{"id":4886,"date":"2019-01-01T01:50:59","date_gmt":"2018-12-31T18:50:59","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4886"},"modified":"2019-11-26T12:10:13","modified_gmt":"2019-11-26T05:10:13","slug":"phan-doan-thi-truong-trong-moi-truong-social-media","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phan-doan-thi-truong-trong-moi-truong-social-media\/","title":{"rendered":"Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng trong m\u00f4i tr\u01b0\u1eddng Social Media"},"content":{"rendered":"<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, c\u00e1c k\u00eanh\u00a0<strong>ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media)<\/strong> khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing nhanh ch\u00f3ng \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt v\u00e0<strong> chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/strong>\u00a0v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 marketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Song, ho\u1ea1t \u0111\u1ed9ng marketing s\u1ed1 n\u00f3i chung v\u00e0 marketing qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00f3i ri\u00eang ch\u1ec9 c\u00f3 t\u00e1c d\u1ee5ng khi n\u1ec1n t\u1ea3ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n m\u1edbi n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<br \/>\nTuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i n\u00e0o c\u0169ng gi\u1ed1ng nhau. C\u00f3 r\u1ea5t nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau tr\u00ean c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng x\u00e3 h\u1ed9i. V\u00ed d\u1ee5, ng\u01b0\u1eddi ta n\u00f3i nhi\u1ec1u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u1ebf h\u1ec7 c\u01b0 d\u00e2n s\u1ed1 v\u00e0 nh\u1eefng c\u01b0 d\u00e2n nh\u1eadp c\u01b0 s\u1ed1, gi\u1eefa th\u1ebf h\u1ec7 Y (gen Y) v\u00e0 th\u1ebf h\u1ec7 X (gen Y). Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n kh\u00fac n\u00e0y v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3.<\/p>\n<h2>C\u00e1c nh\u00f3m \u0111\u1eb7c tr\u01b0ng \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>Cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ed9t con ng\u01b0\u1eddi trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 n\u00f3i chung, trong m\u00f4i tr\u01b0\u1eddng social media n\u00f3i ri\u00eang c\u00f3 th\u1ec3 r\u1ea5t \u0111a d\u1ea1ng, t\u00f9y thu\u1ed9c v\u00e0o phong c\u00e1ch s\u1ed1ng, c\u00e1 t\u00ednh, c\u00e1c \u0111\u1eb7c tr\u01b0ng nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ecba l\u00fd v\u00e0 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf\u2026 T\u1ea5t c\u1ea3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng n\u00e0y v\u1eabn t\u1ea1o th\u00e0nh nh\u1eefng n\u1ec1n t\u1ea3ng nh\u1eb1m ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng cho nh\u1eefng nh\u00e0 marketing trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n<ul>\n<li>\u00a0Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd: Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng nh\u1eefng v\u00ec vi\u1ec7c t\u1eadp trung th\u1ecb tr\u01b0\u1eddng v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd c\u0103n c\u1ee9 v\u00e0o k\u00eanh ph\u00e2n ph\u1ed1i, m\u00e0 c\u00f2n l\u00e0 v\u00ec c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh v\u1ecb (GPS)- m\u1ed9t h\u1ec7 th\u1ed1ng v\u1ec7 tinh cung c\u1ea5p \u0111\u1ecba \u0111i\u1ec3m v\u1ec1 th\u1eddi gian th\u1ef1c v\u00e0 nh\u1eefng th\u00f4ng tin v\u1ec1 th\u1eddi gian. Ch\u00ednh s\u1ef1 c\u1ea3i ti\u1ebfn n\u00e0y \u0111\u00e3 gi\u00fap cho c\u00e1c nh\u00e0 kinh doanh \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3 d\u1ef1a v\u00e0o s\u1ef1 c\u00f3 m\u1eb7t v\u1ec1 m\u1eb7t v\u1eadt l\u00fd c\u1ee7a h\u1ecd.<\/li>\n<li>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc: Khi m\u1ed9t ng\u01b0\u1eddi l\u00e0m Marketing s\u1eed d\u1ee5ng ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng d\u1ef1a v\u00e0o c\u00e1c ti\u00eau ch\u00ed nh\u00e2n kh\u1ea9u h\u1ecdc, h\u1ecd s\u1ebd s\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed nh\u01b0 l\u00e0 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, \u0111\u1eb7c tr\u01b0ng v\u1ec1 d\u00e2n t\u1ed9c ng\u01b0\u1eddi, n\u1ec1n t\u1ea3ng gi\u00e1o d\u1ee5c, chu k\u1ef3 s\u1ed1ng c\u1ee7a gia \u0111\u00ecnh\u2026V\u00e0 nh\u1eefng ti\u00eau ch\u00ed n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00e1c nh\u00e0 marketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li>\n<li>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 m\u1eb7t t\u00e2m l\u00fd: Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a v\u00e0o m\u1eb7t t\u00e2m l\u00fd d\u1ef1a v\u00e0o c\u00e1 t\u00ednh, phong c\u00e1ch, th\u00e1i \u0111\u1ed9 v\u00e0 m\u1ed1i quan t\u00e2m. Nh\u1eefng ti\u00eau ch\u00ed n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t m\u00ecnh ho\u1eb7c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u01a1 s\u1edf ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kh\u00e1c nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/li>\n<li>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 m\u1eb7t l\u1ee3i \u00edch: Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 m\u1eb7t l\u1ee3i \u00edch nh\u00f3m nh\u1eefng c\u00e1 nh\u00e2n theo l\u1ee3i \u00edch h\u1ecd t\u00ecm ki\u1ebfm t\u1eeb s\u1ea3n ph\u1ea9m.<\/li>\n<li>\u00a0Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 m\u1eb7t h\u00e0nh vi: Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u1ec1 m\u1eb7t h\u00e0nh vi ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m theo c\u00e1ch th\u1ee9c h\u1ecd ph\u1ea3n \u1ee9ng nh\u00e3n hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4511\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/cong-viec-D-300x179.png\" alt=\"marketing segments\" width=\"800\" height=\"476\" \/><\/p>\n<p>Tuy nhi\u00ean, m\u00f4i tr\u01b0\u1eddng s\u1ed1 n\u00f3i chung, v\u00e0 m\u00f4i tr\u01b0\u1eddng social media c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang v\u00e0 h\u00e0nh vi, bi\u1ec3u hi\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng n\u00e0y c\u0169ng c\u00f3 nh\u1eefng \u0111i\u1ec3m ri\u00eang. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ecbnh ngh\u0129a c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng x\u00e3 h\u1ed9i. C\u00f3 nhi\u1ec1u c\u00e1ch th\u1ee9c \u0111\u1ec3 ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng social media.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam:\u00a0<span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/dtmconsulting.vn\/en\/27-cong-cu-marketing-truyen-thong-xa-hoi-hieu-qua-nhat-ban-can-trong-nam-2019\/\">27 c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 nh\u1ea5t b\u1ea1n c\u1ea7n trong n\u0103m 2019<\/a><\/span><\/p>\n<h1>Ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau tr\u00ean social media<\/h1>\n<p>D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7u c\u00e1ch th\u1ee9c Forrester Research (M\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn t\u1ea1i M\u1ef9) \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean social media. Theo \u0111\u00f3, c\u00f4ng ty n\u00e0y ch\u1ec9 c\u00f3 s\u00e1u nh\u00f3m ng\u01b0\u1eddi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u1ec1 ng\u01b0\u1eddi d\u00f9ng M\u1ef9.<\/p>\n<ul>\n<li>Creators (nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o): \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra n\u1ed9i dung ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c nh\u00ecn th\u1ea5y, v\u00ed d\u1ee5, b\u1eb1ng vi\u1ec7c xu\u1ea5t b\u1ea3n b\u00e0i vi\u1ebft blog ho\u1eb7c c\u00e1c trang web v\u00e0 \/ ho\u1eb7c h\u00ecnh \u1ea3nh t\u1ea3i l\u00ean, video, \u00e2m thanh v\u00e0 n\u1ed9i dung kh\u00e1c.<\/li>\n<li>Conversationalist (nh\u1eefng ng\u01b0\u1eddi n\u00f3i chuy\u1ec7n): \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd tr\u00ean c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook ho\u1eb7c tweet t\u1eeb Twitter. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m tr\u1ebb nh\u1ea5t trong c\u00e1c ph\u00e2n kh\u00fac v\u00e0 th\u01b0\u1eddng l\u00e0 n\u1eef gi\u1edbi.<\/li>\n<li>Critics (c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh): \u0111\u00e2y l\u00e0 ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng v\u1ec1 n\u1ed9i dung \u0111\u0103ng b\u1edfi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. h\u1ecd c\u00f3 xu h\u01b0\u1edbng g\u1eedi c\u00e1c \u00fd ki\u1ebfn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, h\u1ecd b\u00ecnh lu\u1eadn tr\u00ean blog v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c v\u00e0 c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p n\u1ed9i dung cho wiki nh\u01b0 Wikipedia<\/li>\n<li>Collectors (nh\u1eefng ng\u01b0\u1eddi thu th\u1eadp): \u0111\u00e2y l\u00e0 ng\u01b0\u1eddi thu th\u1eadp v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c n\u1ed9i dung m\u00e0 h\u1ecd t\u00ecm th\u1ea5y tr\u1ef1c tuy\u1ebfn. H\u1ecd c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y cho b\u1ea3n th\u00e2n v\u00e0\/ho\u1eb7c cho ng\u01b0\u1eddi d\u00f9ng kh\u00e1c, v\u00ed d\u1ee5, s\u1eed d\u1ee5ng c\u00e1c trang web \u0111\u00e1nh d\u1ea5u trang x\u00e3 h\u1ed9i nh\u01b0 Pinterest, Delicious v\u00e0 StumbleUpon. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng RSS v\u00e0 \u1ea3nh ho\u1eb7c trang g\u1eafn th\u1ebb.<\/li>\n<li>Joiners (nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1): \u0111\u00e2y l\u00e0 ng\u01b0\u1eddi tham gia v\u00e0 duy tr\u00ec nhi\u1ec1u profile tr\u00ean c\u00e1c trang web m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau, v\u00ed d\u1ee5, Facebook, Twitter, Google+, LinkedIn<\/li>\n<li>Spectators: \u0111\u00e2y l\u00e0 nh\u00f3m ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (kho\u1ea3ng 70% nh\u1eefng ng\u01b0\u1eddi d\u00f9ng). Ng\u01b0\u1eddi n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t &#8216;lurker&#8217; b\u1edfi h\u1ecd ti\u00eau th\u1ee5 nh\u1eefng n\u1ed9i dung c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. H\u1ecd \u0111\u1ecdc blog, xem n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (v\u00ed d\u1ee5: video YouTube), \u0111\u1ecdc c\u00e1c di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c \u00fd ki\u1ebfn ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 x\u1ebfp h\u1ea1ng. H\u1ecd kh\u00f4ng t\u1ea3i l\u00ean ho\u1eb7c chia s\u1ebb n\u1ed9i dung nhi\u1ec1u.<\/li>\n<li>\u00a0Inactives (nh\u1eefng ng\u01b0\u1eddi th\u1ee5 \u0111\u1ed9ng): \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi \u0111ang tr\u1ef1c tuy\u1ebfn, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4608 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/\u1ea3nh-b\u00e0i-vi\u1ebft-2.-300x233.jpg\" alt=\"digital marketing\" width=\"800\" height=\"621\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/621;\" \/><\/p>\n<h1>C\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng k\u00eanh Social Media ra sao?<\/h1>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c <strong>ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong> nh\u01b0 th\u1ebf n\u00e0o v\u00e0 thi\u1ebft l\u1eadp c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing ph\u1ea3i th\u1eadt hi\u1ec3u v\u1ec1 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa h\u1ecd. Do v\u1eady, vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n kh\u00fac h\u1ecd l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. T\u00f9y v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c ti\u00eau ch\u00ed v\u00e0 c\u00e1ch th\u1ee9c ph\u00e2n kh\u00fac h\u1ecd cho ph\u00f9 h\u1ee3p. Song, sau \u0111\u00e2y l\u00e0 3 c\u00e2u h\u1ecfi m\u00e0 h\u1ecd ph\u1ea3i tr\u1ea3 l\u1eddi:<br \/>\n\u2022 Kh\u00e1ch h\u00e0ng tham gia v\u00e0o nh\u1eefng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn n\u00e0o?<br \/>\n\u2022 H\u1ecd th\u1ef1c hi\u1ec7n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0o khi tham gia v\u00e0o c\u00e1c c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn?<br \/>\n\u2022 C\u00f4ng ngh\u1ec7 x\u00e3 h\u1ed9i gi\u1eef vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd? H\u1ecd c\u00f3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c v\u1edbi b\u1ea1n b\u00e8, gia \u0111\u00ecnh, ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c hay gi\u1ea3i t\u1ecfa stress hay kh\u00f4ng?<\/p>\n<p>Vi\u1ec7c tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap cho vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c c\u00e1i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt marketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong m\u00f4i tr\u01b0\u1eddng Social media n\u00f3i ri\u00eang c\u00f3 th\u1ec3 r\u1ea5t \u0111a d\u1ea1ng, t\u00f9y thu\u1ed9c v\u00e0o phong c\u00e1ch s\u1ed1ng, c\u00e1 t\u00ednh, c\u00e1c \u0111\u1eb7c tr\u01b0ng nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ecba l\u00fd v\u00e0 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf\u2026<\/p>","protected":false},"author":4,"featured_media":5419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,126,74],"tags":[642],"class_list":["post-4886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-chuyen-doi-so","category-blog","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4886"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4886\/revisions"}],"predecessor-version":[{"id":8921,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4886\/revisions\/8921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5419"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}