![\"snickers-google-buisness-search\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/snickers-google-buisness-search.jpg\")
<\/p>\n\u0110\u1ed1i v\u1edbi nh\u1eefng ai y\u00eau th\u00edch k\u1eb9o chocolate Snickers s\u1ebd kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi slogan \u201cYou\u2019re not you when you\u2019re hungry\u201d – T\u1ea1m d\u1ecbch: \u201cB\u1ea1n kh\u00f4ng c\u00f2n l\u00e0 b\u1ea1n, khi b\u1ea1n \u0111ang \u0111\u00f3i\u201d.<\/p>\n
\u00dd t\u01b0\u1edfng c\u1ee7a chi\u1ebfn d\u1ecbch b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng l\u1ed7i r\u1ea5t ph\u1ed5 bi\u1ebfn m\u00e0 h\u1ea7u nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng bao gi\u1edd ngh\u0129 t\u1edbi khi \u201cbrainstorming\u201d cho k\u1ebf ho\u1ea1ch m\u1edbi: l\u1ed7i g\u00f5 sai tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n
\u0110i\u1ec1u khi\u1ebfn cho chi\u1ebfn d\u1ecbch n\u00e0y c\u1ef1c k\u1ef3 thuy\u1ebft ph\u1ee5c \u0111\u00f3 l\u00e0 Snickers hi\u1ec3u r\u1ea5t r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh khi h\u1ecd \u0111\u00f3i, bu\u1ed3n ch\u00e1n v\u00e0 \/ ho\u1eb7c \u201cddois\u201d khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 ngh\u0129 th\u00f4ng su\u1ed1t v\u00e0 d\u1eabn \u0111\u1ebfn g\u00f5 sai t\u1eeb. \u00dd t\u01b0\u1edfng n\u00e0y n\u1ea3y ra khi Marketer t\u1eadp trung v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 SEM (Search Engine Marketing).<\/p>\n
\u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 kh\u1ed1i v\u0103n ph\u00f2ng, nh\u00e2n vi\u00ean t\u1ea1i c\u00e1c c\u00f4ng ty m\u00e0 ph\u1ea3i tr\u1ea3i qua c\u1ea3m gi\u00e1c kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n khao kh\u00e1t \u201ct\u1ea1m tr\u1ed1n\u201d c\u00f4ng vi\u1ec7c, \u0111\u1ec3 \u0111i gi\u1ea3i t\u1ecfa tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i; b\u1edfi v\u00ec nh\u1eefng website n\u00e0y b\u1ecb ch\u1eb7n b\u1edfi h\u1ec7 th\u1ed1ng an to\u00e0n n\u1ed9i b\u1ed9 c\u1ee7a c\u00f4ng ty.<\/p>\n
Snicker \u0111\u00e3 ngh\u0129 kh\u00e1c so v\u1edbi th\u01b0\u1eddng l\u1ec7 v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb m\u1eafc l\u1ed7i g\u00f5 sai tr\u00ean Google l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn d\u1ecbch.<\/p>\n
<\/p>\n
L\u1ef1a ch\u1ecdn Google l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00e3 mang l\u1ea1i th\u00e0nh c\u00f4ng l\u1edbn cho Snickers. H\u1ecd t\u00ecm ra top 500 c\u1ee5m t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng c\u1ee5m g\u00f5 sai ph\u1ed5 bi\u1ebfn nh\u1ea5t. Sau \u0111\u00f3, h\u1ecd thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1ec3 g\u1ee3i \u00fd nh\u1eefng t\u1eeb sai khi \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm khi kh\u00e1ch h\u00e0ng \u0111ang \u0111\u00f3i, t\u1eeb \u0111\u00f3 s\u1ebd ti\u1ebfp c\u1eadn \u0111\u1ebfn Snickers. Ch\u1ec9 trong kho\u1ea3ng 2 ng\u00e0y, Snickers\u00a0v\u01b0\u1ee3t m\u1ed1c\u00a0h\u01a1n 500.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, trong khi chi ph\u00ed cho chi\u1ebfn d\u1ecbch gi\u1eef \u1edf m\u1ee9c th\u1ea5p kh\u00f3 tin.<\/p>\n
Chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 v\u00ed d\u1ee5 r\u00f5 r\u00e0ng cho vi\u1ec7c Marketer \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 nh\u01b0 th\u1ebf n\u00e0o, kh\u00f4ng ch\u1ec9 mang l\u1ea1i k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean xen l\u1eabn th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng. V\u00e0 c\u00f3 l\u1ebd b\u1ea5t k\u1ef3 khi n\u00e0o b\u1ea1n \u0111\u00f3i, b\u1ea1n s\u1ebd lu\u00f4n nh\u1edb \u0111\u1ebfn Snickers.<\/p>\n
Ngu\u1ed3n: Linkedin<\/em><\/p>","protected":false},"excerpt":{"rendered":" \u0110\u1ed1i v\u1edbi nh\u1eefng ai y\u00eau th\u00edch k\u1eb9o chocolate Snickers s\u1ebd kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi slogan \u201cYou\u2019re not you when you\u2019re hungry\u201d – T\u1ea1m d\u1ecbch: \u201cB\u1ea1n kh\u00f4ng c\u00f2n l\u00e0 b\u1ea1n, khi b\u1ea1n \u0111ang \u0111\u00f3i\u201d. \u00dd t\u01b0\u1edfng c\u1ee7a chi\u1ebfn d\u1ecbch b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng l\u1ed7i r\u1ea5t ph\u1ed5 bi\u1ebfn m\u00e0 h\u1ea7u nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng bao […]<\/p>","protected":false},"author":4,"featured_media":5775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[],"class_list":["post-5773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5773"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5773\/revisions"}],"predecessor-version":[{"id":8790,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5773\/revisions\/8790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5775"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}