{"id":5626,"date":"2019-04-27T21:43:20","date_gmt":"2019-04-27T14:43:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5626"},"modified":"2019-11-30T11:18:26","modified_gmt":"2019-11-30T04:18:26","slug":"top-7-tools-thu-thap-insights-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/top-7-tools-thu-thap-insights-khach-hang\/","title":{"rendered":"Top 7 tool thu th\u1eadp insights kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p><span style=\"color: #000000;\">T\u1ea5t c\u1ea3 quy\u1ebft \u0111\u1ecbnh Marketing \u0111\u1ec1u d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 <strong>h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Hi\u1ec3u bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra 1 n\u1ed9i dung marketing<\/span><\/p>\n<p><span style=\"color: #000000;\">Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, ch\u00fang ta c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng theo \u00fd c\u1ee7a ch\u00fang ta.\u00a0Tuy nhi\u00ean, c\u00f3 nh\u1eefng nh\u00e0 marketing c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd.\u00a0H\u1ecd kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai hay h\u1ecd mu\u1ed1n g\u00ec. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh r\u1ed9ng r\u00e3i c\u00f3 th\u1ec3 ho\u1eb7c kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0Th\u1eadt kh\u00f4ng may, \u0111i\u1ec1u n\u00e0y kh\u00f4ng gi\u00fap \u00edch g\u00ec cho tr\u01b0\u1eddng h\u1ee3p n\u00e0y.<\/span><\/p>\n<p><span style=\"color: #000000;\">H\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111ang online internet v\u00e0 h\u1ecd \u0111\u1ec3 l\u1ea1i d\u1ea5u v\u1ebft d\u1eef li\u1ec7u tr\u00ean c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\u00a0D\u1eef li\u1ec7u n\u00e0y cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean ph\u00e2n t\u00edch. C\u00e1c nh\u00e0 marketing \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i c\u00f4ng c\u1ee5 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.\u00a0V\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 online internet c\u00f3 s\u1eb5n, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00f3m nh\u1ecf, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 kh\u00f4ng \u0111\u00e0o s\u00e2u h\u01a1n.<\/span><\/p>\n<p>Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u lu\u00f4n c\u1ea7n nhi\u1ec1u k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, kinh nghi\u1ec7m t\u1eeb c\u00e1c chuy\u00ean gia nhi\u1ec1u n\u0103m kinh nghi\u1ec7m c\u00f9ng v\u1edbi \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> lu\u00f4n c\u1ea7n m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n, c\u00f3 h\u1ec7 th\u1ed1ng, kinh nghi\u1ec7m. V\u1eady n\u00ean v\u1edbi nh\u1eefng nghi\u00ean c\u1ee9u \u1edf quy m\u00f4 l\u1edbn, quan tr\u1ecdng mang t\u00ednh quy\u1ebft \u0111\u1ecbnh v\u1edbi doanh nghi\u1ec7p th\u00ec n\u00ean c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c <strong>\u0111\u01a1n v\u1ecb thu\u00ea ngo\u00e0i<\/strong> \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u.<\/p>\n<p><span style=\"color: #000000;\">Khi b\u1ea1n bi\u1ebft b\u1ea1n c\u1ea7n th\u00f4ng tin g\u00ec, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 v\u1ebd m\u1ed9t b\u1ee9c tranh ch\u00ednh x\u00e1c v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd;\u00a0cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c personas kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p 7 c\u00f4ng c\u1ee5 marketing l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<ol>\n<li>\n<h1><span style=\"color: #000000;\"> YouTube Analytics<\/span><\/h1>\n<\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u0103ng r\u1ea5t nhi\u1ec1u video tr\u00ean YouTube, nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft ai \u0111ang xem ch\u00fang kh\u00f4ng?\u00a0C\u00f3 th\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi nh\u1eefng g\u00ec b\u1ea1n mong \u0111\u1ee3i?<\/span><\/p>\n<p><span style=\"color: #000000;\">Ng\u01b0\u1eddi d\u00f9ng YouTube \u0111\u0103ng 300 gi\u1edd video YouTube m\u1ed7i ph\u00fat (Source:\u00a0<a class=\"vglnk\" style=\"color: #000000;\" href=\"http:\/\/unmetric.com\/\" rel=\"nofollow noopener\" target=\"_blank\">unmetric.com<\/a>)) v\u00e0 c\u00e1c ph\u00e2n t\u00edch c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin chi ti\u1ebft tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #000000;\">C\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n tr\u00ean YouTube<\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u1ec3 t\u00ecm hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ef1c s\u1ef1 c\u1ee7a b\u1ea1n l\u00e0 ai, h\u00e3y nh\u1ea5p v\u00e0o tab nh\u00e2n kh\u1ea9u h\u1ecdc, t\u1ea1i \u0111\u00e2y b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y th\u00f4ng tin v\u1ec1 v\u1ecb tr\u00ed v\u00e0 tu\u1ed5i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xem video c\u1ee7a b\u1ea1n.\u00a0Khi b\u1ea1n bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh l\u00e0 ai, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/span><br \/>\n<span style=\"color: #000000;\"> <img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/uploads.digitalmarketinginstitute.com\/general\/analytics-1.png?mtime=1494496165\" alt=\" https:\/\/s3.amazonaws.com\/images.seroundtable.com\/youtube-analytics-demographics-1322777282.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">The Retention Rate hi\u1ec3n th\u1ecb th\u1eddi gian xem trung b\u00ecnh cho video.\u00a0\u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec Google s\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 duy tr\u00ec \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem ng\u01b0\u1eddi xem c\u00f3 th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00fa v\u1ecb hay kh\u00f4ng.\u00a0N\u1ebfu t\u1ef7 l\u1ec7 duy tr\u00ec c\u1ee7a b\u1ea1n cao, th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd cao.\u00a0N\u1ebfu t\u1ef7 l\u1ec7 duy tr\u00ec trung b\u00ecnh th\u1ea5p (d\u01b0\u1edbi 25%), b\u1ea1n n\u00ean xem x\u00e9t gi\u1ea3m th\u1eddi l\u01b0\u1ee3ng video.<\/span><\/p>\n<p><span style=\"color: #000000;\">Thu h\u00fat nhi\u1ec1u kh\u00e1ch truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n b\u1eb1ng YouTube Analytics<\/span><\/p>\n<p><span style=\"color: #000000;\">B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng YouTube Analytics, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch truy c\u1eadp v\u00e0o trang web c\u1ee7a m\u00ecnh kh\u00f4ng?\u00a0B\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c ph\u00e2n t\u00edch cho t\u1eebng video, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra n\u01a1i ng\u01b0\u1eddi xem t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 khi h\u1ecd r\u1eddi \u0111i.\u00a0Khi b\u1ea1n ph\u00e1t hi\u1ec7n ra khi ng\u01b0\u1eddi xem th\u01b0\u1eddng r\u1eddi kh\u1ecfi video c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam m\u1ed9t cu\u1ed9c g\u1ecdi \u0111\u1ec3 truy c\u1eadp trang web c\u1ee7a m\u00ecnh kho\u1ea3ng m\u01b0\u1eddi gi\u00e2y tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/span><br \/>\n<span style=\"color: #000000;\"> <img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/uploads.digitalmarketinginstitute.com\/general\/Diagnostic_Desktop_Final.jpg?mtime=1494593668\" alt=\"Try our digital diagnostic.\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/p>\n<h1><span style=\"color: #000000;\">2. Google&#8217;s Audience Retention\u00a0<\/span><\/h1>\n<p><span style=\"color: #000000;\">Google Surveys l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi kh\u00e1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c kh\u1ea3o s\u00e1t t\u00f9y ch\u1ec9nh \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3.<\/span><\/p>\n<p><span style=\"color: #000000;\">B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh d\u1eef li\u1ec7u n\u00e0o b\u1ea1n mu\u1ed1n thu th\u1eadp t\u1eeb \u0111\u1ed9 tu\u1ed5i, \u0111\u1ecba l\u00fd, gi\u1edbi t\u00ednh, c\u1ea5u tr\u00fac gia \u0111\u00ecnh \u0111\u1ebfn thu nh\u1eadp \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/uploads.digitalmarketinginstitute.com\/general\/image-left.png?mtime=1494591628\" alt=\"Google Surveys is another great tool for developing a clear understanding of who your customers are by conducting custom surveys to target specific audiences.\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">Nh\u1eefng nh\u00f3m t\u1eadp trung c\u00f3 s\u1eb5n.\u00a0B\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 trong v\u00f2ng m\u1ed9t v\u00e0i ng\u00e0y thay v\u00ec m\u1ed9t v\u00e0i k\u1ebft qu\u1ea3 trong v\u00e0i tu\u1ea7n v\u00e0 ch\u00fang s\u1ebd h\u1eefu \u00edch khi b\u1ea1n vi\u1ebft t\u00f3m t\u1eaft.\u00a0V\u00e0 h\u1ecd kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed v\u1edbi gi\u00e1 kh\u1edfi \u0111i\u1ec3m l\u00e0\u00a0<strong>10 xu<\/strong>\u00a0cho m\u1ed7i ph\u1ea3n h\u1ed3i.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u1eb7t c\u00e2u h\u1ecfi v\u00e0 Google s\u1ebd \u0111\u01b0a c\u00e2u h\u1ecfi \u0111\u00f3 ra cho ng\u01b0\u1eddi d\u00f9ng c\u00f3 li\u00ean quan.<\/span><\/p>\n<h1><span style=\"color: #000000;\">3. Google Trends\u00a0<\/span><\/h1>\n<p><span style=\"color: #000000;\">S\u1eed d\u1ee5ng Google Trends b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c nh\u1eadn c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a m\u00ecnh v\u1ec1 l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n v\u1eabn \u0111ang c\u1ed1 g\u1eafng t\u00ecm ra ch\u1ee7 \u0111\u1ec1 n\u00e0o m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u00edch, Google Trends c\u00f3 th\u1ec3 gi\u00fap \u00edch.<\/span><\/p>\n<p><span style=\"color: #000000;\">H\u00e3y xem x\u00e9t v\u00ed d\u1ee5 n\u00e0y.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/uploads.digitalmarketinginstitute.com\/general\/2.png?mtime=1494591365\" alt=\"Using Google Trends, you can confirm your assumptions about the interests of your audience.\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">B\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p v\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ee9ng \u0111\u1ea7u trong c\u00e1c xu h\u01b0\u1edbng ti\u1ebfp theo trong c\u00e1c video trang \u0111i\u1ec3m.\u00a0S\u1eed d\u1ee5ng Google Trends, nh\u00f3m marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p n\u00e0o \u0111ang t\u0103ng v\u00e0 gi\u1ea3m.<\/span><\/p>\n<p><span style=\"color: #000000;\">Hi\u1ec7n t\u1ea1i, c\u00e1c video cho th\u1ea5y &#8216;c\u00e1ch trang \u0111i\u1ec3m n\u1ec1n t\u1ea3ng \u0111ang r\u1ea5t hot trong khi&#8217; Trang \u0111i\u1ec3m m\u1eaft cho b\u1eefa ti\u1ec7c &#8216;\u0111\u00e3 tr\u1edf n\u00ean \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n.\u00a0So s\u00e1nh c\u00e1ch c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm n\u00e0y ho\u1ea1t \u0111\u1ed9ng trong nhi\u1ec1u n\u0103m qua tr\u00ean Google Trends.\u00a0Google Trends hi\u1ec3n th\u1ecb c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n.\u00a0Khi b\u1ea1n bi\u1ebft nh\u1eefng g\u00ec h\u1ecd quan t\u00e2m, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0V\u00ed d\u1ee5: n\u1ebfu m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn m\u00e0u h\u1ed3ng san h\u00f4, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng m\u1ed9t s\u1ed1 video li\u00ean quan tr\u00ean YouTube.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh m\u1ed7i video n\u00ean v\u1ec1 c\u00e1i g\u00ec?<\/span><\/p>\n<p><span style=\"color: #000000;\">Google Trends c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 \u1edf \u0111\u00e2y. S\u1eed d\u1ee5ng t\u00f9y ch\u1ecdn &#8216;t\u00ecm ki\u1ebfm li\u00ean quan&#8217; \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c t\u00ecm ki\u1ebfm t\u0103ng v\u00e0 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u. Th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm.<\/span><\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/31-trong-so-cac-cong-cu-affiliate-marketing-tot-nhat-ma-moi-nha-marketing-can-biet-cap-nhat-3-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1c c\u00f4ng c\u1ee5 Affiliate marketing t\u1ed1t nh\u1ea5t m\u00e0 marketer n\u00e0o c\u0169ng ph\u1ea3i bi\u1ebft<\/a><\/p>\n<ol start=\"4\">\n<li>\n<h1><span style=\"color: #000000;\"><strong> Google Analytics<\/strong><\/span><\/h1>\n<\/li>\n<\/ol>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#\/provision\" target=\"_blank\" rel=\"noopener\"><strong>Google Analytics<\/strong><\/a> l\u00e0 ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch ph\u1ed5 bi\u1ebfn nh\u1ea5t.\u00a0N\u00f3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n c\u00f9ng v\u1edbi hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c trang web kh\u00e1c nhau.<\/span><\/p>\n<p><span style=\"color: #000000;\">S\u1eed d\u1ee5ng Google Analytics, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u kh\u00e1ch truy c\u1eadp c\u1ee7a m\u00ecnh \u0111\u1ebfn t\u1eeb \u0111\u00e2u, h\u1ecd d\u00e0nh bao nhi\u00eau th\u1eddi gian cho trang web v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ecba l\u00fd c\u1ee7a h\u1ecd<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2017\/08\/googleanalytics.png\" alt=\"K\u00e1\u00ba\u00bft qu\u00e1\u00ba\u00a3 h\u00c3\u00acnh \u00e1\u00ba\u00a3nh cho Google Analytics\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng t\u1ed1t nh\u1ea5t c\u1ee7a Google Analytics l\u00e0 Goal Funnel<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Goal Funnel \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 marketing v\u00e0 trang web b\u00e1n l\u1ebb.\u00a0Thi\u1ebft l\u1eadp danh s\u00e1ch c\u00e1c URL m\u00e0 kh\u00e1ch h\u00e0ng nh\u1ea5p qua khi h\u1ecd ho\u00e0n t\u1ea5t giao d\u1ecbch mua.\u00a0T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng \u0111ang tr\u1ea3i qua qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #000000;\">B\u1ea1n c\u0169ng s\u1ebd c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u c\u00f3 bao nhi\u00eau trong s\u1ed1 h\u1ecd t\u1eeb b\u1ecf vi\u1ec7c mua h\u00e0ng \u1edf m\u1ed9t giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh.\u00a0S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh v\u00e0 l\u00e0m cho tr\u1ea3i nghi\u1ec7m mua h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n<p><span style=\"color: #000000;\">Google c\u0169ng s\u1ebd hi\u1ec3n th\u1ecb c\u00e1c t\u1eeb kh\u00f3a m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm trang web c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ra trang n\u00e0o \u0111ang thu h\u00fat nhi\u1ec1u kh\u00e1ch truy c\u1eadp nh\u1ea5t v\u00e0 h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/span><\/p>\n<h1><span style=\"color: #000000;\">5. Social Mention<\/span><\/h1>\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cung c\u1ea5p ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c v\u1ec1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0<strong><a style=\"color: #000000;\" href=\"http:\/\/socialmention.com\/\" target=\"_blank\" rel=\"noopener\">Social Mention<\/a><\/strong> qu\u1ea3n l\u00ed c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t lu\u1ed3ng duy nh\u1ea5t v\u00e0 bao g\u1ed3m c\u00e1c hashtag, t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u v\u00e0 trang web.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/uploads.digitalmarketinginstitute.com\/general\/4.png?mtime=1494591366\" alt=\"This is a free tool that provides a real time analysis of social media. It organizes social media mentions of your brand into a single stream and includes hashtags, top keywords, and sites. \" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u1ec1 c\u1eadp x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t hit v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0H\u01a1n 100 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c theo d\u00f5i b\u1edfi c\u00f4ng c\u1ee5 n\u00e0y.\u00a0N\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 social listening mi\u1ec5n ph\u00ed tuy\u1ec7t v\u1eddi c\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 marketing.<\/span><\/p>\n<p><span style=\"color: #000000;\">Social mention \u0111\u01b0a ra m\u1ed9t ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 d\u1eef li\u1ec7u v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p \u1ea3nh h\u01b0\u1edfng trong b\u1ed1n lo\u1ea1i: t\u00ecnh c\u1ea3m, s\u1ef1 th\u00fac \u0111\u1ea9y, ni\u1ec1m \u0111am m\u00ea v\u00e0 ti\u1ebfp c\u1eadn.<\/span><\/p>\n<h1><span style=\"color: #000000;\">6. Facebook Audience Insights<\/span><\/h1>\n<p><span style=\"color: #000000;\">Facebook Audience Insights kh\u00e1c v\u1edbi Th\u00f4ng tin chi ti\u1ebft c\u1ee7a Trang v\u00e0 b\u00e1o c\u00e1o nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng theo gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, t\u00ecnh tr\u1ea1ng m\u1ed1i quan h\u1ec7, l\u1ed1i s\u1ed1ng v\u00e0 vai tr\u00f2 c\u00f4ng vi\u1ec7c.\u00a0Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y b\u00e1o c\u00e1o s\u1ed1 l\u01b0\u1ee3t th\u00edch, ho\u1ea1t \u0111\u1ed9ng mua v\u00e0 s\u1eed d\u1ee5ng Facebook.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/uploads.digitalmarketinginstitute.com\/general\/5.png?mtime=1494591366\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/p>\n<h3><span style=\"color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng Facebook Audience Insights:<\/span><\/h3>\n<ol>\n<li><span style=\"color: #000000;\">Truy c\u1eadp c\u00f4ng c\u1ee5<\/span><br \/>\n<span style=\"color: #000000;\"> <img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/uploads.digitalmarketinginstitute.com\/general\/6.png?mtime=1494591366\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Chuy\u1ec3n \u0111\u1ebfn Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o v\u00e0 nh\u1ea5p v\u00e0o C\u00f4ng c\u1ee5.\u00a0B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y n\u00f3 \u1edf tr\u00ean c\u00f9ng b\u00ean ph\u1ea3i.\u00a0T\u1eeb danh s\u00e1ch th\u1ea3 xu\u1ed1ng, ch\u1ecdn Th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng.\u00a0Ho\u1eb7c s\u1eed d\u1ee5ng URL sau \u0111\u1ec3 truy c\u1eadp tr\u1ef1c ti\u1ebfp Th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng:\u00a0<a style=\"color: #000000;\" href=\"http:\/\/www.facebook.com\/ads\/audience_insights.\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/ads\/audience_insights.<\/a><\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"color: #000000;\">Ch\u1ecdn \u0110\u1ed1i t\u01b0\u1ee3ng<\/span><br \/>\n<span style=\"color: #000000;\"> <img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/uploads.digitalmarketinginstitute.com\/general\/7.png?mtime=1494591366\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 d\u1eef li\u1ec7u b\u1ea1n mu\u1ed1n ph\u00e2n t\u00edch.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">M\u1ecdi ng\u01b0\u1eddi tr\u00ean Facebook<\/span><\/li>\n<li><span style=\"color: #000000;\">Nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi trang c\u1ee7a b\u1ea1n<\/span><\/li>\n<li><span style=\"color: #000000;\">\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">N\u1ebfu trang web c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi h\u00e2m m\u1ed9 ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh, tr\u01b0\u1edbc ti\u00ean h\u00e3y ph\u00e2n t\u00edch ch\u00fang.<\/span><\/p>\n<p><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, h\u00e3y ch\u1ecdn t\u00f9y ch\u1ecdn &#8216;M\u1ecdi ng\u01b0\u1eddi tr\u00ean Facebook&#8217;.\u00a0T\u00f9y ch\u1ecdn n\u00e0y cung c\u1ea5p th\u00eam th\u00f4ng tin chi ti\u1ebft.<\/span><\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/hay-quen-photoshop-di-adobe-da-tro-thanh-cong-ty-marketing-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00e3y qu\u00ean Photoshop \u0111i \u2013 Adobe \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng ty Marketing r\u1ed3i<\/a><\/p>\n<ol start=\"7\">\n<li>\n<h1><span style=\"color: #000000;\"><strong> Klout<\/strong><\/span><\/h1>\n<\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 kh\u00e1m ph\u00e1, x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n lo\u1ea1i nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.\u00a0S\u1eed d\u1ee5ng <a style=\"color: #000000;\" href=\"http:\/\/klout.com\" target=\"_blank\" rel=\"noopener\"><strong>Klout<\/strong><\/a>, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n.\u00a0N\u00f3 s\u1eed d\u1ee5ng s\u1ef1 tham gia c\u1ee7a Twitter \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Klout<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Klout ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng Facebook, Twitter v\u00e0 h\u01a1n 35 bi\u1ebfn kh\u00e1c nhau \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a influencers v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/uploads.digitalmarketinginstitute.com\/general\/8.png?mtime=1494591366\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u0110i\u1ec3m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00f3m th\u00e0nh 3 s\u1ed1 li\u1ec7u kh\u00e1c nhau &#8211; Network Influence, True Reach v\u00e0 Amplification Probability.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">M\u1eb7c d\u00f9 r\u1ea5t ph\u1ed5 bi\u1ebfn, Klout l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t g\u00e2y nhi\u1ec1u tranh c\u00e3i.\u00a0R\u1ea5t nhi\u1ec1u nh\u00e0 marketing gh\u00e9t n\u00f3 v\u00e0 cho r\u1eb1ng h\u1ec7 th\u1ed1ng t\u00ednh \u0111i\u1ec3m \u0111\u01b0\u1ee3c Klout s\u1eed d\u1ee5ng l\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c.\u00a0V\u00e0 sau \u0111\u00f3, c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi th\u1ea5y n\u00f3 h\u1eefu \u00edch v\u00ec n\u00f3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a 1 Influencers tr\u00ean Twitter\/Fcebook.\u00a0N\u00f3 cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u xem ng\u01b0\u1eddi d\u00f9ng ngh\u0129 g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #000000;\">V\u00ec \u0111i\u1ec3m s\u1ed1 Klout l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #000000;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 kh\u00e1 t\u1ed1n k\u00e9m, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u n\u1ebfu b\u1ea1n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u c\u1ee7a ri\u00eang b\u1ea1n.\u00a0V\u1edbi nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u00f3i quen v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0Ch\u1ec9 c\u1ea7n th\u1eed b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 n\u00e0o \u0111\u01b0\u1ee3c cung c\u1ea5p \u1edf tr\u00ean v\u00e0 b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n:\u00a0 digitalmarketinginstitute.com<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u1ea5t c\u1ea3 quy\u1ebft \u0111\u1ecbnh Marketing \u0111\u1ec1u d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec3u bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra 1 n\u1ed9i dung marketing Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, ch\u00fang ta c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng theo \u00fd c\u1ee7a ch\u00fang [&hellip;]<\/p>","protected":false},"author":4,"featured_media":5627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656,655,643],"class_list":["post-5626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang","tag-marketing-skill","tag-marketing-tools",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5626"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions"}],"predecessor-version":[{"id":9144,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5626\/revisions\/9144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5627"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}