{"id":5062,"date":"2019-02-10T15:46:38","date_gmt":"2019-02-10T08:46:38","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=5062"},"modified":"2019-12-03T11:36:00","modified_gmt":"2019-12-03T04:36:00","slug":"facebook-them-cac-tinh-nang-moi-cho-nhom-group","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/facebook-them-cac-tinh-nang-moi-cho-nhom-group\/","title":{"rendered":"Facebook th\u00eam c\u00e1c t\u00ednh n\u0103ng m\u1edbi cho nh\u00f3m (Group)"},"content":{"rendered":"
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V\u1edbi m\u1ee5c ti\u00eau khuy\u1ebfn kh\u00edch h\u1eefu \u00edch h\u01a1n v\u00e0 li\u00ean quan \u0111\u1ebfn s\u1ef1 tham gia c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, Facebook \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00f3m tr\u1edf th\u00e0nh \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng trong hai n\u0103m qua, bao g\u1ed3m c\u00f4ng ty t\u1ed5 ch\u1ee9c c\u00e1c\u00a0s\u1ef1 ki\u1ec7n\u00a0H\u1ed9i ngh\u1ecb C\u1ed9ng \u0111\u1ed3ng Facebook\u00a0, l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0o\u00a0th\u00e1ng 6 n\u0103m 2017\u00a0.<\/p>\n

H\u1ed9i ngh\u1ecb th\u01b0\u1ee3ng \u0111\u1ec9nh c\u1ed9ng \u0111\u1ed3ng c\u1ee7a Facebook t\u1eadp h\u1ee3p c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean nh\u00f3m Facebook \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb c\u00e1c tip (m\u1eb9o) th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd, cung c\u1ea5p ph\u1ea3n h\u1ed3i cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o Facebook v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng g\u00ec s\u1eafp di\u1ec5n ra.<\/p>\n

H\u1ed9i ngh\u1ecb th\u01b0\u1ee3ng \u0111\u1ec9nh c\u1ed9ng \u0111\u1ed3ng m\u1edbi nh\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c\u00a0t\u1ed5 ch\u1ee9c t\u1ea1i Facebook HQ tu\u1ea7n n\u00e0y\u00a0v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ef1 ki\u1ec7n, Facebook \u0111\u00e3 ti\u1ebft l\u1ed9 m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 nh\u00f3m m\u1edbi, nh\u1eb1m cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn b\u1ed5 sung cho qu\u1ea3n tr\u1ecb vi\u00ean v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia t\u00edch c\u1ef1c h\u01a1n.<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.<\/p>\n

1. \u0110\u1ecbnh d\u1ea1ng b\u00e0i vi\u1ebft<\/h1>\n

Facebook s\u1ebd s\u1edbm cung c\u1ea5p cho qu\u1ea3n tr\u1ecb vi\u00ean nh\u00f3m m\u1ed9t lo\u1ea1t c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng b\u00e0i \u0111\u0103ng m\u1edbi, bao g\u1ed3m k\u00edch th\u01b0\u1edbc v\u0103n b\u1ea3n thay \u0111\u1ed5i, d\u1ea5u \u0111\u1ea7u d\u00f2ng v\u00e0 d\u1ea5u ngo\u1eb7c k\u00e9p, \u0111\u1ec3 gi\u00fap th\u00f4ng b\u00e1o c\u1ee7a h\u1ecd n\u1ed5i b\u1eadt.<\/p>\n

\"C\u00e1c<\/div>\n

Nh\u01b0 \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh trong v\u00ed d\u1ee5 tr\u00ean, c\u00e1c c\u00f4ng c\u1ee5 s\u1ebd gi\u00fap qu\u1ea3n tr\u1ecb vi\u00ean nh\u00f3m d\u1ec5 d\u00e0ng \u0111\u0103ng c\u00e1c th\u00f4ng b\u00e1o v\u00e0 c\u1eadp nh\u1eadt c\u00f3 li\u00ean quan h\u01a1n, \u1edf c\u00e1c \u0111\u1ecbnh d\u1ea1ng d\u1ec5 ti\u00eau h\u00f3a h\u01a1n.<\/p>\n

>>> Xem th\u00eam: L\u00e0m th\u1ebf n\u00e0o x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 Marketing t\u1ed1t h\u01a1n?<\/a><\/strong><\/p>\n

2. H\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/h1>\n

Facebook c\u0169ng \u0111ang t\u00ecm c\u00e1ch th\u1eed nghi\u1ec7m c\u00e1c t\u00f9y ch\u1ecdn h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi cho c\u00e1c nh\u00f3m, \u0111i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p c\u00e1c nh\u00f3m li\u00ean k\u1ebft cung c\u1ea5p c\u00e1c th\u1ecfa thu\u1eadn v\u00e0 \/ ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 h\u1ed7 tr\u1ee3 c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 ng\u00e0nh.<\/p>\n

\"Nh\u00f3m<\/div>\n

3. C\u1ea3i thi\u1ec7n truy\u1ec1n th\u00f4ng nh\u00f3m<\/h1>\n

Facebook c\u0169ng \u0111\u01b0a ra c\u00e1c t\u00f9y ch\u1ecdn m\u1edbi cho ph\u00e9p qu\u1ea3n tr\u1ecb vi\u00ean nh\u00f3m cung c\u1ea5p cho th\u00e0nh vi\u00ean th\u00f4ng tin b\u1ed5 sung v\u1ec1 vi ph\u1ea1m quy t\u1eafc v\u00e0 l\u00fd do t\u1ea1i sao b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c chia s\u1ebb, c\u00f9ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 c\u1eadp nh\u1eadt \u0111\u1ec3 t\u1eaft ti\u1ebfng th\u00e0nh vi\u00ean.<\/p>\n

\"Vi<\/div>\n

4. M\u1edf r\u1ed9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 \u0111\u0103ng k\u00fd<\/h1>\n

Facebook c\u0169ng m\u1edf r\u1ed9ng t\u00f9y ch\u1ecdn Mentor c\u1ee7a m\u00ecnh cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m, sau l\u1ea7n \u0111\u1ea7u ti\u00ean th\u00f4ng b\u00e1o ra m\u1eaft l\u1ea7n \u0111\u1ea7u\u00a0v\u00e0o th\u00e1ng 8 n\u0103m ngo\u00e1i\u00a0, trong khi nhi\u1ec1u nh\u00f3m h\u01a1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p\u00a0kh\u1ea3 n\u0103ng\u00a0cung c\u1ea5p \u0111\u0103ng k\u00fd\u00a0, cho ph\u00e9p h\u1ecd t\u1ea1o n\u1ed9i dung ri\u00eang cho c\u00e1c th\u00e0nh vi\u00ean chuy\u00ean d\u1ee5ng.<\/p>\n

\"V\u00ed<\/div>\n

Ngo\u00e0i nh\u1eefng thay \u0111\u1ed5i n\u00e0y, Facebook c\u0169ng \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n c\u00e1c t\u00ednh n\u0103ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam nh\u00e3n d\u00e1n quy\u00ean g\u00f3p phi l\u1ee3i nhu\u1eadn v\u00e0o Instagram Stories v\u00e0 m\u1edf r\u1ed9ng c\u00f4ng c\u1ee5 Hi\u1ebfn m\u00e1u,\u00a0\u00a0cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd l\u00e0m ng\u01b0\u1eddi hi\u1ebfn m\u00e1u v\u00e0 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o khi trung t\u00e2m hi\u1ebfn m\u00e1u g\u1ea7n h\u1ecd c\u1ea7n m\u00e1u.<\/p>\n

Ngo\u00e0i vi\u1ec7c cung c\u1ea5p ch\u1ee9c n\u0103ng m\u1edbi, c\u00e1c thay \u0111\u1ed5i c\u00e0ng nh\u1ea5n m\u1ea1nh s\u1ef1 t\u1eadp trung c\u1ee7a Facebook v\u00e0o c\u00e1c nh\u00f3m v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a nh\u00f3m nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c.\u00a0M\u1ed9t ph\u1ea7n l\u00fd do cho \u0111i\u1ec1u n\u00e0y l\u00e0 do ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng tham gia v\u00e0o c\u00e1c nh\u00f3m Facebook, c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n tr\u00ean News Feed, trong khi c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn nh\u00f3m c\u0169ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c trong c\u00e1c kh\u00f4ng gian k\u00edn, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn n\u1ed9i dung g\u00e2y tranh c\u00e3i h\u01a1n lan truy\u1ec1n qua m\u1ea1ng.<\/p>\n

Sau \u0111\u00f3, m\u1ed9t l\u1ea7n n\u1eefa, cu\u1ed9c th\u1ea3o lu\u1eadn nh\u01b0 v\u1eady v\u1eabn \u0111ang di\u1ec5n ra, ch\u1ec9 trong c\u00e1c c\u1ed9ng \u0111\u1ed3ng kh\u00e9p k\u00edn h\u01a1n, nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m chia s\u1ebb c\u00f4ng khai c\u00e1c t\u00e0i li\u1ec7u nghi v\u1ea5n, m\u1ed9t l\u1ee3i \u00edch b\u1ed5 sung cho c\u00e1c nh\u00f3m r\u1ed9ng h\u01a1n c\u1ee7a Facebook.<\/p>\n

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V\u1edbi h\u01a1n\u00a01,4 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng Facebook\u00a0tham gia v\u00e0o c\u00e1c nh\u00f3m m\u1ed7i th\u00e1ng, trong khi h\u01a1n\u00a0200 tri\u1ec7u\u00a0ng\u01b0\u1eddi d\u00f9ng Facebook l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a\u00a0nh\u1eefng g\u00ec Facebook n\u00f3i l\u00e0 c\u00e1c nh\u00f3m c\u00f3 \u00fd ngh\u0129a c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng.\u00a0V\u00e0 khi ng\u01b0\u1eddi d\u00f9ng tr\u1edf n\u00ean c\u1ea3nh gi\u00e1c h\u01a1n v\u1edbi nh\u1eefng g\u00ec h\u1ecd chia s\u1ebb trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u00f4ng c\u1ed9ng ch\u00ednh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi th\u1ea5y, nhi\u1ec1u cu\u1ed9c th\u1ea3o lu\u1eadn s\u1ebd chuy\u1ec3n sang c\u00e1c c\u1ed9ng \u0111\u1ed3ng k\u00e8m theo, m\u1ed9t s\u1ef1 thay \u0111\u1ed5i m\u00e0 Facebook c\u1ea7n ph\u1ea3i chuy\u1ec3n sang \u0111\u1ec3 duy tr\u00ec m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

>>> Xem th\u00eam: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Gen Y tin v\u00e0o truy\u1ec1n th\u00f4ng h\u01a1n?<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n

\u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t c\u00e2n nh\u1eafc quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 marketing – theo th\u1eddi gian, th\u00f3i quen s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i kh\u1ecfi vi\u1ec7c ph\u00e1t s\u00f3ng c\u00f4ng c\u1ed9ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho c\u00e1c kh\u00f4ng gian ri\u00eang bi\u1ec7t tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p h\u01a1n, t\u00edch c\u1ef1c h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

Nh\u1eefng thay \u0111\u1ed5i nh\u00f3m m\u1edbi s\u1ebd c\u00f3 hi\u1ec7u l\u1ef1c trong v\u00e0i th\u00e1ng t\u1edbi.<\/p>\n

Theo Andrew Hutchinson<\/p>\n

Ngo\u00e0i ra n\u1ebfu b\u1ea1n mu\u1ed1n tham gia v\u00e0o c\u1ed9ng \u0111\u1ed3ng c\u1ee7a ch\u00fang t\u00f4i h\u00e3y gh\u00e9 ngay \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00eam nhi\u1ec1u tin t\u1ee9c m\u1edbi nh\u1ea5t: Digital Marketing Review<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Facebook \u0111\u00e3 ti\u1ebft l\u1ed9 m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 nh\u00f3m m\u1edbi, nh\u1eb1m cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn b\u1ed5 sung cho qu\u1ea3n tr\u1ecb vi\u00ean v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia t\u00edch c\u1ef1c h\u01a1n.<\/p>","protected":false},"author":4,"featured_media":5077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[642],"class_list":["post-5062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=5062"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5062\/revisions"}],"predecessor-version":[{"id":9345,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/5062\/revisions\/9345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5077"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=5062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=5062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=5062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}