tr\u00ecnh \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u01b0\u01a1ng tr\u00ecnh l\u1edbn h\u01a1n (Terminus,\u00a0State of Account-Based Marketing, 2019).<\/li>\n<li>H\u01a1n 50% c\u00e1c nh\u00e0 marketing d\u1ef1 \u0111\u1ecbnh th\u00eam c\u00f4ng ngh\u1ec7 b\u1ed5 sung v\u00e0o n\u0103m 2019 v\u00e0o ng\u0103n x\u1ebfp ABM c\u1ee7a h\u1ecd.\u00a0Con s\u1ed1 n\u00e0y \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 k\u1ec3 t\u1eeb n\u0103m 2017, n\u01a1i 83% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch b\u1ed5 sung c\u00f4ng ngh\u1ec7 m\u1edbi (Terminus,\u00a0State of Account-Based Marketing, 2019).<\/li>\n<li>Ph\u00e1t tri\u1ec3n websites, marketing qua email v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t cho B2B (\u00a0Smartinsights, 2019).<\/li>\n<li>Ph\u00f2ng kh\u00e1ch hi\u1ec7n \u0111\u1ea1i c\u00f3 v\u00f4 s\u1ed1 thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, bao g\u1ed3m c\u1ea3i ti\u1ebfn \u0111\u00e1ng k\u1ec3 v\u00e0 \u00e1p d\u1ee5ng c\u1ea3nh quan OTT v\u00e0 IoT (comScore, State of Digital, 2017)<\/li>\n<li>C\u00e1c nh\u00e0 marketing th\u01b0\u1eddng ho\u1eb7c lu\u00f4n l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c d\u1ef1 \u00e1n v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd khi th\u1ef1c hi\u1ec7n theo chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng b\u00e1o c\u00e1o th\u00e0nh c\u00f4ng cao h\u01a1n 35% (CoSchedule,\u00a0State of Marketing).<\/li>\n<li>CRM, t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing v\u00e0 tr\u00ed th\u00f4ng minh c\u1ee7a kh\u00e1ch truy c\u1eadp websites l\u00e0 ba c\u00f4ng c\u1ee5 martech \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t cho c\u00e1c c\u00f4ng ty ti\u00ean ti\u1ebfn trong chi\u1ebfn l\u01b0\u1ee3c ABM (Terminus,\u00a0State of Account-Based Marketing, 2019).<\/li>\n<li>10% c\u00f3 m\u1ed9t chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i ch\u1ed7 trong h\u01a1n hai n\u0103m v\u00e0 g\u1ea7n m\u1ed9t ph\u1ea7n t\u01b0 (24%) m\u1edbi b\u1eaft \u0111\u1ea7u.\u00a0Kho\u1ea3ng 3 trong 10 (31%) \u0111ang chu\u1ea9n b\u1ecb b\u1eaft \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd trong n\u0103m t\u1edbi (Smartinsights,\u00a0Managing Digital Marketing 2019, 2019).<\/li>\n<li>Th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c, g\u1ea7n m\u1ed9t n\u1eeda (45%) doanh nghi\u1ec7p kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c digital marketing, nh\u01b0ng h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n digital marketing.\u00a0\u0110i\u1ec1u n\u00e0y d\u01b0\u1eddng nh\u01b0 \u0111i c\u00f9ng v\u1edbi vi\u1ec7c thi\u1ebfu k\u1ebf ho\u1ea1ch chung h\u01a1n v\u00ec 40% kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing n\u00ean \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi (Th\u00f4ng tin chi ti\u1ebft,\u00a0Managing Digital Marketing 2019, 2019).<\/li>\n<li>Th\u1eed nghi\u1ec7m AB r\u1ea5t ph\u1ed5 bi\u1ebfn, v\u1edbi g\u1ea7n m\u1ed9t n\u1eeda (49%) c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng (Smartinsights,\u00a0Managing Digital Marketing 2019, 2019).<\/li>\n<\/ol>\n<h1><strong>Th\u1ed1ng k\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2017<\/strong><\/h1>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing.png\"><img decoding=\"async\" class=\"aligncenter wp-image-5789 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing.png\" alt=\"eCommerce-marketing\" width=\"800\" height=\"289\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing.png 1800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing-300x109.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing-768x278.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing-1024x370.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing-600x217.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing-260x94.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing-50x18.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/eCommerce-marketing-150x54.png 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/289;\" \/><\/a><\/p>\n<ol>\n<li>Marketing qua email v\u00e0 SEO l\u00e0 ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng xuy\u00ean nh\u1ea5t cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea1m vi doanh thu trong khi c\u00e1c k\u00eanh nh\u01b0 li\u00ean k\u1ebft v\u00e0 marketing n\u1ed9i dung \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u01a1n (\u00a0\u0110i\u1ec3m chu\u1ea9n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed MarketingSherpa 2017)<\/li>\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trung b\u00ecnh l\u00e0 1% &#8211; 2%.\u00a0Ngay c\u1ea3 khi b\u1ea1n \u0111ang l\u00e0m m\u1ecdi th\u1ee9 \u0111\u00fang, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 mong \u0111\u1ee3i gi\u00e0nh \u0111\u01b0\u1ee3c doanh s\u1ed1 kho\u1ea3ng 2% th\u1eddi gian (\u00a0BigC Commerce2017)<\/li>\n<li>\u0110\u1ed1i v\u1edbi ph\u1ea7n l\u1edbn c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn, con \u0111\u01b0\u1eddng t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i r\u1ea5t ng\u1eafn &#8211; 71% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng trong v\u00f2ng m\u1ed9t tu\u1ea7n nh\u1eadn th\u1ee9c ho\u1eb7c mong mu\u1ed1n (\u00a0Kh\u1ea3o s\u00e1t to\u00e0n c\u1ea7u c\u1ee7a KPMG &#8211; s\u1ef1 th\u1eadt v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng 2017)<\/li>\n<li>Ch\u01b0a \u0111\u1ebfn m\u1ed9t n\u1eeda (43%) c\u00e1c c\u00f4ng ty c\u00f3 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn b\u00e1o c\u00e1o th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00e1ng k\u1ec3 t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (\u00a0\u0110i\u1ec3m chu\u1ea9n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed MarketingSherpa 2017)<\/li>\n<li>Trong qu\u00fd 2 n\u0103m 2018, t\u1ed5ng th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u0103ng l\u00ean chi\u1ebfm h\u01a1n 1 tr\u00ean m\u1ed7i 6 \u0111\u00f4 la t\u00f9y \u00fd chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (\u00a0Smartinsights, Th\u1ed1ng k\u00ea marketing tr\u1ef1c tuy\u1ebfn qu\u00fd 4 n\u0103m 2017)<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf \u00dac, New Zealand, Canada, Ph\u00e1p, B\u1ec9 v\u00e0 Nam Phi r\u1ea5t c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi gi\u00e1 c\u1ea3 ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.\u00a0T\u1ea1i c\u00e1c qu\u1ed1c gia n\u00e0y, h\u01a1n 38% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft gi\u00e1 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a h\u1ecd (\u00a0Kh\u1ea3o s\u00e1t to\u00e0n c\u1ea7u KPMG &#8211; s\u1ef1 th\u1eadt v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng 2017)<\/li>\n<li>64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng vi\u1ec7c xem video tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd \u0111\u1ec3 mua h\u00e0ng (\u00a0Animoto, 2017) [clickToTweet tweet = &#8220;64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng vi\u1ec7c xem video tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd \u0111\u1ec3 mua h\u00e0ng&#8221; quote = &#8221; 64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng vi\u1ec7c xem video tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd \u0111\u1ec3 mua h\u00e0ng &#8220;]<\/li>\n<li>22% ng\u01b0\u1eddi b\u00e1n k\u00eanh omni b\u00e1n th\u00f4ng qua c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c (bao g\u1ed3m Amazon, Etsy, eBay, v.v. (\u00a0BigC Commerce2017)<\/li>\n<li>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang t\u0103ng tr\u01b0\u1edfng 23% so v\u1edbi n\u0103m tr\u01b0\u1edbc, nh\u01b0ng 46% doanh nghi\u1ec7p nh\u1ecf c\u1ee7a M\u1ef9 kh\u00f4ng c\u00f3 websites (\u00a0BigC Commerce2017)<\/li>\n<li>37% chi ti\u00eau tr\u1ef1c tuy\u1ebfn \u1edf M\u1ef9 v\u00e0 Ch\u00e2u \u00c2u hi\u1ec7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Amazon.\u00a0Con s\u1ed1 n\u00e0y l\u00e0 57% cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 (\u00a0Salmon2017) [clickToTweet tweet = &#8220;37% chi ti\u00eau tr\u1ef1c tuy\u1ebfn \u1edf M\u1ef9 v\u00e0 ch\u00e2u \u00c2u hi\u1ec7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Amazon. Con s\u1ed1 n\u00e0y l\u00e0 57% cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9&#8221; quote = &#8220;37% chi ti\u00eau tr\u1ef1c tuy\u1ebfn \u1edf M\u1ef9 v\u00e0 ch\u00e2u \u00c2u hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t th\u00f4ng qua Amazon. Con s\u1ed1 n\u00e0y l\u00e0 57% cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 &#8220;]<\/li>\n<\/ol>\n<h1><strong>Th\u1ed1ng k\u00ea\u00a0Content\u00a0Marketing 2017<\/strong><\/h1>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/contetn-mkt.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-5790 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/contetn-mkt.jpg\" alt=\"contetn mkt\" width=\"800\" height=\"546\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/contetn-mkt.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/contetn-mkt-300x205.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/contetn-mkt-768x524.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/contetn-mkt-600x410.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/contetn-mkt-214x146.jpg 214w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/contetn-mkt-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/contetn-mkt-110x75.jpg 110w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/546;\" \/><\/a><\/p>\n<ol>\n<li>53% c\u00e1c nh\u00e0 marketing n\u00f3i r\u1eb1ng t\u1ea1o n\u1ed9i dung blog l\u00e0 \u01b0u ti\u00ean inbound marketing h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd.\u00a0(HubSpot,\u00a0State of Inbound2017)<\/li>\n<li>Marketing n\u1ed9i dung \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn thu\u1eadt g\u1ea7n nh\u01b0 ph\u1ed5 bi\u1ebfn, v\u1edbi g\u1ea7n 90% c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng n\u00f3 v\u00e0o n\u0103m 2016 v\u00e0 th\u1eadm ch\u00ed c\u00f2n s\u1eed d\u1ee5ng n\u00f3 nhi\u1ec1u h\u01a1n v\u00e0o n\u0103m 2017 (Content Marketing Institute\u00a0B2B Content Marketing)<\/li>\n<li>Ph\u1ea7n l\u1edbn marketing n\u1ed9i dung c\u00f3 t\u00e1c \u0111\u1ed9ng h\u1ea1n ch\u1ebf v\u1edbi 75% b\u00e0i \u0111\u0103ng tr\u00ean blog nh\u1eadn \u0111\u01b0\u1ee3c \u00edt h\u01a1n 10 l\u01b0\u1ee3t chia s\u1ebb x\u00e3 h\u1ed9i v\u00e0 kh\u00f4ng c\u00f3 li\u00ean k\u1ebft t\u1eeb c\u00e1c t\u00ean mi\u1ec1n kh\u00e1c (Buzzsumo v\u00e0 Moz)<\/li>\n<li>70% c\u00e1c nh\u00e0 marketing thi\u1ebfu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p ho\u1eb7c t\u00edch h\u1ee3p (\u00a0Altimeter) [clickToTweet tweet = &#8220;70% c\u00e1c nh\u00e0 marketing thi\u1ebfu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p ho\u1eb7c t\u00edch h\u1ee3p&#8221; quote = &#8220;70% c\u00e1c nh\u00e0 marketing thi\u1ebfu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p ho\u1eb7c t\u00edch h\u1ee3p&#8221;]<\/li>\n<li>87% ng\u01b0\u1eddi mua B2B tin t\u01b0\u1edfng h\u01a1n v\u00e0o n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh.\u00a0Ng\u01b0\u1eddi mua c\u0169ng cho bi\u1ebft h\u1ecd cung c\u1ea5p \u0111\u1ed9 tin c\u1eady cao h\u01a1n cho c\u00e1c \u0111\u00e1nh gi\u00e1 ngang h\u00e0ng, c\u00e1c \u1ea5n ph\u1ea9m c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0 ph\u1ea3n h\u1ed3i do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o.\u00a0H\u01a1n hai ph\u1ea7n ba (68 %) ng\u01b0\u1eddi mua cho bi\u1ebft h\u1ecd th\u01b0\u1eddng xuy\u00ean tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u0111\u00e1nh gi\u00e1 ngang h\u00e0ng v\u00e0 ph\u1ea3n h\u1ed3i do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o.\u00a0S\u00e1u m\u01b0\u01a1i % cho s\u1ef1 tin c\u1eady \u0111\u1ed1i v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n b\u1edfi m\u1ed9t nh\u00e0 xu\u1ea5t b\u1ea3n ho\u1eb7c nh\u00e0 ph\u00e2n t\u00edch b\u00ean th\u1ee9 ba.\u00a0(\u00a0B\u00e1o c\u00e1o nhu c\u1ea7u &#8211; Kh\u1ea3o s\u00e1t s\u1edf th\u00edch n\u1ed9i dung 2017\u00a0)<\/li>\n<li>N\u0103m chi\u1ebfn thu\u1eadt marketing n\u1ed9i dung B2B h\u00e0ng \u0111\u1ea7u: N\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (92%);\u00a0B\u1ea3n tin \u0111i\u1ec7n t\u1eed (83%);\u00a0b\u00e0i vi\u1ebft tr\u00ean websites c\u1ee7a b\u1ea1n (81%);\u00a0blog (80%);\u00a0s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp (77%).\u00a0(\u00a0IMN Inc.)<\/li>\n<li>B\u00e1o c\u00e1o c\u1ee7a b\u00ean th\u1ee9 ba \/ nh\u00e0 ph\u00e2n t\u00edch (77%) l\u00e0 n\u1ed9i dung B2B c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u01b0\u1ee3c xem trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh (\u00a0b\u00e1o c\u00e1o t\u00f9y ch\u1ecdn n\u1ed9i dung B2B, 2016)<\/li>\n<li>54% nh\u00e0 marketing B2B \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung c\u1ee7a h\u1ecd l\u00e0 &#8216;hi\u1ec7u qu\u1ea3 v\u1eeba ph\u1ea3i&#8217; (\u00a0Smartinsights) [clickToTweet tweet = &#8220;54% nh\u00e0 marketing B2B \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung c\u1ee7a h\u1ecd l\u00e0 &#8216;hi\u1ec7u qu\u1ea3 v\u1eeba ph\u1ea3i'&#8221; quote = &#8220;54% nh\u00e0 marketing B2B \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung l\u00e0 &#8220;hi\u1ec7u qu\u1ea3 v\u1eeba ph\u1ea3i&#8221; &#8220;]<\/li>\n<li>C\u00e1c nh\u00e0 marketing tin r\u1eb1ng b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u (46%) t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng cao nh\u1ea5t (Ascend2 \u2013\u00a0B\u00e1o c\u00e1o T\u1ea1o th\u1ebf h\u1ec7 \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i\u00a0)<\/li>\n<li>60% c\u00e1c nh\u00e0 marketing t\u1ea1o ra \u00edt nh\u1ea5t m\u1ed9t ph\u1ea7n n\u1ed9i dung m\u1ed7i ng\u00e0y.\u00a0(\u00a0EMarketer)<\/li>\n<\/ol>\n<h1><strong>\u00a0Th\u1ed1ng k\u00ea truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i 2017<\/strong><\/h1>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/s--QCSrptSC--\/c_scale,f_auto,fl_progressive,q_80,w_800\/fetzrd8o1e8pouyd34le.jpg\" alt=\"K\u00e1\u00ba\u00bft qu\u00e1\u00ba\u00a3 h\u00c3\u00acnh \u00e1\u00ba\u00a3nh cho social media\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<ol>\n<li>Facebook cung c\u1ea5p gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i cao nh\u1ea5t cho B2C (96%) trong khi Linkedin cung c\u1ea5p gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i cao nh\u1ea5t cho B2B (93%) (\u00a0Smart Insights and Clutch, 2017)<\/li>\n<li>B\u00e0i vi\u1ebft (27%), video (26%) v\u00e0 h\u00ecnh \u1ea3nh (24%) l\u00e0 ba n\u1ed9i dung h\u1ea5p d\u1eabn nh\u1ea5t tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (\u00a0Smart Insights and Clutch, 2017)<\/li>\n<li>Ch\u1ec9 5% ng\u01b0\u1eddi l\u1edbn s\u1eed d\u1ee5ng web c\u00f3 nhi\u1ec1u ni\u1ec1m tin v\u00e0o th\u00f4ng tin h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (\u00a0Xu h\u01b0\u1edbng ch\u00ednh trong ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 tin t\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1, Trung t\u00e2m nghi\u00ean c\u1ee9u Pew, 2017)<\/li>\n<li>70% b\u00e0i \u0111\u0103ng tr\u00ean Instagram kh\u00f4ng \u0111\u01b0\u1ee3c xem (\u00a0Independent,\u00a02017)<\/li>\n<li>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i chi\u1ebfm h\u01a1n 30% th\u1eddi gian tr\u1ef1c tuy\u1ebfn (\u00a0Ch\u1ec9 m\u1ee5c web to\u00e0n c\u1ea7u, 2017)<\/li>\n<li>40% ng\u01b0\u1eddi d\u00f9ng internet c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c v\u1edbi nh\u1eefng g\u00ec b\u1ea1n b\u00e8 h\u1ecd \u0111ang l\u00e0m, trong khi ch\u1ec9 c\u00f3 27% s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 nghi\u00ean c\u1ee9u \/ t\u00ecm s\u1ea3n ph\u1ea9m \u0111\u1ec3 mua (\u00a0Global Web Index,2017)<\/li>\n<li>25% qu\u1ea3ng c\u00e1o tr\u00ean Instagram l\u00e0 c\u00e1c video \u0111\u01a1n (\u00a0Sprout social,2017)<\/li>\n<li>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 xem video l\u00e0 hai ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t, c\u00f9ng nhau chi\u1ebfm h\u01a1n m\u1ed9t ph\u1ea7n ba th\u1eddi gian tr\u00ean internet (\u00a0Smartinsights, Th\u1ed1ng k\u00ea marketing tr\u1ef1c tuy\u1ebfn qu\u00fd 4 n\u0103m 2017)<\/li>\n<li>86% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u trung th\u1ef1c v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n (\u00a0Sprout social,2017)<\/li>\n<li>N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 4,5% (\u00a0Sprout Soical,2017)<\/li>\n<li>Lo\u1ea1i chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a Facebook l\u00e0 Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.\u00a0Tham gia b\u00e0i \u0111\u0103ng (54%), Chuy\u1ec3n \u0111\u1ed5i (48%), L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (47%) v\u00e0 Ph\u1ea1m vi ti\u1ebfp c\u1eadn (43%) kh\u00f4ng qu\u00e1 xa (\u00a0Wordstream, 2019).<\/li>\n<li>30% c\u00e1c nh\u00e0 marketing \u0111ang s\u1eed d\u1ee5ng ph\u00e2n b\u1ed5 nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i (\u00a0Wordstream, 2019).<\/li>\n<\/ol>\n<h1><strong>Th\u1ed1ng k\u00ea Mobile Marketing 2017<\/strong><\/h1>\n<ol>\n<li>1 trong 3 Gen Z \u1edf B\u1eafc M\u1ef9 \u0111ang s\u1eed d\u1ee5ng l\u1ec7nh tho\u1ea1i tr\u00ean Mobile (\u00a0Global Web Index 2017)<\/li>\n<li>Ng\u01b0\u1eddi d\u00f9ng \u1edf Anh d\u00e0nh g\u1ea7n 2 gi\u1edd m\u1ed7i ng\u00e0y tr\u1ef1c tuy\u1ebfn qua di \u0111\u1ed9ng (\u00a0Global Web Index)<\/li>\n<li>T\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u00e0 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t cho qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (Brand Quarterly,\u00a0\u00a0State of Mobile 2017)<\/li>\n<li>\u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng hi\u1ec7n chi\u1ebfm g\u1ea7n 7 trong 10 ph\u00fat ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ch\u1ec9 ri\u00eang \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 chi\u1ebfm m\u1ed9t n\u1eeda s\u1ed1 th\u1eddi gian k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 s\u1eed d\u1ee5ng (comScore,\u00a0t\u01b0\u01a1ng lai \u0111a n\u1ec1n t\u1ea3ng c\u1ee7a Hoa K\u1ef3 trong tr\u1ecdng t\u00e2m2017)<\/li>\n<li>T\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a (32%) l\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n l\u1edbn nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m di \u0111\u1ed9ng (\u00a0Open Mobile Media, State of Mobile 2017)<\/li>\n<li>48% s\u1ed1 ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u di \u0111\u1ed9ng t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm &#8211; (\u00a0Smartinsights, 2017)<\/li>\n<li>Chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau s\u1ebd t\u0103ng t\u1eeb 12,4 t\u1ef7 \u0111\u00f4 la trong n\u0103m 2016 l\u00ean 32,4 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2021 &#8211; (\u00a0BIA \/ Kelsey,2017)<\/li>\n<li>Trung b\u00ecnh\u00a0t\u1ed1c \u0111\u1ed9 t\u1ea3i trang tr\u00ean c\u00e1c websites di \u0111\u1ed9ng l\u00e0 22 gi\u00e2y &#8211; (\u00a0Think With Google,2017)<\/li>\n<li>Th\u1eddi gian t\u1ea3i trang 10 gi\u00e2y c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao h\u01a1n 123% so v\u1edbi th\u1eddi gian t\u1ea3i trang 1 gi\u00e2y (\u00a0Think With Google,2017)<\/li>\n<li>69% th\u1eddi gian truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng\u00a0(\u00a0comScore,2017\u00a0)<\/li>\n<li>\u0110i\u1ec7n tho\u1ea1i v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng k\u1ebft h\u1ee3p \u0111\u1ec3 t\u1ea1o ra 74% s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb Google trong Q1 2019, t\u0103ng t\u00e1m \u0111i\u1ec3m so v\u1edbi m\u1ed9t n\u0103m tr\u01b0\u1edbc \u0111\u00f3 (Merkle,\u00a0B\u00e1o c\u00e1o digital marketingQ1 2019).<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.thebrandonagency.com\/images\/_blogImages\/7707\/Blog_Hero_AdvDis_MobileMKT.jpg\" alt=\"H\u00c3\u00acnh \u00e1\u00ba\u00a3nh c\u00c3\u00b3 li\u00c3\u00aan quan\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/li>\n<\/ol>\n<h1><strong>Th\u1ed1ng k\u00ea email Marketing 2017<\/strong><\/h1>\n<ol>\n<li>29,8% c\u00e1c nh\u00e0 marketing tin r\u1eb1ng marketing qua email c\u1ee7a h\u1ecd l\u00e0 trung b\u00ecnh (\u00a0Smartinsights v\u00e0 GetResponse, 2017)<\/li>\n<li>Ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 h\u1ea1n ch\u1ebf (28%), thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c (28%) v\u00e0 thi\u1ebfu n\u1ed9i dung (23%) l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ec3 cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing email t\u1ef1 \u0111\u1ed9ng th\u00e0nh c\u00f4ng (DMA,\u00a0Nghi\u00ean c\u1ee9u theo d\u00f5i email c\u1ee7a Marketer, 2017)<\/li>\n<li>Ng\u01b0\u1eddi d\u00f9ng PC v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p duy nh\u1ea5t 3,8%, t\u0103ng 40% so v\u1edbi t\u1ef7 l\u1ec7 nh\u1ea5p di \u0111\u1ed9ng 2,7% (MailChimp,\u00a0T\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng di \u0111\u1ed9ng tr\u00ean Email2017)<\/li>\n<li>C\u00e1c nh\u00e0 marketing m\u1ea5t li\u00ean l\u1ea1c v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n &#8211; h\u1ecd th\u1ea5y uy t\u00edn \u0111\u00e1ng tin c\u1eady (38%) v\u00e0 n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n (29%) l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u0103ng k\u00fd nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n gi\u1ea3m gi\u00e1 ti\u1ec1n (45%), m\u1eabu mi\u1ec5n ph\u00ed (35%) ) v\u00e0 giao h\u00e0ng mi\u1ec5n ph\u00ed (35%) (DMA,\u00a0Nghi\u00ean c\u1ee9u theo d\u00f5i email c\u1ee7a nh\u00e0 marketing, 2017)<\/li>\n<li>N\u1ed9i dung email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean ph\u1ea7n m\u1ec1m \/ m\u00e1y h\u1ecdc c\u00f3 hi\u1ec7u qu\u1ea3 55% (OneSpot,\u00a0S\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a Email, 2017)<\/li>\n<li>T\u1ef7 l\u1ec7 m\u1edf \u0111\u00e3 t\u0103ng t\u1eeb 35% l\u00ean 58%, t\u1ef7 l\u1ec7 m\u1edf duy nh\u1ea5t \u0111\u00e3 t\u0103ng t\u1eeb 15% l\u00ean 25%, t\u1ef7 l\u1ec7 nh\u1ea5p \u0111\u00e3 gi\u1ea3m t\u1eeb 10,8% xu\u1ed1ng 3,8%, t\u1ef7 l\u1ec7 nh\u1ea5p duy nh\u1ea5t \u0111\u00e3 t\u0103ng t\u1eeb 2,1% l\u00ean 2,5% (\u00a0SendGrid, 2017 To\u00e0n c\u1ea7u B\u00e1o c\u00e1o \u0111i\u1ec3m chu\u1ea9n email)<\/li>\n<li>H\u01a1n 205 t\u1ef7 email \u0111\u01b0\u1ee3c g\u1eedi m\u1ed7i ng\u00e0y &#8211; m\u1ed9t con s\u1ed1 d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng 3% m\u1ed7i n\u0103m (Radicati\u00a0)<\/li>\n<li>T\u1ef7 l\u1ec7 m\u1edf cao h\u01a1n 14,31% trong c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n (\u00a0MailChimp, 2017)<\/li>\n<li>S\u1ed1 l\u1ea7n nh\u1ea5p cao h\u01a1n 74,53% so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n (\u00a0MailChimp, 2017)<\/li>\n<li>80% c\u00e1c nh\u00e0 marketing hi\u1ec7n \u0111ang th\u1ef1c hi\u1ec7n ph\u00e2n kh\u00fac c\u01a1 b\u1ea3n, v\u1edbi k\u1ebf ho\u1ea1ch 14% n\u1eefa \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y trong t\u01b0\u01a1ng lai (\u00a0\u0110i\u1ec1u tra d\u00e2n s\u1ed1, \u0110i\u1ec1u tra d\u00e2n s\u1ed1 ng\u00e0nh marketing qua email2017)<\/li>\n<\/ol>\n<p>\u0110\u1ec3 bi\u1ebft th\u00eam s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 \u0111i\u1ec3m chu\u1ea9n email, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t\u00a0b\u1ea3n t\u1ed5ng h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p cho c\u00e1c chi\u1ebfn d\u1ecbch email \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh\u00a0.<\/p>\n<h1><strong>Th\u1ed1ng k\u00ea Influence marketing 2017<\/strong><\/h1>\n<ol>\n<li>Marketing c\u1ee7a Influencer s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing cho ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 marketing (\u00a0Traakr Influence 2.0: T\u01b0\u01a1ng lai c\u1ee7a Influencer Marketing2017)<\/li>\n<li>84% c\u00e1c nh\u00e0 marketing tr\u00ean to\u00e0n th\u1ebf gi\u1edbi n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd kh\u1edfi \u0111\u1ed9ng \u00edt nh\u1ea5t m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 \u1ea3nh h\u01b0\u1edfng trong v\u00f2ng 12 th\u00e1ng t\u1edbi (\u00a0Smartinsights2017)<\/li>\n<li>70% ng\u01b0\u1eddi \u0111\u0103ng k\u00fd YouTube tu\u1ed5i teen tin t\u01b0\u1edfng \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng so v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng truy\u1ec1n th\u1ed1ng (Google,\u00a0\u00a02016)<\/li>\n<li>86% ph\u1ee5 n\u1eef chuy\u1ec3n sang m\u1ea1ng x\u00e3 h\u1ed9i tr\u01b0\u1edbc khi mua h\u00e0ng (\u00a0Alist Daily,2016)<\/li>\n<li>71% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng d\u1ef1a tr\u00ean t\u00e0i li\u1ec7u tham kh\u1ea3o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (\u00a0Alist Daily,2016)<\/li>\n<li>48% c\u00e1c nh\u00e0 marketing d\u1ef1 \u0111\u1ecbnh t\u0103ng ng\u00e2n s\u00e1ch marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng trong n\u0103m 2017 (\u00a0Linqua,2017)<\/li>\n<li>H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi d\u00f9ng internet n\u00f3i r\u1eb1ng h\u1ecd theo d\u00f5i m\u1ed9t s\u1ed1 lo\u1ea1i t\u00e0i kho\u1ea3n ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u1edbi con s\u1ed1 l\u00ean t\u1edbi 68% trong s\u1ed1 16-24 (\u00a0Ch\u1ec9 s\u1ed1 web to\u00e0n c\u1ea7u, 2017)<\/li>\n<li>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 tri\u1ec3n khai Influencer Marketing v\u00e0o n\u0103m 2016 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c trung b\u00ecnh 11,69 \u0111\u00f4 la Gi\u00e1 tr\u1ecb truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c (EMV) cho m\u1ed7i 1 \u0111\u00f4 la h\u1ecd \u0111\u00e3 chi ti\u00eau (\u00a0Rhy nh\u1ecbpOne)<\/li>\n<li>71% th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng th\u00f4ng qua l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web (\u00a0Econsultancy 2017)<\/li>\n<li>YouTubers v\u1edbi h\u01a1n 7 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c trung b\u00ecnh 300.000 \u0111\u00f4 la, t\u00e0i kho\u1ea3n Facebook v\u00e0 Instagram v\u1edbi h\u01a1n 7 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i c\u0169ng \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ti\u1ec1n \u0111\u00f3 (\u00a0The economist)<\/li>\n<\/ol>\n<h1><strong>Nghi\u00ean c\u1ee9u digital marketing kh\u00e1c 2017 (UX, Video, ABM, v.v.)<\/strong><\/h1>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.brightcove.com\/images\/be6628cb-30cb-45cc-9716-c78cb8179206?presets=post-banner&amp;dpr=1\" alt=\"K\u00e1\u00ba\u00bft qu\u00e1\u00ba\u00a3 h\u00c3\u00acnh \u00e1\u00ba\u00a3nh cho video marketing\" \/><\/p>\n<ol>\n<li>Video s\u1ebd chi\u1ebfm 80% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o n\u0103m 2020 (\u00a0Animoto, 2017)<\/li>\n<li>96% ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong \u0111\u1ed9 tu\u1ed5i 18-34 xem video x\u00e3 h\u1ed9i v\u00e0i l\u1ea7n m\u1ed9t tu\u1ea7n v\u00e0 75% s\u1ed1 millennials xem video \u00edt nh\u1ea5t m\u1ed7i ng\u00e0y (\u00a0Animoto, 2017)<\/li>\n<li>18 video \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n m\u1ed7i th\u00e1ng b\u1edfi c\u00e1c doanh nghi\u1ec7p (\u00a0Hubspot,2017)<\/li>\n<li>62% c\u00e1c nh\u00e0 marketing c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o video tr\u00ean Facebook trong n\u0103m t\u1edbi (\u00a0Animoto, 2017)<\/li>\n<li>Facebook t\u1ea1o trung b\u00ecnh 8 t\u1ef7 l\u01b0\u1ee3t xem video m\u1ed7i ng\u00e0y (\u00a0Social Media Today)<\/li>\n<li>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng t\u1ed3i t\u1ec7 s\u1ebd gi\u1ea3m 60% kh\u1ea3 n\u0103ng truy c\u1eadp l\u1ea1i v\u00e0 mua h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 trong t\u01b0\u01a1ng lai (\u00a0Smartinsights2017)<\/li>\n<li>Nghi\u00ean c\u1ee9u nh\u1eadt k\u00fd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi ch\u1ec9 2 trong 10 (22%) nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ch\u1ec9 d\u01b0\u1edbi m\u1ed9t n\u1eeda (47%) s\u1eed d\u1ee5ng ph\u00e2n t\u00edch nh\u1eadt k\u00fd t\u00ecm ki\u1ebfm (NNG,\u00a0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng)<\/li>\n<li>T\u1ef7 l\u1ec7 t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng to\u00e0n c\u1ea7u \u0111\u00e3 t\u0103ng 1,3% (t\u0103ng so v\u1edbi qu\u00fd tr\u01b0\u1edbc) l\u00ean 76,9% (SalesCycle,\u00a0<u>B\u00e1o c\u00e1o remarketing<\/u>)<\/li>\n<li>C\u00e1c thi\u1ebft b\u1ecb VR hi\u1ec7n qu\u00e1 \u0111\u1eaft theo 66% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi v\u00e0 ph\u1ea7n l\u1edbn (86%) mu\u1ed1n d\u00f9ng th\u1eed VR tr\u01b0\u1edbc khi mua (Ipsos MORI qua\u00a0Tu\u1ea7n l\u1ec5 marketing)<\/li>\n<li>17% ng\u01b0\u1eddi d\u00f9ng x\u00f3a \u1ee9ng d\u1ee5ng v\u00ec ch\u00fang kh\u00f4ng h\u1eefu \u00edch v\u00e0 17% x\u00f3a ch\u00fang v\u00ec ch\u00fang chi\u1ebfm qu\u00e1 nhi\u1ec1u dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef (MarketingSherpa,\u00a0Kh\u1ea3o s\u00e1t nghi\u00ean c\u1ee9u s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng)<\/li>\n<li>Youtube v\u1eabn l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 th\u00eam v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing (49-52%), trong v\u00f2ng 12 th\u00e1ng t\u1edbi (HubSpot,\u00a0State of Inbound2017)<\/li>\n<li>H\u01a1n m\u1ed9t n\u1eeda (52%) ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n ph\u1ea3n h\u1ed3i nhanh c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, m\u1ed9t \u0111i\u1ec1u kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng (\u00a0Smartinsights)<\/li>\n<li>27% ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua qu\u1ea3ng c\u00e1o video v\u00ec h\u1ecd kh\u00f4ng th\u00edch qu\u1ea3ng c\u00e1o video ph\u00e1t tr\u01b0\u1edbc video h\u1ecd mu\u1ed1n xem (\u00a0Smartinsights)<\/li>\n<li>21% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1eb7c tr\u01b0ng cho m\u1ed1i quan h\u1ec7 B\u00e1n h\u00e0ng v\u00e0 marketing l\u00e0 kh\u00f4ng \u0111\u00fang ho\u1eb7c &#8216;kh\u00f4ng bi\u1ebft&#8217; (HubSpot,\u00a0State of Inbound2017)<\/li>\n<li>C\u00e1c \u01b0u ti\u00ean marketing bao g\u1ed3m chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng (70%) v\u00e0 thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0o websites c\u1ee7a h\u1ecd (55%) trong khi \u00edt h\u01a1n \u0111\u00e1ng k\u1ec3 (29%) cho bi\u1ebft h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u (HubSpot,\u00a0State ofIn\u00a02017)<\/li>\n<\/ol>\n<p><strong>\u00a0Theo Carolanne Mangles<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>T\u1ed5ng h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 b\u00e1o c\u00e1o c\u1ee7a h\u01a1n 100 nghi\u00ean c\u1ee9u digital marketing uy t\u00edn tr\u00ean c\u00e1c k\u00eanh marketing &#8211; bao g\u1ed3m SEO, PPC, CRO, x\u00e3 h\u1ed9i, di \u0111\u1ed9ng, martech, email-marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 UX \u2013 gi\u00fap b\u1ea1n d\u1ef1 \u0111o\u00e1n chi\u1ebfn l\u01b0\u1ee3c marketing n\u0103m 2019. B\u1edfi v\u00ec t\u00ecnh tr\u1ea1ng digital marketing lu\u00f4n ph\u00e1t [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640],"tags":[],"class_list":["post-5785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5785"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5785\/revisions"}],"predecessor-version":[{"id":9250,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5785\/revisions\/9250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9249"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}