{"id":5410,"date":"2019-03-30T23:18:13","date_gmt":"2019-03-30T16:18:13","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5410"},"modified":"2020-03-18T15:58:37","modified_gmt":"2020-03-18T08:58:37","slug":"5-cach-cai-thien-trai-nghiem-cua-khach-hang-nam-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/5-cach-cai-thien-trai-nghiem-cua-khach-hang-nam-2019\/","title":{"rendered":"5 c\u00e1ch c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng n\u0103m 2019"},"content":{"rendered":"<p>M\u1ecdi ng\u01b0\u1eddi lu\u00f4n th\u00edch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng v\u00e0 th\u1ecfa m\u00e3n, v\u00ec v\u1eady c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 l\u1ee3i.<\/p>\n<p><strong>&#8220;S\u1ef1 h\u00e0i l\u00f2ng&#8221; v\u00e0 &#8220;h\u1ea1nh ph\u00fac&#8221;<\/strong> l\u00e0 hai y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o v\u00e0 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y <a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-co-hoi-lon-nhat-cho-cac-nha-marketing\/\">chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi lu\u00f4n th\u00edch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gi\u1eef cho h\u1ecd h\u1ea1nh ph\u00fac v\u00e0 h\u00e0i l\u00f2ng.\u00a0H\u1ea1nh ph\u00fac c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ho\u1ea1t \u0111\u1ed9ng ho\u00e0n h\u1ea3o v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p l\u00e0 \u0111\u1eb7c bi\u1ec7t.<\/p>\n<p>Kh\u00e1ch h\u00e0ng c\u0169ng h\u00e0i l\u00f2ng khi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ch\u00ednh x\u00e1c c\u1ee7a h\u1ecd, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 hi\u1ec3u nh\u1eefng th\u1ee9 n\u00e0y l\u00e0 g\u00ec.<\/p>\n<p>V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ecd nh\u1edb \u0111\u1ebfn b\u1ea1n v\u00e0 tr\u1edf l\u1ea1i nhi\u1ec1u l\u1ea7n?\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0o n\u0103m 2019:<strong>\u00a0<\/strong><\/p>\n<ol>\n<li>\n<h1><strong> T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>Gartner \u0111\u00e3 d\u1ef1 \u0111o\u00e1n\u00a0r\u1eb1ng v\u00e0o n\u0103m 2020, c\u00e1c t\u00e1c nh\u00e2n \u1ea3o nh\u01b0 chatbot s\u1ebd qu\u1ea3n l\u00fd kho\u1ea3ng 85% c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0M\u1ed9t chatbot c\u00f3 th\u1ec3 gi\u00fap chuy\u1ec3n \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng theo c\u00e1c c\u00e1ch sau:<\/p>\n<ul>\n<li>Chatbots c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m thi\u1ec3u n\u1ed7 l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p ch\u00fang li\u1ec1n m\u1ea1ch trong trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd, nh\u01b0 th\u1ec3 h\u1ecd \u0111ang giao ti\u1ebfp v\u1edbi m\u1ed9t con ng\u01b0\u1eddi th\u1ef1c s\u1ef1.<\/li>\n<li>Chatbots c\u00f3 s\u1eb5n 24\/7 v\u00e0 n\u00f3 c\u00f3 th\u1ec3 x\u1eed l\u00fd s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng gi\u1edbi h\u1ea1n m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e2m.<\/li>\n<li>H\u1ecd c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, khi h\u1ecd l\u1ea5y th\u00f4ng tin tr\u1ef1c ti\u1ebfp t\u1eeb trang s\u1ea3n ph\u1ea9m li\u00ean quan.<\/li>\n<li>Chatbots kh\u00f4ng b\u1ecb chi ph\u1ed1i b\u1edfi c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi, v\u00ec v\u1eady kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i l\u1ecbch s\u1ef1 v\u00e0 \u0111o l\u01b0\u1eddng.<\/li>\n<li>H\u1ecd c\u00f3 th\u1ec3 gi\u00fap cung c\u1ea5p ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u00e0 x\u1eed l\u00fd c\u00e1c truy v\u1ea5n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t.<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/03\/Expected-benefits-from-chatbots.png\" alt=\"Expected benefits from chatbots\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/li>\n<\/ul>\n<p>H\u01a1n n\u1eefa,\u00a0c\u00e1 nh\u00e2n h\u00f3a d\u1ef1 \u0111o\u00e1n \u0111ang gia t\u0103ng\u00a0v\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn ph\u1ea3i s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 \u0111\u1ec3 t\u0103ng doanh s\u1ed1.\u00a0C\u00e1 nh\u00e2n h\u00f3a d\u1ef1 \u0111o\u00e1n l\u00e0 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean h\u00e0nh vi trong qu\u00e1 kh\u1ee9 c\u1ee7a h\u1ecd.\u00a0B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng, cho ph\u00e9p c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>V\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a d\u1ef1 \u0111o\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng d\u1ef1 \u0111o\u00e1n h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o l\u00fac n\u00e0y v\u00e0 \u0111\u01b0a h\u1ecd \u0111\u1ebfn ph\u1ea7n ti\u1ebfp theo c\u1ee7a h\u00e0nh tr\u00ecnh.<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/03\/Predictive-personalization.png\" alt=\"Predictive personalization\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>[\u00a0<\/em><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><em>\u00a0]<\/em><\/p>\n<ol start=\"2\">\n<li>\n<h1><strong> \u0110\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>Kh\u00e1ch h\u00e0ng s\u1ebd y\u00eau th\u00edch doanh nghi\u1ec7p n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y:<\/p>\n<ul>\n<li>Y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i b\u1ea5t c\u1ee9 khi n\u00e0o ai \u0111\u00f3 mua m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb b\u1ea1n.\u00a0S\u1eed d\u1ee5ng c\u1ea3 nh\u1eefng m\u1eb7t t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>M\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng khi h\u1ecd tin t\u01b0\u1edfng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 m\u1ed9t c\u00e1ch trung th\u1ef1c trong khi gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/03\/Trust-building-pyramid.png\" alt=\"Trust building pyramid\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/li>\n<\/ul>\n<p><em>[\u00a0<\/em><em>Ngu\u1ed3n h\u00ecnh \u1ea3nh<\/em><em>\u00a0]<\/em><\/p>\n<ul>\n<li>H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh v\u00e0 n\u00f3i l\u1eddi c\u1ea3m \u01a1n m\u1ed7i khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh vi mua h\u00e0ng. G\u1eedi email ch\u1ee9a th\u00f4ng \u0111i\u1ec7p c\u1ea3m \u01a1n c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb.<\/li>\n<li>Trong khi gh\u00e9 th\u0103m website, kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn kh\u00f4ng mu\u1ed1n truy c\u1eadp v\u00e0o c\u00e1c trang kh\u00f4ng li\u00ean quan, h\u1ecd kh\u00f4ng mu\u1ed1n th\u1ea5y qu\u1ea3ng c\u00e1o g\u00e2y phi\u1ec1n nhi\u1ec5u v\u00e0 kh\u00f4ng mu\u1ed1n tham gia v\u00e0o qu\u00e1 tr\u00ecnh thanh to\u00e1n r\u01b0\u1eddm r\u00e0.\u00a0Gi\u1eef h\u00e0nh tr\u00ecnh s\u1ea1ch s\u1ebd v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-ban-le-omni-channel\/\">Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb Omni Channel<\/a><\/strong><br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/03\/What-customers-dont-want.png\" alt=\"What customers don't want\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<ul>\n<li>T\u1eadp trung v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm v\u00e0 t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng \u0111\u1ec3 hi\u1ec3u hi\u1ec7u su\u1ea5t th\u1ef1c s\u1ef1 c\u1ee7a k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1n gi\u1ea3.<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 gi\u1eef t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 cho ph\u00e9p duy\u1ec7t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-marketing\/\">Thu th\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u<\/a> \u0111\u1ec3 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n xem nh\u1eefng g\u00ec cung c\u1ea5p ho\u1ea1t \u0111\u1ed9ng, c\u0169ng nh\u01b0 nh\u1eefng g\u00ec ng\u00f4n ng\u1eef th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng.<\/li>\n<li>Cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n khi h\u1ecd c\u1ea7n, \u0111\u1eebng b\u1eafn ph\u00e1 h\u1ecd ngay khi h\u1ecd nh\u1ea5p v\u00e0o trang web c\u1ee7a b\u1ea1n ho\u1eb7c khi b\u1ea1n li\u00ean l\u1ea1c v\u1edbi h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 qua email.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h1><strong> Truy\u1ec1n th\u00f4ng h\u1ee3p l\u00fd<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>Truy\u1ec1n th\u00f4ng l\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.\u00a0B\u1ea1n c\u1ea7n ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n giao ti\u1ebfp ph\u00f9 h\u1ee3p c\u00f9ng v\u1edbi ng\u00f4n ng\u1eef v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n b\u1ea1n nh\u1ea5t.\u00a0V\u1ec1 b\u1ea3n ch\u1ea5t, b\u1ea1n c\u1ea7n h\u1ee3p l\u00fd h\u00f3a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh giao ti\u1ebfp v\u00e0 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 giao ti\u1ebfp c\u1ee7a b\u1ea1n:<\/p>\n<ul>\n<li>T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm c\u00e1ch th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 giao ti\u1ebfp gi\u1eefa \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang trong tr\u01b0\u1eddng h\u1ee3p c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. V\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Zipline theo d\u00f5i li\u00ean l\u1ea1c gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c nhau. B\u1eb1ng c\u00e1ch n\u00e0y c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u00fang cho nh\u1eefng ng\u01b0\u1eddi c\u1ea7n n\u00f3 v\u00e0 \u0111\u00fang c\u00e1ch.<\/li>\n<li>Gi\u1eef th\u00f4ng tin li\u00ean l\u1ea1c ch\u1ee7 \u0111\u1ed9ng v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a <a href=\"https:\/\/dtmconsulting.vn\/en\/huong-dan-cach-tao-ban-do-hanh-trinh-nguoi-dung-user-journey-map\/\">h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (CJM<\/a>).<\/li>\n<li>Tr\u00e1nh c\u1eaft ng\u1eafn khi n\u00f3i \u0111\u1ebfn giao ti\u1ebfp v\u00ec kh\u00e1ch h\u00e0ng ng\u00e0y nay \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 nh\u1eadn th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 vi\u1ec7c thi\u1ebfu giao ti\u1ebfp g\u1eafn k\u1ebft c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd t\u1eeb b\u1ecf th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>D\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 gi\u1eef cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u1ea1nh ph\u00fac khi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u0169ng h\u1ea1nh ph\u00fac.\u00a0C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0\u00a0Workplace c\u1ee7a Facebook l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a giao ti\u1ebfp n\u1ed9i b\u1ed9, cho ph\u00e9p b\u1ea1n giao ti\u1ebfp \u1edf quy m\u00f4 s\u1eed d\u1ee5ng video v\u00e0 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp.<\/li>\n<li>Theo d\u00f5i c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 xem k\u00eanh n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 qua c\u00e1c k\u00eanh n\u00e0y.<\/li>\n<li>Email v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c giao ti\u1ebfp t\u1ed1t nh\u1ea5t. G\u1eedi email cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u00fap di chuy\u1ec3n h\u1ecd trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef h\u1ecd tham gia. Mailchimp l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn cho m\u1ecdi th\u1ee9 li\u00ean quan \u0111\u1ebfn marketing qua email.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h1><strong> Cung c\u1ea5p b\u1ea3o m\u1eadt n\u00e2ng cao cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng blockchain<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>M\u1ecdi ng\u01b0\u1eddi th\u00edch c\u00e1c doanh nghi\u1ec7p coi tr\u1ecdng v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.\u00a0\u0110\u00e2y l\u00e0 n\u01a1i blockchain c\u00f3 th\u1ec3 c\u00f3 \u00edch.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do h\u00e0ng \u0111\u1ea7u t\u1ea1i sao blockchain t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn b\u1ea3o m\u1eadt d\u1eef li\u1ec7u:<\/p>\n<ul>\n<li>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n c\u1ea5p c\u00f3 ngh\u0129a l\u00e0 c\u00e1c kh\u1ed1i d\u1eef li\u1ec7u nh\u1ecf \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean nhi\u1ec1u lo\u1ea1i m\u00e1y t\u00ednh qua m\u1ea1ng, do \u0111\u00f3 v\u1ea5n \u0111\u1ec1 m\u1ea5t d\u1eef li\u1ec7u s\u1ebd kh\u00f4ng th\u1ec3 x\u1ea3y ra.<\/li>\n<li>Blockchain cung c\u1ea5p m\u00e3 h\u00f3a v\u00e0 x\u00e1c nh\u1eadn m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi ch\u1eef k\u00fd \u0111\u1ea7y \u0111\u1ee7.<\/li>\n<li>V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a blockchain, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong th\u1eddi gian th\u1ef1c.\u00a0N\u00f3 c\u0169ng l\u00e0m cho kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea3o m\u1eadt.<\/li>\n<li>Blockchain c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t hi\u1ec7u qu\u1ea3 gi\u1eefa tin t\u1ee9c th\u1eadt v\u00e0 gi\u1ea3, v\u00e0 m\u1ed1i quan t\u00e2m v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/li>\n<\/ul>\n<p>H\u00ecnh d\u01b0\u1edbi \u0111\u00e2y m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a blockchain v\u00e0 t\u0103ng th\u00eam t\u00ednh b\u1ea3o m\u1eadt c\u1ee7a d\u1eef li\u1ec7u:<br \/>\n<img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/03\/How-a-blockchain-works.png\" alt=\"How a blockchain works\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p>Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, m\u1ecdi ng\u01b0\u1eddi lu\u00f4n th\u00edch tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p khi h\u1ecd c\u1ea3m th\u1ea5y c\u00f4ng ty n\u1ed7 l\u1ef1c h\u1ebft s\u1ee9c \u0111\u1ec3 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.\u00a0V\u00ec v\u1eady, s\u1eed d\u1ee5ng blockchain v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bi\u1ebft d\u1eef li\u1ec7u c\u1ee7a h\u1ecd an to\u00e0n s\u1ebd c\u00f3 l\u1ee3i r\u1ea5t nhi\u1ec1u cho tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/p>\n<h1>5. S\u1eed d\u1ee5ng projection mapping \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m nh\u1eadp vai<\/h1>\n<p><strong>Projection mapping<\/strong> l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ebfn c\u00e1c v\u1eadt th\u1ec3 ph\u1ed5 bi\u1ebfn th\u00e0nh m\u00e0n h\u00ecnh 3D \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c.\u00a0C\u00f4ng ngh\u1ec7 n\u00e0y v\u00f4 c\u00f9ng h\u1eefu \u00edch trong c\u00e1c s\u1ef1 ki\u1ec7n khi b\u1ea1n c\u1ea7n l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y nh\u01b0 \u0111ang \u1edf trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng ho\u00e0n to\u00e0n kh\u00e1c.\u00a0\u0110\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n v\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p>Projection mapping c\u00f3 th\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn h\u01a1n v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a m\u00f4 ph\u1ecfng h\u00ecnh \u1ea3nh.\u00a0\u0110i\u1ec1u n\u00e0y th\u00eam m\u1ed9t y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111em l\u1ea1i \u0111\u01b0\u1ee3c ROI t\u1ed1t h\u01a1n.<\/p>\n<p>V\u00ed d\u1ee5: Gi\u1ea3 s\u1eed l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng projection mapping \u0111\u1ec3 hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh 3D c\u1ee7a chi\u1ebfc xe n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ea1m v\u00e0 c\u1ea3m nh\u1eadn c\u00e1c t\u00ednh n\u0103ng kh\u00e1c nhau c\u1ee7a xe b\u1eb1ng m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p>C\u1ea3 marketing ngo\u1ea1i tuy\u1ebfn v\u00e0 tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u quan tr\u1ecdng \u0111\u1ec3 bi\u1ebfn b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u.\u00a0Do \u0111\u00f3, tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c ngo\u1ea1i tuy\u1ebfn l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1eef cho kh\u00e1n gi\u1ea3 v\u1eabn k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea5t k\u1ec3 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi ph\u00e2n bi\u1ec7t doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0Cho d\u00f9 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn m\u1ee9c n\u00e0o, n\u1ebfu <a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> t\u1ed5ng th\u1ec3 kh\u00f4ng t\u1ed1t, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng quay l\u1ea1i.\u00a0\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf v\u00e0 b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc c\u00f3 th\u1ec3 \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 \u0111\u01b0a h\u1ecd tr\u1edf l\u1ea1i, bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng <a href=\"https:\/\/dtmconsulting.vn\/en\/loi-ich-cua-viec-ung-ho-tich-cuc-va-ung-ho-tieu-cuc-cua-nguoi-dung-den-thuong-hieu\/\">ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt.<\/p>\n<p style=\"text-align: right;\">Theo Joydeep Bhattacharya<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ecdi ng\u01b0\u1eddi lu\u00f4n th\u00edch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng v\u00e0 th\u1ecfa m\u00e3n, v\u00ec v\u1eady c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 l\u1ee3i. &#8220;S\u1ef1 h\u00e0i l\u00f2ng&#8221; v\u00e0 &#8220;h\u1ea1nh ph\u00fac&#8221; l\u00e0 hai y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o v\u00e0 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":5411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[655],"class_list":["post-5410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5410"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5410\/revisions"}],"predecessor-version":[{"id":10703,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5410\/revisions\/10703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5411"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}