- \n
- Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng<\/strong>\u200a- Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 Marketing<\/strong><\/a> cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u01a1 s\u1edf v\u1eefng ch\u1eafc t\u1eeb khi b\u1eaft \u0111\u1ea7u, h\u00ecnh th\u00e0nh t\u01b0 duy.<\/li>\n
- Ki\u1ebfn th\u1ee9c Digital marketing <\/strong><\/a>\u200a- ki\u1ebfn th\u1ee9c cung c\u1ea5p cho b\u1ea1n c\u00e1c k\u1ef9 n\u0103ng chung m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 marketer n\u00e0o tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital marketing.<\/li>\n
- Ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n<\/strong>\u200a- ki\u1ebfn th\u1ee9c gi\u00fap b\u1ea1n chuy\u00ean m\u00f4n h\u00f3a v\u00e0 l\u00e0 \u0111i\u1ec1u khi\u1ebfn b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 marketing th\u1ef1c th\u1ee5 v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u01b0\u1edbc l\u00ean nh\u1eefng v\u1ecb tr\u00ed marketing cao h\u01a1n.<\/li>\n<\/ol>\n
\u0110\u1eebng c\u1ed1 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi bi\u1ebft h\u1ebft t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, c\u00e1c c\u00f4ng ty \u0111\u1ec1u mu\u1ed1n c\u00f3 m\u1ed9t ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n t\u1ed1t v\u1edbi m\u1ed9t vai tr\u00f2 c\u1ee5 th\u1ec3. B\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed1t, m\u1ed9t ki\u1ebfn th\u1ee9c t\u1ed5ng th\u1ec3 nh\u01b0ng h\u00e3y l\u1ef1a ch\u1ecdn v\u00e0 t\u1eadp trung v\u00e0o 1 chuy\u00ean ng\u00e0nh cho th\u1eadt t\u1ed1t.<\/p>\n
Trong vi\u1ec7c h\u1ecdc h\u1ecfi v\u1ec1 digital marketing, kinh nghi\u1ec7m th\u1ef1c h\u00e0nh v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu. C\u00e1c kh\u00f3a h\u1ecdc, kh\u00f3a hu\u1ea5n luy\u1ec7n Digital Marketing<\/a><\/strong> (coaching on job) “c\u1ea7m tay ch\u1ec9 vi\u1ec7c” c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho b\u1ea1n. Nh\u01b0ng t\u1ef1 b\u1ea1n h\u00e3y n\u1ed7 l\u1ef1c \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u1ee7a ri\u00eang b\u1ea1n ho\u1eb7c t\u00ecm m\u1ed9t n\u01a1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t huy v\u00e0 ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n
V\u00ec v\u1eady, hy v\u1ecdng h\u01b0\u1edbng d\u1eabn c\u1ee7a ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn n\u01a1i b\u1ea1n mu\u1ed1n:<\/p>\n
- \n
- Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng<\/strong><\/li>\n<\/ol>\n
L\u1eadp tr\u00ecnh (bi\u1ebft nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n)<\/strong><\/h2>\n
Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a internet, ki\u1ebfn th\u1ee9c v\u1ec1 k\u0129 thu\u1eadt l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. V\u00ec v\u1eady h\u00e3y t\u1ef1 m\u00ecnh l\u00e0m v\u00e0 h\u1ecdc m\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh c\u01a1 b\u1ea3n. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i th\u00e0nh th\u1ea1o, nh\u01b0ng b\u1ea1n s\u1ebd ph\u1ea3i bi\u1ebft 1 ch\u00fat v\u1ec1 k\u0129 thu\u1eadt\u00a0 \u00edt nh\u1ea5t l\u00e0 HTML, CSS v\u00e0 JavaScript.<\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00f3a h\u1ecdc c\u01a1 b\u1ea3n:<\/p>\n
- \n
- Learn HTML and CSS\u00a0<\/a>c\u1ee7a OneMonth<\/li>\n
- Learn the Fundamentals of JavaScript\u00a0<\/a>with Codecademy<\/li>\n
- Learn JQuery Basics\u00a0<\/a>with Treehouse<\/li>\n
- Learn Ruby on Rails\u00a0<\/a>with OneMonth<\/li>\n
- Learn Python the Hard Way<\/a><\/li>\n<\/ul>\n
Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m & Nguy\u00ean t\u1eafc UX<\/strong><\/h2>\n
\u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb d\u01b0 th\u1eeba nh\u01b0ng s\u1ef1 th\u1ef1c l\u00e0 nhi\u1ec1u nh\u00e0 thi\u1ebft k\u1ebf web v\u1ec1 c\u01a1 b\u1ea3n ch\u1ec9 thi\u1ebft k\u1ebf c\u00e1c trang web c\u1ee7a c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, v\u00e0 c\u00f3 \u00edt ki\u1ebfn th\u1ee9c v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/p>\n
R\u1ea5t nhi\u1ec1u thi\u1ebft k\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 t\u1eeb b\u00e2y gi\u1edd tr\u1edf \u0111i s\u1ebd l\u00e0 v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 marketing c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1.\u00a0V\u00e0 thi\u1ebft k\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd ng\u00e0y c\u00e0ng g\u1eafn li\u1ec1n v\u1edbi marketing.\u00a0\u0110\u00e2y l\u00e0 ba cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi:<\/p>\n
- \n
- Don\u2019t Make Me Think\u00a0(S\u00e1ch)<\/li>\n
- The Design of Everyday Things\u00a0(S\u00e1ch)<\/li>\n
- Lean UX\u00a0\u00a0(S\u00e1ch)<\/li>\n<\/ul>\n
![\"ux](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/website.jpg\")
<\/a><\/p>\nT\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi<\/strong><\/h2>\n
\u0110\u1ec3 thi\u1ebft k\u1ebf\u00a0v\u00e0\u00a0marketing m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 cho ai \u0111\u00f3 c\u00f3 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 l\u00fd do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi c\u01b0 x\u1eed nh\u01b0 h\u1ecd l\u00e0m l\u00e0 quan tr\u1ecdng.\u00a0Hi\u1ec3u m\u1ed9t s\u1ed1 t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi l\u00e0 r\u1ea5t h\u1eefu \u00edch.\u00a0N\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t chi\u1ec1u b\u1ed5 sung v\u00e0 gi\u00fap b\u1ea1n khi tranh lu\u1eadn ho\u1eb7c ch\u1ed1ng l\u1ea1i \u0111i\u1ec1u g\u00ec \u0111\u00f3.<\/p>\n
- \n
- Hooked\u00a0(S\u00e1ch)<\/li>\n
- Influence\u00a0(S\u00e1ch)<\/li>\n
- Contagious\u00a0(S\u00e1ch)<\/li>\n
- Why We Buy\u00a0(S\u00e1ch)<\/li>\n
- Crossing the Chasm\u00a0(S\u00e1ch)<\/li>\n<\/ul>\n
>>> Xem th\u00eam: Insight v\u00e0 c\u00e1ch thu th\u1eadp insight kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/strong><\/p>\n
K\u1ec3 chuy\u1ec7n & x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n
H\u1ea7u h\u1ebft c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u1ed1t nh\u1ea5t l\u00e0 k\u1ec3 \u200a m\u1ed9t c\u00e2u chuy\u1ec7n . \u0110\u1ec3 t\u1ea1o m\u1ed9t c\u00e2u chuy\u1ec7n m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t c\u1ea3m x\u00fac v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. M\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 th\u00f4ng qua c\u00e1ch k\u1ec3 chuy\u1ec7n. C\u00e2u chuy\u1ec7n gi\u00fap b\u1ea1n \u0111\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi v\u1ec1 \u0111i\u1ec1u \u0111\u00f3:<\/p>\n
- \n
- \u00a0The Brand Gap\u00a0(Book)<\/li>\n
- Lean Branding\u00a0(Book)<\/li>\n
- Positioning\u00a0(Book)<\/li>\n<\/ul>\n
![\"Brand](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/a><\/p>\nK\u0129 n\u0103ng ph\u00e2n t\u00edch<\/strong><\/h2>\n
C\u00f3 m\u1ed9t xu h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf v\u00e0 marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a trong th\u1ef1c t\u1ebf l\u00e0 marketing k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111ang c\u1ea7n c\u00e1c chuy\u00ean gia c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.\u00a0C\u00e1c t\u00e0i nguy\u00ean sau gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 c\u00e1ch tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ph\u1ed5 bi\u1ebfn nh\u01b0 Google Analytics v\u00e0 Mixpanel:<\/p>\n
- \n
- Google Analytics cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a>(Kh\u00f3a h\u1ecdc)<\/li>\n
- Ph\u00e2n t\u00edch tinh g\u1ecdn<\/a>(Video)<\/li>\n
- T\u00ecm hi\u1ec3u Google Analytics\u00a0<\/u>(Kh\u00f3a h\u1ecdc)<\/li>\n
- Mixpanel University<\/a>(Resource)<\/li>\n<\/ul>\n
>> Xem th\u00eam: [Coaching on job] – R\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 insight kh\u00e1ch h\u00e0ng v\u00e0o marketing<\/a><\/strong><\/span><\/p>\n
<\/a><\/p>\n- \n
- \n
Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng marketing<\/strong><\/h1>\n<\/li>\n<\/ol>\n
V\u1edbi lo\u1ea1i ki\u1ebfn th\u1ee9c n\u00e0y, b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean h\u1ea7u h\u1ebft c\u00e1c d\u1ef1 \u00e1n marketing v\u00e0 thi\u1ebft k\u1ebf tr\u1ef1c tuy\u1ebfn.<\/p>\n
T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n
99,99% tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i .\u00a0T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO) l\u00e0 t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng \/ s\u1ef1 ki\u1ec7n mong mu\u1ed1n.\u00a0\u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh n\u01a1i hi\u1ec7u su\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.\u00a0C\u00e1c quy tr\u00ecnh v\u00e0 chi\u1ebfn thu\u1eadt c\u1ee7a CRO c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng trong b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m, c\u00f4ng c\u1ee5 ho\u1eb7c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o.<\/p>\n
- \n
- \u00a0\u00a0You Should Test That\u00a0(Book)<\/li>\n
- Conversion XL\u00a0(Blog)<\/li>\n
- Crazy Egg Blog<\/li>\n
- Master The Essentials Of CRO\u00a0(Book)<\/li>\n<\/ul>\n
>>> Xem th\u00eam: [Coaching] Essentials of Marketing – Nh\u1eefng v\u1ea5n \u0111\u1ec1 thi\u1ebft y\u1ebfu cho Marketer<\/a><\/strong><\/p>\n
Vi\u1ebft qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n
Tr\u01b0\u1edbc khi m\u1ed9t giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng g\u1ed3m c\u00f3 h\u00ecnh \u1ea3nh, t\u1eeb ng\u1eef.\u00a0Trong th\u1ef1c t\u1ebf, c\u00e1c giao di\u1ec7n t\u1ed1t nh\u1ea5t kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i nhi\u1ec1u h\u01a1n l\u1eddi n\u00f3i. Bi\u1ebft c\u00e1ch vi\u1ebf s\u1ebd gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf t\u1ed1t h\u01a1n v\u00e0\u00a0 ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 marketing t\u1ed1t h\u01a1n.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd v\u1ec1 m\u1ed9t s\u1ed1 kh\u00f3a h\u1ecdc tuy\u1ec7t v\u1eddi:<\/p>\n
- \n
- Copyhackers (T\u00e0i nguy\u00ean)<\/li>\n
- S\u00e1ch \u0111i\u1ec7n t\u1eed Copyhackers<\/a>(S\u00e1ch)<\/li>\n
- Copyblogger<\/a>(Blog)<\/li>\n<\/ul>\n
<\/a><\/p>\nPh\u1ec5u Marketing<\/strong><\/h2>\n
Ph\u1ec5u marketing v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 ngh\u1ec7 thu\u1eadt l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh;\u00a0t\u1eeb vi\u1ec7c thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n mua h\u00e0ng ho\u1eb7c th\u1ef1c hi\u1ec7n m\u1ed9t chuy\u1ec3n \u0111\u1ed5i mong mu\u1ed1n.\u00a0Bi\u1ebft nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n c\u1ee7a marketing k\u00eanh l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 nh\u00e0 thi\u1ebft k\u1ebf UX n\u00e0o c\u00f3 tham v\u1ecdng tr\u1edf th\u00e0nh nh\u00e0 marketing.<\/p>\n
- \n
- Startup Metrics For Pirates by Dave McClure\u2019s\u00a0<\/a>(Slide)<\/li>\n
- Startup Metrics For Pirates<\/a>(Video)<\/li>\n<\/ul>\n
\u00a0 A\/B Test v\u00e0 Th\u1eed nghi\u1ec7m \u0111a bi\u1ebfn<\/strong><\/h2>\n
Th\u1eed nghi\u1ec7m A \/ B \u0111i \u0111\u00f4i v\u1edbi c\u1ea3 CRO, copywriter v\u00e0 thi\u1ebft k\u1ebf.\u00a0Nh\u1eefng t\u00e0i nguy\u00ean n\u00e0y r\u1ea5t t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u:<\/p>\n
- \n
- \u00a0 Always Be Testing (Book)<\/li>\n
- Optimization and A\/B Testing<\/a> (Course)<\/li>\n
- \u00a0\u00a0VWO resources\u00a0(Resource)<\/li>\n<\/ul>\n
>>> Xem th\u00eam: Google Shopping: Ki\u1ebfn th\u1ee9c v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/a><\/p>\n
K\u1ef9 n\u0103ng Photoshop & Wireframing c\u01a1 b\u1ea3n<\/strong><\/h2>\n
M\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng c\u00f3 tr\u00ed tu\u1ec7 nh\u01b0ng c\u00f3 c\u00e1c k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 PS v\u00e0 c\u1ea5u tr\u00fac khung d\u00e2y l\u00e0 \u0111i\u1ec1u t\u1ea5t nhi\u00ean quan tr\u1ecdng.\u00a0Gi\u1ed1ng nh\u01b0 v\u1edbi c\u00e1c k\u1ef9 n\u0103ng l\u1eadp tr\u00ecnh, n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng Photoshop, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1edd \u0111\u1ebfn s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a \u0111\u1ed3ng nghi\u1ec7p.\u00a0V\u00ec v\u1eady, ch\u1ec9 c\u1ea7n h\u1ecdc n\u00f3.\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t kh\u00f3a h\u1ecdc t\u1ed1t:<\/p>\n
- \n
- Thi\u1ebft k\u1ebf web trong Photoshop (Kh\u00f3a h\u1ecdc)<\/a><\/li>\n<\/ul>\n<\/a><\/p>\n
- \n
- \n
Ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n k\u00eanh<\/strong><\/h1>\n<\/li>\n<\/ol>\n
Th\u1eddi gian \u0111\u1ec3 x\u1ebfp ki\u1ebfn th\u1ee9c th\u1ee9 ba;\u00a0k\u00eanh chuy\u00ean m\u00f4n ki\u1ebfn th\u1ee9c.\u00a0B\u00e2y gi\u1edd l\u00e0 n\u01a1i b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c l\u00e0m cho b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia b\u1eb1ng c\u00e1ch \u0111i s\u00e2u.\u00a0\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec l\u00e0m cho b\u1ea1n m\u1ed9t nh\u00e2n vi\u00ean h\u1ea5p d\u1eabn trong th\u1eddi gian d\u00e0i.<\/p>\n
Viral Marketing<\/h2>\n
L\u00e0 s\u1ef1 lan truy\u1ec1n theo l\u00e0n s\u00f3ng b\u1edfi n\u1ed9i dung th\u00ec r\u1ea5t nhi\u1ec1u nh\u01b0ng n\u1ed9i dung \u0111\u1ec3 m\u1ecdi ng\u1eeb\u01a1i quan t\u00e2m, chia s\u1ebb m\u1edbi l\u00e0 n\u1ed9i dung th\u00e0nh c\u00f4ng, \u0111\u00fang insights,….D\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 s\u1ed1 ki\u1ebfn th\u1ee9c \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3:<\/p>\n
- \n
- Growth<\/a>\u00a0(Video)<\/li>\n
- How To Model Viral Growth Part 1<\/a>(Blog Posts)<\/li>\n
- \u00a0How To Design & Track Viral Growth Experiments<\/a>\u00a0(Video)<\/li>\n<\/ul>\n
<\/a><\/p>\nT\u00ecm ki\u1ebfm PPC<\/strong><\/h2>\n
Pay per click l\u00e0 m\u1ed9t k\u00eanh kh\u00e1 quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn – v\u00e0\u00a0 tr\u1edf n\u00ean r\u1ea5t hi\u1ec7u qu\u1ea3 n\u1ebfu b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i marketing m\u1ed9t th\u1ee9 kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u c\u1ea1nh tranh t\u1eeb kh\u00f3a.<\/p>\n
- \n
- Your First 100 Adwords Conversions<\/a>(Video)<\/li>\n
- Learning Adwords<\/a>(Course)<\/li>\n<\/ul>\n
Qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Twitter<\/strong><\/h2>\n
N\u1ebfu l\u00e0m \u0111\u00fang, qu\u1ea3ng c\u00e1o Facebook\u00a0 r\u1ea5t, r\u1ea5t, r\u1ea5t hi\u1ec7u qu\u1ea3.\u00a0\u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.\u00a0\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t k\u00eanh tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m vi\u1ec7c n\u1ebfu b\u1ea1n c\u1ea7n x\u00e1c th\u1ef1c c\u00e1c \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, t\u00ednh n\u0103ng, v.v. Qu\u1ea3ng c\u00e1o Twitter l\u00e0 m\u1ed9t k\u00eanh h\u01a1i m\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3, v\u00ed d\u1ee5 nh\u01b0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n
- \n
- \u00a0The Facebook Funnel<\/a>\u00a0(Video)<\/li>\n
- Twitter Ads for Businesses and Entrepreneurs<\/a>\u00a0(Course)<\/li>\n
- The Complete Facebook Ads and Facebook Marketing Course<\/a>\u00a0(Course)
<\/li>\n<\/ul>\nSEO<\/strong><\/h2>\n
SEO l\u00e0, gi\u1ed1ng nh\u01b0 PPC, n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang, n\u00f3 c\u00f3 th\u1ec3 \u0111i\u1ec1u khi\u1ec3n r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng.\u00a0B\u1ea5t k\u1ef3 nh\u00e0 marketing k\u1ef9 thu\u1eadt s\u1ed1 n\u00ean c\u00f3 m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 SEO.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng ch\u00ednh:<\/p>\n
- \n
- Backlinko.com\u00a0(Blog)<\/li>\n
- ClickMinded SEO Optimization\u00a0(Course)<\/li>\n
- Moz.com SEO Learning Center\u00a0(Resource)<\/li>\n
- Distilled University\u00a0(Course\/program)<\/li>\n<\/ul>\n
Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h1>\n
Kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i qu\u00e1 nhi\u1ec1u v\u1ec1 k\u00eanh n\u00e0y.\u00a0Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 nh\u00e0 l\u00e0m\u00a0 marketing k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o.\u00a0\u0110\u1eb7c bi\u1ec7t l\u00e0 khi hi\u1ec3u c\u00e1ch ph\u00e2n ph\u1ed1i n\u1ed9i dung.<\/p>\n
- \n
- \u00a0\u00a0Social Media Strategy<\/a>\u00a0(Blog post)<\/li>\n
- Social Media Strategy That Works<\/a>\u00a0(Blog post)<\/li>\n<\/ul>\n
<\/a><\/p>\nInbound Marketing<\/strong><\/h2>\n
N\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng B2B, inbound c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u1ec1 l\u00e2u d\u00e0i.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u ki\u1ebfn th\u1ee9c \u0111\u1ec3 b\u1eaft \u0111\u1ea7u:<\/p>\n
- \n
- Inbound.org\u00a0(Community)<\/li>\n
- Inbound Marketing University\u00a0<\/a>(Resource)<\/li>\n
- The Quicksprout Advanced Guide to Content Marketing<\/a>\u00a0(Resource)<\/li>\n
- An Epic Guide To Creating a Content Marketing Strategy<\/a>\u00a0(Resource)<\/li>\n<\/ul>\n
Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \/ Remarketing<\/strong><\/h2>\n
Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o B\u1ea1n c\u00f3 th\u1ec3 \u0111ang nh\u0103n m\u1eb7t ngay b\u00e2y gi\u1edd.\u00a0B\u0103ng r\u00f4n!\u00a0Ch\u00e0, n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb Remarketing ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n n\u1eefa.<\/p>\n
- \n
- \u00a0Media Buy Academy<\/a>\u00a0(Course)<\/li>\n
- Retargeting PPC Ads in Google, Facebook, YouTube, and AdRoll<\/a>\u00a0(Course)<\/li>\n<\/ul>\n
<\/a>Marketing automation<\/p><\/div>\n
Email Marketing<\/strong><\/h2>\n
Email v\u1eabn l\u00e0 k\u00eanh marketing s\u1ed1 m\u1ed9t.\u00a0Bi\u1ebft c\u00e1ch thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch email t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t k\u00eanh r\u1ea5t t\u1ed1t \u0111\u1ec3 \u0111i s\u00e2u v\u00e0o:<\/p>\n
- \n
- Email Marketing Best Practices<\/a>\u00a0(Resource)<\/li>\n
- The Mailchimp Blog<\/a>\u00a0(Blog)<\/li>\n
- Email Marketing Guides<\/a>\u00a0(Resource)<\/li>\n<\/ul>\n
Tr\u00ean \u0111\u00e2y l\u00e0 1 s\u1ed1 ki\u1ebfn th\u1ee9c\/k\u0129 thu\u1eadt t\u00e1c nghi\u1ec7p c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 m\u1ed7i ng\u01b0\u1eddi \u0111ang l\u00e0m v\u1ec1 digital marketing c\u1ea7n bi\u1ebft v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c. Hy v\u1ecdng b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 th\u1ef1c h\u00e0nh cho ch\u00ednh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n<\/p>\n
\u0110\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin\/ki\u1ebfn th\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 marketing v\u00e0 digital marketing h\u00e3y \u0111\u0103ng k\u00ed email \u0111\u1ec3 nh\u1eadn tin h\u00e0ng tu\u1ea7n nh\u00e9
\nTheo Juntoo <\/strong><\/p>","protected":false},"excerpt":{"rendered":"C\u00e1ch th\u1ee9c thi\u1ebft k\u1ebf website \u0111ang thay \u0111\u1ed5i thay v\u00ec thi\u1ebft k\u1ebf website ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00ec gi\u1edd \u0111\u00e2y \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 bao g\u1ed3m:\u00a0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, SEO, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, […]<\/p>","protected":false},"author":4,"featured_media":8748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,127],"tags":[657,655,643],"class_list":["post-5329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-trend","tag-marketing-career","tag-marketing-skill","tag-marketing-tools",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5329"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5329\/revisions"}],"predecessor-version":[{"id":10756,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5329\/revisions\/10756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8748"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- The Mailchimp Blog<\/a>\u00a0(Blog)<\/li>\n
- Retargeting PPC Ads in Google, Facebook, YouTube, and AdRoll<\/a>\u00a0(Course)<\/li>\n<\/ul>\n
- The Quicksprout Advanced Guide to Content Marketing<\/a>\u00a0(Resource)<\/li>\n
- Social Media Strategy That Works<\/a>\u00a0(Blog post)<\/li>\n<\/ul>\n
- \u00a0\u00a0Social Media Strategy<\/a>\u00a0(Blog post)<\/li>\n
- Twitter Ads for Businesses and Entrepreneurs<\/a>\u00a0(Course)<\/li>\n
- Learning Adwords<\/a>(Course)<\/li>\n<\/ul>\n
- How To Model Viral Growth Part 1<\/a>(Blog Posts)<\/li>\n
- Growth<\/a>\u00a0(Video)<\/li>\n
- \n
- \u00a0\u00a0VWO resources\u00a0(Resource)<\/li>\n<\/ul>\n
- Startup Metrics For Pirates<\/a>(Video)<\/li>\n<\/ul>\n
- Copyblogger<\/a>(Blog)<\/li>\n<\/ul>\n
- Ph\u00e2n t\u00edch tinh g\u1ecdn<\/a>(Video)<\/li>\n
- Google Analytics cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a>(Kh\u00f3a h\u1ecdc)<\/li>\n
- Learn the Fundamentals of JavaScript\u00a0<\/a>with Codecademy<\/li>\n
- Learn HTML and CSS\u00a0<\/a>c\u1ee7a OneMonth<\/li>\n
- Ki\u1ebfn th\u1ee9c Digital marketing <\/strong><\/a>\u200a- ki\u1ebfn th\u1ee9c cung c\u1ea5p cho b\u1ea1n c\u00e1c k\u1ef9 n\u0103ng chung m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 marketer n\u00e0o tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital marketing.<\/li>\n
![\"Brand](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand.jpg\")
<\/a><\/p>\n![\"marketing](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4.jpg\")
<\/a><\/p>\n![\"facebook](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/fb-ads.png\")
<\/a><\/p>\n![\"photoshop](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/GettyImages-679554946_acrylic-colors-1.jpg\")
<\/a><\/p>\n![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/Viral-Marketing-.jpeg\")
<\/a><\/p>\n![\"economy](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Ifo-Q3_source-300x200.png\")
<\/li>\n<\/ul>\n![\"social-media](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media.jpg\")
<\/a><\/p>\n![\"Marketing](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-automation.jpg\")
<\/a>