{"id":5306,"date":"2019-03-20T20:34:00","date_gmt":"2019-03-20T13:34:00","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5306"},"modified":"2019-11-26T10:59:04","modified_gmt":"2019-11-26T03:59:04","slug":"6-xu-huong-thuc-thi-marketing-cho-nam-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/6-xu-huong-thuc-thi-marketing-cho-nam-2019\/","title":{"rendered":"6 xu h\u01b0\u1edbng th\u1ef1c thi Marketing cho n\u0103m 2019"},"content":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 leo l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a \u0111\u1ea7y th\u1ec3 lo\u1ea1i truy\u1ec1n th\u00f4ng v\u00e0 k\u0129 thu\u1eadt lu\u00f4n thay \u0111\u1ed5i, ng\u00e0y nay.\u00a0Theo k\u1ecbp v\u1edbi nh\u1eefng \u0111\u1ed5i m\u1edbi v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng marketing v\u00e0 v\u01b0\u1ee3t qua v\u00f4 v\u00e0n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 xu h\u01b0\u1edbng th\u1ef1c thi marketing v\u00e0 truy\u1ec1n th\u00f4ng\u00a0 c\u1ea7n ch\u00fa \u00fd khi b\u1ea1n ho\u00e0n th\u00e0nh c\u00e1c k\u1ebf ho\u1ea1ch marketing n\u0103m 2019 c\u1ee7a m\u00ecnh.<\/em><\/p>\n

1 – Ch\u00e0o m\u1eebng \u0111\u1ebfn v\u1edbi b\u1ed9 m\u1eb7t m\u1edbi c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i: L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h1>\n

B\u1ea1n c\u00f3 bi\u1ebft \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u : Casper, Warby Parker, Bonobos.<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Direct To Customer) n\u00e0y c\u00f3 \u0111i\u1ec3m g\u00ec chung?\u00a0C\u00e1c c\u00f4ng ty DTC \u0111ang ch\u1ee9ng minh s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u00a0 v\u1edbi tr\u1ea3i nghi\u1ec7m mua s\u1eafm ph\u00f9 h\u1ee3p.\u00a0S\u1ef1 tr\u1edf l\u1ea1i m\u1ea1nh m\u1ebd nh\u1eefng c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh s\u1ebd l\u00e0 c\u00e1c \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i gi\u1edd \u0111\u00e2y quan t\u00e2m nhi\u1ec1u h\u01a1n l\u00e0 c\u00e1c t\u00ednh n\u0103ng\/ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0H\u1ecd x\u00e2y d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 tin t\u01b0\u1edfng\/\u0111\u1ea7u t\u01b0. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u DTC th\u00e0nh c\u00f4ng l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng tham gia tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u1edbi ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ed5i l\u1ea1i, kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh.<\/p>\n

Theo gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Gigasavvy, b\u00e0\u00a0Kristy Gulsvig\u00a0, l\u01b0u \u00fd, trong n\u0103m 2019, doanh s\u1ed1 v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean s\u1ef1 g\u1eafn k\u1ebft\/ni\u1ec1m tin v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

N\u0103m 2019, t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u00ean t\u1ef1 h\u1ecfi:<\/p>\n

    \n
  • Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 hi\u1ec3u b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n \u0111ang n\u00f3i \u0111i\u1ec1u g\u00ec kh\u00f4ng?<\/li>\n
  • Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 h\u00e0o h\u1ee9ng\/ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1edbi nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p?\u00a0T\u1ea1i sao?<\/li>\n
  • L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t k\u1ebft n\u1ed1i li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac ngo\u00e0i c\u00e1c t\u00ednh n\u0103ng v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m?<\/li>\n<\/ul>\n

    2 – Chi\u1ebfn d\u1ecbch marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong><\/h1>\n

    T\u1eeb Mark Zuckerberg l\u00e0m ch\u1ee9ng tr\u01b0\u1edbc Qu\u1ed1c h\u1ed9i Hoa K\u1ef3, \u0111\u1ebfn\u00a0Quy \u0111\u1ecbnh b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u chung\u00a0\u1edf EU, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e0 t\u1eeb th\u00f4ng d\u1ee5ng trong n\u0103m qua.\u00a0Nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi c\u00e1c nh\u00e0 marketing khi b\u01b0\u1edbc v\u00e0o n\u0103m 2019?\u00a0L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c nh\u00e0 marketing c\u00f3 tr\u00e1ch nhi\u1ec7m s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng?<\/p>\n

    Ch\u1ee7 t\u1ecbch Gigasavvy, Kyle Johnston, x\u00e2y d\u1ef1ng, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ee3p l\u00fd n\u00ean lu\u00f4n lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u.\u00a0V\u1ea5n \u0111\u1ec1 l\u00e0 h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec v\u1edbi d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.\u00a0\u1ede d\u1ea1ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t, d\u1eef li\u1ec7u t\u1ed1t s\u1ebd gi\u00fap c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\u00a0ph\u00f9 h\u1ee3p <\/em>h\u01a1n\u00a0.\u00a0<\/em>Trong th\u1eddi \u0111\u1ea1i qu\u00e1 t\u1ea3i v\u1ec1 n\u1ed9i dung n\u00e0y, s\u1ef1 li\u00ean quan th\u01b0\u1eddng b\u1ecb b\u1ecf qua, nh\u01b0ng c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 thu\u00a0h\u00fat s\u1ef1 ch\u00fa \u00fd<\/em>\u00a0c\u1ee7a kh\u00e1n gi\u1ea3\u00a0.,<\/em>\u00a0John Johnston n\u00f3i th\u00eam, ch\u1ec9 t\u1eeb vi\u1ec7c t\u1ea1o ra\u00a0s\u1ef1 ch\u00fa \u00fd<\/em>\u00a0\u0111\u00f3\u00a0, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1edbi c\u00f3 c\u01a1 h\u1ed9i\u00a0k\u1ebft n\u1ed1i<\/em>\u00a0v\u1edbi con ng\u01b0\u1eddi m\u1ee9c \u0111\u1ed9 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t\u00a0m\u1ed1i quan h\u1ec7 <\/em>th\u1ef1c t\u1ebf\u00a0v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0Ch\u1ec9 sau \u0111\u00f3 ch\u00fang ta m\u1edbi c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u n\u00f3i v\u1ec1\u00a0l\u00f2ng trung th\u00e0nh<\/em>.\u00a0M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n c\u00f3 m\u1ed9t nh\u00f3m \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u trung th\u00e0nh, nh\u01b0ng b\u1ea1n ph\u1ea3i l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay.\u00a0\u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c ch\u00fang t\u00f4i mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ea9y m\u1ea1nh v\u00e0o n\u0103m 2019.<\/p>\n

    C\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft t\u1eeb h\u00e0nh vi t\u00f4n tr\u1ecdng n\u00e0y, c\u00e1c nh\u00e0 marketing s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd khi ch\u00fang ta th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 li\u00ean quan v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau cao.<\/p>\n

    3 – Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1eeb A \u0111\u1ebfn Gen Z<\/strong><\/h1>\n

    Gen Z – th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean l\u1edbn l\u00ean v\u1edbi internet v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u1ea7n th\u01b0\u1eddng xuy\u00ean trong th\u00f3i quen h\u00e0ng.\u00a0Theo m\u1ed9t\u00a0kh\u1ea3o s\u00e1t\u00a0g\u1ea7n \u0111\u00e2y\u00a0do Trung t\u00e2m nghi\u00ean c\u1ee9u Pew th\u1ef1c hi\u1ec7n\u00a0, 45% thanh thi\u1ebfu ni\u00ean n\u00f3i r\u1eb1ng h\u1ecd online\u00a0g\u1ea7n nh\u01b0 li\u00ean t\u1ee5c<\/em>\u00a0. \u0110\u00f3 l\u00e0 g\u1ea7n g\u1ea5p \u0111\u00f4i t\u1ef7 l\u1ec7 thanh thi\u1ebfu ni\u00ean tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi khi Pew th\u1ef1c hi\u1ec7n cu\u1ed9c kh\u1ea3o s\u00e1t t\u01b0\u01a1ng t\u1ef1 ba n\u0103m tr\u01b0\u1edbc.<\/p>\n

    V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 marketing v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh?<\/p>\n

    N\u0103m 2019,\u00a0c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh\u00a0marketing\u00a0v\u00e0 \u0111\u1ea1i s\u1ee9 c\u00f3\u00a0\u1ea3nh h\u01b0\u1edfng\u00a0s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n theo nhu c\u1ea7u.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Z hi\u1ec3u r\u1eb1ng nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n, nh\u01b0ng s\u1ef1 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n v\u00e0 t\u00ednh minh b\u1ea1ch c\u1ee7a t\u01b0\u01a1ng t\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd b\u00f9 \u0111\u1eafp cho b\u1ea5t k\u1ef3 s\u1ef1 b\u1ea5t \u0111\u1ed3ng n\u00e0o c\u00f3 th\u1ec3 c\u00f3 trong qu\u00e1 tr\u00ecnh mua h\u00e0ng.\u00a0V\u00e0o th\u00e1ng 11 n\u0103m 2018\u00a0, Instagram \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i s\u1ebd c\u00f3 th\u00eam c\u00e1c c\u00f4ng c\u1ee5 h\u1ecdc m\u00e1y \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh t\u00e0i kho\u1ea3n s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 mua ng\u01b0\u1eddi theo d\u00f5i ho\u1eb7c l\u01b0\u1ee3t th\u00edch gi\u1ea3 – ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 t\u00ednh minh b\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng.\u00a0N\u0103m 2019 s\u1ebd l\u00e0 n\u0103m c\u1ee7a t\u00ednh x\u00e1c th\u1ef1c (authenticity).<\/p>\n

    Nh\u01b0 v\u1eady, Gen Z s\u1ebd l\u00e0 th\u1ebf h\u1ec7 th\u00e1ch th\u1ee9c c\u00e1ch ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 marketing c\u01a1 h\u1ed9i \u0111\u1ec3 thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n cho c\u00e1c chi\u1ebfn d\u1ecbch minh b\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ed5i l\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea3m th\u1ea5y nh\u1eefng l\u1ee3i \u00edch khi s\u1ed1 li\u1ec7u ph\u00f9 phi\u1ebfm gi\u1ea3m d\u1ea7n nh\u01b0 m\u1ed9t ti\u00eau \u0111i\u1ec3m, v\u00e0 thay v\u00e0o \u0111\u00f3, \u1ed5 \u0111\u0129a s\u1ebd chuy\u1ec3n sang ROI l\u00e0nh m\u1ea1nh.<\/p>\n

    T\u00ecm m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ch\u00ednh x\u00e1c, ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111i\u1ec1u tra v\u00e0 c\u00e1 nh\u00e2n h\u00f3a r\u1ea5t cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u t\u00e2m tr\u00ed c\u1ee7a Gen Z.\u00a0Ch\u00fang ta (marketer) ph\u1ea3i ngh\u0129 v\u1ec1 m\u1ecdi th\u1ee9, t\u1eeb ti\u1ebfng n\u00f3i c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ed1 li\u1ec7u chuy\u1ec3n \u0111\u1ed5i ti\u1ec1m n\u0103ng.\u00a0\u0110\u00f3 l\u00e0 khoa h\u1ecdc k\u1ec3 chuy\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

    4 – Chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh s\u1ef1 g\u1eafn k\u1ebft<\/strong><\/h1>\n

    <\/p>\n

    Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay \u0111ang t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 mua;\u00a0h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea7u t\u01b0. \u1ede \u0111i\u1ec3m giao gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 vi\u1ec7c thi\u1ebft k\u1ebf nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng.<\/p>\n

    Trong th\u1ef1c t\u1ebf, chi\u1ebfn d\u1ecbch k\u1ef7 ni\u1ec7m 30 n\u0103m Fish Taco c\u1ee7a Wahoo \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.\u00a0Wahoo \u0111\u00e3 t\u00ecm ra c\u00e1ch chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch l\u00f4i k\u00e9o ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0o l\u1ecbch s\u1eed c\u1ee7a h\u1ecd: t\u1eeb vi\u1ec7c ph\u00e2n ph\u1ed1i nh\u00e3n d\u00e1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh l\u1eb7p l\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn n\u1ed5i ti\u1ebfng, \u0111\u1ebfn video th\u01b0\u01a1ng hi\u1ec7u theo phong c\u00e1ch t\u00e0i li\u1ec7u chia s\u1ebb tr\u00e1i tim \u0111\u1eb1ng sau tacos.<\/p>\n

    Chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng m\u1ea1nh m\u1ebd doanh s\u1ed1 Fish Taco c\u1ee7a Wahoo c\u0169ng nh\u01b0 t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia v\u00e0 theo d\u00f5i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi t\u1eeb ng\u01b0\u1eddi l\u01b0\u1edbt s\u00f3ng Nam California b\u00ecnh th\u01b0\u1eddng \u0111\u1ebfn v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u01b0\u1ee3t v\u00e1n chuy\u00ean nghi\u1ec7p Tony Hawk \u1edf Nh\u1eadt B\u1ea3n \u0111\u00e3 tham gia.<\/p>\n

    5 – Thi\u1ebft k\u1ebf c\u1ee7a t\u01b0\u01a1ng lai l\u00e0 \u0111\u00e2y<\/strong><\/h1>\n

    Ch\u1ee7 ngh\u0129a si\u00eau th\u1ef1c v\u00e0 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111ang chi\u1ebfm l\u0129nh kh\u00f4ng gian m\u1ea1ng internet cho n\u0103m 2019.\u00a0T\u1eeb qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef \u0111\u1ebfn thi\u1ebft k\u1ebf web t\u01b0\u01a1ng t\u00e1c, c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng\u00a0\u00a0k\u1ebft h\u1ee3p m\u00e0u s\u1eafc s\u1ed1ng \u0111\u1ed9ng, c\u0169ng nh\u01b0 chuy\u1ec3n \u0111\u1ed5i m\u00e0u s\u1eafc m\u01a1 m\u00e0ng.\u00a0\u0110\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 b\u00e3o h\u00f2a v\u1ec1 truy\u1ec1n th\u00f4ng – t\u1ea1o n\u00ean c\u00e1c thi\u1ebft k\u1ebf ri\u00eang c\u1ee7a h\u1ecd.\u00a0(B\u1ea1n c\u00f3 th\u1ec3 gh\u00e9\u00a0\u00a0M\u00e0u s\u1eafc c\u1ee7a n\u0103m\u00a0c\u1ee7a\u00a0Pantone\u00a0\u0111\u1ec3 tham kh\u1ea3o th\u00eam)<\/p>\n

    Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng n\u00ean \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 thu\u1ed9c\u00a0 quy\u1ec1n s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u.\u00a0Ph\u1ea7n s\u1edf h\u1eefu n\u00e0y \u0111\u1ebfn t\u1eeb c\u00e1c l\u1edbp t\u00f9y ch\u1ec9nh ng\u00f4n ng\u1eef v\u00e0 h\u00ecnh \u1ea3nh.\u00a0Kh\u00e1ch h\u00e0ng c\u1ea7n tham gia v\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u00e1c theo nh\u1eefng c\u00e1ch c\u00f3 \u00fd ngh\u0129a – v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng.<\/p>\n

    V\u00ed d\u1ee5:\u00a0Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Hi-Chew<\/em><\/p>\n

    6 – Hey Siri?\u00a0(SEO v\u00e0 t\u00ecm ki\u1ebfm)<\/strong><\/p>\n

    Google tuy\u00ean b\u1ed1 r\u1eb1ng 50% t\u00ecm ki\u1ebfm s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0o n\u0103m 2020. Th\u1ed1ng k\u00ea t\u0103ng tr\u01b0\u1edfng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u00e3 b\u00f9ng n\u1ed5 v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb loa th\u00f4ng minh, nh\u01b0 Echo, HomePod c\u1ee7a Amazon.<\/p>\n

    Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i chuy\u1ec7n v\u1edbi thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd – thay v\u00ec nh\u1eadp – h\u1ecd s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef r\u1ea5t kh\u00e1c so v\u1edbi t\u00ecm ki\u1ebfm v\u0103n b\u1ea3n d\u1ea1ng d\u00e0i<\/em><\/p>\n

    B\u01b0\u1edbc v\u00e0o n\u0103m 2019, ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i nh\u1eefng thay \u0111\u1ed5i trong c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i c\u1ee7a h\u1ecd.\u00a0Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i chuy\u1ec7n v\u1edbi thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd – thay v\u00ec g\u00f5 – h\u1ecd s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef r\u1ea5t kh\u00e1c so v\u1edbi t\u00ecm ki\u1ebfm v\u0103n b\u1ea3n d\u00e0i.\u00a0V\u1edbi s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chi\u1ebfn thu\u1eadt c\u1ee7a ch\u00fang ta c\u0169ng s\u1ebd thay \u0111\u1ed5i khi ch\u00fang ta hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 v\u0103n b\u1ea3n.<\/p>\n

    Chuy\u1ec3n sang n\u0103m 2019, m\u1ed7i xu h\u01b0\u1edbng tr\u00ean s\u1ebd\u00a0di\u1ec5n ra\u00a0song song v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ed5i m\u1edbi v\u00e0 hi\u1ec3u bi\u1ebft d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng m\u00e0 c\u00e1c nh\u00e0 marketing \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/em><\/p>\n

    Theo Riley Insko<\/strong><\/p>\n

    Xem th\u00eam c\u00e1c xu h\u01b0\u1edbng & ki\u1ebfn th\u1ee9c Digital Marketing m\u1edbi nh\u1ea5t<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 leo l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a \u0111\u1ea7y th\u1ec3 lo\u1ea1i truy\u1ec1n th\u00f4ng v\u00e0 k\u0129 thu\u1eadt lu\u00f4n thay \u0111\u1ed5i, ng\u00e0y nay.\u00a0Theo k\u1ecbp v\u1edbi nh\u1eefng \u0111\u1ed5i m\u1edbi v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng marketing v\u00e0 v\u01b0\u1ee3t qua v\u00f4 v\u00e0n […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,126,74,127],"tags":[655],"class_list":["post-5306","post","type-post","status-publish","format-standard","hentry","category-chia-se-kien-thuc","category-chuyen-doi-so","category-blog","category-trend","tag-marketing-skill","no-thumb"],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5306"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5306\/revisions"}],"predecessor-version":[{"id":8867,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5306\/revisions\/8867"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}