{"id":5273,"date":"2019-03-18T21:29:32","date_gmt":"2019-03-18T14:29:32","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5273"},"modified":"2020-06-10T15:58:08","modified_gmt":"2020-06-10T08:58:08","slug":"diem-yeu-kem-va-cach-khac-phuc-cua-marketers-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/diem-yeu-kem-va-cach-khac-phuc-cua-marketers-tai-viet-nam\/","title":{"rendered":"\u0110i\u1ec3m y\u1ebfu “CH\u1ebeT NGH\u1ec0” c\u1ee7a Marketer v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c"},"content":{"rendered":"

N\u1ec1n t\u1ea3ng marketing tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 c\u00f3 t\u1eeb l\u00e2u trong khi Kh\u00e1i ni\u1ec7m Marketing m\u1edbi tr\u00e0n v\u00e0o Vi\u1ec7t Nam kho\u1ea3ng h\u01a1n 10 n\u0103m nay \u2013 c\u00e1i th\u1eddi t\u1eeb qu\u1ea3ng c\u00e1o ti vi cho \u0111\u1ebfn nh\u1eefng video viral. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 l\u1ea1i 1 l\u1ed7 h\u1ed5ng ki\u1ebfn th\u1ee9c v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ea7m tr\u1ecdng khi m\u00e0 ch\u00fang ta bi\u1ebft \u0111\u1ebfn marketing l\u00e1, marketing c\u00e0nh khi m\u00e0 th\u1ebf gi\u1edbi \u0111\u00e3 x\u00e2y xong c\u00e1i g\u1ed1c c\u00e1i r\u1ec5. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn ch\u00fang ta ch\u1ec9 bi\u1ebft l\u00e0 v\u1ebb ngo\u00e0i c\u1ee7a marketing, ki\u1ebfn th\u1ee9c t\u1eeb l\u00fd thuy\u1ebft trong khi ki\u1ebfn th\u1ee9c th\u1ef1c h\u00e0nh th\u1ef1c t\u1ebf l\u1ea1i ch\u01b0a c\u00f3 nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u1ea1i kh\u00f4ng c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng l\u1edbp \u0111\u00e0o t\u1ea1o ng\u00e0nh n\u00e0y. Th\u1ebf n\u00ean \u0111i\u1ec1u d\u1ec5 hi\u1ec3u khi \u0111a ph\u1ea7n c\u00e1c c\u00e1 nh\u00e2n t\u1ed5 ch\u1ee9c t\u1ea1i Vi\u1ec7t Nam m\u1edbi nh\u00ecn \u0111\u01b0\u1ee3c c\u00e1i v\u1ecf b\u1ec1 ngo\u00e0i nh\u01b0 qu\u1ea3ng c\u00e1o, l\u00e0m content, s\u1eed d\u1ee5ng KOL,\u2026<\/p>\n

Ti\u1ebfn h\u00e0nh tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 \u0111\u1ed3i h\u1ecfi r\u1ea5t nhi\u1ec1u k\u0129 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c kh\u00f4ng ch\u1ec9 c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5. Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c hay b\u00e0i h\u1ecdc c\u1ee5 th\u1ec3 n\u00e0o d\u1ea1y b\u1ea1n \u00e1p d\u1ee5ng t\u1eeb l\u00fd thuy\u1ebft \u0111\u1ebfn th\u1ef1c h\u00e0nh, hay tri\u1ec3n khai th\u00e0nh c\u00f4ng\/c\u00f3 hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing m\u00e0 n\u00f3 \u0111\u00f2i h\u1ecfi 1 nh\u00f3m c\u00e1c k\u0129 n\u0103ng v\u1ec1 ph\u00e2n t\u00edch, nh\u1eadn th\u1ee9c, ph\u00e1n \u0111o\u00e1n, k\u0129 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch sau \u0111\u00f3 l\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ea7u t\u01b0 b\u1ea1n d\u00e0nh ra c\u00f9ng v\u1edbi ni\u1ec1m s\u00e1ng t\u1ea1o cho n\u00f3 s\u1ed1ng \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

>> Xem th\u00eam: [Coaching] Essential of Digital Marketing – Nh\u1eefng v\u1ea5n \u0111\u1ec1 thi\u1ebft y\u1ebfu cho Marketer<\/a><\/strong><\/p><\/blockquote>\n

V\u1ea5n \u0111\u1ec1 marketer hay m\u1eafc ph\u1ea3i<\/h1>\n

Trong khi \u0111\u00f3, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch marketing<\/a> l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng, c\u1ea7n nhi\u1ec1u ki\u1ebfn th\u1ee9c, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. Vi\u1ec7c th\u1ef1c h\u00e0nh l\u00ean k\u1ebf ho\u1ea1ch marketing \u1edf Vi\u1ec7t Nam hi\u1ec7n nay c\u00f2n v\u1ea5p ph\u1ea3i 1 s\u1ed1 v\u1ea5n \u0111\u1ec1 nh\u01b0 sau:<\/p>\n

    \n
  1. Nh\u1ea7m l\u1eabn gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt<\/strong><\/li>\n
  2. T\u00e1ch bi\u1ec7t ho\u1ea1t \u0111\u1ed9ng v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a marketing trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, x\u00fac ti\u1ebfn l\u00e2u d\u00e0i<\/strong><\/li>\n
  3. Nh\u1ea7m l\u1eabn gi\u1eefa ch\u1ee9c n\u0103ng v\u00e0 kh\u00e1i ni\u1ec7m marketing<\/strong><\/li>\n
  4. Thi\u1ebfu k\u0129 n\u0103ng ph\u00e2n t\u00edch (th\u1ecb tr\u01b0\u1eddng, d\u1eef li\u1ec7u, s\u1ed1 li\u1ec7u,..)<\/strong><\/li>\n
  5. Thi\u1ebfu ki\u1ebfn th\u1ee9c v\u00e0 k\u0129 n\u0103ng qu\u1ea3n l\u00ed marketing<\/strong><\/li>\n
  6. Nh\u1ea7m l\u1eabn gi\u1eefa qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3<\/strong><\/li>\n
  7. Thi\u1ebfu s\u1ef1 ti\u1ebfp c\u1eadn c\u00f3 k\u1ef9 lu\u1eadt, h\u1ec7 th\u1ed1ng v\u1edbi k\u1ebf ho\u1ea1ch marketing<\/strong><\/li>\n
  8. Ch\u01b0a bi\u1ebft c\u00e1ch \u01b0u ti\u00ean c\u00e1c m\u1ee5c ti\u00eau<\/strong><\/li>\n<\/ol>\n

    \u0110i\u1ec1u n\u00e0y c\u1ea7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t lo\u1ea1t c\u00e1c k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i cho ph\u00e9p ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c l\u1eadp k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3<\/a> bao g\u1ed3m l\u00ean k\u1ebf ho\u1ea1ch, xem x\u00e9t, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3,..<\/p>\n

    Vi\u1ec7c xu\u1ea5t hi\u1ec7n s\u1ef1 nh\u1ea7m l\u1eabn c\u00f2n t\u1ed3n t\u1ea1i gi\u1eefa chi\u1ebfn thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing, xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a ki\u1ebfn th\u1ee9c marketing qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, vi\u1ec7c t\u00e1ch bi\u1ec7t ch\u1ee9c n\u0103ng marketing kh\u1ecfi c\u00e1c ho\u1ea1t \u0111\u1ed9ng r\u1ed9ng l\u1edbn h\u01a1n trong c\u00f4ng ty nh\u1ea5n m\u1ea1nh kh\u00f4ng ch\u1ec9 thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 marketing m\u00e0 c\u00f2n ch\u1ec9 ra \u0111i\u1ec3m y\u1ebfu trong k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1n \u0111o\u00e1n k\u00e9m. Vi\u1ec7c thi\u1ebfu ki\u1ebfn th\u1ee9c marketing l\u00e0 c\u0103n nguy\u00ean c\u1ee7a s\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa ch\u1ee9c n\u0103ng marketing v\u00e0 kh\u00e1i ni\u1ec7m marketing. S\u1ef1 thi\u1ebfu ki\u1ebfn th\u1ee9c marketing n\u00e0y cho th\u1ea5y ch\u00ednh n\u00f3 trong m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u01a1n gi\u1ea3n nh\u01b0 kh\u00f4ng c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 khu\u00f4n kh\u1ed5 marketing mix.<\/p>\n

    Nhi\u1ec1u nh\u00e0 marketer kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 ch\u1eaft l\u1ecdc tr\u00ed th\u00f4ng minh c\u1ea7n thi\u1ebft cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh l\u1eadp k\u1ebf ho\u1ea1ch marketing hi\u1ec7u qu\u1ea3 t\u1eeb s\u1ed1 l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u c\u00f3 s\u1eb5n cho th\u1ea5y nhu c\u1ea7u v\u1ec1 c\u00e1c k\u1ef9 n\u0103ng ph\u00e2n t\u00edch<\/a> c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n r\u1ea5t nhi\u1ec1u. \u0110\u00e2y l\u00e0 m\u1ed9t thi\u1ebfu s\u00f3t n\u0103ng l\u1ef1c \u0111\u00e1ng k\u1ec3.<\/p>\n

    Kh\u1eafc ph\u1ee5c nh\u1eefng \u0111i\u1ec3m y\u1ebfu tr\u00ean ra sao?<\/h1>\n

    \"\u0110i\u1ec3m<\/p>\n

     <\/p>\n

    \u0110i\u1ec1u n\u00e0y c\u1ea7n r\u00e8n luy\u1ec7n th\u00f4ng qua r\u1ea5t nhi\u1ec1u kh\u00eda c\u1ea1nh th\u00f4ng qua c\u00e1c cu\u1ed9c coaching, th\u1ea3o lu\u1eadn gi\u1eefa nh\u1eefng ng\u01b0\u1eddi c\u00f9ng ng\u00e0nh, ho\u1eb7c t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m, chuy\u00ean m\u00f4n, ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 tham gia nh\u1eefng kh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn t\u1eeb chuy\u00ean gia<\/a>:<\/p>\n