{"id":5552,"date":"2019-07-07T07:37:27","date_gmt":"2019-07-07T00:37:27","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5552"},"modified":"2020-06-09T14:25:49","modified_gmt":"2020-06-09T07:25:49","slug":"lam-the-nao-de-gen-y-tin-vao-truyen-thong-hon","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-gen-y-tin-vao-truyen-thong-hon\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Gen Y tin v\u00e0o truy\u1ec1n th\u00f4ng h\u01a1n?"},"content":{"rendered":"

Millennials – nh\u1eefng ng\u01b0\u1eddi tr\u1ebb sinh t\u1eeb 1980-1998 – ch\u00ednh l\u00e0 th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang l\u00e0m rung chuy\u1ec3n nh\u1eadn th\u1ee9c v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y nay.<\/p>\n

H\u1ecd s\u00e0nh c\u00f4ng ngh\u1ec7 nh\u01b0ng \u0111\u1ea7y t\u00ednh \u0111a nghi, nh\u1ea5t l\u00e0 trong th\u1eddi bu\u1ed5i th\u00f4ng tin \u1edf m\u1ecdi n\u01a1i hi\u1ec7n nay, v\u1eady n\u00ean nh\u1eefng qu\u1ea3ng c\u00e1o theo ph\u01b0\u01a1ng c\u00e1ch c\u0169 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean. V\u1eady \u0111\u00e2u l\u00e0 c\u00e1ch th\u1ee9c c\u00e1c marketer cho th\u1ebf h\u1ec7 m\u1edbi n\u00ean h\u01b0\u1edbng t\u1edbi?<\/p>\n

Th\u1ebf h\u1ec7 Millennials hi\u1ec7n \u0111ang \u0111\u00f3ng g\u00f3p h\u01a1n 1.000 t\u1ec9 \u0111\u00f4 la M\u1ef9 v\u00e0o ti\u00eau d\u00f9ng c\u1ee7a to\u00e0n n\u01b0\u1edbc M\u1ef9. Th\u1ebf h\u1ec7 n\u00e0y hi\u1ec7n c\u00f3 \u0111\u1ebfn 91 tri\u1ec7u ng\u01b0\u1eddi, \u0111\u00f4ng \u0111\u1ea3o h\u01a1n th\u1ebf h\u1ec7 cha m\u1eb9 v\u00e0 \u00f4ng b\u00e0 c\u1ee7a h\u1ecd l\u00e0 X (61 tri\u1ec7u) v\u00e0 Baby Boomer – nh\u1eefng ng\u01b0\u1eddi sinh trong giai \u0111o\u1ea1n 1946 -1964 (77 tri\u1ec7u ng\u01b0\u1eddi), theo Goldman Sachs.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi quan ni\u1ec7m sai l\u1ea7m r\u1eb1ng th\u1ebf h\u1ec7 Millennials kh\u00f4ng h\u1ec1 gi\u00e0u c\u00f3. Th\u1ef1c ch\u1ea5t, 1\/6 Millennials s\u1edf h\u1eefu 100.000 \u0111\u00f4 la M\u1ef9 trong t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m, theo m\u1ed9t kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Bank of America. K\u1ebft qu\u1ea3 l\u00e0 l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng tr\u1ebb, h\u00f9ng h\u1eadu v\u00e0 d\u01b0 d\u1ea3 n\u00e0y \u0111ang l\u00e0m rung chuy\u1ec3n nh\u1eadn th\u1ee9c v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00f3i chung v\u00e0 c\u00e1c nh\u00e0 marketer n\u00f3i ri\u00eang.<\/p>\n

Th\u1ebf h\u1ec7 Millennials gi\u00e0u c\u00f3<\/h1>\n

\"T\u00e2m<\/p>\n

1\/6 Millennials s\u1edf h\u1eefu 100.000 \u0111\u00f4 la M\u1ef9 trong t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m, theo m\u1ed9t kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Bank of America. \u1ea2nh: The Center for Generational Kinetics.<\/p>\n

\u0110\u1ea7u ti\u00ean, Millennials l\u00e0 m\u1ed9t th\u1ebf h\u1ec7 g\u1eafn b\u00f3 v\u00e0 kh\u00f4ng th\u1ec3 s\u1ed1ng thi\u1ebfu m\u1ea1ng x\u00e3 h\u1ed9i. Theo th\u00f4ng tin c\u1ee7a Sprout Social n\u0103m 2017, 30% Millennials t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng. Th\u1ebf h\u1ec7 Millennials v\u00e0 th\u1ebf h\u1ec7 X c\u00f3 xu h\u01b0\u1edbng b\u1ea5m n\u00fat “theo d\u00f5i” c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cao g\u1ea5p \u0111\u00f4i so v\u1edbi Baby Boomer. Ch\u01b0a k\u1ec3 h\u1ecd c\u00f2n t\u1eadn h\u01b0\u1edfng vi\u1ec7c chia s\u1ebb th\u00f4ng tin v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ch\u00ednh m\u00ecnh tr\u00ean h\u1ea7u h\u1ebft c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb Facebook t\u1edbi Twitter v\u00e0 Instagram.<\/p>\n

>>> Xem th\u00eam: 4 c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 n\u1eafm b\u1eaft Insights kh\u00e1ch h\u00e0ng<\/a><\/p>\n

T\u01b0\u01a1ng t\u00e1c c\u1ee7a Millennials<\/h1>\n

Nh\u1eefng l\u01b0\u1ee3t th\u00edch v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1eeb c\u00e1c b\u00e0i \u0111\u0103ng tr\u1ef1c tuy\u1ebfn t\u1ea1o ra Dopamine, m\u1ed9t lo\u1ea1i ch\u1ea5t d\u1eabn truy\u1ec1n th\u1ea7n kinh mang \u0111\u1ebfn c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac v\u00e0 ph\u1ea5n ch\u1ea5n. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do nh\u1eefng Millennials ch\u1ea1m tay v\u00e0o \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u00edt nh\u1ea5t 150 l\u1ea7n m\u1ed9t ng\u00e0y, theo t\u1edd Priceonomics. Nh\u01b0ng h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ebf h\u1ec7 d\u1ec5 b\u1ecb d\u1eabn d\u1eaft b\u1edfi th\u00f4ng tin tr\u00ean Internet. Millennials r\u1ea5t bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng th\u1ebf gi\u1edbi \u1ea3o \u0111\u1ec3 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh r\u00fat h\u1ea7u bao.<\/p>\n

Nh\u01b0 v\u1eady k\u00eanh qu\u1ea3ng c\u00e1o c\u00f3 th\u1ebf gi\u00fap nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o thu h\u00fat \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i d\u01b0 d\u1ea3 n\u00e0y kh\u00f4ng \u0111\u00e2u kh\u00e1c ch\u00ednh l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u01b0ng ch\u1ecdn \u0111\u00fang k\u00eanh qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u01b0a \u0111\u1ee7, quan tr\u1ecdng h\u01a1n l\u00e0 ch\u1ecdn \u0111\u00fang c\u00e1ch th\u1ee9c qu\u1ea3ng c\u00e1o.<\/p>\n

M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a Millennials l\u00e0 t\u00ednh \u0111a nghi r\u1ea5t cao. H\u1ecd kh\u00f4ng tin v\u00e0o c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o l\u1ed9 li\u1ec5u truy\u1ec1n th\u1ed1ng. Th\u1eadm ch\u00ed h\u1ecd c\u00f2n quay l\u01b0ng l\u1ea1i v\u1edbi c\u1ea3 ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o th\u00f4ng qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. \u0110\u1eb7c t\u00ednh n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch b\u1eb1ng th\u1ef1c tr\u1ea1ng tin t\u1ee9c gi\u1ea3 \u0111ang ho\u00e0nh h\u00e0nh hi\u1ec7n t\u1ea1i tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang v\u00e0 c\u1ea3 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\"Hi\u1ec3u<\/a><\/p>\n

80% Millennials kh\u00f4ng bao gi\u1edd mua h\u00e0ng m\u00e0 kh\u00f4ng \u0111\u1ecdc nh\u1eadn x\u00e9t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua tr\u01b0\u1edbc.
\nL\u00e0 th\u1ebf h\u1ec7 l\u1edbn l\u00ean v\u1edbi h\u00e0ng lo\u1ea1t nh\u1eefng v\u1ee5 b\u00ea b\u1ed1i tin t\u1ee9c kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u1ec1 c\u00e1c ch\u00ednh tr\u1ecb gia v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, n\u00ean c\u0169ng d\u1ec5 hi\u1ec3u v\u00ec sao th\u1ebf h\u1ec7 Millennials x\u00e2y d\u1ef1ng m\u1ed9t b\u1ee9c t\u01b0\u1eddng ph\u00f2ng th\u1ee7 v\u1eefng ch\u00e3i khi\u1ebfn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00f3 l\u00f2ng m\u00e0 x\u00e2m nh\u1eadp.<\/p>\n

Nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u01b0\u1eddng c\u00f9ng. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1eabn c\u00f3 th\u1ec3 len l\u1ecfi ch\u1ea1m t\u1edbi h\u1ecd th\u00f4ng qua c\u00e1c n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o ra, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c b\u00e0i vi\u1ebft \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n

M\u1ed9t con s\u1ed1 g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i, 97% Millennials lu\u00f4n \u0111\u1ecdc c\u00e1c nh\u1eadn x\u00e9t tr\u1ef1c tuy\u1ebfn khi ch\u1ecdn l\u1ef1a doanh nghi\u1ec7p \u0111\u1ec3 “ch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng”, v\u00e0 89% tin t\u01b0\u1edfng nh\u1eefng nh\u1eadn x\u00e9t \u0111\u00f3. M\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y t\u1ea1i Anh ch\u1ec9 ra r\u1eb1ng 80% Millennials kh\u00f4ng bao gi\u1edd mua h\u00e0ng m\u00e0 kh\u00f4ng \u0111\u1ecdc nh\u1eadn x\u00e9t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua tr\u01b0\u1edbc.<\/p>\n

M\u1ed9t d\u1ea1ng n\u1ed9i dung kh\u00e1c \u0111\u01b0\u1ee3c Millennials \u01b0a chu\u1ed9ng l\u00e0 h\u00ecnh t\u1ef1 ch\u1ee5p. \u0110\u00e2y l\u00e0 lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c h\u1ecd chu\u1ed9ng t\u1ea1o ra nh\u1ea5t v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u nh\u1ea5t, theo Statista. M\u1ed9t nh\u00f3m b\u1ea1n trong \u0111\u1ed9 tu\u1ed5i 24 c\u00f9ng nhau \u0111i \u0103n th\u1eed m\u1ed9t nh\u00e0 h\u00e0ng m\u1edbi khai tr\u01b0\u01a1ng, sau \u0111\u00f3 \u0111\u0103ng t\u1ea3i l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i lo\u1ea1t \u1ea3nh h\u1ecd \u0111ang d\u00f9ng b\u1eefa v\u00e0 tr\u00f2 chuy\u1ec7n vui v\u1ebb, k\u00e8m theo \u0111\u00f3 v\u00e0i d\u00f2ng nh\u1eadn x\u00e9t c\u00f3 c\u00e1nh v\u1ec1 nh\u00e0 h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 b\u00e0i qu\u1ea3ng c\u00e1o \u0111\u00e1ng tin c\u1eady v\u00e0 d\u1ec5 lan truy\u1ec1n nh\u1ea5t nh\u00e0 h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ecf ra \u0111\u1ed3ng chi ph\u00ed n\u00e0o.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng m\u1edf \u0111\u01b0\u1eddng cho nh\u1eefng d\u1ecbch v\u1ee5 nh\u1eadn x\u00e9t tr\u1ef1c tuy\u1ebfn. H\u00e3y l\u1ea5y Google Seller Rating l\u00e0m v\u00ed d\u1ee5. \u0110\u00e2y l\u00e0 t\u00ednh n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a Google AdWords, th\u1ec3 hi\u1ec7n \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 trung b\u00ecnh ngay tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm doanh nghi\u1ec7p tr\u00ean Google.<\/p>\n

\u0110\u1ec3 \u0111\u01b0\u1ee3c c\u00f3 con s\u1ed1 n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00edch l\u0169y cho m\u00ecnh 150 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn c\u00f3 th\u1eadt t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c 12 th\u00e1ng v\u00e0 s\u1ed1 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 trung b\u00ecnh tr\u00ean 3.5\/5 sao. Ngu\u1ed3n c\u1ee7a c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 n\u00e0y ph\u1ea3i \u0111\u1ebfn t\u1eeb m\u1ed9t trong s\u1ed1 15 h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c Google t\u00edn nhi\u1ec7m.<\/p>\n

\"Khi\u1ebfn<\/p>\n

\u0110i\u1ec3m s\u1ed1 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p hi\u1ec7n ra ngay tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t h\u00e0nh tinh. \u1ea2nh: Getty Images.<\/p>\n

V\u1eady \u0111i\u1ec3m s\u1ed1 \u0111\u00e1nh gi\u00e1 c\u1ee7a Google Seller Rating c\u00f3 \u00fd ngh\u0129a g\u00ec? \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf h\u1ec7 Millenials, ho\u1eb7c b\u1ea5t k\u1ef3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0o. Theo b\u00e1o c\u00e1o c\u1ee7a Google, qu\u1ea3ng c\u00e1o \u0111i k\u00e8m v\u1edbi \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 c\u1ee7a Google Seller Rating c\u00f3 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t cao h\u01a1n 17% so v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.<\/p>\n

>>> Kh\u00e1i ni\u1ec7m: 19 th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/p>\n

Nh\u00ecn l\u1ea1i, c\u00f3 th\u1ec3 th\u1ea5y Millennials ch\u00ednh l\u00e0 th\u1ebf l\u1ef1c khi\u1ebfn \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, bi\u1ebfn d\u1ecbch v\u1ee5 giao h\u00e0ng len l\u1ecfi v\u00e0o m\u1ed7i b\u1eefa \u0103n v\u00e0 h\u00e0nh tr\u00ecnh h\u1eb1ng ng\u00e0y. H\u1ecd \u0111\u00e3 kh\u00f4ng ng\u1ea7n ng\u1ea1i thay \u0111\u1ed5i th\u1ebf gi\u1edbi, v\u1eady th\u00ec nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 n\u00f3i kh\u00f4ng v\u1edbi vi\u1ec7c s\u1eafp x\u1ebfp v\u00e0 thay \u0111\u1ed5i l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00ednh m\u00ecnh \u0111\u1ec3 theo \u0111u\u1ed5i th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u1ea7y quy\u1ec1n l\u1ef1c n\u00e0y.<\/p>\n

Michael Fertik
\n* Ngu\u1ed3n: Forbes Vietnam<\/p>","protected":false},"excerpt":{"rendered":"

Millennials – nh\u1eefng ng\u01b0\u1eddi tr\u1ebb sinh t\u1eeb 1980-1998 – ch\u00ednh l\u00e0 th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang l\u00e0m rung chuy\u1ec3n nh\u1eadn th\u1ee9c v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y nay. H\u1ecd s\u00e0nh c\u00f4ng ngh\u1ec7 nh\u01b0ng \u0111\u1ea7y t\u00ednh \u0111a nghi, nh\u1ea5t l\u00e0 trong th\u1eddi bu\u1ed5i th\u00f4ng tin \u1edf m\u1ecdi n\u01a1i hi\u1ec7n nay, v\u1eady n\u00ean nh\u1eefng […]<\/p>","protected":false},"author":4,"featured_media":9048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[656,655],"class_list":["post-5552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-insights-khach-hang","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5552"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5552\/revisions"}],"predecessor-version":[{"id":11477,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5552\/revisions\/11477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9048"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}