{"id":4904,"date":"2019-01-01T01:29:52","date_gmt":"2018-12-31T18:29:52","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4904"},"modified":"2023-12-04T11:43:46","modified_gmt":"2023-12-04T04:43:46","slug":"3-chien-thuat-tac-dong-tam-ly-den-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/3-chien-thuat-tac-dong-tam-ly-den-khach-hang\/","title":{"rendered":"3 chi\u1ebfn thu\u1eadt t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

D\u00f9 kh\u00e1ch h\u00e0ng lu\u00f4n l\u1ef1a ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady, h\u1ecd lu\u00f4n canh c\u00e1nh n\u1ed7i lo b\u1ecb d\u1eaft m\u0169i gi\u1eefa h\u1eb1ng h\u00e0 sa s\u1ed1 nh\u1eefng c\u00e1i t\u00ean \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd kh\u00e1m ph\u00e1 3 c\u00e1ch gi\u00fap c\u00e1c marketer \u0111\u1ecdc t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng c\u1ea3 hi\u1ec7n h\u1eefu l\u1eabn ti\u1ec1m n\u0103ng, qua \u0111\u00f3 t\u1ea1o l\u00f2ng tin v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/p>\n

B\u1ea5t k\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed1i t\u00e1c hay v\u1edbi kh\u00e1ch h\u00e0ng, nh\u1eefng nh\u00e0 marketer t\u00e0i ba th\u01b0\u1eddng ki\u00eam lu\u00f4n vai c\u1ee7a nh\u00e0 t\u00e2m l\u00fd h\u1ecdc \u2013 h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 \u0111\u1ed9ng th\u00e1i qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t v\u00e0 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u00edn nhi\u1ec7m. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u1ecd c\u00f3 nh\u1eefng chi\u1ebfn thu\u1eadt t\u01b0\u1edfng ch\u1eebng \u201cx\u01b0a nh\u01b0 Tr\u00e1i \u0111\u1ea5t\u201d nh\u01b0ng c\u1ef1c k\u00ec hi\u1ec7u qu\u1ea3, g\u1ed3m:<\/p>\n

1. Hi\u1ec7u \u1ee9ng \u201cM\u01b0a d\u1ea7m th\u1ea5m l\u00e2u\u201d<\/strong><\/h2>\n

M\u1ecdi ng\u01b0\u1eddi c\u00f3 t\u00e2m l\u00fd th\u00edch ho\u1eb7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n v\u00ec h\u1ecd \u0111\u00e3 quen thu\u1ed9c. M\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch v\u00e0 tin t\u01b0\u1edfng t\u1ec9 l\u1ec7 thu\u1eadn v\u1edbi s\u1ed1 l\u1ea7n ti\u1ebfp x\u00fac.<\/strong><\/p>\n

–L\u00fd thuy\u1ebft<\/strong><\/h3>\n

\u0110\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o t\u1ea7m nh\u1eadn th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi d\u1ea7n quan t\u00e2m, r\u1ed3i ch\u00fa \u00fd, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 tin t\u01b0\u1edfng s\u1ea3n ph\u1ea9m; khi b\u1eaft g\u1eb7p s\u1ea3n ph\u1ea9m nhi\u1ec1u l\u1ea7n, s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 mong mu\u1ed1n s\u1eed d\u1ee5ng s\u1ebd c\u00e0ng r\u00f5 r\u1ec7t (kh\u00f4ng ng\u1ea1c nhi\u00ean khi \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 c\u00e1ch nh\u1eefng tin \u0111\u1ed3n lan truy\u1ec1n trong d\u01b0 lu\u1eadn).<\/p>\n

C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u1edf \u0110\u1ea1i h\u1ecdc Villanova v\u00e0 \u0110\u1ea1i h\u1ecdc Temple \u0111\u00e3 giao cho c\u00e1c sinh vi\u00ean 140 c\u00e2u nh\u1eadn \u0111\u1ecbnh h\u1ee3p l\u00ed (m\u1ed9t n\u1eeda s\u1ed1 c\u00e2u l\u00e0 \u0111\u00fang, s\u1ed1 c\u00f2n l\u1ea1i l\u00e0 sai) v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 m\u00e0 c\u00e1c sinh vi\u00ean kh\u00f4ng hay \u0111\u1ec1 c\u1eadp \u0111\u1ebfn.<\/p>\n

Trong ba l\u1ea7n th\u1eed nghi\u1ec7m \u2013 m\u1ed7i l\u1ea7n c\u00e1ch nhau 2 tu\u1ea7n, c\u00e1c sinh vi\u00ean \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 thuy\u1ebft ph\u1ee5c c\u1ee7a 60 c\u00e2u nh\u1eadn \u0111\u1ecbnh theo thang t\u1eeb 1 (kh\u00f4ng \u0111\u00e1ng tin) \u0111\u1ebfn 7 (c\u1ef1c k\u00ec thuy\u1ebft ph\u1ee5c). Trong s\u1ed1 nh\u1eefng c\u00e2u nh\u1eadn \u0111\u1ecbnh sai \u0111\u01b0\u1ee3c ch\u1ecdn ng\u1eabu nhi\u00ean, c\u00f3 20 c\u00e2u l\u1eb7p l\u1ea1i trong l\u1ea7n th\u1eed nghi\u1ec7m 2 v\u00e0 3; k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u cho th\u1ea5y nh\u1eefng c\u00e2u nh\u1eadn \u0111\u1ecbnh sai \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i \u0111\u01b0\u1ee3c c\u00e1c sinh vi\u00ean cho \u0111i\u1ec3m thuy\u1ebft ph\u1ee5c cao h\u01a1n sau m\u1ed7i l\u1ea7n th\u1eed nghi\u1ec7m.<\/p>\n

–C\u00e1ch \u00e1p d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p kinh doanh t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

\"681cb18257d6382bdec7fac88c49aa85\"<\/p>\n

Qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 mang \u0111\u1ebfn s\u1ef1 ch\u00fa \u00fd cao \u0111\u1ed9. Trong m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 bi\u1ec3u ng\u1eef qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, c\u00e1c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u1ecdc m\u1ed9t b\u00e0i b\u00e1o khi qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef xu\u1ea5t hi\u1ec7n. Nghi\u00ean c\u1ee9u n\u00e0y cho th\u1ea5y nh\u00f3m sinh vi\u00ean th\u00edch m\u1eabu qu\u1ea3ng c\u00e1o \u201cth\u1eed nghi\u1ec7m\u201d h\u01a1n v\u00ec n\u00f3 xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n.<\/p>\n

Tuy nhi\u00ean, chi\u1ebfn thu\u1eadt n\u00e0y ch\u1ec9 hi\u1ec7u qu\u1ea3 khi ng\u01b0\u1eddi \u0111\u1ecdc \/ ng\u01b0\u1eddi xem kh\u00f4ng ho\u00e0n to\u00e0n ch\u00fa \u00fd v\u00e0o\u2026 m\u1eabu qu\u1ea3ng c\u00e1o hay marketing. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u0103ng tr\u00ean T\u1ea1p ch\u00ed Personality and Social Psychology cho bi\u1ebft th\u00f4ng \u0111i\u1ec7p l\u1eb7p \u0111i l\u1eb7p l\u1ea1i s\u1ebd t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c c\u1ee7a lu\u1eadn \u0111i\u1ec3m (ngay c\u1ea3 lu\u1eadn \u0111i\u1ec3m y\u1ebfu) ch\u1ec9 khi qu\u00e1 tr\u00ecnh x\u1eed l\u00ed c\u1ee7a n\u00e3o b\u1ed9 \u1edf m\u1ee9c th\u1ea5p (ti\u1ec1m th\u1ee9c). \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a: khi kh\u00e1ch h\u00e0ng ch\u1ec9 t\u1eadp trung v\u00e0o b\u00e0i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, qu\u1ea3ng c\u00e1o \u1ea5y ph\u1ea3i c\u1ef1c k\u00ec thu h\u00fat \u2013 n\u1ebfu kh\u00f4ng th\u00ec vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i s\u1ebd l\u00e0m m\u1ea5t \u0111i t\u00ednh thuy\u1ebft ph\u1ee5c v\u00e0 t\u1ec7 h\u01a1n l\u00e0 g\u00e2y kh\u00f3 ch\u1ecbu.<\/p>\n

Khi kh\u00e1ch h\u00e0ng ch\u1ec9 t\u1eadp trung v\u00e0o b\u00e0i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, qu\u1ea3ng c\u00e1o \u1ea5y ph\u1ea3i c\u1ef1c k\u00ec thu h\u00fat \u2013 n\u1ebfu kh\u00f4ng th\u00ec vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i s\u1ebd l\u00e0m m\u1ea5t \u0111i t\u00ednh thuy\u1ebft ph\u1ee5c v\u00e0 t\u1ec7 h\u01a1n l\u00e0 g\u00e2y kh\u00f3 ch\u1ecbu.<\/p>\n

>>> Xem th\u00eam: B\u1ea5t ng\u1edd trong h\u00e0nh vi mua s\u1eafm Online c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam<\/a><\/strong><\/p>\n

2. Hi\u1ec7u \u1ee9ng \u201c\u0110\u00e1m \u0111\u00f4ng\u201d<\/strong><\/h2>\n

Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1ed1n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c ch\u1ea5p nh\u1eadn v\u00e0 tin d\u00f9ng.<\/strong><\/p>\n

\"Bandwagon-effect-blind-leading-the-blind-1024x464\"<\/p>\n

–L\u00fd thuy\u1ebft<\/strong><\/h3>\n

M\u1ed9t hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n c\u1ee7a con ng\u01b0\u1eddi: m\u1ed7i c\u00e1 nh\u00e2n lu\u00f4n mu\u1ed1n l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean trong m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. Hi\u1ec7u \u1ee9ng n\u00e0y m\u1ea1nh \u0111\u1ebfn n\u1ed1i b\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 b\u1ecf qua ho\u1eb7c kh\u1ecfa l\u1ea5p quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh \u0111\u1ec3 nghe theo ti\u1ebfng g\u1ecdi n\u01a1i\u2026 \u0111\u00f4ng kh\u00e1ch \u2013 khi \u0111\u00f3 h\u1ecd th\u01b0\u1eddng t\u1ef1 nh\u1ee7 r\u1eb1ng \u201cn\u1ebfu m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mua n\u00f3 th\u00ec ngh\u0129a l\u00e0 n\u00f3 r\u1ea5t t\u1ed1t, v\u1eady n\u00ean m\u00ecnh c\u0169ng ch\u1eb3ng c\u1ea7n m\u1ea5t c\u00f4ng t\u00ecm hi\u1ec3u l\u00e0m g\u00ec\u201d.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh kh\u00e1c:
\n\u0110\u00e3 bao gi\u1edd b\u1ea1n ch\u1ecdn xem \u0111o\u1ea1n phim tr\u00ean YouTube d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t xem c\u1ee7a \u0111o\u1ea1n phim \u0111\u00f3? C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i g\u00f3p ph\u1ea7n t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, khi cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u0103ng t\u1ea3i c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n.<\/p>\n

–C\u00e1ch \u00e1p d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p kinh doanh t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

\u0110\u1ec1 xu\u1ea5t v\u00e0 ph\u1ea3n h\u1ed3i l\u00e0 hai c\u00f4ng c\u1ee5 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi b\u00e0n v\u1ec1 s\u1ea3n ph\u1ea9m, kh\u1eb3ng \u0111\u1ecbnh nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00e0\/ho\u1eb7c \u0111\u1ec3 l\u1ea1i nhi\u1ec1u ph\u1ea3n h\u1ed3i, s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd c\u00e0ng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn.<\/p>\n

Kh\u00f4ng ch\u1ec9 c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat, \u0111\u00e1m \u0111\u00f4ng c\u00f2n cho th\u1ea5y quy\u1ec1n l\u1ef1c \u0111i\u1ec1u h\u01b0\u1edbng ch\u00fa \u00fd. Nh\u1eefng nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y tr\u00ean Yelp (m\u1ed9t n\u1ec1n t\u1ea3ng tra c\u1ee9u d\u1ecbch v\u1ee5) cho th\u1ea5y ch\u1ec9 c\u1ea7n d\u1ecbch v\u1ee5 t\u0103ng th\u00eam n\u1eeda sao \u0111\u00e1nh gi\u00e1 th\u00ec s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 s\u1ebd t\u0103ng th\u00eam 49%, v\u00e0 n\u1ebfu t\u0103ng 1 sao th\u00ec doanh thu s\u1ebd t\u0103ng th\u00eam 5% \u2013 9%.<\/p>\n

>>> Xem th\u00eam: \u0110\u1eb7c \u0111i\u1ec3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e3 h\u1ed9i \u2013 Social Customer<\/a><\/strong><\/p>\n

3. Hi\u1ec7u \u1ee9ng \u201cTr\u0103m nghe kh\u00f4ng b\u1eb1ng m\u1ed9t th\u1ea5y\u201d<\/strong><\/h2>\n

Th\u1ec3 hi\u1ec7n r\u00f5 nh\u1eefng l\u1ee3i \u00edch v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 s\u1ebd t\u0103ng m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n

\"elena-taranenko-548463-unsplash-e1535150168209\"<\/p>\n

–L\u00fd thuy\u1ebft<\/strong><\/h3>\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1ef1a tr\u00ean s\u1ef1 th\u1eadt, s\u1ed1 li\u1ec7u, ho\u1eb7c gi\u1ea3 thuy\u1ebft \u0111\u1ec3 \u0111\u1eb7t nghi v\u1ea5n t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o; v\u00ec th\u1ebf, h\u1ecd s\u1ebd b\u1ecb thuy\u1ebft ph\u1ee5c h\u01a1n n\u1ebfu nh\u00ecn th\u1ea5y nh\u1eefng b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf. \u0110\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n, qu\u00e1 tr\u00ecnh qu\u1ea3ng b\u00e1 c\u1ea7n t\u0103ng th\u00eam k\u1ecbch t\u00ednh \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n

Huy\u1ec1n tho\u1ea1i \u1ea3o thu\u1eadt Harry Houdini l\u00e0 m\u1ed9t v\u00ed d\u1ee5 r\u1ea5t r\u00f5 r\u00e0ng: \u1edf th\u1eddi m\u00e0 m\u1ecdi \u1ea3o thu\u1eadt gia \u0111\u1ec1u di\u1ec5n tr\u00f2 tho\u00e1t kh\u1ecfi \u00e1o b\u00f3, \u00f4ng \u0111\u00e3 n\u00e2ng t\u1ea7m tr\u00f2 n\u00e0y (\u0111\u1ed3ng th\u1eddi t\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh) b\u1eb1ng c\u00e1ch th\u00eam k\u1ecbch t\u00ednh: v\u1eabn l\u00e0 tho\u00e1t kh\u1ecfi \u00e1o b\u00f3, nh\u01b0ng\u2026 trong t\u01b0 th\u1ebf treo ng\u01b0\u1ee3c tr\u00ean c\u1ea7n c\u1ea9u ho\u1eb7c d\u00ecm m\u00ecnh trong h\u1ed3 n\u01b0\u1edbc \u0111\u1ea7y c\u00e1 m\u1eadp.<\/p>\n

–C\u00e1ch \u00e1p d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p kinh doanh t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n

 <\/p>\n

\"33\"<\/p>\n

 <\/p>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang chuy\u1ec3n k\u00eanh tr\u00ean TV m\u1ed9t c\u00e1ch ch\u00e1n ch\u01b0\u1eddng \u0111\u1ec3 r\u1ed3i b\u1eaft g\u1eb7p qu\u1ea3ng c\u00e1o dao b\u1ebfp c\u1eaft xuy\u00ean qua m\u1ed9t t\u1ea5m g\u1ed7, m\u1ed9t h\u00f2n \u0111\u00e1, v\u00e0 m\u1ed9t c\u00e1i b\u00faa (c\u1eaft lu\u00f4n c\u1ea3 ph\u1ea7n \u0111\u1ea7u b\u00faa b\u1eb1ng kim lo\u1ea1i)! B\u1ea1n c\u00f3 mu\u1ed1n s\u1eafm m\u1ed9t b\u1ed9 dao nh\u01b0 v\u1eady kh\u00f4ng?<\/p>\n

\u0110\u00f3 l\u00e0 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, c\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ed1i t\u00e1c th\u00ec nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y \u0111\u1ec3 cho h\u1ecd th\u1ea5y kh\u1ea3 n\u0103ng s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch\u2026 t\u1ef1 m\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3. N\u1ebfu b\u00e1n m\u1ed9t n\u1ec1n t\u1ea3ng \u0111i\u1ec1u ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng kinh doanh, h\u00e3y d\u00f9ng ch\u00ednh n\u1ec1n t\u1ea3ng \u0111\u00f3 \u0111\u1ec3 qu\u1ea3n l\u00ed kinh doanh v\u00e0 marleting c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi \u0111\u1ec3 li\u00ean k\u1ebft v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c v\u00e0 \u0111\u1ec1 xu\u1ea5t n\u1ec1n t\u1ea3ng \u1edf th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p.<\/p>\n

Trong t\u00ecnh h\u00ecnh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t v\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng th\u00f4ng th\u00e1i hi\u1ec7n nay, tr\u1ecdng tr\u00e1ch c\u1ee7a c\u00e1c nh\u00e0 marketer l\u1ea1i c\u00e0ng n\u1ed5i b\u1eadt h\u01a1n. V\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 t\u00e2m l\u00fd h\u1ecdc v\u00e0 b\u00ed quy\u1ebft \u0111\u1ecdc v\u1ecb kh\u00e1ch h\u00e0ng ngay t\u1eeb \u0111\u1ea7u, qu\u00e1 tr\u00ecnh qu\u1ea3ng b\u00e1 ch\u1eafc ch\u1eafn s\u1ebd di\u1ec5n ra tr\u00f4i ch\u1ea3y v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ed1i v\u1edbi t\u1eebng doanh nghi\u1ec7p.<\/p>\n

Ngo\u00e0i nh\u1eefng chi\u1ebfn thu\u1eadt tr\u00ean b\u1ea1n c\u0169ng n\u00ean bi\u1ebft v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p.<\/p>\n

Ngu\u1ed3n: Theo Business 2 community<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd kh\u00e1m ph\u00e1 3 c\u00e1ch gi\u00fap c\u00e1c marketer \u0111\u1ecdc t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng c\u1ea3 hi\u1ec7n h\u1eefu l\u1eabn ti\u1ec1m n\u0103ng, qua \u0111\u00f3 t\u1ea1o l\u00f2ng tin v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[644,656],"class_list":["post-4904","post","type-post","status-publish","format-standard","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-chien-luoc-marketing","tag-insights-khach-hang","no-thumb"],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4904"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4904\/revisions"}],"predecessor-version":[{"id":16610,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4904\/revisions\/16610"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}