{"id":5617,"date":"2019-04-21T20:58:49","date_gmt":"2019-04-21T13:58:49","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5617"},"modified":"2020-05-26T16:39:23","modified_gmt":"2020-05-26T09:39:23","slug":"nghien-cuu-hanh-vi-tim-kiem-cua-nguoi-dung-tren-internet","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-hanh-vi-tim-kiem-cua-nguoi-dung-tren-internet\/","title":{"rendered":"Nghi\u00ean c\u1ee9u h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Internet"},"content":{"rendered":"
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C\u00f3 bao nhi\u00eau ph\u1ea7n tr\u0103m users t\u00ecm ki\u1ebfm tr\u00ean k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean? T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 bao nhi\u00eau?<\/strong><\/div>\n<\/div>\n
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Ph\u1ea7n l\u1edbn c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a Google nh\u01b0 Keyword Planner v\u00e0 Search Console. Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n t\u00edch, ch\u00fang \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n \u1edf d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 kh\u00f4ng cho ch\u00fang ta bi\u1ebft nhi\u1ec1u v\u1ec1 \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y h\u00e0nh vi.<\/div>\n
Nghi\u00ean c\u1ee9u m\u1edbi t\u1ea1i Anh n\u00e0y s\u1ebd xem x\u00e9t c\u00e1c lo\u1ea1i h\u00e0nh vi kh\u00e1c nhau b\u1eb1ng c\u00e1ch xem x\u00e9t theo d\u00f5i m\u1eaft cho c\u00e1c lo\u1ea1i t\u00ecm ki\u1ebfm kh\u00e1c nhau tr\u00ean ‘h\u00e0nh tr\u00ecnh mua h\u00e0ng’<\/div>\n

Ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn<\/span><\/h1>\n
S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 theo d\u00f5i b\u1eb1ng m\u1eaft \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 quan s\u00e1t ng\u01b0\u1eddi tr\u1ea3 l\u1eddi khi t\u00ecm ki\u1ebfm b\u1eb1ng Google b\u1eb1ng nhi\u1ec1u thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong t\u00e1m l\u0129nh v\u1ef1c: Th\u1eddi trang nam v\u00e0 n\u1eef, L\u00e0m \u0111\u1eb9p, N\u1ed9i th\u1ea5t v\u00e0 N\u1ed9i th\u1ea5t gia \u0111\u00ecnh, S\u1ee9c kh\u1ecfe, Nha khoa, Kh\u00e1ch s\u1ea1n v\u00e0 Ng\u00e0y l\u1ec5, B\u1ea3o hi\u1ec3m v\u00e0 Nh\u00e0 h\u00e0ng.<\/div>\n
M\u1ed7i thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi v\u1edbi m\u1ed9t nhi\u1ec7m v\u1ee5 nghi\u00ean c\u1ee9u, d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh. V\u00ed d\u1ee5:<\/div>\n
‘ B\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 gia \u0111\u00ecnh ti\u1ebfp theo c\u1ee7a m\u00ecnh v\u00e0 b\u1ea1n mu\u1ed1n \u0111i tr\u1ecdn g\u00f3i. C\u00f3 con, b\u1ea1n th\u1ea5y lo\u1ea1i k\u1ef3 ngh\u1ec9 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n. Vui l\u00f2ng s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0y l\u1ec5 gia \u0111\u00ecnh tr\u1ecdn g\u00f3i \u0111\u1ec3 t\u00ecm m\u1ed9t k\u1ef3 ngh\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n<\/span> . ‘<\/div>\n
M\u1ed7i ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 th\u1ef1c hi\u1ec7n s\u00e1u (tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n) ho\u1eb7c b\u1ea3y t\u00ecm ki\u1ebfm nh\u01b0 v\u1eady (tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng), t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c v\u00e0 giai \u0111o\u1ea1n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c theo d\u00f5i b\u1eb1ng m\u1eaft ng\u01b0\u1eddi d\u00f9ng cho hai lo\u1ea1i h\u00e0nh vi kh\u00e1c nhau.<\/div>\n

Theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng m\u1eaft<\/span><\/h1>\n
M\u1ed9t h\u00e0nh vi cu\u1ed9n ph\u1ed5 bi\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c quan s\u00e1t trong nghi\u00ean c\u1ee9u tr\u00ean c\u1ea3 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Nh\u00ecn chung, 70% c\u00e1c t\u00ecm ki\u1ebfm tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn m\u1ed9t s\u1ed1 lo\u1ea1i cu\u1ed9n (xu\u1ed1ng ho\u1eb7c xu\u1ed1ng r\u1ed3i l\u00ean), th\u01b0\u1eddng l\u00e0 \u1edf gi\u1eefa ho\u1eb7c th\u1eadm ch\u00ed \u1edf cu\u1ed1i trang. Trong h\u01a1n m\u1ed9t n\u1eeda c\u00e1c t\u00ecnh hu\u1ed1ng ‘cu\u1ed9n’, ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cu\u1ed9n ng\u01b0\u1ee3c l\u00ean – th\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm m\u00e0 h\u1ecd \u0111\u00e3 ph\u00e1t hi\u1ec7n ra.<\/div>\n
\u201c T\u00f4i lu\u00f4n c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng trong \u0111\u00f3 c\u1eeda h\u00e0ng T\u00f4i mu\u1ed1n mua s\u1eafm t\u1ea1i b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o, nh\u01b0ng t\u00f4i lo\u1ea1i mu\u1ed1n nhanh ch\u00f3ng qu\u00e9t nhi\u1ec1u k\u1ebft qu\u1ea3 [tr\u01b0\u1edbc khi \u0111i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng]<\/span> .\u201d<\/div>\n
Trong v\u00ed d\u1ee5 theo d\u00f5i b\u1eb1ng m\u1eaft \u1edf tr\u00ean, b\u1ea3n \u0111\u1ed3 nhi\u1ec7t t\u1ed5ng h\u1ee3p \u0111\u1ea7u ti\u00ean cho th\u1ea5y ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e3 h\u1ea5p th\u1ee5 nhi\u1ec1u th\u00f4ng tin h\u01a1n trong t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd cho ‘du thuy\u1ec1n tr\u00ean s\u00f4ng ch\u00e2u \u00c2u’. L\u01b0\u1edbt qua c\u00e1c qu\u1ea3ng c\u00e1o PPC, \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt v\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a danh s\u00e1ch h\u1eefu c\u01a1 cho th\u1ea5y r\u1eb1ng vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t k\u1ef3 ngh\u1ec9 tr\u00ean du thuy\u1ec1n c\u00f3 xu h\u01b0\u1edbng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u th\u1eddi gian h\u01a1n cho Google SERP.<\/div>\n
V\u00ed d\u1ee5 th\u1ee9 hai minh h\u1ecda m\u1ed9t t\u00ecm ki\u1ebfm n\u00f4ng h\u01a1n, v\u1edbi s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi t\u1eadp trung v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 h\u00e0ng \u0111\u1ea7u c\u1ee7a t\u00ecm ki\u1ebfm th\u00f4ng tin nha khoa c\u1ee7a h\u1ecd. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady – NHS – ch\u1ec9 \u1edf \u0111\u1ea7u trang l\u00e0, \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi, m\u1ed9t l\u00fd do \u0111\u1ec3 kh\u00f4ng kh\u00e1m ph\u00e1 c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c h\u01a1n n\u1eefa.<\/div>\n<\/div>\n
>>> Xem th\u00eam:\u00a0<\/strong>EMPHATIC RESEARCH \u2013 NGHI\u00caN C\u1ee8U X\u00c2M NH\u1eacP<\/a><\/div>\n
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K\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean v\u00e0 tr\u1ea3 ti\u1ec1n<\/span><\/h1>\n
Khi ph\u1ecfng v\u1ea5n, h\u00e0nh vi c\u00e1 nh\u00e2n c\u1ee7a m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quan \u0111i\u1ec3m c\u1ee7a h\u1ecd v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n. Nghi\u00ean c\u1ee9u n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1eb7c d\u00f9 c\u00e1c k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t, nh\u01b0ng k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n l\u00e0 r\u1ea5t \u0111\u00e1ng k\u1ec3.<\/div>\n
‘Nguy\u00ean t\u1eafc ph\u1ed5 bi\u1ebfn’ v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 k\u1ebft qu\u1ea3 ‘t\u1ef1 nhi\u00ean’ chi\u1ebfm kho\u1ea3ng hai ph\u1ea7n ba s\u1ed1 l\u1ea7n s\u1eeda l\u1ed7i ch\u00fa \u00fd v\u00e0 75% s\u1ed1 l\u1ea7n nh\u1ea5p \u0111\u1ea7u ti\u00ean tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/div>\n
Nghi\u00ean c\u1ee9u c\u00f3 nhi\u1ec1u hi\u1ec3u bi\u1ebft kh\u00e1c v\u1ec1 h\u00e0nh vi t\u00ecm ki\u1ebfm, c\u00f3 \u0111i\u1ec1u \u0111\u00e1ng ng\u1ea1c nhi\u00ean, m\u1ed9t s\u1ed1 \u00edt ng\u1ea1c nhi\u00ean h\u01a1n. V\u00ed d\u1ee5, t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng b\u1edfi nh\u1eefng ng\u01b0\u1eddi tham gia tr\u00ean c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 b\u00e1n l\u1ebb, du l\u1ecbch v\u00e0 d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh. Khi t\u00ecm ki\u1ebfm b\u1eb1ng c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm chung gi\u1eefa hai ph\u1ea7n ba v\u00e0 ba ph\u1ea7n t\u01b0 \u0111\u01b0\u1ee3c ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c, \u0111\u01b0\u1ee3c mong \u0111\u1ee3i t\u1eeb SERPs.<\/div>\n
>>> Xem th\u00eam: T\u00e1c \u0111\u1ed9ng c\u1ee7a Digital Marketing l\u00ean h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/div>\n
Ngu\u1ed3n<\/span> : https:\/\/www.redcmarketing.com\/secret-life-of-search\/<\/div>\n
\u00b7M\u1eabu<\/span> : 60 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Anh, c\u1ea3 nam v\u00e0 n\u1eef, trong m\u1ed9t lo\u1ea1t c\u00e1c giai \u0111o\u1ea1n cu\u1ed9c s\u1ed1ng: ch\u01b0a l\u1eadp gia \u0111\u00ecnh, gia \u0111\u00ecnh v\u00e0 sau gia \u0111\u00ecnh<\/div>\n
Theo Dave Chaffey<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

C\u00f3 bao nhi\u00eau ph\u1ea7n tr\u0103m users t\u00ecm ki\u1ebfm tr\u00ean k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean? T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 bao nhi\u00eau? Ph\u1ea7n l\u1edbn c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a Google nh\u01b0 Keyword Planner v\u00e0 Search Console. Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n t\u00edch, ch\u00fang […]<\/p>","protected":false},"author":4,"featured_media":5618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656,651],"class_list":["post-5617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5617"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5617\/revisions"}],"predecessor-version":[{"id":11329,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5617\/revisions\/11329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5618"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}