{"id":4981,"date":"2019-01-18T23:47:07","date_gmt":"2019-01-18T16:47:07","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4981"},"modified":"2023-06-16T13:51:00","modified_gmt":"2023-06-16T06:51:00","slug":"thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/","title":{"rendered":"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Marketing xu\u1ea5t hi\u1ec7n khi m\u1ecdi ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh l\u00e0m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n th\u00f4ng qua vi\u1ec7c trao \u0111\u1ed5i hay ti\u1ebfn h\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 giao d\u1ecbch. V\u00e0 trao \u0111\u1ed5i l\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng mong mu\u1ed1n t\u1eeb m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u00e1p l\u1ea1i.<\/p>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/strong> l\u00e0 c\u00e1ch m\u00e0 m\u1ed9t doanh nghi\u1ec7p kh\u00f4n ngoan th\u1ef1c hi\u1ec7n \u0111\u1ec3 cung c\u1ea5p ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd c\u1ea7n.<\/p>\n

1.Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Theo ngh\u0129a r\u1ed9ng nh\u1ea5t, c\u00e1c marketer c\u1ed1 g\u1eafng \u0111\u01b0a ra m\u1ed9t s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng. Trong \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng c\u00f3 1 s\u1ef1 ph\u1ea3n h\u1ed3i, t\u01b0\u01a1ng t\u00e1c l\u1ea1i, s\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 mua hay giao d\u1ecbch s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: m\u1ed9t c\u00f4ng d\u00e2n mu\u1ed1n b\u1ecf phi\u1ebfu cho ai \u0111\u00f3; m\u1ed9t nh\u00e0 th\u1edd mu\u1ed1n c\u00f3 th\u00eam th\u00e0nh vi\u00ean; m\u1ed9t d\u00e0n nh\u1ea1c mu\u1ed1n c\u00f3 kh\u00e1n gi\u1ea3; v\u00e0 m\u1ed9t nh\u00f3m h\u00e0nh \u0111\u1ed9ng x\u00e3 h\u1ed9i mu\u1ed1n ch\u1ea5p nh\u1eadn \u00fd t\u01b0\u1edfng. Nh\u1eefng ng\u01b0\u1eddi mua n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u1ea7n ho\u1eb7c mu\u1ed1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n th\u00f4ng qua c\u00e1c m\u1ed1i quan h\u1ec7 trao \u0111\u1ed5i.
\nNh\u1eefng h\u00e0nh vi trao \u0111\u1ed5i v\u00e0 giao d\u1ecbch \u0111\u00f3 t\u1ea1o ra c\u00e1c c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn kh\u00e1i ni\u1ec7m v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi mua \u1edf hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. V\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 t\u00ecm hi\u1ec3u xem th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u1ea7n g\u00ec, k\u00eanh n\u00e0o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng, h\u1ecd mong mu\u1ed1n nh\u1eefng g\u00ec t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, t\u1eeb doanh nghi\u1ec7p,…<\/em><\/p>\n

V\u00e0 Marketing c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3n l\u00ed th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb . Tuy nhi\u00ean, \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u00f3 ng\u01b0\u1eddi b\u00e1n ph\u1ea3i t\u00ecm ki\u1ebfm ng\u01b0\u1eddi mua, x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, thi\u1ebft k\u1ebf 1 s\u1ef1 cung \u1ee9ng t\u1ed1t, \u0111\u01b0a ra gi\u00e1 c\u1ea3 v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c b\u00e1n \u0111\u1ebfn tay ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u. M\u1eb7c d\u00f9 ch\u00fang ta th\u01b0\u1eddng ngh\u0129 v\u1ec1 marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ng\u01b0\u1eddi b\u00e1n, ng\u01b0\u1eddi mua c\u0169ng th\u1ef1c hi\u1ec7n marketing. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfn h\u00e0nh marketing khi h\u1ecd t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin, v\u00e0 mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

2. Marketing ng\u00e0y nay \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

Tr\u00ean th\u1ef1c t\u1ebf, ng\u00e0y nay c\u00f4ng ngh\u1ec7, internet\u00a0 \u0111\u00e3 trao quy\u1ec1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 bi\u1ebfn marketing l\u00e0 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u1ea7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u01b0 v\u1eady, ngo\u00e0i vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec ng\u00e0y nay c\u00e1c nh\u00e0 marketing c\u0169ng ph\u1ea3i \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ef1 qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t t\u1eeb kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00e0 marketer kh\u00f4ng c\u00f2n ch\u1ec9 y\u00eau c\u1ea7u “L\u00e0m sao ch\u00fang ta c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?”, m\u00e0 c\u00f2n c\u1ea7n \u0111\u1ebfn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng “L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi ch\u00fang ta? ti\u1ebfp c\u1eadn nhau?”<\/p>\n

B\u1ea1n \u0111\u1ec1u bi\u1ebft r\u1eb1ng marketing hi\u1ec7n \u0111\u1ea1i theo \u0111u\u1ed5i vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m th\u1ecfa m\u00e3n nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd<\/strong>. Khi tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp t\u1ee5c quay l\u1ea1i v\u00e0 h\u1ecd c\u00f2n chia s\u1ebb v\u1edbi nhi\u1ec1u c\u00e1 nh\u00e2n kh\u00e1c trong m\u1ea1ng l\u01b0\u1edbi x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi l\u00e0m marketing \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch marketing<\/strong> ph\u00f9 h\u1ee3p, ph\u1ea3i l\u1ef1a ch\u1ecdn \u0111\u00fang m\u1ee9c \u0111\u1ed9 k\u1ef3 v\u1ecdng khi truy\u1ec1n th\u00f4ng so v\u1edbi tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. N\u1ebfu marketer \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng c\u00f3 qu\u00e1 nhi\u1ec1u k\u00ec v\u1ecdng h\u01a1n th\u1ef1c t\u1ebf th\u00ec ng\u01b0\u1eddi mua s\u1ebd c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu \u0111\u1ec3 v\u1eeba v\u1eeba ho\u1eb7c kh\u00f4ng truy\u1ec1n th\u00f4ng b\u1eadt l\u00ean \u0111\u01b0\u1ee3c s\u1ef1 tuy\u1ec7t v\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00ec l\u1ea1i kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m. S\u1ef1 h\u00f2a h\u1ee3p gi\u1eefa gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 n\u1ec1n t\u1ea3ng ch\u00ednh cho m\u1ed7i nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00ed m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Xem th\u00eam >> T\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a><\/strong><\/p>\n

3. Chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 g\u00ec?<\/h2>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> l\u00e0 nh\u1eefng c\u00e1ch c\u01a1 b\u1ea3n nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u00f3 l\u1ee3i th\u1ebf<\/a> tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c marketing bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n trong l\u0129nh v\u1ef1c marketing nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau theo t\u1eebng th\u1eddi ky; l\u1eadp c\u00f4ng th\u1ee9c t\u00ednh to\u00e1n, \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. T\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch chung l\u00e0 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n

4. Thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/h2>\n

\"C\u00e1ch<\/p>\n

Khi doanh nghi\u1ec7p hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng th\u00ec ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb marketing c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/strong>. Vi\u1ec7c qu\u1ea3n tr\u1ecb marketing gi\u1ed1ng nh\u01b0 ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc c\u1ee7a vi\u1ec7c l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/strong>
\nM\u1ee5c \u0111\u00edch c\u1ee7a marketing l\u00e0 t\u00ecm ki\u1ebfm, thu h\u00fat, gi\u1eef v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua vi\u1ec7c t\u1ea1o, mang l\u1ea1i v\u00e0 k\u1ebft n\u1ed1i gi\u00e1 tr\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng
\n\u0110\u1ec3 thi\u1ebft k\u1ebf th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c marketing th\u00ec marketer ph\u1ea3i tr\u1ea3 l\u1eddi 2 c\u00e2u h\u1ecfi quan tr\u1ecdng: Kh\u00e1ch h\u00e0ng n\u00e0o doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 ?V\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb n\u00e0o cho kh\u00e1ch h\u00e0ng \u0111\u00f3?<\/p>\n

Doanh nghi\u1ec7p ph\u1ea3i quy\u1ebft \u0111\u1ecbnh ai l\u00e0 ng\u01b0\u1eddi h\u1ecd s\u1ebd ph\u1ee5c v\u1ee5. Sau \u0111\u00f3 chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c kh\u00fac, l\u1ef1a ch\u1ecdn kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>. Kh\u00f4ng c\u00f3 doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c h\u1ebft kh\u00e1ch h\u00e0ng c\u1ea3, thay v\u00e0o \u0111\u00f3 h\u00e3y l\u1ef1a ch\u1ecdn 1 nh\u00f3m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 h\u1ecd v\u00e0 h\u1ecd \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho b\u1ea1n t\u1ed1t nh\u1ea5t.<\/p>\n

Doanh nghi\u1ec7p c\u0169ng ph\u1ea3i quy\u1ebft \u0111\u1ecbnh h\u1ecd s\u1ebd ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o \u2013 s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c \u0111\u01b0a ra cam k\u1ebft \u0111em l\u1ea1i l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n

>>> Xem th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng Chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 cho Startups, SMEs<\/a><\/p>\n

5. C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/h2>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1c h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p.<\/p>\n

5.1. Chi\u1ebfn l\u01b0\u1ee3c STP<\/h3>\n

STP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Segmentation – Targeting – Positioning.<\/p>\n

a\/ Segmentation – Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/h4>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh c\u00e1c kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau d\u1ef1a tr\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi gi\u1eefa m\u1ed7i nh\u00f3m.<\/p>\n

\u0110\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi ta s\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed ph\u00e2n \u0111o\u1ea1n. C\u00e1c ti\u00eau ch\u00ed n\u00e0y l\u00e0 kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m, ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau. C\u00e1c ti\u00eau ch\u00ed ph\u00e2n \u0111o\u1ea1n c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch, ngh\u1ec1 nghi\u1ec7p,…<\/p>\n

M\u1ed7i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 c\u00f3 s\u1ef1 ph\u1ea3n \u1ee9ng nh\u01b0 nhau v\u1edbi c\u00f9ng m\u1ed9t k\u00edch th\u00edch marketing.<\/p>\n

b\/ Targeting – X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h4>\n

\"X\u00e1c<\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t, ho\u1eb7c m\u1ed9t v\u00e0i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn v\u00e0 quy\u1ebft \u0111\u1ecbnh t\u1eadp trung n\u1ed7 l\u1ef1c marketing v\u00e0o \u0111\u00f3 nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

c\/ Positioning – \u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng<\/h4>\n

\u0110\u1ecbnh v\u1ecb l\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

5.2. Chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p<\/h3>\n

Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb c\u1ee7a doanh nghi\u1ec7p, vi\u1ec7c l\u00e0m ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p.<\/p>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo 4Ps c\u01a1 b\u1ea3n c\u1ee7a marketing l\u00e0:<\/p>\n