{"id":4898,"date":"2019-01-01T01:27:08","date_gmt":"2018-12-31T18:27:08","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4898"},"modified":"2020-02-18T11:07:09","modified_gmt":"2020-02-18T04:07:09","slug":"cap-nhat-thuat-toan-moi-nhat-facebook-2018","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cap-nhat-thuat-toan-moi-nhat-facebook-2018\/","title":{"rendered":"C\u1eadp nh\u1eadt thu\u1eadt to\u00e1n m\u1edbi nh\u1ea5t Facebook cho marketer"},"content":{"rendered":"<div class=\"d_m34s9e8k8 f_m34s9kai_ clearfix\">\n<div class=\"clearfix m_m34s9eaed\">\n<div class=\"clearfix _42ef\">\n<div class=\"t_m34s9eaei\">\n<div class=\"_6a _5u5j\">\n<div class=\"_6a _5u5j _6b\">\n<p>Khi\u00a0<a href=\"https:\/\/www.facebook.com\/zuck\/posts\/10104413015393571\" target=\"_blank\" rel=\"noopener\"><strong>Mark Zuckerberg tuy\u00ean b\u1ed1<\/strong><\/a>\u00a0r\u1eb1ng n\u1ec1n t\u1ea3ng s\u1ebd b\u1eaft \u0111\u1ea7u \u01b0u ti\u00ean n\u1ed9i dung ngu\u1ed3n c\u1ea5p tin t\u1ee9c kh\u00e1c nhau, Facebook \u0111\u00e3 v\u00e0 \u0111ang quay v\u1ec1 t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t l\u00e0 khi Facebook tuy\u00ean b\u1ed1 r\u00f5 r\u00e0ng r\u1eb1ng, b\u1ea1n s\u1ebd th\u1ea5y \u00edt n\u1ed9i dung c\u00f4ng khai h\u01a1n nh\u01b0 c\u00e1c b\u00e0i \u0111\u0103ng t\u1eeb c\u00e1c doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, \u1ee7ng h\u1ed9 c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i c\u00f3 \u00fd ngh\u0129a.<\/p>\n<p>Nh\u1eefng g\u00ec nghe c\u00f3 v\u1ebb t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n, l\u00e0 \u0111\u00e1ng lo ng\u1ea1i cho ch\u1ee7 s\u1edf h\u1eefu c\u00e1c trang Facebook.\u00a0H\u1ecd v\u1eabn c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a h\u1ecd tr\u01b0\u1edbc ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd ch\u1ee9?\u00a0\u0110\u00e3 \u0111\u1ebfn l\u00fac t\u1eeb b\u1ecf Facebook nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng marketing?<\/p>\n<p>V\u1ea5n \u0111\u1ec1 n\u00e0y r\u1ea5t l\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y.\u00a0T\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u1ee7a Facebook trong n\u0103m 2018 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch x\u1ebfp h\u1ea1ng n\u1ed9i dung trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c.\u00a0Ngo\u00e0i ra, b\u00e0i \u0111\u0103ng s\u1ebd cho b\u1ea1n l\u1eddi khuy\u00ean c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c nh\u1eadn n\u1ed9i dung c\u1ee7a m\u00ecnh tr\u01b0\u1edbc ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Ch\u1ec9 l\u00e0 m\u1ed9t c\u1ea3nh b\u00e1o nh\u1ecf: Kh\u00f4ng ai bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng \u1ea3nh h\u01b0\u1edfng m\u00e0 nh\u1eefng thay \u0111\u1ed5i s\u1ebd c\u00f3 khi ch\u00fang \u0111\u01b0\u1ee3c tung ra trong v\u00e0i th\u00e1ng t\u1edbi.\u00a0V\u00ec v\u1eady, nh\u1eefng g\u00ec sau \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 d\u1ef1 \u0111o\u00e1n<\/p>\n<h1><strong>Thu\u1eadt to\u00e1n c\u1ee7a thu\u1eadt to\u00e1n Facebook<\/strong><\/h1>\n<p>Khi ng\u01b0\u1eddi d\u00f9ng Facebook trung b\u00ecnh \u0111\u0103ng nh\u1eadp v\u00e0o n\u1ec1n t\u1ea3ng, h\u1ecd c\u00f3 h\u00e0ng tr\u0103m c\u1eadp nh\u1eadt \u0111ang ch\u1edd \u0111\u1ec3 \u0111\u01b0a v\u00e0o ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a h\u1ecd.\u00a0M\u1eb7c d\u00f9 trong c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt tr\u01b0\u1edbc \u0111\u00e2y s\u1ebd xu\u1ea5t hi\u1ec7n theo th\u1ee9 t\u1ef1 th\u1eddi gian, trong m\u1ed9t v\u00e0i n\u0103m nay, thu\u1eadt to\u00e1n Facebook \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh nh\u1eefng g\u00ec user th\u1ea5y trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<p>T\u1ea5t nhi\u00ean, m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ec3 gi\u1eef cho ng\u01b0\u1eddi d\u00f9ng tham gia, t\u01b0\u01a1ng t\u01b0\u01a1ng t\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng.\u00a0\u0110\u1ec3 quy\u1ebft \u0111\u1ecbnh lo\u1ea1i c\u1eadp nh\u1eadt n\u00e0o s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 t\u1ed1t nh\u1ea5t, Facebook s\u1eed d\u1ee5ng c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u kh\u00e1c nhau.\u00a0B\u00ean c\u1ea1nh vi\u1ec7c ch\u1ec9 nh\u00ecn v\u00e0o nh\u1eefng g\u00ec c\u00f3 s\u1eb5n v\u00e0 b\u1ea1n l\u00e0 ai, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 t\u1ef1 ki\u1ec3m tra n\u1ed9i dung.\u00a0\u1ede \u0111\u00e2y, n\u00f3 nh\u00ecn v\u00e0o nh\u1eefng th\u1ee9 nh\u01b0:<\/p>\n<ul>\n<li><strong>Th\u1eddi gian trung b\u00ecnh d\u00e0nh cho n\u1ed9i dung<\/strong><\/li>\n<li><strong>Th\u1eddi gian \u0111\u0103ng b\u00e0i<\/strong><\/li>\n<li><strong>L\u00e0 li\u00ean k\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c tr\u00ean messenger?<\/strong><\/li>\n<li><strong>S\u1ed1 l\u01b0\u1ee3t tr\u1ea3 l\u1eddi, b\u00ecnh lu\u1eadn v\u00e0 l\u01b0\u1ee3t th\u00edch<\/strong><\/li>\n<li><strong>T\u1ed5ng th\u1ec3 li\u00ean k\u1ebft<\/strong><\/li>\n<li><strong>Nh\u00e0 xu\u1ea5t b\u1ea3n\/b\u00e0i \u0111\u0103ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n<\/strong><\/li>\n<li><strong>Lo\u1ea1i b\u00e0i \u0111\u0103ng<\/strong><\/li>\n<\/ul>\n<p><strong>Trong t\u01b0\u01a1ng lai, \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1ee5c \u0111\u00edch khi x\u00e2y d\u1ef1ng c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a facebook<\/strong><\/p>\n<p>Thu\u1eadt to\u00e1n m\u1edbi s\u1ebd nh\u1ea5n m\u1ea1nh h\u01a1n v\u00e0o c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u cho th\u1ea5y s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c.\u00a0\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u00ecnh lu\u1eadn, chia s\u1ebb v\u00e0 ph\u1ea3n \u1ee9ng.\u00a0M\u1eb7t kh\u00e1c, c\u00e1c t\u01b0\u01a1ng t\u00e1c th\u1ee5 \u0111\u1ed9ng nh\u01b0 nh\u1ea5p, xem video ho\u1eb7c xem \/ di chu\u1ed9t qua h\u00ecnh \u1ea3nh kh\u00f4ng g\u00f3p ph\u1ea7n \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n.<\/p>\n<p>Trong s\u1ed1 c\u00e1c t\u00edn hi\u1ec7u t\u01b0\u01a1ng t\u00e1c ho\u1ea1t \u0111\u1ed9ng, ch\u00fang t\u00f4i c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p sau:<\/p>\n<ol>\n<li><strong>B\u00ecnh lu\u1eadn<\/strong>&#8211; S\u1ebd l\u00e0 lo\u1ea1i \u01b0u ti\u00ean \u0111\u00e1nh gi\u00e1 h\u00e0ng \u0111\u1ea7u m\u1edbi tr\u00ean Facebook v\u00e0o n\u0103m 2018. B\u00e0i \u0111\u0103ng t\u1ea1o ra nhi\u1ec1u b\u00ecnh lu\u1eadn (c\u00f3 \u00fd ngh\u0129a) v\u00e0 tr\u1ea3 l\u1eddi s\u1ebd chuy\u1ec3n l\u00ean trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c.<\/li>\n<li><strong>Shares<\/strong>&#8211; T\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng quan tr\u1ecdng th\u1ee9 hai.\u00a0T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb c\u00f4ng khai (b\u1edfi b\u1ea1n b\u00e8 tr\u00ean d\u00f2ng th\u1eddi gian) ho\u1eb7c ri\u00eang t\u01b0 (th\u00f4ng qua tr\u00ecnh nh\u1eafn tin) s\u1ebd khi\u1ebfn nh\u1eefng b\u00e0i \u0111\u0103ng \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/li>\n<li><strong>Ph\u1ea3n \u1ee9ng<\/strong>&#8211; T\u00edn hi\u1ec7u quan tr\u1ecdng th\u1ee9 ba cho s\u1ef1 tham gia t\u00edch c\u1ef1c.<\/li>\n<\/ol>\n<p>Ngo\u00e0i nh\u1eefng \u0111i\u1ec1u tr\u00ean, Facebook tin r\u1eb1ng c\u00e1c b\u00e0i \u0111\u0103ng c\u00e1 nh\u00e2n c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n so v\u1edbi nh\u1eefng b\u00e0i \u0111\u0103ng t\u1eeb c\u00e1c trang th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h1><strong>Marketer n\u00ean l\u00e0m g\u00ec?<\/strong><\/h1>\n<p>N\u00f3i t\u00f3m l\u1ea1i, Facebook c\u1ee7a t\u01b0\u01a1ng lai mu\u1ed1n khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi n\u00f3i chuy\u1ec7n v\u1edbi nhau.\u00a0M\u1ee5c ti\u00eau l\u00e0 \u0111\u1ec3 chuy\u1ec3n t\u1eeb ti\u00eau th\u1ee5 n\u1ed9i dung \u0111\u01a1n thu\u1ea7n sang tham gia th\u1ef1c s\u1ef1 v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, n\u1ec1n t\u1ea3ng s\u1ebd x\u1eed l\u00fd n\u1ed9i dung khuy\u1ebfn kh\u00edch lo\u1ea1i t\u01b0\u01a1ng t\u00e1c n\u00e0y m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c t\u01b0\u01a1ng t\u00e1c gi\u1eefa hai ng\u01b0\u1eddi tr\u00e1i ng\u01b0\u1ee3c v\u1edbi gi\u1eefa m\u1ed9t ng\u01b0\u1eddi v\u00e0 m\u1ed9t trang.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 trang c\u00f3 ngh\u0129a l\u00e0, n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c lo\u1ea1i t\u01b0\u01a1ng t\u00e1c n\u00e0y, n\u1ed9i dung c\u1ee7a h\u1ecd s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c.\u00a0M\u1eb7t kh\u00e1c, c\u00e1c trang \u0111\u01b0a ra n\u1ed9i dung th\u01b0\u1eddng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng t\u1eeb ng\u01b0\u1eddi theo d\u00f5i s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng k\u00e9m h\u01a1n.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c trong s\u1ed1 sau n\u00e0y?\u00a0B\u00e2y gi\u1edd h\u00e3y n\u00f3i v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p><strong>Facebook Marketing sau khi c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n 2018<\/strong><\/p>\n<p>Khi thu\u1eadt to\u00e1n m\u1edbi xu\u1ea5t hi\u1ec7n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketer c\u1ea7n chuy\u1ec3n t\u1eeb n\u1ed9i dung ph\u1ed5 bi\u1ebfn v\u00e0 h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd sang n\u1ed9i dung t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft \u0111\u00e1ng k\u1ec3.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3, c\u1ed9ng v\u1edbi c\u00e1c m\u1eb9o b\u1ed5 sung v\u1ec1 c\u00e1ch \u0111\u1ed1i ph\u00f3 v\u1edbi n\u00e2ng c\u1ea5p thu\u1eadt to\u00e1n 2o18 c\u1ee7a Facebook.<\/p>\n<ol>\n<li>\n<h2><strong> Xu\u1ea5t b\u1ea3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u trong chi\u1ebfn l\u01b0\u1ee3c Facebook c\u1ee7a b\u1ea1n (ho\u1eb7c b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung n\u00e0o).\u00a0\u0110\u00f3 ch\u1ec9 l\u00e0 gi\u00e1 nh\u1eadp h\u1ecdc.\u00a0N\u1ebfu nh\u1eefng g\u00ec b\u1ea1n chia s\u1ebb l\u00e0 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn, n\u00f3 s\u1ebd kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng g\u00ec.<\/p>\n<p>Tuy nhi\u00ean, thay \u0111\u1ed5i thu\u1eadt to\u00e1n s\u1ebd l\u00e0m cho vi\u1ec7c t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng th\u1eadm ch\u00ed c\u00f2n quan tr\u1ecdng h\u01a1n.\u00a0B\u1ea3n th\u00e2n Zuckerberg tuy\u00ean b\u1ed1 r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi d\u00e0nh \u00edt th\u1eddi gian h\u01a1n cho n\u1ec1n t\u1ea3ng n\u00e0y.\u00a0Ngay c\u1ea3 khi h\u1ecd tham gia nhi\u1ec1u h\u01a1n trong th\u1eddi gian \u0111\u00f3, t\u1ed1t h\u01a1n b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng g\u00ec b\u1ea1n \u0111ang xu\u1ea5t b\u1ea3n c\u00f3 kh\u1ea3 n\u0103ng n\u1ed5i b\u1eadt.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/h\u00e0nh-vi-t\u01b0\u01a1ng-t\u00e1c-facebook.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10266 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/h\u00e0nh-vi-t\u01b0\u01a1ng-t\u00e1c-facebook.png\" alt=\"\" width=\"644\" height=\"464\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/h\u00e0nh-vi-t\u01b0\u01a1ng-t\u00e1c-facebook.png 644w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/h\u00e0nh-vi-t\u01b0\u01a1ng-t\u00e1c-facebook-300x216.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/h\u00e0nh-vi-t\u01b0\u01a1ng-t\u00e1c-facebook-203x146.png 203w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/h\u00e0nh-vi-t\u01b0\u01a1ng-t\u00e1c-facebook-50x36.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/h\u00e0nh-vi-t\u01b0\u01a1ng-t\u00e1c-facebook-104x75.png 104w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/a><\/p>\n<p>Ngo\u00e0i ra, h\u00e3y s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a n\u1ed9i dung c\u1ee7a b\u1ea1n.\u00a0C\u00f3 m\u1ed9t c\u00e1i nh\u00ecn v\u1ec1 nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng.\u00a0C\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n theo c\u00e1ch \u0111\u00f3.<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong> T\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Tuy nhi\u00ean, kh\u00f4ng ch\u1ec9 ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd l\u00e0 quan tr\u1ecdng, m\u1ee5c ti\u00eau c\u0169ng quan tr\u1ecdng.\u00a0\u0110\u1ec3 \u0111i\u1ec1u ch\u1ec9nh thu\u1eadt to\u00e1n m\u1edbi c\u1ee7a Facebook, b\u1ea1n s\u1ebd c\u1ea7n t\u1eadp trung h\u01a1n n\u1eefa v\u00e0o nhu c\u1ea7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i m\u00ecnh.<\/p>\n<p>\u0110\u1ec3 t\u1ea1o ra c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u00f3 \u00fd ngh\u0129a, b\u1ea1n c\u1ea7n chia s\u1ebb nh\u1eefng \u0111i\u1ec1u c\u00f3 \u00fd ngh\u0129a v\u1edbi ng\u01b0\u1eddi kh\u00e1c.\u00a0Ch\u1ec9 khi h\u1ecd tham gia c\u1ea3m x\u00fac v\u00e0 c\u00e1 nh\u00e2n, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y c\u1ea7n ph\u1ea3i b\u00ecnh lu\u1eadn, chia s\u1ebb ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p<\/p>\n<p>T\u1ea5t nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, marketer c\u1ea7n c\u00f3 m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh.\u00a0Nh\u1eefng th\u00e1ch th\u1ee9c, \u0111\u1ea5u tranh, n\u1ed7i s\u1ee3 h\u00e3i, \u0111\u1ed9ng l\u1ef1c c\u1ee7a h\u1ecd &#8211; b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng tham gia t\u01b0\u01a1ng t\u00e1c.\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong><\/a>\u00a0l\u00e0 m\u1ed9t c\u00e1ch b\u1eaft \u0111\u1ea7u b\u1ea3o \u0111\u1ea3m v\u00e0 an to\u00e0n cho m\u1ecdi doanh nghi\u1ec7p, c\u00e1 nh\u00e2n. H\u00ecnh th\u1ee9c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p r\u1ea5t \u0111a d\u1ea1ng, t\u00f9y thu\u1ed9c v\u00e0o ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ebfu c\u00f3 th\u1ec3 th\u00ec c\u0169ng c\u00f3 th\u1ec3 thu\u00ea c\u00e1c <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">\u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> tri\u1ec3n khai cho b\u1ea1n k\u00e8m theo <strong>b\u00e1o c\u00e1o khuy\u1ebfn ngh\u1ecb, t\u01b0 v\u1ea5n v\u1edbi m\u1ee9c ph\u00ed ch\u1ec9 t\u1eeb 20 tri\u1ec7u t\u1ea1i DTM Consulting. (<a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">T\u1ea0I \u0110\u00c2Y<\/a>)<\/strong><\/p>\n<ol start=\"3\">\n<li>\n<h2><strong> N\u1ed9i dung b\u00e0i t\u01b0\u01a1ng t\u00e1c<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>V\u00ec t\u01b0\u01a1ng lai c\u1ee7a Facebook l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 t\u01b0\u01a1ng t\u00e1c, n\u00ean m\u1ed9t \u00fd t\u01b0\u1edfng hay l\u00e0 t\u1eadp trung v\u00e0o c\u00e1c lo\u1ea1i n\u1ed9i dung c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p. Ch\u00fang bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>C\u00e2u h\u1ecfi<\/strong>&#8211; Facebook l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi cho c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd.\u00a0T\u1ea1i sao kh\u00f4ng l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n?\u00a0N\u00f3 c\u00f3 th\u1ec3 ch\u00e2m ng\u00f2i cho c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn th\u00fa v\u1ecb v\u00e0 c\u0169ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u ch\u00fang h\u01a1n.<\/li>\n<li><strong>K\u1ecbp th\u1eddi, ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan<\/strong>&#8211; \u0110\u0103ng n\u1ed9i dung tr\u00ean nh\u1eefng th\u1ee9 \u0111ang di\u1ec5n ra ngay b\u00e2y gi\u1edd.\u00a0N\u1ebfu \u0111\u00f3 l\u00e0 suy ngh\u0129 c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a h\u1ecd v\u00e0 tham gia v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/li>\n<li>N\u00f3i chung,\u00a0<strong>video v\u00e0 n\u1ed9i dung h\u00ecnh \u1ea3nh kh\u00e1c<\/strong><\/li>\n<li><strong> N\u1ed9i dung tr\u1ef1c <\/strong>tuy\u1ebfn h\u1ea5p d\u1eabn h\u01a1n l\u00e0 v\u0103n b\u1ea3n \u0111\u01a1n thu\u1ea7n.\u00a0<strong>Video marketing \u0111ang \u0111\u1ee9ng \u0111\u1ea7u <\/strong>v\u1ec1 m\u1eb7t t\u01b0\u01a1ng t\u00e1c.\u00a0V\u00ec v\u1eady, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 ngu\u1ed3n ho\u1eb7c s\u1ea3n xu\u1ea5t video, \u0111i cho n\u00f3!<\/li>\n<li><strong>C\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n<\/strong>&#8211; B\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ng\u01b0\u1eddi (ho\u1eb7c m\u1ed9t nh\u00f3m ng\u01b0\u1eddi).\u00a0N\u1ebfu Facebook nh\u1eafm \u0111\u1ebfn k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n, t\u1ea1i sao kh\u00f4ng l\u1ea5y m\u1ed9t ch\u00fat c\u00e1 nh\u00e2n?\u00a0T\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i gi\u1ed1ng nh\u01b0 b\u1ea1n s\u1ebd l\u00e0m v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd t\u1ea1o ra m\u1ed9t t\u00e1c \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a h\u01a1n.<\/li>\n<\/ul>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, khi m\u1ed9t t\u01b0\u01a1ng t\u00e1c m\u1edf ra, h\u00e3y \u0111\u1ea3m b\u1ea3o tham gia v\u00e0o n\u00f3!\u00a0Tr\u1ea3 l\u1eddi \u00fd ki\u1ebfn, n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.\u00a0N\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 c\u0169ng \u0111\u1ea9y b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n l\u00ean trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c.<\/p>\n<ol start=\"4\">\n<li>\n<h2><strong> Tagging<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u \u0111\u00e3 th\u1ea5y c\u00e1c lo\u1ea1i b\u00e0i \u0111\u0103ng nh\u01b0 H\u00e3y tag m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c like, share,\u2026 r\u1ea5t nhi\u1ec1u tr\u00ean facebook.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook.jpg\"><img decoding=\"async\" class=\"size-full wp-image-10265 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook.jpg\" alt=\"\" width=\"561\" height=\"581\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook.jpg 561w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook-290x300.jpg 290w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook-141x146.jpg 141w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook-48x50.jpg 48w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook-72x75.jpg 72w\" data-sizes=\"(max-width: 561px) 100vw, 561px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 561px; --smush-placeholder-aspect-ratio: 561\/581;\" \/><\/a><\/p>\n<p>Tuy nhi\u00ean \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt r\u1ebb ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb b\u00e0i \u0111\u0103ng.\u00a0Tuy nhi\u00ean, c\u00e1c lo\u1ea1i n\u1ed9i dung n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c nh\u1ed3i t\u1eeb kh\u00f3a cho c\u00e1c trang web.\u00a0N\u1ed9i dung t\u1ea5t nhi\u00ean s\u1ebd spa \u0111\u1ebfn kh\u00e1ch h\u00e0ng, kh\u00f4ng chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00f4ng l\u00e0m t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.\u00a0Th\u00eam v\u00e0o \u0111\u00f3, Facebook\u00a0<strong>tuy\u00ean b\u1ed1 r\u00f5 r\u00e0ng<\/strong>\u00a0r\u1eb1ng h\u1ecd s\u1ebd ch\u1ee7 \u0111\u1ed9ng gi\u1ea3m hi\u1ec3n th\u1ecb c\u00e1c lo\u1ea1i n\u1ed9i dung \u0111\u00f3.<\/p>\n<p>V\u1eady n\u00ean v\u1ec1 l\u00e2u d\u00e0i doanh nghi\u1ec7p n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c contetn r\u00f5 r\u00e0ng v\u00e0 h\u1ea1n ch\u1ebf s\u1ef1 d\u1ee5ng c\u00e1c d\u1ea1ng b\u00e0i \u0111\u0103ng nh\u01b0 tr\u00ean \u0111\u1ec3 l\u00f4i k\u00e9o ng\u01b0\u1eddi d\u00f9ng<\/p>\n<ol start=\"5\">\n<li>\n<h2><strong> S\u1eed d\u1ee5ng video tr\u1ef1c ti\u1ebfp<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Video tr\u1ef1c ti\u1ebfp l\u00e0\u00a0<strong>m\u1ed9t trong nh\u1eefng lo\u1ea1i n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/strong> tr\u00ean Facebook. Lo\u1ea1i content n\u00e0y trung b\u00ecnh nhi\u1ec1u h\u01a1n s\u00e1u l\u1ea7n t\u01b0\u01a1ng t\u00e1c so v\u1edbi c\u00e1c video clip th\u00f4ng th\u01b0\u1eddng. Ch\u1ec9 c\u1ea7n xem BuzzFeed ph\u00e1t n\u1ed5 m\u1ed9t qu\u1ea3 d\u01b0a h\u1ea5u tr\u00ean video tr\u1ef1c ti\u1ebfp, \u0111\u01b0\u1ee3c xem h\u01a1n 11 tri\u1ec7u l\u1ea7n:<\/p>\n<p>Video tr\u1ef1c ti\u1ebfp c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt \u0111\u1ec1 c\u1eadp c\u1ee5 th\u1ec3 cho n\u1ed9i dung s\u1ebd ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng t\u1ed1t theo thu\u1eadt to\u00e1n m\u1edbi c\u1ee7a Facebook.\u00a0V\u00ec l\u00fd do \u0111\u00f3, \u0111\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t \u0111\u1ec3 xem x\u00e9t n\u00f3.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam:<\/strong> <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-video-marketing-2020\/\">Xu h\u01b0\u1edbng video marketing 2020 cho marketer<\/a><\/strong><\/p>\n<ol start=\"6\">\n<li>\n<h2><strong> Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i trang c\u1ee7a b\u1ea1n<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Ngay c\u1ea3 khi ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u1eefu c\u01a1 s\u1ebd kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i trang c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a h\u1ecd.\u00a0\u0110i\u1ec1u \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t \u0111\u00fang n\u1ebfu h\u1ecd \u0111\u1eb7t t\u00f9y ch\u1ecdn ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a m\u00ecnh th\u00e0nh\u00a0<em>Xem \u0110\u1ea7u ti\u00ean<\/em>\u00a0.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook..png\"><img decoding=\"async\" class=\"size-full wp-image-10267 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook..png\" alt=\"\" width=\"785\" height=\"631\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook..png 785w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook.-300x241.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook.-768x617.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook.-182x146.png 182w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook.-50x40.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/thu\u1eadt-to\u00e1n-facebook.-93x75.png 93w\" data-sizes=\"(max-width: 785px) 100vw, 785px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 785px; --smush-placeholder-aspect-ratio: 785\/631;\" \/><\/a><\/p>\n<p>K\u1ebft qu\u1ea3: ch\u1ee7 \u0111\u1ed9ng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng, kh\u00e1ch truy c\u1eadp trang web v\u00e0 c\u00e1c th\u00e0nh vi\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng kh\u00e1c theo d\u00f5i trang c\u1ee7a b\u1ea1n.\u00a0Trong khi b\u1ea1n \u0111ang \u1edf \u0111\u00f3, c\u0169ng nh\u1eafc nh\u1edf h\u1ecd v\u1ec1 kh\u1ea3 n\u0103ng \u01b0u ti\u00ean n\u1ed9i dung c\u1ee7a b\u1ea1n trong ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a h\u1ecd v\u1edbi t\u00f9y ch\u1ecdn \u0111\u00e3 n\u00f3i \u1edf tr\u00ean.<\/p>\n<ol start=\"7\">\n<li>\n<h2><strong> Khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c nh\u00f3m Facebook<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Nh\u00f3m tr\u00ean Facebook \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi h\u01a1n m\u1ed9t t\u1ef7 ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, h\u1ecd c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh \u0111\u1ec3 c\u00f3 m\u1eb7t tr\u00ean Facebook.<\/p>\n<p>K\u1ebft qu\u1ea3 l\u00e0, c\u00e1c nh\u00f3m \u0111\u1ea1i di\u1ec7n cho c\u00e1ch ho\u00e0n h\u1ea3o \u0111\u1ec3 x\u00e2y d\u1ef1ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng xung quanh ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n.\u00a0M\u1ecdi ng\u01b0\u1eddi tham gia c\u00f9ng h\u1ecd \u0111\u1ec3 c\u00f3 nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n \u00fd ngh\u0129a, th\u1ea3o lu\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 chia s\u1ebb \u00fd t\u01b0\u1edfng v\u00e0 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd.<\/p>\n<p>Do \u0111\u00f3, h\u1ecd c\u0169ng l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u1ec1 n\u00f3.\u00a0Cho d\u00f9 b\u1ea1n tham gia m\u1ed9t nh\u00f3m hi\u1ec7n c\u00f3 ho\u1eb7c t\u1ea1o nh\u00f3m c\u1ee7a ri\u00eang b\u1ea1n, h\u1ecd l\u00e0 m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.<\/p>\n<p>Nh\u1eefng thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi thu\u1eadt to\u00e1n c\u1ee7a Facebook c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng cho c\u00e1c marketer v\u00e0 ch\u1ee7 s\u1edf h\u1eefu trang Facebook.\u00a0S\u1ef1 thay \u0111\u1ed5i theo h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n nhi\u1ec1u h\u01a1n c\u00f3 nguy c\u01a1 l\u00e0m gi\u1ea3m th\u00eam ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p>Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft th\u1ef1c t\u1ebf m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 c\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a m\u00ecnh.\u00a0H\u00e3y nhanh ch\u00f3ng t\u00f3m t\u1eaft c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c thay \u0111\u1ed5i thu\u1eadt to\u00e1n:<\/p>\n<ol>\n<li>Ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao<\/li>\n<li>L\u00e0m cho ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd xem tr\u01b0\u1edbc<\/li>\n<li>\u0110\u0103ng n\u1ed9i dung \u0111\u00e1ng n\u00f3i v\u1ec1<\/li>\n<li>Tr\u00e1nh xa c\u00e1c chi\u1ebfn thu\u1eadt m\u1ed3i nh\u1eed tham gia spam<\/li>\n<li>Video tr\u1ef1c ti\u1ebfp<\/li>\n<li>T\u00edch c\u1ef1c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i trang c\u1ee7a b\u1ea1n<\/li>\n<li>T\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m Facebook<\/li>\n<li>\u0110\u1eb7t nhi\u1ec1u n\u1ed7 l\u1ef1c h\u01a1n v\u00e0o c\u00e1c k\u00eanh marketing kh\u00e1c<\/li>\n<\/ol>\n<p style=\"text-align: right;\">Theo Nick Sch\u00e4ferhoff<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i thu\u1eadt to\u00e1n, gi\u1ea3m t\u01b0\u01a1ng t\u00e1c \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i vi\u1ebft gi\u1eadt title c\u00e2u view v\u00e0 n\u1ed9i dung khi\u00eau g\u1ee3i<\/p>","protected":false},"author":4,"featured_media":4628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[642],"class_list":["post-4898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4898"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4898\/revisions"}],"predecessor-version":[{"id":10269,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4898\/revisions\/10269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4628"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}