{"id":4900,"date":"2019-01-01T01:28:13","date_gmt":"2018-12-31T18:28:13","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4900"},"modified":"2021-04-06T08:52:46","modified_gmt":"2021-04-06T01:52:46","slug":"bat-ngo-trong-hanh-vi-mua-sam-truc-tuyen-online-cua-nguoi-dung-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bat-ngo-trong-hanh-vi-mua-sam-truc-tuyen-online-cua-nguoi-dung-viet-nam\/","title":{"rendered":"B\u1ea5t ng\u1edd trong h\u00e0nh vi mua s\u1eafm Online c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a Decision Lab ti\u1ebft l\u1ed9 r\u1eb1ng, nam gi\u1edbi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u1eeb c\u00e1c k\u00eanh online nhi\u1ec1u h\u01a1n n\u1eef gi\u1edbi; Facebook \u0111\u00e3 qua m\u1eb7t c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed – tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm di \u0111\u1ed9ng \u01b0a chu\u1ed9ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111ang chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7t xe qua \u1ee9ng d\u1ee5ng.<\/p>\n

Kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n to\u00e0n qu\u1ed1c n\u00e0y ch\u1ec9 ra r\u1eb1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang \u0111\u01b0\u1ee3c th\u00f4ng tin nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft, nh\u01b0ng k\u00eanh t\u00ecm hi\u1ec3u th\u00f4ng tin s\u1ea3n ph\u1ea9m – d\u00f9 tr\u1ef1c tuy\u1ebfn hay truy\u1ec1n th\u1ed1ng, kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 k\u00eanh mua h\u00e0ng.<\/span><\/p>\n

\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi n\u00f3i \u0111\u1ebfn c\u00e1c m\u1eb7t h\u00e0ng nh\u01b0 th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng – ph\u1ea7n l\u1edbn v\u1eabn \u0111\u01b0\u1ee3c mua \u1edf c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng.
\n\"customer<\/p>\n

\u0110\u1ed1i v\u1edbi \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p v\u00e0 qu\u1ea7n \u00e1o, c\u00e1c k\u00eanh mua h\u00e0ng online c\u00f3 s\u1ee9c h\u00fat nhi\u1ec1u h\u01a1n. C\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c mua online nhi\u1ec1u nh\u1ea5t, ngay c\u1ea3 khi ng\u01b0\u1eddi mua t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c ngu\u1ed3n phi tr\u1ef1c tuy\u1ebfn, v\u1edbi 17% x\u00e1c nh\u1eadn \u0111\u00e3 \u0111\u1eb7t h\u00e0ng online trong ba th\u00e1ng qua. Bi\u1ec3u \u0111\u1ed3 b\u00ean d\u01b0\u1edbi cho th\u1ea5y, trong c\u1ea3 ba danh m\u1ee5c c\u00f2n l\u1ea1i, hai ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft \u0111\u00e3 mua s\u1eafm online sau khi ch\u1ee7 y\u1ebfu nghi\u00ean c\u1ee9u tr\u01b0\u1edbc tr\u00ean m\u1ea1ng.<\/p>\n

Nghi\u00ean c\u1ee9u n\u00e0y c\u0169ng ch\u1ec9 ra, ph\u1ee5 n\u1eef ch\u1ee7 y\u1ebfu mua s\u1eafm s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u1ec3 x\u1ea3 stress, trong khi gi\u1edbi m\u00e0y r\u00e2u Vi\u1ec7t mua s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u1ea1i c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n n\u1eef gi\u1edbi g\u1ea7n 10%.
\n\"customer<\/p>\n

M\u1ed9t ph\u00e1t hi\u1ec7n kh\u00e1c c\u0169ng cho bi\u1ebft, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111ang \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong \u0111\u1eddi s\u1ed1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. Smartphone hi\u1ec7n \u0111ang chi\u1ebfm l\u0129nh nhu c\u1ea7u \u0111\u1eb7t xe qua \u1ee9ng d\u1ee5ng, \u0111\u1ed3ng th\u1eddi chia s\u1ebb m\u00e3i l\u1ef1c t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi m\u00e1y t\u00ednh trong vi\u1ec7c mua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, qu\u1ea7n \u00e1o v\u00e0 gi\u00e0y d\u00e9p. Khi \u0111\u1eb7t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1eddng d\u00e0i hay kh\u00e1ch s\u1ea1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn \u01b0a chu\u1ed9ng m\u00e1y t\u00ednh nhi\u1ec1u h\u01a1n.<\/p>\n

Ngo\u00e0i ra t\u1ea1i Vi\u1ec7t Nam, trong l\u00fac vi\u1ec7c kinh doanh tr\u00ean to\u00e0n c\u1ea7u \u0111ang g\u1eb7p kh\u00f3 kh\u0103n – Facebook v\u1eabn tr\u1edf th\u00e0nh c\u1eeda ng\u00f5 mua h\u00e0ng online ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u1edbi d\u1ecbch v\u1ee5 giao h\u00e0ng thu h\u1ed9 (COD) \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t khi mua s\u1eafm t\u1eeb \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. C\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c mua qua h\u00ecnh th\u1ee9c n\u00e0y bao g\u1ed3m \u0111\u1ed3 xa x\u1ec9 nh\u01b0 qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p v\u00e0 s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p.<\/p>\n

> Xem th\u00eam:<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e3 h\u1ed9i \u2013 Social Customer<\/a><\/p>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a Digital marketing l\u00ean h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/p><\/blockquote>\n<\/div>\n

\u0110\u1ed1i v\u1edbi mua h\u00e0ng online hay offline \u0111\u1ec1u c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u00ec v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

\n

Ngu\u1ed3n: Decision Lab<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a Decision Lab ti\u1ebft l\u1ed9 r\u1eb1ng, nam gi\u1edbi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u1eeb c\u00e1c k\u00eanh online nhi\u1ec1u h\u01a1n n\u1eef gi\u1edbi; Facebook \u0111\u00e3 qua m\u1eb7t c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed – tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm di \u0111\u1ed9ng \u01b0a chu\u1ed9ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111ang chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7t xe qua \u1ee9ng d\u1ee5ng.<\/p>","protected":false},"author":4,"featured_media":4702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,126,125],"tags":[656],"class_list":["post-4900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-chuyen-doi-so","category-viet-nam-insights","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4900"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4900\/revisions"}],"predecessor-version":[{"id":13439,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4900\/revisions\/13439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4702"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}