{"id":4888,"date":"2019-01-01T01:47:58","date_gmt":"2018-12-31T18:47:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4888"},"modified":"2020-03-16T16:27:40","modified_gmt":"2020-03-16T09:27:40","slug":"digital-customer-insights-tai-sao-lai-can","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/digital-customer-insights-tai-sao-lai-can\/","title":{"rendered":"Digital customer insight l\u00e0 g\u00ec – T\u1ea1i sao l\u1ea1i c\u1ea7n?"},"content":{"rendered":"
\n

L\u00e0m sao \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean c\u00e1c k\u00eanh digital marketing? V\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u1ebfn customer insight ch\u01b0a?<\/p>\n

V\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf<\/h1>\n

Hi\u1ec7n nay, khi n\u00f3i \u0111\u1ebfn Digital marketing, \u0111\u1eb7c bi\u1ec7t \u1edf Vi\u1ec7t Nam, ng\u01b0\u1eddi ta hay n\u00f3i r\u1ea5t nhi\u1ec1u \u0111\u1ebfn c\u00f4ng c\u1ee5 (SEO, Paid search engine advertising,..) v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u n\u00f3, c\u0169ng nh\u01b0 ti\u1ec1n b\u1ea1c. Th\u1eadm ch\u00ed nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng \u0111\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ed1t l\u00f5i c\u1ee7a digital marketing. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn\u00a0m\u1ed9t th\u1ef1c t\u1ebf m\u00e0 ch\u00fang t\u00f4i bi\u1ebft l\u00e0 hi\u1ec7n c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p, nh\u00e0 kinh doanh t\u1ea1i Vi\u1ec7t Nam \u0111\u1ed5 r\u1ea5t nhi\u1ec1u ti\u1ec1n cho nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y, tuy\u1ec3n ch\u1ecdn nh\u1eefng nh\u00e2n vi\u00ean marketing ch\u1ea1y t\u1ed1t c\u00e1c c\u00f4ng c\u1ee5,\u2026 <\/span><\/p>\n

Song, sau m\u1ed9t th\u1eddi gian ng\u1eafn, h\u1ecd nh\u1eadn ra r\u1eb1ng k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing kh\u00f4ng c\u1ea3i thi\u1ec7n nhi\u1ec1u v\u1ec1 m\u1eb7t d\u00e0i h\u1ea1n. Th\u1eadm ch\u00ed, nhi\u1ec1u trong s\u1ed1 h\u1ecd chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i r\u1eb1ng, sau m\u1ed9t th\u1eddi gian h\u1ecd nh\u1eadn ra r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecb \u201ccost over value\u201d v\u1ec1 m\u1eb7t marketing trong khi qu\u00e1 \u0111\u1ea7u t\u01b0 cho c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch digital marketing nh\u1ea5n m\u1ea1nh v\u00e0o c\u00f4ng c\u1ee5.<\/span><\/p>\n

\"\"<\/a><\/p>\n

V\u1eady nguy\u00ean nh\u00e2n do \u0111\u00e2u?<\/h1>\n

T\u1ea1i sao\u00a0 hi\u1ec7u qu\u1ea3 ch\u1ea1y ads c\u1ee7a b\u1ea1n c\u00e0ng ng\u00e0y c\u00e0ng gi\u1ea3m trong khi ph\u1ea3i t\u1ed1i \u01b0u h\u01a1n m\u1edbi \u0111\u00fang? B\u1ea1n h\u00e3y nh\u1edb l\u00e0 trong marketing n\u00f3i chung v\u00e0 digital marketing<\/strong> n\u00f3i ri\u00eang, c\u00f4ng c\u1ee5 v\u00e0 ti\u1ec1n b\u1ea1c (ng\u00e2n s\u00e1ch cho marketing) l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng, nh\u01b0ng ch\u01b0a l\u00e0 ph\u1ea3i l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ed1t l\u00f5i. \u0110i\u1ec1u c\u1ed1t l\u00f5i c\u1ee7a marketing, c\u1ee7a digital marketing l\u00e0 b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft t\u1ed1t insights c\u1ee7a h\u1ecd, ph\u00e1c h\u1ecda \u0111\u01b0\u1ee3c ch\u00e2n dung c\u1ee7a h\u1ecd (customer persona<\/a>), x\u00e1c \u0111\u1ecbnh v\u00e0 s\u01a1 \u0111\u1ed3 h\u00f3a \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey)<\/a><\/strong>\u2026<\/p>\n

Th\u1ef1c s\u1ef1 hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft t\u1ed1t insights kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn\/l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, k\u00eanh v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ti\u1ebfp c\u1eadn, thu h\u00fat, chinh ph\u1ee5c kh\u00e1ch h\u00e0ng\u2026 \u0110\u00e2y m\u1edbi l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ed1t l\u00f5i, th\u1ef1c s\u1ef1 ch\u1ea5t x\u00e1m, v\u1eeba \u0111\u00f2i h\u00f2i t\u00ednh khoa h\u1ecdc, v\u1eeba \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 nh\u1ea1y c\u1ea3m m\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n l\u01b0u t\u00e2m khi tri\u1ec3n khai digital marketing.<\/p>\n

Ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng r\u1eb1ng s\u1ebd c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u t\u1eeb t\u1eeb t\u1edbi b\u1ea1n nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 li\u00ean quan \u0111\u1ebfn customer persona, customer journey<\/a><\/strong>, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 insight t\u1ed1t h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh trong th\u1eddi gian ti\u1ebfp theo. Song, tr\u01b0\u1edbc ti\u00ean, trong nh\u1eefng b\u00e0i post ti\u1ebfp theo, ch\u00fang t\u00f4i s\u1ebd chuy\u1ec3n t\u1edbi b\u1ea1n nh\u1eefng v\u1ea5n \u0111\u1ec1 chung nh\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 ra v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e3 h\u1ed9i (ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng x\u00e3 h\u00f4i). M\u1eddi c\u00e1c b\u1ea1n ti\u1ebfp t\u1ee5c theo d\u00f5i.<\/p>\n

>>> Xem th\u00eam: 3 chi\u1ebfn thu\u1eadt t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/a>
\n————————–———————–
\n(*) B\u00e0i chia s\u1ebb n\u00e0y mang t\u00ednh c\u00e1 nh\u00e2n, \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng \u0111\u00fac k\u1ebft v\u1ec1 m\u1eb7t l\u00fd thuy\u1ebft, th\u1ef1c ti\u1ec5n l\u00e0m vi\u1ec7c v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 digital marketing c\u1ee7a TS. Nguy\u1ec5n Th\u1ecb Ho\u00e0ng Y\u1ebfn (email: nguyenthihoangyen.mkt@gmail.com). V\u00ec v\u1eady, ch\u00fang t\u00f4i mu\u1ed1n b\u1ea1n l\u01b0u \u00fd khi \u0111\u1ecdc ch\u00fang v\u00e0 tr\u00edch r\u00f5 ngu\u1ed3n khi b\u1ea1n sao ch\u00e9p ch\u00fang.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u0110i\u1ec1u c\u1ed1t l\u00f5i c\u1ee7a marketing, c\u1ee7a digital marketing l\u00e0 b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft t\u1ed1t insights c\u1ee7a h\u1ecd, ph\u00e1c h\u1ecda \u0111\u01b0\u1ee3c ch\u00e2n dung c\u1ee7a h\u1ecd (customer persona), x\u00e1c \u0111\u1ecbnh v\u00e0 s\u01a1 \u0111\u1ed3 h\u00f3a \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey)<\/p>","protected":false},"author":4,"featured_media":9269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[656],"class_list":["post-4888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4888"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4888\/revisions"}],"predecessor-version":[{"id":10667,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4888\/revisions\/10667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9269"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}