{"id":5495,"date":"2019-04-08T18:02:35","date_gmt":"2019-04-08T11:02:35","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5495"},"modified":"2019-12-03T09:18:01","modified_gmt":"2019-12-03T02:18:01","slug":"3-ly-do-bat-ngo-khien-baby-boomers-dich-chuyen-sang-youtube","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/3-ly-do-bat-ngo-khien-baby-boomers-dich-chuyen-sang-youtube\/","title":{"rendered":"3 l\u00fd do b\u1ea5t ng\u1edd khi\u1ebfn Baby Boomers d\u1ecbch chuy\u1ec3n sang s\u1eed d\u1ee5ng YouTube"},"content":{"rendered":"

Baby boomers, th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c sinh ra t\u1eeb \u0111\u1ea7u \u0111\u1ebfn gi\u1eefa nh\u1eefng n\u0103m 1940 v\u00e0 gi\u1eefa nh\u1eefng n\u0103m 1960, \u0111\u00e3 \u0111\u1ebfn tu\u1ed5i trong m\u1ed9t k\u1ef7 nguy\u00ean tr\u01b0\u1edbc khi truy\u1ec1n th\u00f4ng theo y\u00eau c\u1ea7u.\u00a0Tr\u01b0\u1edbc \u0111\u00f3, n\u1ebfu b\u1ea1n mu\u1ed1n xem m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3, b\u1ea1n ph\u1ea3i b\u1eadt TV v\u00e0 hy v\u1ecdng r\u1eb1ng m\u1ed9t trong s\u1ed1 \u00edt c\u00e1c m\u1ea1ng c\u00f3 s\u1eb5n \u0111ang ph\u00e1t s\u00f3ng th\u1ee9 b\u1ea1n th\u00edch.\u00a0N\u1ebfu b\u1ea1n b\u1ecf l\u1ee1 m\u1ed9t t\u1eadp c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh y\u00eau th\u00edch c\u1ee7a b\u1ea1n, b\u1ea1n \u0111\u00e3 h\u1ebft may m\u1eafn.
\n\"1409<\/p>\n

M\u1ecdi th\u1ee9 \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.\u00a0Nh\u1edd n\u1ec1n t\u1ea3ng nh\u01b0 YouTube, th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 xem Ed Sullivan clip hi\u1ec7n nay so v\u1edbi khi h\u1ecd l\u1ea7n \u0111\u1ea7u ti\u00ean ph\u00e1t s\u00f3ng tr\u1edf l\u1ea1i v\u00e0o n\u0103m 1948. Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean, sau \u0111\u00f3, ng\u01b0\u1ee3c l\u1ea1i r\u1eb1ng v\u1edbi nh\u1eefng g\u00ec nhi\u1ec1u ng\u01b0\u1eddi tin, th\u1ebf h\u1ec7 tr\u1ebb \u0111ang\u00a0tr\u1edf th\u00e0nh d\u00e2y-c\u1eaft\u00a0v\u00e0 theo \u0111u\u1ed5i nh\u1eefng n\u1ec1n t\u1ea3ng.<\/p>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c v\u00e0 l\u00fd do t\u1ea1i sao th\u1ebf h\u1ec7 n\u00e0y chuy\u1ec3n sang YouTube, ch\u00fang t\u00f4i \u0111\u00e3 kh\u1ea3o s\u00e1t nh\u1eefng ng\u01b0\u1eddi b\u00f9ng n\u1ed5 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n

Ti\u1ebft ki\u1ec7m th\u1eddi gian<\/h1>\n

Ng\u01b0\u1eddi ta\u00a0\u01b0\u1edbc t\u00ednh\u00a0r\u1eb1ng 10.000 ng\u01b0\u1eddi b\u00f9ng n\u1ed5 tr\u1ebb em ngh\u1ec9 h\u01b0u m\u1ed7i ng\u00e0y.\u00a0Nh\u01b0ng ch\u1ec9 v\u00ec h\u1ecd t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111\u1ed9t nhi\u00ean c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 gi\u1ebft.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00f9ng n\u1ed5 m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n, c\u01a1 h\u1ed9i ti\u1ebft ki\u1ec7m th\u1eddi gian l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do l\u1edbn khi\u1ebfn h\u1ecd s\u1eed d\u1ee5ng YouTube.\u00a0V\u1edbi YouTube, t\u00f4i kh\u00f4ng b\u1ecb kh\u00f3a trong c\u00e1c kh\u1ed1i d\u00e0i nh\u01b0 t\u00f4i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u01a1ng m\u1ea1i.\u00a0N\u1ebfu t\u00f4i c\u00f3 10 ph\u00fat, t\u00f4i c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 xem, m\u1ed9t ng\u01b0\u1eddi 63 tu\u1ed5i t\u00ean Vera n\u00f3i v\u1edbi ch\u00fang t\u00f4i.<\/p>\n

C\u00f3 l\u1ebd \u0111\u00f3 l\u00e0 mong mu\u1ed1n ti\u1ebft ki\u1ec7m th\u1eddi gian gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao nh\u1eefng ng\u01b0\u1eddi b\u00f9ng n\u1ed5 c\u00f3 kh\u1ea3 n\u0103ng th\u00edch xem video h\u01b0\u1edbng d\u1eabn tr\u00ean YouTube h\u01a1n 1,3 l\u1ea7n so v\u1edbi \u0111\u1ecdc h\u01b0\u1edbng d\u1eabn.\u00a01<\/sup><\/p>\n

\"1409<\/p>\n

Nh\u1eadn tr\u1ee3 gi\u00fap v\u00e0 t\u00ecm hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi<\/h1>\n

C\u00f3 \u0111\u01b0\u1ee3c th\u1ebf gi\u1edbi trong t\u1ea7m tay c\u1ee7a b\u1ea1n m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i to l\u1edbn, v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00f9ng n\u1ed5 tr\u1ebb em m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u00e0 kh\u1ea3o s\u00e1t \u0111ang n\u1eafm b\u1eaft ch\u00fang.\u00a0V\u00ed d\u1ee5, nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u00f9ng n\u1ed5 tr\u1ebb em 58 tu\u1ed5i t\u00ean Barbara \u0111\u00e3 ch\u1ec9 ra, trong khi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc ph\u1ea3i y\u00eau c\u1ea7u nh\u1eefng \u0111\u1ee9a tr\u1ebb tr\u01b0\u1edfng th\u00e0nh c\u1ee7a h\u1ecd d\u1ea1y h\u1ecd c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch m\u1edbi, nh\u1eefng ng\u01b0\u1eddi b\u00f9ng n\u1ed5 tr\u1ebb em c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin t\u01b0\u01a1ng t\u1ef1 tr\u00ean YouTube.\u00a0T\u00f4i s\u1eed d\u1ee5ng YouTube \u0111\u1ec3 l\u1ea5y th\u00f4ng tin \u1edf \u0111\u1ecbnh d\u1ea1ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c – \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn nh\u1eefng th\u1ee9 c\u00f4ng ngh\u1ec7 m\u00e0 t\u00f4i kh\u00f4ng mu\u1ed1n nh\u1edd con g\u00e1i t\u00f4i gi\u00fap \u0111\u1ee1, c\u00f4 n\u00f3i.<\/p>\n

>>> Xem th\u00eam: [B\u00c1O C\u00c1O] Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng Mobile \u1edf n\u00f4ng th\u00f4n Vi\u1ec7t Nam<\/a><\/p>\n

M\u1ed9t l\u1ea7n n\u1eefa ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 t\u01b0\u01a1ng t\u1ef1 trong k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a ch\u00fang t\u00f4i, v\u1edbi 1 trong 3 ng\u01b0\u1eddi b\u00f9ng n\u1ed5 n\u00f3i r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng YouTube \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.
\n\"1409<\/p>\n

 <\/p>\n

Ngu\u1ed3n: Google \/ Ipsos, Nghi\u00ean c\u1ee9u C\u00e2u chuy\u1ec7n Con ng\u01b0\u1eddi, Hoa K\u1ef3, n = 1.296 ng\u01b0\u1eddi l\u1edbn \u1edf \u0111\u1ed9 tu\u1ed5i 53 S\u1eed71, ng\u01b0\u1eddi s\u1eed d\u1ee5ng YouTube \u00edt nh\u1ea5t l\u00e0 h\u00e0ng th\u00e1ng, th\u00e1ng 6 n\u0103m 2017.<\/p>\n

Gi\u1ea3i tr\u00ed v\u00e0 tin t\u1ee9c<\/h1>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 b\u00f9ng n\u1ed5 tr\u1ebb em \u0111ang xem c\u00e1c b\u1ea3n t\u00f3m t\u1eaft tr\u00ean TV, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u1ed5i b\u1eadt v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh y\u00eau th\u00edch c\u1ee7a h\u1ecd tr\u00ean YouTube \u0111\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebft.\u00a0T\u00f4i kh\u00f4ng th\u00edch th\u1ee9c khuya, v\u00ec v\u1eady t\u00f4i th\u01b0\u1eddng xuy\u00ean l\u00ean YouTube \u0111\u1ec3 xem nh\u1eefng \u0111o\u1ea1n \u0111\u1ed9c tho\u1ea1i c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00eam khuya, m\u1ed9t ng\u01b0\u1eddi b\u00f9ng n\u1ed5 59 tu\u1ed5i t\u00ean Ron n\u00f3i v\u1edbi ch\u00fang t\u00f4i.<\/p>\n

Ron kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi b\u00f9ng n\u1ed5 duy nh\u1ea5t h\u01b0\u1edbng t\u1edbi YouTube \u0111\u1ec3 gi\u1ea3i tr\u00ed.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, 68% nh\u1eefng ng\u01b0\u1eddi b\u00f9ng n\u1ed5 n\u00f3i r\u1eb1ng h\u1ecd xem video tr\u00ean YouTube \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed.\u00a03<\/sup>\u00a0M\u1ed9t s\u1ed1 danh m\u1ee5c \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd, theo d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y c\u1ee7a Google, l\u00e0 gi\u1ea3i tr\u00ed, \u00e2m nh\u1ea1c v\u00e0 tin t\u1ee9c, v\u1edbi c\u00e1c k\u00eanh nh\u01b0\u00a0Star News\u00a0(m\u1ed9t k\u00eanh tin t\u1ee9c n\u1ed5i ti\u1ebfng),\u00a0Fox News\u00a0v\u00e0\u00a0WatchJoJo\u00a0(m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp c\u00e1c s\u1ef1 th\u1eadt kh\u00f4ng th\u1ec3 tin \u0111\u01b0\u1ee3c) t\u0103ng l\u00ean \u0111\u1ea7u danh s\u00e1ch theo d\u00f5i c\u1ee7a h\u1ecd.<\/p>\n

 <\/p>\n

\"1409<\/p>\n

Ngu\u1ed3n: Google \/ Ipsos, Nghi\u00ean c\u1ee9u C\u00e2u chuy\u1ec7n Con ng\u01b0\u1eddi, Hoa K\u1ef3, n = 1.296 ng\u01b0\u1eddi l\u1edbn \u1edf \u0111\u1ed9 tu\u1ed5i 53 S\u1eed71, ng\u01b0\u1eddi s\u1eed d\u1ee5ng YouTube \u00edt nh\u1ea5t l\u00e0 h\u00e0ng th\u00e1ng, th\u00e1ng 6 n\u0103m 2017.<\/p>\n

Baby boomers v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/h1>\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u1ebb, nh\u01b0 th\u1ebf h\u1ec7 millennials.\u00a0K\u1ebft qu\u1ea3 l\u00e0, t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 marketing qu\u00e1 th\u01b0\u1eddng xuy\u00ean\u00a0qu\u00ean \u0111i nh\u1eefng ng\u01b0\u1eddi b\u00f9ng n\u1ed5 tr\u1ebb em\u00a0ho\u1eb7c t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch tr\u01b0\u1eddng h\u1ecdc c\u0169 m\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn vi\u1ec7c th\u1ebf h\u1ec7 n\u00e0y hi\u1ec3u bi\u1ebft c\u00f4ng ngh\u1ec7 th\u1ef1c s\u1ef1 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi tr\u00ean 50 tu\u1ed5i\u00a0chi\u1ebfm\u00a051% chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ea1o ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 hi\u1ec3u bi\u1ebft \u0111\u1ec3 hi\u1ec3u c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi h\u1ecd.<\/p>\n

>>> Xem th\u00eam: Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 C\u01a1 h\u1ed9i l\u1edbn cho Marketer<\/a><\/p>\n

Theo Brittney Ackerman<\/p>\n

C\u1ed9ng t\u00e1c vi\u00ean, Video Marketing t\u1ea1i Google<\/p>\n

Ngu\u1ed3n: thinkwithgoogle.com<\/p>","protected":false},"excerpt":{"rendered":"

Baby boomers, th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c sinh ra t\u1eeb \u0111\u1ea7u \u0111\u1ebfn gi\u1eefa nh\u1eefng n\u0103m 1940 v\u00e0 gi\u1eefa nh\u1eefng n\u0103m 1960, \u0111\u00e3 \u0111\u1ebfn tu\u1ed5i trong m\u1ed9t k\u1ef7 nguy\u00ean tr\u01b0\u1edbc khi truy\u1ec1n th\u00f4ng theo y\u00eau c\u1ea7u.\u00a0Tr\u01b0\u1edbc \u0111\u00f3, n\u1ebfu b\u1ea1n mu\u1ed1n xem m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3, b\u1ea1n ph\u1ea3i b\u1eadt TV v\u00e0 hy v\u1ecdng r\u1eb1ng m\u1ed9t trong s\u1ed1 \u00edt c\u00e1c […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[656],"class_list":["post-5495","post","type-post","status-publish","format-standard","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-insights-khach-hang","no-thumb"],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5495"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5495\/revisions"}],"predecessor-version":[{"id":9279,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5495\/revisions\/9279"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}