{"id":5454,"date":"2019-04-03T14:47:17","date_gmt":"2019-04-03T07:47:17","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5454"},"modified":"2019-12-03T09:24:56","modified_gmt":"2019-12-03T02:24:56","slug":"bao-cao-tiep-can-nguoi-dung-mobile-o-nong-thon-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-tiep-can-nguoi-dung-mobile-o-nong-thon-viet-nam\/","title":{"rendered":"[B\u00c1O C\u00c1O] Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng Mobile \u1edf n\u00f4ng th\u00f4n Vi\u1ec7t Nam"},"content":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng cho c\u00e1c doanh nghi\u1ec7p.\u00a0Tr\u00ean th\u1ef1c t\u1ebf,\u00a0Ng\u00e2n h\u00e0ng Th\u1ebf gi\u1edbi k\u1ef3 v\u1ecdng GDP c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc s\u1ebd t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh<\/strong>\u00a0v\u1edbi t\u1ed1c \u0111\u1ed9 6-7% trong n\u0103m 2019 v\u00e0 2020.<\/p>\n

Qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 n\u00e0y c\u0169ng l\u00e0 th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean v\u00e0 v\u1edbi g\u1ea7n 70% d\u00e2n s\u1ed1 s\u1ed1ng \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n,\u00a0\u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 ch\u00ednh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0M\u1eb7c d\u00f9 v\u1eady, c\u00e1c nh\u00e0 marketing \u0111\u1ea5u tranh \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y v\u00ec h\u1ecd c\u00f3 \u00edt th\u00f4ng tin \u0111\u1ec3 l\u00e0m vi\u1ec7c.\u00a0Khi c\u00f3 d\u1eef li\u1ec7u, n\u00f3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh ng\u00e0y ho\u1eb7c cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 c\u1ea3 n\u01b0\u1edbc m\u00e0 kh\u00f4ng \u0111i s\u00e2u v\u00e0o c\u00e1c h\u00e0nh vi c\u1ee7a kh\u00e1n gi\u1ea3 n\u00f4ng th\u00f4n.<\/p>\n

B\u00e1o c\u00e1o Nh\u00e0 n\u01b0\u1edbc v\u1ec1 \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u1edf n\u00f4ng th\u00f4n Vi\u1ec7t Nam \u0111\u00e3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u00e0y.\u00a0N\u00f3 cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c r\u00f5 r\u00e0ng m\u00e0 c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 n\u00f4ng th\u00f4n Vi\u1ec7t Nam.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 trong s\u1ed1 h\u1ecd.<\/p>\n

\"consumerbehave\"<\/a><\/p>\n

Cung c\u1ea5p \u0111\u00fang qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/h1>\n

Cho d\u00f9 qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u1ed9c \u0111\u00e1o hay s\u00e1ng t\u1ea1o \u0111\u1ebfn \u0111\u00e2u, n\u1ebfu n\u00f3 kh\u00f4ng li\u00ean quan \u0111\u1ebfn kh\u00e1n gi\u1ea3 trong th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 \u0111\u00f3 v\u00e0 \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3, n\u00f3 s\u1ebd kh\u00f4ng c\u1ed9ng h\u01b0\u1edfng v\u1edbi h\u1ecd.\u00a0V\u00ed d\u1ee5: m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n v\u00e0 kh\u00f3 t\u00ecm s\u1ebd kh\u00f4ng c\u00f3 li\u00ean quan \u1edf n\u00f4ng th\u00f4n Vi\u1ec7t Nam.<\/p>\n

M\u1eb7c d\u00f9 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 marketing bi\u1ebft \u0111i\u1ec1u n\u00e0y l\u00e0 \u0111\u00fang theo tr\u1ef1c gi\u00e1c, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u00f3 m\u1ee9c \u0111\u1ed9 li\u00ean quan th\u1ea5p \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3.\u00a0\u0110\u1ec3 ph\u1ee5c v\u1ee5 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c nh\u00e0 marketing n\u00ean ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd theo \u0111\u1ecba l\u00fd v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0Th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, \u0111\u01b0\u1ee3c g\u1eedi m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, d\u1eabn \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng, g\u1eafn k\u1ebft, c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n

>>> Xem th\u00eam: Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 C\u01a1 h\u1ed9i l\u1edbn cho Marketer<\/a><\/p>\n

Cung c\u1ea5p s\u1ea3n ph\u1ea9m tr\u00ean c\u1ea3 n\u1ec1n t\u1ea3ng v\u1eadt l\u00fd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1<\/h1>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf n\u00f4ng th\u00f4n Vi\u1ec7t Nam th\u00edch l\u01b0\u1edbt qua tr\u1ef1c tuy\u1ebfn nh\u01b0ng mua h\u00e0ng ngo\u1ea1i tuy\u1ebfn.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, trong s\u1ed1 70% kh\u00e1n gi\u1ea3 n\u00f4ng th\u00f4n Vi\u1ec7t Nam nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, 45% th\u1ef1c hi\u1ec7n giao d\u1ecbch mua t\u1ea1i c\u1eeda h\u00e0ng do k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u00f3 s\u1eb5n \u0111\u1ec3 mua trong c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n

\"xlg_google_shopping\"<\/a><\/p>\n

Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1ec3 x\u1ea3y ra \u1edf c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n, n\u01a1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u1edf xa v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 khi\u1ebfn t\u00ednh s\u1eb5n c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t tr\u1edf ng\u1ea1i h\u1eadu c\u1ea7n.\u00a0\u0110\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 m\u01b0\u1ee3t m\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh giao d\u1ecbch mua h\u00e0ng c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

T\u1eadn d\u1ee5ng m\u1ed1i quan h\u1ec7 ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi video<\/h1>\n

\u1ede n\u00f4ng th\u00f4n Vi\u1ec7t Nam, 82% ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n sang \u1ee9ng d\u1ee5ng YouTube d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong> \u0111\u1ec3 th\u01b0 gi\u00e3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a \u0111\u1ed1i v\u1edbi h\u1ecd.\u00a0\u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n m\u1ed9t c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 marketing, nh\u01b0ng h\u1ecd ph\u1ea3i c\u1ea9n th\u1eadn v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng n\u00f3 v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch nh\u1eafn tin theo c\u00e1ch thu h\u00fat kh\u00e1n gi\u1ea3.<\/p>\n

>>> Xem th\u00eam: B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 th\u1ebf h\u1ec7 Z (Gen Z)?<\/a><\/p>\n

B\u00e1o c\u00e1o c\u1ee7a nh\u00e0 n\u01b0\u1edbc v\u1ec1 \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u1edf n\u00f4ng th\u00f4n Vi\u1ec7t Nam cung c\u1ea5p nhi\u1ec1u c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 nh\u1eefng g\u00ec cho \u0111\u1ebfn nay v\u1eabn l\u00e0 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.\u00a0B\u00e1o c\u00e1o n\u00e0y c\u1ee7a MMA l\u00e0 m\u1ed9t d\u1ef1 \u00e1n do Google d\u1eabn \u0111\u1ea7u v\u1edbi s\u1ef1 tham gia c\u1ee7a m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c c\u1ee7a MMA, bao g\u1ed3m Adtima, Dentsu Aegis Network, Inf Focus, Kantar Worldpanel v\u00e0 Nielsen.<\/p>\n

\u0110\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf n\u00f4ng th\u00f4n Vi\u1ec7t Nam, h\u00e3y t\u1ea3i xu\u1ed1ng b\u00e1o c\u00e1o<\/strong><\/span> d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

\n

The_State_of_Mobile_in_Rural_Vietnam_Report<\/a><\/span><\/h3>\n<\/div>\n

Theo Nitin Gajria<\/p>\n

Gi\u00e1m \u0111\u1ed1c qu\u1ed1c gia, Vi\u1ec7t Nam, Campuchia v\u00e0 L\u00e0o (Google Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng)<\/p>\n

Ngu\u1ed3n: Thinkwithgoogle.com<\/p>","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng cho c\u00e1c doanh nghi\u1ec7p.\u00a0Tr\u00ean th\u1ef1c t\u1ebf,\u00a0Ng\u00e2n h\u00e0ng Th\u1ebf gi\u1edbi k\u1ef3 v\u1ecdng GDP c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc s\u1ebd t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh\u00a0v\u1edbi t\u1ed1c \u0111\u1ed9 6-7% trong n\u0103m 2019 v\u00e0 2020. Qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 n\u00e0y c\u0169ng l\u00e0 th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng […]<\/p>","protected":false},"author":4,"featured_media":7836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,640,125],"tags":[656],"class_list":["post-5454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-reports","category-viet-nam-insights","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5454"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5454\/revisions"}],"predecessor-version":[{"id":9281,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5454\/revisions\/9281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7836"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}