{"id":5262,"date":"2019-03-16T01:01:58","date_gmt":"2019-03-15T18:01:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5262"},"modified":"2019-12-03T11:07:21","modified_gmt":"2019-12-03T04:07:21","slug":"5-tip-marketing-tren-instagram-cho-nganh-du-lich","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/5-tip-marketing-tren-instagram-cho-nganh-du-lich\/","title":{"rendered":"5 tip marketing tr\u00ean Instagram cho ng\u00e0nh du l\u1ecbch"},"content":{"rendered":"

R\u1ea5t \u00edt ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho Instagram ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng am hi\u1ec3u c\u00f4ng ngh\u1ec7, vui v\u1ebb, t\u1ea1o n\u00ean c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n\u00a0 ng\u00e0nh du l\u1ecbch.<\/p>\n

H\u00e3y suy ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3: tr\u01b0\u1edbc khi ch\u00fang ta m\u1ea1o hi\u1ec3m ra n\u01b0\u1edbc ngo\u00e0i ho\u1eb7c \u0111\u1ebfn m\u1ed9t v\u00f9ng xa x\u00f4i c\u1ee7a h\u00f2n \u0111\u1ea3o c\u00f4ng b\u1eb1ng c\u1ee7a ch\u00ednh ch\u00fang ta, ch\u00fang ta h\u00ecnh dung ra s\u1ef1 th\u00edch th\u00fa m\u00e0 m\u1ed9t n\u01a1i nh\u01b0 v\u1eady s\u1ebd cung c\u1ea5p.\u00a0T\u1eeb nh\u1eefng b\u00e3i bi\u1ec3n c\u00e1t tr\u1eafng \u0111\u1ebfn v\u00f9ng n\u01b0\u1edbc aquamarine, nh\u1eefng con d\u1ed1c tr\u01b0\u1ee3t tuy\u1ebft ph\u1ee7 \u0111\u1ea7y tuy\u1ebft cho \u0111\u1ebfn \u00e1nh s\u00e1ng r\u1ef1c r\u1ee1 c\u1ee7a m\u1ed9t \u0111\u00f4 th\u1ecb hi\u1ec7n \u0111\u1ea1i, ch\u00fang ta th\u1ea5y trong t\u00e2m tr\u00ed m\u00ecnh nh\u1eefng g\u00ec s\u1ebd \u0111\u1ebfn.\u00a0M\u1ed9t h\u00ecnh \u1ea3nh s\u1ed1ng v\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a ch\u00ednh ch\u00fang ta, ho\u1eb7c gieo m\u1ed9t h\u1ea1t gi\u1ed1ng t\u01b0\u01a1i, truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng suy ngh\u0129 v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u00fang ta s\u1ebd c\u00f3 v\u00e0 nh\u1eefng k\u1ef7 ni\u1ec7m ch\u00fang ta s\u1ebd t\u1ea1o ra.<\/p>\n

Theo m\u1ed9t\u00a0kh\u1ea3o s\u00e1t\u00a0g\u1ea7n \u0111\u00e2y c\u1ee7a Expedia<\/strong>, hai ph\u1ea7n ba ng\u01b0\u1eddi d\u00f9ng t\u1eeb 18 \u0111\u1ebfn 34 tu\u1ed5i th\u1eeba nh\u1eadn r\u1eb1ng ‘Kh\u1ea3 n\u0103ng \u0111\u0103ng t\u1ea3i Instagram’<\/strong> c\u1ee7a m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m (ngh\u0129a l\u00e0, s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a n\u00f3 \u0111\u1ec3 \u0111\u01b0\u1ee3c ch\u1ee5p \u1ea3nh v\u00e0 upload tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) l\u00e0 quan tr\u1ecdng nh\u1ea5t y\u1ebfu t\u1ed1 khi \u0111\u1eb7t m\u1ed9t k\u1ef3 ngh\u1ec9 \u1edf n\u01a1i n\u00e0o \u0111\u00f3<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f3 tin, nh\u01b0ng \u0111\u1ed1i v\u1edbi m\u1ed9t t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y, Instagram, kh\u00e1 \u0111\u01a1n gi\u1ea3n, l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t l\u1edbn trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.\u00a0N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t b\u1ea3ng t\u00e2m tr\u1ea1ng, nh\u1eadt k\u00fd h\u00ecnh \u1ea3nh, b\u1ea1n \u0111\u1ed3ng h\u00e0nh h\u00e0ng ng\u00e0y v\u00e0 n\u1ebfu b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh du l\u1ecbch, b\u1ea1n n\u00ean l\u01b0u \u00fd.<\/p>\n

Trong b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y, t\u00f4i s\u1ebd chia s\u1ebb n\u0103m tip marketing tr\u00ean Instagram cho ng\u00e0nh du l\u1ecbch.<\/p>\n

>>> Xem th\u00eam: 3 c\u1ea5p \u0111\u1ed9 v\u1ec1 social insights tr\u00ean Digital marketing<\/a><\/strong><\/p>\n

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    T\u1eadn d\u1ee5ng nh\u1eefng KOL tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h1>\n<\/li>\n<\/ol>\n

    Nh\u1eefng KOL c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t t\u1ed1t \u0111\u1ec3 thu h\u00fat nh\u1eefng l\u01b0\u1ee3t th\u00edch v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi coi l\u1eddi n\u00f3i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch Instagram c\u1ee7a h\u1ecd nh\u01b0 l\u00e0 tin l\u00e0nh.\u00a0Nh\u1eefng KOL, v\u1ec1 b\u1ea3n ch\u1ea5t, c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u1ed5ng l\u1ed3 v\u00e0 do \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gi\u1ea3i th\u00edch v\u00e0 t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n.<\/p>\n

    \u0110i\u1ec1u n\u00e0y \u0111\u00fang cho d\u00f9 b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o n\u1ed9i dung \u0111\u1ed9c quy\u1ec1n, m\u1eddi ch\u00e0o m\u1ed9t th\u1ecfa thu\u1eadn \u0111\u1eb7c bi\u1ec7t ho\u1eb7c \u0111\u1ec1 xu\u1ea5t tr\u1ea3i nghi\u1ec7m du l\u1ecbch tr\u1ea3i nghi\u1ec7m (leo n\u00fai, nh\u1ea3y d\u00f9, tham quan v\u0103n h\u00f3a, v.v.). , l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

    Skyscanner\u00a0l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty, b\u00e2y gi\u1edd v\u00e0 sau \u0111\u00f3, giao l\u1ea1i t\u00e0i kho\u1ea3n c\u1ee7a h\u1ecd cho m\u1ed9t KOL cao.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1i nh\u00ecn v\u1ec1 s\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Instagram g\u1ea7n \u0111\u00e2y m\u00e0 h\u1ecd t\u1ed5 ch\u1ee9c v\u1edbi KOL vi m\u00f4 Robert Schrader;\u00a0\u00f4ng \u0111\u00e3 ti\u1ebfp qu\u1ea3n t\u00e0i kho\u1ea3n Skyscanner trong v\u00e0i ng\u00e0y \u0111\u1ec3 cho nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd bi\u1ebft m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0ng r\u1ea5t \u0111\u1eb9p \u1edf Th\u00e1i Lan:<\/p>\n

    \"Skyscanner<\/p>\n

    H\u1ecd c\u0169ng y\u00eau c\u1ea7u nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i g\u1eafn th\u1ebb b\u00e0i \u0111\u0103ng k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1c hashtag c\u1ee5 th\u1ec3, \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.\u00a0Hi\u1ec3n nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n cho b\u1ea1n: b\u1edfi v\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng l\u1ea1i nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eb9p h\u01a1n l\u00e0 m\u01a1 v\u1ec1 ch\u00ednh b\u1ea1n.\u00a0Nh\u1eefng h\u00ecnh \u1ea3nh do kh\u00e1ch du l\u1ecbch cung c\u1ea5p c\u0169ng c\u00f3 th\u1ec3 c\u1ed9ng h\u01b0\u1edfng t\u1ed1t h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3, v\u00ec ch\u00fang \u0111\u01b0\u1ee3c coi l\u00e0 ch\u00e2n th\u1ef1c h\u01a1n.<\/p>\n

    T\u1ea5t nhi\u00ean, vi\u1ec7c\u00a0s\u1eed d\u1ee5ng m\u1ed9t\u00a0ng\u01b0\u1eddi c\u00f3\u00a0\u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i\u00a0c\u00f3 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi du l\u1ecbch\u00a0l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng kh\u00f4ng t\u1ed3i\u00a0;\u00a0\u0111\u00e3 n\u00f3i r\u1eb1ng, b\u1ea5t k\u1ef3 KOL n\u00e0o c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u00f3 \u00fd ngh\u0129a \u0111\u1ec1u \u0111\u00e1ng \u0111\u1ec3 xem x\u00e9t.<\/p>\n

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      Chia s\u1ebb n\u1ed9i dung \u0111a d\u1ea1ng v\u00e0 nh\u1ea5t qu\u00e1n<\/strong><\/h1>\n<\/li>\n<\/ol>\n

      Kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i, c\u00e1c c\u00f4ng ty du l\u1ecbch n\u00ean quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111\u0103ng\u00a0n\u1ed9i dung tr\u1ef1c quan\u00a0cao\u00a0tr\u00ean Instagram\u00a0: h\u00ecnh \u1ea3nh \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao ho\u00e0n h\u1ea3o lu\u00f4n thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n.\u00a0H\u00ecnh \u1ea3nh \u0111\u1eb9p, truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c nhi\u1ebfp \u1ea3nh gia chuy\u00ean nghi\u1ec7p t\u00e0i n\u0103ng l\u00e0 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft, v\u00ec nh\u1eefng b\u1ee9c \u1ea3nh ch\u00e2n th\u1ef1c nh\u01b0ng \u0111\u01a1n gi\u1ea3n c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n

      Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 n\u1ed9i dung c\u0169ng ph\u1ea3i \u0111a d\u1ea1ng.\u00a0Ngay c\u1ea3 nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u1ec1 n\u00fai v\u00e0 c\u1ea3nh bi\u1ec3n c\u0169ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean nh\u00e0m ch\u00e1n sau m\u1ed9t th\u1eddi gian, v\u00ec v\u1eady h\u00e3y nh\u1edb tr\u00edch d\u1eabn nh\u1eefng c\u00e2u n\u00f3i truy\u1ec1n c\u1ea3m h\u1ee9ng ho\u1eb7c n\u1ed9i dung kh\u00e1c ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

      T\u1ea5t nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng n\u01a1i t\u00ednh c\u00e1 nh\u00e2n l\u00e0 ch\u00eca kh\u00f3a, v\u00ec v\u1eady h\u00e3y suy ngh\u0129 l\u00e2u d\u00e0i v\u00e0 k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 vi\u1ec7c li\u1ec7u nh\u1eefng b\u1ee9c \u1ea3nh b\u1ea1n \u0111\u0103ng c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hay kh\u00f4ng.\u00a0Nh\u1ea5n m\u1ea1nh nh\u1eefng g\u00ec l\u00e0m cho b\u1ea1n kh\u00e1c bi\u1ec7t, tri\u1ec3n khai c\u00e1c hashtag c\u00f3 li\u00ean quan (v\u00e0 khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n c\u0169ng s\u1eed d\u1ee5ng ch\u00fang) v\u00e0 li\u00ean t\u1ee5c qu\u1ea3ng b\u00e1 “y\u1ebfu t\u1ed1 c\u1ea3m th\u1ea5y t\u1ed1t”.\u00a0C\u00e1c t\u00e0i kho\u1ea3n gi\u1edbi thi\u1ec7u n\u1ed9i dung thay \u0111\u1ed5i tr\u00f2 ch\u01a1i bao g\u1ed3m\u00a0Royal Caribbean International\u00a0,\u00a0Lonely Planet\u00a0v\u00e0\u00a0Airbnb\u00a0.<\/p>\n

      \"Travel<\/p>\n

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        T\u1eadn d\u1ee5ng t\u00ednh n\u0103ng Stories tr\u00ean Instagram<\/strong><\/h1>\n<\/li>\n<\/ol>\n

        B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung marketing c\u1ef1c k\u1ef3 b\u00f3ng b\u1ea9y th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u0103ng th\u00f4ng th\u01b0\u1eddng tr\u00ean Instagram, nh\u01b0ng \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 ch\u00e2n th\u1ef1c h\u01a1n m\u1ed9t ch\u00fat, Insta Stories ch\u00ednh l\u00e0 n\u01a1i n\u00f3 di\u1ec5n ra.\u00a0Stories<\/strong> \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t tr\u00ean Instagram v\u00e0 n\u00f3 mang \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng th\u1eddi mang \u0111\u1ebfn cho ng\u01b0\u1eddi theo d\u00f5i m\u1ed9t c\u00e1i nh\u00ecn \u0111\u1ed9c \u0111\u00e1o v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n \u0111ang cung c\u1ea5p Stories<\/strong> c\u00f3 th\u1ec3 d\u00e0i t\u1edbi 15 gi\u00e2y, m\u1eb7c d\u00f9 video tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 k\u00e9o d\u00e0i \u0111\u1ebfn m\u1ed9t gi\u1edd.<\/p>\n

        R\u00f2 r\u00e0ng b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p tip n\u00e0y v\u1edbi tip \u0111\u1ea7u ti\u00ean, c\u1ee5 th\u1ec3 l\u00e0 b\u1eb1ng c\u00e1ch thu h\u00fat nh\u1eefng KOL \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 truy\u1ec1n ph\u00e1t c\u00e1c cu\u1ed9c phi\u00eau l\u01b0u k\u1ef3 ngh\u1ec9 theo th\u1eddi gian th\u1ef1c, th\u1ef1c hi\u1ec7n c\u00e1c chuy\u1ebfn \u0111i v\u00e0 xem c\u00e1c \u0111i\u1ec3m tham quan m\u00e0 b\u1ea1n hy v\u1ecdng s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n

        T\u1ea5t nhi\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t KOL h\u00e0ng \u0111\u1ea7u tr\u00ean instagram, b\u1ea1n s\u1ebd ph\u1ea3i t\u00ednh to\u00e1n ch\u00fang trong chuy\u1ebfn \u0111i;\u00a0ho\u1eb7c tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed kh\u1ed5ng l\u1ed3 \u0111\u1ec3 cho ph\u00e9p h\u1ecd l\u01b0u tr\u1eef Instagram Story ti\u1ebfp qu\u1ea3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.\u00a0\u0110\u01b0\u01a1ng nhi\u00ean, b\u1ea1n s\u1ebd mu\u1ed1n x\u00e1c \u0111\u1ecbnh s\u1ed1 l\u01b0\u1ee3ng stories t\u1ed1i thi\u1ec3u b\u1ea1n mu\u1ed1n ch\u00fang \u0111\u0103ng trong khung th\u1eddi gian \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5, \u0111\u1ec3 t\u1ea1o ti\u1ebfng vang v\u00e0 t\u1ed1i \u0111a h\u00f3a s\u1ef1 tham gia.<\/p>\n

        \u0110\u1ec3 bi\u1ebft v\u00ed d\u1ee5 v\u1ec1 stories tr\u00ean Instagram \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang, h\u00e3y xem\u00a0ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a Ryanair\u00a0.\u00a0V\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau, h\u1ecd s\u1ebd d\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n cho nh\u1eefng k\u1ef3 ngh\u1ec9 \u1edf th\u00e0nh ph\u1ed1, th\u1ee9c \u0103n \u0111\u01b0\u1eddng ph\u1ed1, nh\u1eefng s\u1ef1 ki\u1ec7n l\u1edbn v\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn mong mu\u1ed1n c\u1ee5 th\u1ec3.<\/p>\n

        \"Ryanair<\/p>\n

          \n
        1. \n

          S\u1eed d\u1ee5ng IGTV<\/strong><\/h1>\n<\/li>\n<\/ol>\n

          Ra m\u1eaft v\u00e0o n\u0103m 2018, IGTV (IGTV<\/strong>\u00a0l\u00e0<\/strong>\u00a0m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i video ri\u00eang c\u1ee7a Instagram v\u00e0 ch\u1ec9 cho up video d\u1ecdc, ch\u00ednh th\u1ee9c c\u1ea1nh tranh v\u1edbi YouTube c\u1ee7a Google.) \u00a0m\u1ed9t n\u1ec1n t\u1ea3ng video d\u1ecdc d\u00e0i gi\u00fap b\u1ea1n truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i Insta t\u1ed1t h\u01a1n v\u00e0 t\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

          Kh\u00f4ng gi\u1ed1ng nh\u01b0 s\u1ef1 ng\u1eafn g\u1ecdn c\u1ee7a Stories, c\u00e1c video c\u1ee7a IGTV c\u00f3 th\u1ec3 k\u00e9o d\u00e0i \u0111\u1ebfn m\u1ed9t gi\u1edd, mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i phong ph\u00fa \u0111\u1ec3 th\u1ec3 hi\u1ec7n d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh: v\u00ed d\u1ee5 nh\u01b0 c\u01a1 h\u1ed9i c\u00f3 m\u1ed9t k\u1ef3 ngh\u1ec9 tuy\u1ec7t v\u1eddi.\u00a0IGTV c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp t\u1eeb \u1ee9ng d\u1ee5ng Instagram th\u00f4ng th\u01b0\u1eddng, m\u1eb7c d\u00f9 c\u0169ng c\u00f3 \u1ee9ng d\u1ee5ng IGTV d\u00e0nh ri\u00eang v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00e3 l\u00e0m vi\u1ec7c kh\u00f4ng m\u1ec7t m\u1ecfi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ec1n t\u1ea3ng cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m cu\u1ed1i b\u00f3ng b\u1ea9y h\u01a1n so v\u1edbi Facebook Live.<\/p>\n

          T\u1ea5t nhi\u00ean, ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a n\u1ec1n t\u1ea3ng l\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh d\u1ea1ng d\u00e0i h\u01a1n: h\u01b0\u1edbng d\u1eabn du l\u1ecbch m\u1edf r\u1ed9ng, video h\u01b0\u1edbng d\u1eabn du l\u1ecbch, video ch\u1ec9 t\u1eadp trung v\u00e0o th\u1ef1c ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng, v.v.\u00a0M\u1eb7c d\u00f9 v\u1eady, h\u00e3y hi\u1ec3u \u0111\u00fang v\u00e0 ph\u1ea7n th\u01b0\u1edfng c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn.\u00a0Lo\u1ea1i n\u1ed9i dung n\u00e0y c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn tr\u00ean TV, YouTube v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp kh\u00e1c v\u00ec v\u1eady c\u00f3 ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch tr\u00ean Instagram.<\/p>\n

          >>> Xem th\u00eam: 5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn tr\u00ean IGTV \u2013 Instagram<\/a><\/strong><\/p>\n

            \n
          1. \n

            T\u1ea1o l\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h1>\n<\/li>\n<\/ol>\n

            V\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh trong n\u0103m, b\u1ea1n s\u1ebd mu\u1ed1n t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 lo\u1ea1i n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh.\u00a0L\u00e0 m\u1ed9t c\u00f4ng ty du l\u1ecbch, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n t\u1eadp trung v\u00e0o k\u1ef3 ngh\u1ec9 l\u1edbn trong, c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn b\u00e3i bi\u1ec3n trong m\u00f9a h\u00e8.\u00a0B\u1eb1ng c\u00e1ch t\u1ea1o l\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\u00a0\u00a0v\u00e0 l\u01b0u \u00fd c\u00e1c ng\u00e0y l\u1ec5 ng\u00e2n h\u00e0ng, l\u1ec5 h\u1ed9i, s\u1ef1 ki\u1ec7n th\u1ec3 thao v\u00e0 t\u01b0\u01a1ng t\u1ef1, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a m\u00ecnh k\u1ecbp th\u1eddi v\u00e0 ph\u00f9 h\u1ee3p, do \u0111\u00f3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tham gia h\u01a1n.<\/p>\n

            Th\u00eam v\u00e0o \u0111\u00f3, n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 k\u1ebf ho\u1ea1ch cho ng\u00e0y l\u1ec5;\u00a0l\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc cho n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd cho ph\u00e9p b\u1ea1n t\u1ea1o n\u1ed9i dung t\u1ed1t h\u01a1n, h\u1ea5p d\u1eabn h\u01a1n v\u00ec l\u00fd do \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 t\u1ea1o n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n

            C\u00e1c c\u00f4ng ty du l\u1ecbch th\u00e0nh c\u00f4ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean Instagram, hi\u1ec3u r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 c\u00f2n h\u01a1n c\u1ea3 vi\u1ec7c hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh b\u01b0u thi\u1ebfp.\u00a0\u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch du l\u1ecbch v\u00e0 nh\u1eefng ng\u01b0\u1eddi, b\u1ecb x\u00edch v\u00e0o b\u00e0n l\u00e0m vi\u1ec7c, \u0111ang l\u01b0\u1edbt qua Instagram m\u1ed9t c\u00e1ch nh\u00e0n r\u1ed7i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n tho\u00e1t t\u1ee5c.\u00a0\u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c b\u00e1n m\u1ed9t gi\u1ea5c m\u01a1 s\u1ed1ng \u0111\u1ed9ng.<\/p>\n

            Bi\u1ebfn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch du l\u1ecbch kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn m\u1edbi, th\u00fa v\u1ecb v\u00e0 tr\u1edf th\u00e0nh ti\u1ebfng n\u00f3i \u0111\u00e1ng tin c\u1eady trong kh\u00f4ng gian.<\/p>\n

            Theo Lilach Bullock<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

            R\u1ea5t \u00edt ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho Instagram ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng am hi\u1ec3u c\u00f4ng ngh\u1ec7, vui v\u1ebb, t\u1ea1o n\u00ean c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n\u00a0 ng\u00e0nh du l\u1ecbch. H\u00e3y suy ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3: tr\u01b0\u1edbc khi ch\u00fang ta m\u1ea1o hi\u1ec3m ra n\u01b0\u1edbc ngo\u00e0i ho\u1eb7c \u0111\u1ebfn m\u1ed9t v\u00f9ng xa x\u00f4i […]<\/p>","protected":false},"author":4,"featured_media":5263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[642],"class_list":["post-5262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5262"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5262\/revisions"}],"predecessor-version":[{"id":9331,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5262\/revisions\/9331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5263"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}