{"id":5682,"date":"2019-05-04T21:51:36","date_gmt":"2019-05-04T14:51:36","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5682"},"modified":"2020-05-15T11:16:15","modified_gmt":"2020-05-15T04:16:15","slug":"cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/","title":{"rendered":"C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau Marketing theo SMART v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda"},"content":{"rendered":"<h1 style=\"text-align: justify;\"><b>M\u00f4 h\u00ecnh SMART l\u00e0 g\u00ec?<\/b><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh SMART l\u00e0 m\u00f4 h\u00ecnh thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 gi\u00fap cho c\u00e1c doanh nghi\u1ec7p hay c\u00e1c chuy\u00ean gia Marketing thi\u1ebft l\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ednh c\u1ee5 th\u1ec3, m\u1ee9c \u0111\u1ed9 kh\u1ea3 thi, s\u1ef1 li\u00ean quan v\u00e0 t\u00ednh h\u1ee3p l\u00fd c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau trong k\u1ebf ho\u1ea1ch v\u1edbi 5 ti\u00eau ch\u00ed:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Specific (C\u1ee5 th\u1ec3)<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Measurable (c\u00f3 th\u1ec3 \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c)<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Actionable (C\u00f3 Kh\u1ea3 thi)<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Relevant (S\u1ef1 Li\u00ean quan)<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Time-Bound (Th\u1eddi h\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau)<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hay n\u00f3i c\u00e1ch kh\u00e1c, <strong>m\u00f4 h\u00ecnh SMART<\/strong> \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 gi\u00fap cho doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c <\/span><i><span style=\"font-weight: 400;\">m\u1ee5c ti\u00eau marketing<\/span><\/i><span style=\"font-weight: 400;\"> ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh theo t\u1eebng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau. Ngo\u00e0i ra, m\u00f4 h\u00ecnh n\u00e0y c\u00f2n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p xem x\u00e9t v\u00e0 ho\u00e0n thi\u1ec7n h\u01a1n quy tr\u00ecnh v\u1eadn h\u00e0nh kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p>Trong marketing c\u0169ng c\u00f3 nhi\u1ec1u lo\u1ea1i m\u1ee5c ti\u00eau kh\u00e1c nhau. \u0110\u1ecdc b\u00e0i vi\u1ebft chi ti\u1ebft v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-marketing-objectives-va-marketing-goals\/\">C\u00e1c lo\u1ea1i m\u1ee5c ti\u00eau trong marketing<\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n<h1 style=\"text-align: justify;\"><b>C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau th\u1ef1c ti\u1ec5n b\u1eb1ng m\u00f4 h\u00ecnh SMART<\/b><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau marketing t\u01b0\u01a1ng lai cho <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/digital-marketing-planning\/\">k\u1ebf ho\u1ea1ch marketing<\/a><\/strong> c\u00e1c doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee9c \u0111\u1ed9 c\u1ea7n thi\u1ebft c\u1ee7a t\u1eebng ph\u01b0\u01a1ng ph\u00e1p. M\u00f4 h\u00ecnh SMART \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t \u201cchuy\u00ean gia\u201d gi\u00fap cho doanh nghi\u1ec7p ki\u1ec3m tra v\u00e0 ch\u1eaft l\u1ecdc cho m\u00ecnh nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t. M\u00f4 h\u00ecnh SMART \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b>S \u2013 Specific<\/b><span style=\"font-weight: 400;\"> (m\u1ee5c ti\u00eau ph\u1ea3i c\u1ee5 th\u1ec3, chi ti\u1ebft v\u00e0 d\u1ec5 hi\u1ec3u) \u2013 C\u00e1c th\u00f4ng tin ph\u1ea3i chi ti\u1ebft \u0111\u1ee7 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 ho\u1eb7c c\u01a1 h\u1ed9i. M\u1ee5c ti\u00eau c\u00f3 \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 c\u01a1 h\u1ed9i th\u1ef1c t\u1ebf hay kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>M \u2013 Measurable<\/b><span style=\"font-weight: 400;\"> (m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c) \u2013 C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c thu\u1ed9c t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng ho\u1eb7c \u0111\u1ecbnh t\u00ednh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>A \u2013 Actionable<\/b><span style=\"font-weight: 400;\"> (t\u00ednh kh\u1ea3 thi c\u1ee7a m\u1ee5c ti\u00eau) \u2013 Nh\u1eefng th\u00f4ng tin c\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c hay kh\u00f4ng? N\u1ebfu m\u1ee5c ti\u00eau \u0111\u1ec1 ra kh\u00f4ng l\u00e0m thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 gi\u00fap h\u1ecd c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c th\u00ec ph\u1ea3i ch\u0103ng \u0111\u00e3 c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec \u0111\u00e3 x\u1ea3y ra?!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>R \u2013 Relevant<\/b><span style=\"font-weight: 400;\"> (s\u1ef1 li\u00ean quan) \u2013 M\u1ee5c ti\u00eau \u0111\u1ec1 ra c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn chung c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 nh\u00e0 marketer \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>T \u2013 Time-Bound<\/b><span style=\"font-weight: 400;\"> (th\u1eddi h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra) \u2013 C\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 th\u1ef1c hi\u1ec7n trong c\u00e1c kho\u1ea3ng th\u1eddi gian nh\u01b0 \u0111\u00e3 \u0111\u1ec1 ra hay kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><em><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/marketing-funnel-la-gi-vai-tro-trong-xay-dung-chien-luoc-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing funnel l\u00e0 g\u00ec? Ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/a><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, m\u00f4 h\u00ecnh SMART \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u1ec1 m\u00f4 h\u00ecnh n\u00e0y th\u00f4ng qua Wikipedia. Ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 n\u1eafm 5 y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y qua b\u1ea3ng t\u00f3m t\u1eaft sau:<\/span><\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5683 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMART-Marketing-Objectives.png\" alt=\"SMART-Marketing-Objectives\" width=\"813\" height=\"913\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMART-Marketing-Objectives.png 813w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMART-Marketing-Objectives-267x300.png 267w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMART-Marketing-Objectives-768x862.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMART-Marketing-Objectives-600x674.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMART-Marketing-Objectives-130x146.png 130w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMART-Marketing-Objectives-45x50.png 45w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMART-Marketing-Objectives-67x75.png 67w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/><\/p>\n<h1 style=\"text-align: justify;\"><b>V\u00ed d\u1ee5 cho c\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp theo m\u00f4 h\u00ecnh SMART<\/b><\/h1>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho nh\u1eefng <\/span><span style=\"font-weight: 400;\">m\u1ee5c ti\u00eau marketing<\/span><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u1edbi m\u00f4 h\u00ecnh SMART, bao g\u1ed3m nh\u1eefng m\u1ee5c ti\u00eau h\u1ed7 tr\u1ee3 k\u1ebf ho\u1ea1ch <strong>chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng<\/strong> s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p (conversion), <a href=\"https:\/\/dtmconsulting.vn\/en\/7-cach-thu-hut-khach-hang-moi-tot-nhat\/\">thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/a> (customer acquisition) v\u00e0 c\u00e1c danh m\u1ee5c gi\u00fap <a href=\"https:\/\/dtmconsulting.vn\/en\/6-cach-giu-chan-khach-hang-cho-doanh-nghiep\/\">duy tr\u00ec kh\u00e1ch h\u00e0ng (Retention categories)<\/a> cho <\/span><span style=\"font-weight: 400;\">Digital Marketing<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft t\u1eeb k\u00eanh Digital: \u0111\u1ea1t \u0111\u01b0\u1ee3c 500,000 truy c\u1eadp t\u1eeb c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn trong v\u00f2ng 1 n\u0103m.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau \u0111\u1ea1t doanh thu t\u1eeb k\u00eanh Digital: \u0111\u1ea1t \u0111\u01b0\u1ee3c 10% doanh thu t\u1eeb k\u00eanh tr\u1ef1c tuy\u1ebfn trong v\u00f2ng 2 n\u0103m.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi: \u0111\u1ea1t \u0111\u01b0\u1ee3c 10.000 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u1edbi trong n\u0103m t\u00e0i ch\u00ednh v\u1edbi m\u1ee9c CPA (cost per acquisition) trung b\u00ecnh l\u00e0 150,000 VND m\u1ed7i ng\u01b0\u1eddi c\u00f9ng v\u1edbi m\u1ee9c l\u1ee3i nhu\u1eadn trung b\u00ecnh l\u00e0 50,000 VND.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i: t\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00ean 700,000 VND m\u1ed7i kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c: t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua s\u1eafm t\u00edch c\u1ef1c (active customer) trong m\u1ed9t qu\u00fd l\u00ean 500 ng\u01b0\u1eddi.<\/span><\/li>\n<\/ul>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-mau-ke-hoach-marketing-mien-phi\/\">T\u1ea3i mi\u1ec5n ph\u00ed k\u1ebf ho\u1ea1ch marketing tr\u00ean Excel<\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y, hy v\u1ecdng b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh SMART v\u00e0 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau \u201csmart\u201d cho k\u1ebf ho\u1ea1ch Marketing c\u1ee7a m\u00ecnh. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<p><strong>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u l\u00e0m sao \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch marketing, x\u00e2y d\u1ef1ng c\u00e1c m\u1ee5c ti\u00eau marketing ph\u00f9 h\u1ee3p, c\u1ea7n ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m, chuy\u00ean m\u00f4n &#8220;c\u1ea7m tay ch\u1ec9 vi\u1ec7c&#8221; th\u00ec c\u00f3 th\u1ec3 tham kh\u1ea3o &#8220;<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/digital-marketing-planning\/\">L\u1eadp k\u1ebf ho\u1ea1ch, \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 trong marketing<\/a><\/span>&#8221; c\u1ee7a ch\u00fang t\u00f4i<\/strong><\/p>\n<p><strong>Ho\u1eb7c n\u1ebfu b\u1ea1n kh\u00f4ng chuy\u00ean v\u1ec1 marketing, thi\u1ebfu n\u1ec1n t\u1ea3ng nh\u01b0ng s\u1ebfp y\u00eau c\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00ec b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o &#8220;<a href=\"https:\/\/dtmconsulting.vn\/en\/essentials-of-marketing\/\">N\u1ec1n t\u1ea3ng thi\u1ebft y\u1ebfu cho Digital Marketer&#8221;<\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00ean plan v\u00e0 qu\u1ea3n l\u00fd tri\u1ec3n khai ch\u00fang hi\u1ec7u qu\u1ea3.\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh SMART l\u00e0 g\u00ec? M\u00f4 h\u00ecnh SMART l\u00e0 m\u00f4 h\u00ecnh thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 gi\u00fap cho c\u00e1c doanh nghi\u1ec7p hay c\u00e1c chuy\u00ean gia Marketing thi\u1ebft l\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ednh c\u1ee5 th\u1ec3, m\u1ee9c \u0111\u1ed9 kh\u1ea3 thi, s\u1ef1 li\u00ean quan v\u00e0 t\u00ednh h\u1ee3p l\u00fd c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau trong k\u1ebf ho\u1ea1ch v\u1edbi 5 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":5686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[655],"class_list":["post-5682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5682"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5682\/revisions"}],"predecessor-version":[{"id":11193,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5682\/revisions\/11193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5686"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}