{"id":5568,"date":"2019-04-16T18:35:55","date_gmt":"2019-04-16T11:35:55","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5568"},"modified":"2020-06-09T17:46:41","modified_gmt":"2020-06-09T10:46:41","slug":"cac-ky-nang-quan-trong-nhat-marketer-can-phat-trien-la-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cac-ky-nang-quan-trong-nhat-marketer-can-phat-trien-la-gi\/","title":{"rendered":"T\u01b0\u01a1ng lai c\u1ee7a Marketer – C\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 n\u1eafm b\u1eaft"},"content":{"rendered":"

87% c\u00e1c ng\u01b0\u1eddi l\u00e0m marketing n\u00f3i r\u1eb1ng AI v\u00e0 Machine learning \u0111\u00e3 v\u00e0 \u0111ang r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd, tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y c\u0169ng ch\u00ednh l\u00e0 k\u0129 n\u0103ng c\u00f3 kho\u1ea3ng c\u00e1ch l\u1edbn nh\u1ea5t gi\u1eefa vai tr\u00f2 v\u00e0 ngu\u1ed3n cung th\u1ef1c t\u1ea1i trong ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1eef li\u1ec7u v\u00e0 marketing.\u00a0Theo Tim Bond, Tr\u01b0\u1edfng ph\u00f2ng Insights t\u1ea1i DMA th\u1ea3o lu\u1eadn v\u1ec1 l\u00fd do t\u1ea1i sao nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft cho t\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c ti\u1ebfn h\u00e0nh marketing th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

D\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c c\u00e1c doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd trong th\u1ebf k\u1ec9 21 n\u00e0y.\u00a0Tri\u1ec3n v\u1ecdng c\u1ee7a AI v\u00e0 Machine learning c\u00e1ch m\u1ea1ng h\u00f3a t\u1ed1c \u0111\u1ed9 m\u00e0 ch\u00fang ta, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 marketing, c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi insights, d\u1eef li\u1ec7u \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung t\u1ed1t h\u01a1n, ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 h\u1ea5p d\u1eabn h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/p>\n

Nhi\u1ec1u \u0111i\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00f3i v\u1ec1 AI trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, nh\u01b0ng m\u1ed9t \u0111i\u1ec1u ti\u1ebfp t\u1ee5c b\u1ecb b\u1ecf qua l\u00e0 nhu c\u1ea7u b\u1ee9c thi\u1ebft c\u1ee7a vi\u1ec7c c\u00e1c nh\u00e0 marketing c\u1ea7n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng c\u1ee7a ri\u00eang h\u1ecd, c\u0169ng nh\u01b0 c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n n\u1eafm b\u1eaft m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp, n\u00e2ng cao chuy\u00ean m\u00f4n li\u00ean t\u1ee5c.<\/p>\n

Trong t\u01b0\u01a1ng lai kh\u00f4ng xa, c\u00e1c nh\u00e0 marketing s\u1ebd c\u1ea7n ph\u1ea3i th\u00e0nh th\u1ea1o nh\u01b0 nhau trong vi\u1ec7c ph\u00e2n t\u00edch, t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 t\u00edch h\u1ee3p AI.\u00a0N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ch\u00fang ta s\u1ebd c\u1ea7n nh\u1eefng nh\u00e0 marketing c\u00f3 th\u1ec3 suy ngh\u0129 nh\u01b0 nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 ngh\u0129 nh\u01b0 nh\u00e0 marketing.<\/p>\n

S\u1ef1 gia t\u0103ng c\u1ee7a n\u1ec1n kinh t\u1ebf d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7.\u00a0Nh\u01b0ng c\u00e1c k\u1ef9 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c ch\u00ednh \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y – d\u00f9 l\u00e0 AI hay Machine learning – l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kinh doanh quan tr\u1ecdng. Vi\u1ec7c bi\u1ebft v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi li\u00ean t\u1ee5c kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi.\u00a0C\u00e1c nh\u00e0 marketing ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 l\u00e0m cho h\u1ecd n\u0103ng su\u1ea5t h\u01a1n.<\/p>\n

Thi\u1ebfu ngu\u1ed3n l\u1ef1c Marketer c\u00f3 k\u0129 n\u0103ng trong t\u01b0\u01a1ng lai g\u1ea7n<\/strong><\/h1>\n

T\u01b0\u01a1ng lai c\u1ee7a Intelligence marketing<\/a> s\u1ebd kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng ti\u1ebfn b\u1ed9\/ c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t. C\u00f2n s\u1ebd y\u00eau c\u1ea7u c\u00e1c nh\u00f3m marketing l\u00e0nh ngh\u1ec1 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u, ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 t\u00edch h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng marketing \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing g\u1eafn k\u1ebft. C\u00f3 l\u1ebd th\u1eadm ch\u00ed quan tr\u1ecdng h\u01a1n, n\u00f3 \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ph\u1ea3i th\u1eeba nh\u1eadn t\u00ecnh tr\u1ea1ng kh\u00f3 kh\u0103n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c g\u1eafn k\u1ebft.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c thi\u1ebfu nh\u00e2n vi\u00ean v\u1edbi c\u00e1c k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a AI v\u00e0 Machine Learning. Nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a DMA y\u00eau c\u1ea7u c\u00e1c nh\u00e0 marketing x\u00e1c \u0111\u1ecbnh c\u00e1c k\u1ef9 n\u0103ng v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd ng\u00e0y h\u00f4m nay v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00fang trong t\u01b0\u01a1ng lai.\u00a0Th\u1eadt th\u00fa v\u1ecb, n\u00f3 ti\u1ebft l\u1ed9 r\u1eb1ng AI v\u00e0 machine learning l\u00e0 l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng nh\u00e2n vi\u00ean. B\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 5 n\u0103m 2019 nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a\u00a0\u00a0b\u00e1o c\u00e1o\u00a0T\u1ed5ng \u0111i\u1ec1u tra k\u1ef9 n\u0103ng kinh doanh 2019\u00a0.
\n\"DMA<\/p>\n

C\u00e1c k\u1ef9 n\u0103ng v\u1ec1 AI v\u00e0 machine learning \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y c\u00f3 s\u1eb5n trong 45% c\u00e1c t\u1ed5 ch\u1ee9c. Theo c\u00e1c nh\u00e0 marketing, 64% n\u00f3i r\u1eb1ng nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c t\u01b0\u01a1ng \u1ee9ng, cho th\u1ea5y kho\u1ea3ng c\u00e1ch k\u1ef9 n\u0103ng \u0111\u00e1ng k\u1ec3 hi\u1ec7n di\u1ec7n trong kh\u1ea3o s\u00e1t n\u00e0y (19%).<\/p>\n

H\u01a1n n\u1eefa, 87% n\u00f3i r\u1eb1ng vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng v\u1ec1 AI v\u00e0 machine learning l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng hi\u1ec7n t\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd.\u00a0\u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh s\u1ef1 c\u1ea5p b\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i gi\u1ea3i quy\u1ebft l\u1ed7 h\u1ed5ng ki\u1ebfn th\u1ee9c n\u00e0y n\u1ebfu h\u1ecd hy v\u1ecdng th\u00e0nh c\u00f4ng.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, khi c\u00e1c nh\u00e0 marketing \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 c\u00e1c l\u0129nh v\u1ef1c h\u1ecd c\u1ea7n ph\u00e1t tri\u1ec3n \u0111\u1ec3 ti\u1ebfn b\u1ed9 trong s\u1ef1 nghi\u1ec7p – nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a\u00a0\u0110i\u1ec1u tra d\u00e2n s\u1ed1 v\u1ec1 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n 2018\u00a0– h\u1ecd m\u1ed9t l\u1ea7n n\u1eefa nh\u1ea5n m\u1ea1nh AI v\u00e0 machine learning ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a.\u00a0Nh\u00f3m k\u1ef9 n\u0103ng \u0111ang ph\u00e1t tri\u1ec3n n\u00e0y c\u00f3 kho\u1ea3ng c\u00e1ch l\u1edbn nh\u1ea5t trong t\u1ea5t c\u1ea3 33 ph\u00e2n t\u00edch, v\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t 25% gi\u1eefa t\u1ea7m quan tr\u1ecdng nh\u1eadn th\u1ee9c v\u1ec1 vai tr\u00f2 hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c nh\u00e0 marketing v\u00e0 cho s\u1ef1 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n

AI v\u00e0 machine learning \u0111\u00e3 th\u00fac \u0111\u1ea9y marketing th\u00f4ng minh d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00fang s\u1ebd ch\u1ec9 t\u0103ng l\u00ean trong t\u01b0\u01a1ng lai, d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y.\u00a0Theo m\u1ed9t ph\u00e2n t\u00edch n\u0103m 2017 t\u1eeb trang vi\u1ec7c l\u00e0m s\u1ed1 l\u01b0\u1ee3ng vai tr\u00f2 trong AI \u0111\u00e3 t\u0103ng t\u1edbi 485% \u1edf Anh k\u1ec3 t\u1eeb n\u0103m 2014 v\u00e0 c\u00f3 g\u1ea5p \u0111\u00f4i s\u1ed1 c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi AI v\u00e0 k\u1ef9 n\u0103ng machine learning khi c\u00f3 \u1ee9ng vi\u00ean.<\/p>\n

>>> Xem th\u00eam: Marketing Intelligence System \u2013 H\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 Marketing<\/a><\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1eef li\u1ec7u v\u00e0 marketing<\/strong><\/h1>\n

AI v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng machine learning s\u1ebd ch\u1ec9 l\u00e0m t\u0103ng t\u00ednh kh\u1ea3 d\u1ee5ng v\u00e0 ph\u1ea1m vi c\u1ee7a d\u1eef li\u1ec7u, v\u00ec v\u1eady c\u00e1c nh\u00e0 marketing s\u1ebd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng di\u1ec5n gi\u1ea3i th\u00f4ng tin n\u00e0y m\u1ed9t c\u00e1ch sao cho hi\u1ec7u qu\u1ea3.\u00a0H\u1ecd c\u0169ng s\u1ebd c\u1ea7n hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t l\u1ea1i \u0111i\u1ec1u n\u00e0y cho c\u00e1c nh\u00f3m qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng ph\u00e1p marketing ph\u00f9 h\u1ee3p.\u00a0Trong th\u1eddi \u0111\u1ea1i c\u1ee7a AI v\u00e0 machine learning, r\u1ea5t nhi\u1ec1u c\u00f4ng ngh\u1ec7 x\u1eed l\u00fd c\u00e1c nh\u00e0 marketing v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd m\u1ea1nh h\u01a1n bao gi\u1edd h\u1ebft.\u00a0Nh\u01b0ng \u00e1p l\u1ef1c d\u00e0nh cho c\u00f4ng ngh\u1ec7 s\u1ebd lu\u00f4n gia t\u0103ng.<\/p>\n

Do \u0111\u00f3, c\u00e1c nh\u00e0 marketing s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u00e0o t\u1ea1o AI s\u1ebd ho\u1ea1t \u0111\u1ed9ng thay m\u1eb7t h\u1ecd \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng.\u00a0M\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u00e1c khu\u00f4n kh\u1ed5 \u0111\u1ea1o \u0111\u1ee9c cho c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y ho\u1ea1t \u0111\u1ed9ng b\u00ean trong.\u00a0C\u00e1c nh\u00e0 marketing s\u1ebd kh\u00f4ng c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho vi\u1ec7c b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n v\u00e0 l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i c\u1ee7a ch\u00ednh c\u00f4ng ty h\u1ecd m\u00e0 l\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p AI m\u00e0 h\u1ecd t\u1ea1o ra.\u00a0Ch\u00fang ta ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y an to\u00e0n trong n\u1ec1n kinh t\u1ebf d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1edbi v\u00e0 h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c chia s\u1ebb d\u1eef li\u1ec7u, c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn l\u1ee3i \u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a c\u00f3 s\u1eb5n cho h\u1ecd \u0111\u1ec3 trao \u0111\u1ed5i.<\/p>\n

AI v\u00e0 machine learning s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1eef li\u1ec7u v\u00e0 marketing, \u0111i\u1ec1u \u0111\u00f3 t\u00f4i ch\u1eafc ch\u1eafn.\u00a0Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y, ch\u00fang ta c\u1ea7n gi\u1ea3i quy\u1ebft c\u00e1c l\u1ed7 h\u1ed5ng k\u1ef9 n\u0103ng m\u00e0 nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y x\u00e1c \u0111\u1ecbnh, c\u0169ng nh\u01b0 s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a trong c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ec3 tin v\u00e0o s\u1ee9c m\u1ea1nh c\u1ee7a h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n.\u00a0N\u1ebfu c\u00e1c nh\u00e0 marketing trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng m\u1ed9t trong nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0m v\u00e0 b\u1ea1n s\u1ebd b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/p>\n

>>> Xem th\u00eam: C\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u00eanh trong marketing<\/a><\/p>\n

Theo Tim Bond<\/p>","protected":false},"excerpt":{"rendered":"

87% c\u00e1c ng\u01b0\u1eddi l\u00e0m marketing n\u00f3i r\u1eb1ng AI v\u00e0 Machine learning \u0111\u00e3 v\u00e0 \u0111ang r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd, tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y c\u0169ng ch\u00ednh l\u00e0 k\u0129 n\u0103ng c\u00f3 kho\u1ea3ng c\u00e1ch l\u1edbn nh\u1ea5t gi\u1eefa vai tr\u00f2 v\u00e0 ngu\u1ed3n cung th\u1ef1c t\u1ea1i trong ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1eef li\u1ec7u v\u00e0 […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,126,127],"tags":[655],"class_list":["post-5568","post","type-post","status-publish","format-standard","hentry","category-blog","category-chuyen-doi-so","category-trend","tag-marketing-skill","no-thumb"],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5568"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5568\/revisions"}],"predecessor-version":[{"id":11483,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5568\/revisions\/11483"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}