{"id":5542,"date":"2019-04-11T14:03:00","date_gmt":"2019-04-11T07:03:00","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5542"},"modified":"2019-12-02T17:46:27","modified_gmt":"2019-12-02T10:46:27","slug":"bao-cao-su-mau-thuan-giua-nguoi-tieu-dung-trai-nghiem-ca-nhan-hoa-va-bao-mat-du-lieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-su-mau-thuan-giua-nguoi-tieu-dung-trai-nghiem-ca-nhan-hoa-va-bao-mat-du-lieu\/","title":{"rendered":"[B\u00c1O C\u00c1O] S\u1ef1 m\u00e2u thu\u1eabn gi\u1eefa Ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 B\u1ea3o m\u1eadt d\u1eef li\u1ec7u"},"content":{"rendered":"

Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 tham gia v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a
\n<\/strong><\/p>\n

72% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 tham gia v\u00e0o c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, trong khi c\u00f3 \u0111\u1ebfn 86% NTD lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u.<\/strong><\/p>\n

C\u00e1 nh\u00e2n h\u00f3a \u0111ang tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n trong marketing k\u1ef9 thu\u1eadt s\u1ed1, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin ho\u1eb7c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1edf th\u00edch c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, theo m\u1ed9t\u00a0b\u00e1o c\u00e1o m\u1edbi t\u1eeb SmarterHQ<\/strong>\u00a0, 72% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd hi\u1ec7n ch\u1ec9 tham gia v\u00e0o c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

M\u1eb7c d\u00f9 v\u1eady, b\u00e1o c\u00e1o t\u01b0\u01a1ng t\u1ef1 c\u0169ng ti\u1ebft l\u1ed9 r\u1eb1ng 86% ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.\u00a0Trong s\u1ed1 n\u00e0y, Baby Boomers v\u00e0 Gen X l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt tin t\u01b0\u1edfng nh\u1ea5t, v\u1edbi Millennials v\u00e0 Gen Z \u0111\u00e1ng tin c\u1eady h\u01a1n kho\u1ea3ng 47% so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00f3.<\/strong><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do \u00edt nh\u1ea5t m\u1ed9t ph\u1ea7n l\u00e0 do s\u1ef1 gia t\u0103ng vi ph\u1ea1m d\u1eef li\u1ec7u c\u1ea5u h\u00ecnh cao v\u00e0 th\u1ef1c t\u1ebf l\u00e0 qu\u1ea3ng c\u00e1o b\u1eaft \u0111\u1ea7u theo d\u00f5i s\u00e1t h\u00e0nh vi m\u1ecdi ng\u01b0\u1eddi tr\u00ean internet sau khi h\u1ecd \u0111\u00e3 t\u00ecm ki\u1ebfm ho\u1eb7c mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady nh\u1ea5t<\/strong><\/h1>\n

Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u, b\u00e1o c\u00e1o cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t vui khi c\u00e1c c\u00f4ng ty l\u01b0u tr\u1eef th\u00f4ng tin s\u1ebd gi\u00fap t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.\u00a0Lo\u1ea1i d\u1eef li\u1ec7u m\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0i l\u00f2ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua.\u00a0Ti\u1ebfp theo l\u00e0 c\u00e1c danh m\u1ee5c h\u1ecd \u0111\u00e3 xem tr\u00ean m\u1ed9t trang web, bao l\u00e2u k\u1ec3 t\u1eeb l\u1ea7n cu\u1ed1i h\u1ecd truy c\u1eadp trang web v\u00e0 \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd.<\/p>\n

V\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi vi\u1ec7c t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c \u0111\u1ecba ch\u1ec9 c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi c\u00e1c c\u00f4ng ty, tr\u1eeb khi h\u1ecd t\u1ef1 nguy\u1ec7n cung c\u1ea5p th\u00f4ng tin n\u00e0y.
\n\"C\u00c3\u00a1c<\/p>\n

Amazon l\u00e0 nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e1ng tin c\u1eady nh\u1ea5t khi n\u00f3i \u0111\u1ebfn d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, v\u1edbi 48% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ng\u00e0nh m\u00e0 h\u1ecd tin t\u01b0\u1edfng nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, Amazon \u0111\u00e3 \u0111\u00e1nh b\u1ea1i c\u00e1c ng\u00e2n h\u00e0ng khi \u0111\u1ee9ng v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u, n\u01a1i \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 c\u00e1c quy t\u1eafc v\u00e0 quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd h\u01a1n \u0111\u1ec3 tu\u00e2n theo khi n\u00f3i \u0111\u1ebfn d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Trong s\u1ed1 \u0111\u00f3 Gen Z v\u00e0 Millennials<\/strong>, c\u00f3 ni\u1ec1m tin n\u00e0y \u0111\u1ed1i v\u1edbi Amazon th\u1eadm ch\u00ed c\u00f2n l\u1edbn h\u01a1n, v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o g\u00e3 kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb g\u1ea5p 2,1 l\u1ea7n so v\u1edbi ng\u00e2n h\u00e0ng c\u1ee7a h\u1ecd.\u00a0S\u1ef1 tin t\u01b0\u1edfng v\u00e0o Amazon d\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y cho th\u1ea5y 47% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u1ebfn nh\u00e0 b\u00e1n l\u1ebb n\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00f4ng \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan, cho th\u1ea5y t\u00e1c \u0111\u1ed9ng m\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 c\u00f3.<\/p>\n

Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi sau s\u1ed1 l\u1ea7n vi ph\u1ea1m d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i, c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ee9ng cu\u1ed1i danh s\u00e1ch v\u1edbi ch\u1ec9 6,3% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o d\u1eef li\u1ec7u.\u00a0Tr\u00ean h\u1ebft, m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd bi\u1ebft ai \u0111\u00f3 \u0111\u00e3 b\u1ecb hack t\u00e0i kho\u1ea3n tr\u00ean c\u00e1c k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

Chia s\u1ebb d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h1>\n

V\u1edbi vi\u1ec7c Amazon \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng do t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, c\u00f3 th\u1ec3 ph\u1ecfng \u0111o\u00e1n r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c hi\u1ec3u v\u00e0 an to\u00e0n tr\u00ean internet.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a h\u1ecd v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm r\u1ebb h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n, v\u00ec v\u1eady, n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 r\u1ea5t quan tr\u1ecdng<\/p>\n

M\u1eb7c d\u00f9 ch\u00fang ta \u0111\u00e3 bi\u1ebft r\u1eb1ng 72% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 tham gia v\u00e0o c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, 80% ng\u01b0\u1eddi mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean t\u1ef1 ph\u00e2n lo\u1ea1i s\u1ebd ch\u1ec9 mua s\u1eafm v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.\u00a0\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, ph\u1ee5 n\u1eef c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n cao h\u01a1n kho\u1ea3ng 9% so v\u1edbi nam gi\u1edbi \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y l\u00e0 b\u1ea5t ch\u1ea5p th\u1ef1c t\u1ebf l\u00e0 79% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t n\u00f3i r\u1eb1ng c\u00e1c c\u00f4ng ty bi\u1ebft qu\u00e1 nhi\u1ec1u v\u1ec1 h\u1ecd.
\n\"L\u00c3\u00bd<\/p>\n

Khi n\u00f3i \u0111\u1ebfn l\u00fd do ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, l\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 cho c\u00e1c s\u1ea3n ph\u1ea9m, v\u1edbi 90% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi ch\u1ecdn l\u00fd do n\u00e0y.\u00a0\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd email, v\u1edbi nhi\u1ec1u trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cung c\u1ea5p gi\u1ea3m gi\u00e1 ngay l\u1eadp t\u1ee9c \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y \u0111\u0103ng k\u00fd b\u1ea3n tin.<\/p>\n

Ti\u1ebfp theo l\u00e0 \u00a0ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng chia s\u1ebb b\u1edfi khi \u0111\u00f3 c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 kh\u00f4ng r\u1eafc r\u1ed1i, v\u1edbi 87% ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn.\u00a0L\u00fd do th\u1ee9 ba \u0111\u1ec3 chia s\u1ebb d\u1eef li\u1ec7u l\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o t\u1ed3n kho cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd quan t\u00e2m \u0111\u1ec3 mua.<\/p>\n

>>> Xem th\u00eam: [B\u00c1O C\u00c1O] T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam<\/a><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p giao ti\u1ebfp t\u1ed1t nh\u1ea5t<\/strong><\/h1>\n

\u0110\u1ec3 cung c\u1ea5p t\u00ednh c\u00e1 nh\u00e2n h\u00f3a trong khi l\u00e0m gi\u1ea3m b\u1edbt n\u1ed7i s\u1ee3 h\u00e3i xung quanh quy\u1ec1n ri\u00eang t\u01b0, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n xem x\u00e9t c\u00e1c c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 an to\u00e0n.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nh\u1ea1y c\u1ea3m h\u01a1n khi n\u00f3i \u0111\u1ebfn c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n \u0111\u01b0\u1ee3c li\u00ean l\u1ea1c.\u00a0C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p<\/strong> qua c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 v\u00e0 thu h\u00fat s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.
\n\"C\u00c3\u00a1ch<\/p>\n

51% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean h\u1ec7 v\u1edbi h\u1ecd l\u00e0 qua email.\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c cho c\u00e1c nh\u00e0 marketing, v\u1edbi nhi\u1ec1u b\u00e1o c\u00e1o th\u1ec3 hi\u1ec7n r\u1eb1ng\u00a0email l\u00e0 k\u00eanh h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd<\/strong>\u00a0v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ROI.<\/p>\n

M\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn kh\u00e1c l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v\u1edbi m\u1ed9t ph\u1ea7n t\u01b0 (25%) ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u li\u00ean h\u1ec7 v\u1edbi h\u1ecd.\u00a0\u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng vi\u1ec7c tham gia v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 marketing qua email c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t v\u1ec1 ROI \u0111\u1ed3ng th\u1eddi gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n

C\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u00edt \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 th\u00f4ng b\u00e1o \u0111\u1ea9y tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (3%) v\u00e0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i (2%), cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia v\u1edbi h\u1ecd khi h\u1ecd c\u1ea3m th\u1ea5y th\u00edch, thay v\u00ec \u00e9p bu\u1ed9c giao ti\u1ebfp v\u1edbi h\u1ecd.<\/p>\n

Khi n\u00e0o c\u00e1 nh\u00e2n h\u00f3a tr\u1edf n\u00ean \u0111\u00e1ng s\u1ee3 h\u01a1n l\u00e0 h\u1eefu \u00edch?<\/strong><\/h1>\n

C\u00f9ng v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng mong mu\u1ed1n, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ea5y chi\u1ebfn d\u1ecbch c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 “\u0111\u00e1ng s\u1ee3”.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m n\u1ed7 l\u1ef1c g\u1eafn k\u1ebft v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khi\u1ebfn c\u00e1c nh\u00e0 marketing kh\u00f3 l\u1ea5y l\u1ea1i ni\u1ec1m tin \u0111\u00e3 m\u1ea5t.
\n\"Chi\u00e1\u00ba\u00bfn<\/p>\n

Chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a ‘\u0111\u00e1ng s\u1ee3 nh\u1ea5t’, theo ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi bao g\u1ed3m:
\nVi\u1ec7c doanh nghi\u1ec7p s\u1eed d\u1ee5ng chat pop-up tr\u00ean website.<\/p>\n

Ti\u1ebfp theo sau l\u00e0 c\u00e1c d\u1ea1ng th\u00f4ng b\u00e1o \u0111\u1ea9y (push notification), \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng l\u00e0 74% ‘creepier’ h\u01a1n b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o kh\u00e1c.\u00a0M\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i v\u1ec1 th\u00f4ng b\u00e1o \u0111\u1ea9y: “T\u00f4i ch\u1ec9 mu\u1ed1n \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o khi t\u00f4i \u1edf tr\u00ean m\u1ed9t trang web \u0111\u00f3, kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a t\u00f4i. N\u00f3 gi\u1ed1ng nh\u01b0 b\u1ecb theo d\u00f5i.”\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u00e1ng ghi nh\u1edb khi b\u1ea1n \u0111ang t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec1u c\u1ea3m th\u1ea5y gi\u1ed1ng nhau v\u1ec1 th\u00f4ng b\u00e1o \u0111\u1ea9y.\u00a0\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Z, th\u00f4ng b\u00e1o \u0111\u1ea9y \u00edt \u0111\u00e1ng s\u1ee3 h\u01a1n 68% so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c, cho th\u1ea5y vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3.<\/p>\n

Nh\u1eefng chi\u1ebfn d\u1ecbch creep n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c, v\u1edbi 63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd ng\u1eebng mua t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a k\u00e9m.\u00a0Ngo\u00e0i ra, 68% s\u1ebd n\u00f3i v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c gia \u0111\u00ecnh v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u ‘\u0111\u00e1ng s\u1ee3’, d\u1eabn \u0111\u1ebfn vi\u1ec7c truy\u1ec1n mi\u1ec7ng ti\u00eau c\u1ef1c, trong khi 41% s\u1ebd \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c.\u00a0M\u1ed9t ph\u1ea7n ba c\u0169ng s\u1ebd \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1ec1 tr\u1ea3i nghi\u1ec7m n\u00e0y, v\u1edbi ph\u1ee5 n\u1eef c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ph\u00e0n n\u00e0n h\u01a1n 15% v\u1ec1 tr\u1ea3i nghi\u1ec7m nh\u01b0 th\u1ebf n\u00e0y khi s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o trong s\u1ed1 n\u00e0y.
\n\"T\u00e1\u00ba\u00a1i<\/p>\n

L\u00fd do h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u00e1ng s\u1ee3 l\u00e0 v\u00ec ch\u00fang khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft r\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n cho h\u1ecd, \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn b\u1edfi 57,2% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi.<\/p>\n

Vi\u1ec7c 53,6% ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn t\u1eeb ch\u1ed1i c\u0169ng l\u00e0 m\u1ed9t l\u00fd do l\u1edbn cho y\u1ebfu t\u1ed1 c\u1ea3m th\u1ea5y \u0111\u00e1ng s\u1ee3.<\/p>\n

Nh\u1eefng chi\u1ebfn d\u1ecbch marketing \u0111\u00e1ng s\u1ee3 n\u00e0y c\u0169ng g\u00e2y kh\u00f3 ch\u1ecbu cho nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd th\u1eadm ch\u00ed c\u00f2n mi\u1ec5n c\u01b0\u1ee1ng tham gia v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, 66,2% n\u00f3i r\u1eb1ng vi\u1ec7c b\u1ecb nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 nhi\u1ec1u l\u1ea7n khi\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y tr\u1edf n\u00ean kh\u00f3 ch\u1ecbu, v\u1edbi 44,3% n\u00f3i t\u01b0\u01a1ng t\u1ef1 v\u1ec1 vi\u1ec7c b\u1ecb nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 l\u00e2u.<\/p>\n

Nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y cho th\u1ea5y r\u1eb1ng vi\u1ec7c gi\u1ea3m kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf n\u00ean th\u1ea5t v\u1ecdng v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a.\u00a0B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 kh\u00f4ng gi\u1ed1ng nh\u01b0 b\u00e1n h\u00e0ng kh\u00e1c.\u00a0H\u1ecd c\u0169ng c\u1ea7n quy\u1ec1n \u0111\u01b0\u1ee3c ch\u1ecdn t\u1eeb ch\u1ed1i ti\u1ebfp x\u00fac \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 ng\u0103n ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y b\u1ecb m\u1eafc k\u1eb9t trong m\u1edb th\u00f4ng tin x\u00fac ti\u1ebfn t\u1eeb doanh nghi\u1ec7p<\/p>\n

Chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm\/mong \u0111\u1ee3i<\/strong><\/h1>\n

X\u00e9t v\u1ec1 chi\u1ebfn d\u1ecbch marketing m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y h\u1eefu \u00edch thay v\u00ec \u0111\u00e1ng s\u1ee3 \u0111\u00f3 l\u00e0 vi\u1ec7c g\u1eedi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd mu\u1ed1n qua email l\u00e0 th\u1ee9 \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t.\u00a0\u0110i\u1ec1u n\u00e0y g\u1eafn li\u1ec1n v\u1edbi mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m mua s\u1eafm d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 r\u1ebb h\u01a1n.
\n\"Top<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch ph\u1ed5 bi\u1ebfn kh\u00e1c bao g\u1ed3m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c nh\u00e3n hi\u1ec7u m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u00edch, \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean giao d\u1ecbch mua tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 nh\u1eafc nh\u1edf v\u1ec1 nh\u1eefng g\u00ec c\u00f2n l\u1ea1i trong gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd.\u00a0Khi n\u00f3i \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm th\u01b0\u1eddng xuy\u00ean, h\u1ecd th\u1ea5y nh\u1eefng ki\u1ec3u c\u00e1 nh\u00e2n h\u00f3a n\u00e0y h\u1eefu \u00edch h\u01a1n 25% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm kh\u00f4ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y \u0111\u1ec1u \u1ee7ng h\u1ed9 \u00fd t\u01b0\u1edfng r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u h\u1ecd h\u01a1n, bao g\u1ed3m c\u1ea3 nh\u1eefng g\u00ec h\u1ecd th\u00edch v\u00e0 khi h\u1ecd mu\u1ed1n t\u00ecm hi\u1ec3u th\u00f4ng tin.\u00a0Thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm m\u01b0\u1ee3t m\u00e0, d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 r\u1ebb h\u01a1n ch\u00ednh l\u00e0 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng.<\/p>\n

\u0110\u1ec3 th\u1ef1c s\u1ef1 nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a, c\u00e1c nh\u00e0 marketing c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch h\u1ecd \u0111ang s\u1eed d\u1ee5ng l\u00e0 h\u1eefu \u00edch v\u00e0 kh\u00f4ng x\u00e2m l\u1ea5n qu\u00e1 nhi\u1ec1u \u0111\u1eddi t\u01b0 ng\u01b0\u1eddi d\u00f9ng.\u00a0Cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng – bao g\u1ed3m c\u1ea3 khi h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c \u1edf m\u1ed9t m\u00ecnh v\u00e0 c\u00f3 kh\u00f4ng gian c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng – cu\u1ed1i c\u00f9ng s\u1ebd d\u1eabn \u0111\u1ebfn ROI t\u1ed1t nh\u1ea5t.<\/p>\n

V\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1eafc ch\u1eafn li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi d\u1eef li\u1ec7u c\u1ee7a h\u1ecd hay kh\u00f4ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i cho th\u1ea5y r\u1eb1ng b\u1ea1n ch\u1ec9 s\u1eed d\u1ee5ng n\u00f3 theo c\u00e1ch h\u1ecd mu\u1ed1n.\u00a0Tr\u00e1nh c\u00e1c chi\u1ebfn d\u1ecbch m\u1ea1nh m\u1ebd v\u00e0 ‘\u0111\u00e1ng s\u1ee3’ c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh c\u1ea3m ti\u00eau c\u1ef1c, c\u00f3 th\u1ec3 g\u00e2y ra hi\u1ec7u \u1ee9ng k\u00edch th\u00edch.<\/p>\n

Thay v\u00e0o \u0111\u00f3, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho h\u1eefu \u00edch nh\u1ea5t c\u00f3 th\u1ec3.\u00a0Ph\u00e2n kh\u00fac n\u00f3 v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c \u0111\u1ec3 ph\u1ea3n \u00e1nh t\u1ed1t h\u01a1n nh\u1eefng g\u00ec c\u00e1 nh\u00e2n mu\u1ed1n \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng h\u1ecd t\u1ed1t h\u01a1n thay v\u00ec ch\u1ec9 b\u00e1n cho h\u1ecd.\u00a0\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eabn \u0111\u1ebfn m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n gi\u00fap c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

>>> Xem th\u00eam: Top 7 tool thu th\u1eadp insights kh\u00e1ch h\u00e0ng<\/a><\/p>\n

Theo Joanna Carter<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 tham gia v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a 72% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 tham gia v\u00e0o c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, trong khi c\u00f3 \u0111\u1ebfn 86% NTD lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u. C\u00e1 nh\u00e2n h\u00f3a \u0111ang tr\u1edf n\u00ean […]<\/p>","protected":false},"author":4,"featured_media":9258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640],"tags":[656],"class_list":["post-5542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5542"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5542\/revisions"}],"predecessor-version":[{"id":9259,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5542\/revisions\/9259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9258"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}