{"id":4871,"date":"2019-01-19T00:50:19","date_gmt":"2019-01-18T17:50:19","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4871"},"modified":"2019-12-06T18:43:12","modified_gmt":"2019-12-06T11:43:12","slug":"cach-thuc-do-luong-cho-phuong-tien-truyen-thong-tra-tien-paid-media","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-thuc-do-luong-cho-phuong-tien-truyen-thong-tra-tien-paid-media\/","title":{"rendered":"C\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n (Paid Media)"},"content":{"rendered":"

\u1ede ph\u1ea7n tr\u01b0\u1edbc, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp t\u1edbi vi\u1ec7c th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 n\u1ed9i dung, c\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c k\u00eanh c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u00eau \u0111\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c lo\u1ea1i h\u00ecnh ph\u00f9 h\u1ee3p nh\u1ea5t. V\u00e0 vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin \u0111\u00f3 c\u00f2n \u0111em l\u1ea1i cho b\u1ea1n 1 l\u1ee3i th\u1ebf v\u1ec1 vi\u1ec7c ti\u1ebfn h\u00e0nh s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n.<\/p>\n

Nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 r\u00f5 h\u01a1n<\/span><\/h1>\n

R\u00f5 r\u00e0ng, ph\u1ea7n l\u1edbn d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean digital marketing c\u1ee7a b\u1ea1n nh\u01b0 bi\u1ebft l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn t\u1eeb \u0111\u00e2u, v\u00ed d\u1ee5, gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o. Nh\u01b0ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh digital lu\u00f4n \u0111i c\u00f9ng v\u1edbi s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a ri\u00eang n\u00f3 v\u00e0 b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u1ec3 t\u1eadn d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n nh\u1ea5t.
\nV\u1ea5n \u0111\u1ec1 \u0111\u1ea7u ti\u00ean l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp. Nghe c\u00f3 v\u1ebb kh\u00f3 tin, nh\u01b0ng v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000 c\u00f3 m\u1ed9t ni\u1ec1m tin r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean internet kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Th\u1ef1c t\u1ebf khi bong b\u00f3ng dot com b\u00f9ng n\u1ed5 v\u00e0 c\u00e1c agency t\u00ecm c\u00e1ch \u0111\u1ec3 c\u00e1c c\u00f4ng ty con v\u1ec1 digital ng\u1eebng ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n

\"\"<\/a><\/p>\n

V\u1ea5n \u0111\u1ec1 c\u1ea7n quan t\u00e2m khi \u0111o l\u01b0\u1eddng l\u00e0 \u0111\u00e2u?<\/span><\/h1>\n

M\u1ed9t ph\u1ea7n c\u1ee7a v\u1ea5n \u0111\u1ec1 l\u00e0 vi\u1ec7c nh\u1ea5p chu\u1ed9t. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng n\u01a1i c\u00f3 qu\u1ea3ng c\u00e1o l\u1ea1i l\u00e0 vi\u1ec7c \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 click. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o bi\u1ebft ch\u1eafc ch\u1eafn n\u1ebfu qu\u1ea3ng c\u00e1o \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng, b\u1edfi v\u00ec h\u1ecd bi\u1ebft n\u1ebfu ai \u0111\u00f3 \u0111\u00e3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. V\u1edbi t\u0103ng t\u00ecm ki\u1ebfm, digital marketing nhanh ch\u00f3ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, hi\u1ec7u qu\u1ea3 h\u01a1n marketing truy\u1ec1n th\u1ed1ng b\u1edfi kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhanh v\u00e0 d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng ph\u1ea1m vi, quy m\u00f4. <\/span><\/p>\n

Th\u1ef1c t\u1ebf l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng – ch\u1eb3ng h\u1ea1n nh\u01b0 xu h\u01b0\u1edbng mua h\u00e0ng, v\u00e0 nh\u1eafc nh\u1edf v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec7u h\u1ed3i – kh\u00f4ng d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 \u0111o l\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn so v\u1edbi khi h\u1ecd ngo\u1ea1i tuy\u1ebfn th\u1ea5y h\u1ecd b\u1ecb b\u1ecf qua h\u01a1n n\u1eefa khi c\u00e1c m\u1ee5c ti\u00eau c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean digital marketing theo \u0111u\u1ed5i ng\u00e2n s\u00e1ch mang t\u00ednh ng\u1eafn h\u1ea1n, ph\u1ea3n h\u1ed3i ngay.<\/span><\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/h1>\n

Ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp – v\u00e0 t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 – v\u1eabn th\u1ed1ng tr\u1ecb c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng tr\u00ean digital marketing nh\u01b0ng t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1ea5p chu\u1ed9t \u0111ang gi\u1ea3m d\u1ea7n b\u1edfi hai l\u00fd do.<\/p>\n

\u0110\u1ea7u ti\u00ean l\u00e0 vai tr\u00f2 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nhi\u1ec1u nh\u00e0 marketing ngh\u0129 r\u1eb1ng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp c\u00f3 \u00edt vai tr\u00f2 h\u01a1n.<\/p>\n

Th\u1ee9 hai l\u00e0 s\u1ef1 gia t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o click cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn thi\u1ebfu t\u1ed5n quan tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn ng\u01b0\u1eddi mua.<\/p>\n

V\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/h2>\n

Trong th\u1ef1c t\u1ebf, vi\u1ec7c t\u1eadp trung v\u00e0o vi\u1ec7c theo d\u00f5i t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u00f3 th\u1ec3 tr\u00f4ng nh\u01b0 th\u1ec3 n\u00f3 \u0111ang gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau (m\u1ed7i click b\u1ea1n s\u1ebd bi\u1ebft m\u00ecnh t\u1ed1n bao nhi\u00eau ti\u1ec1n v\u00e0 b\u1ea1n ngh\u0129 r\u1eb1ng m\u00ecnh s\u1ebd ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c theo \u00fd m\u00ecnh), n\u00f3 th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i. \u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 chi ph\u00ed cho m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i (CPA) nh\u01b0 b\u1ea1n di chuy\u1ec3n xu\u1ed1ng k\u00eanh b\u00e1n h\u00e0ng.<\/p>\n

Nh\u01b0ng t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a CPA t\u1ea1i \u0111\u00e1y k\u00eanh c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c nh\u00e0 marketing b\u1ecf qua s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi \u1edf tr\u00ean c\u00f9ng, cu\u1ed1i c\u00f9ng \u0111\u1ea9y chi ph\u00ed t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t l\u1ea7n b\u00e1n h\u00e0ng. Hay theo c\u00e1ch kh\u00e1c, vi\u1ec7c c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c k\u00eanh kh\u00e1c ti\u1ebfn g\u1ea7n \u0111\u00e1y thu ho\u1ea1ch k\u00eanh nhu c\u1ea7u. V\u00e0 trong khi hi\u1ec3n th\u1ecb c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, vai tr\u00f2 quan tr\u1ecdng h\u01a1n c\u1ee7a n\u00f3 l\u00e0 t\u0103ng nhu c\u1ea7u b\u1eb1ng c\u00e1ch cho ph\u00e9p b\u1ea1n t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi trong c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. N\u1ebfu CPA c\u1ee7a b\u1ea1n cho hi\u1ec3n th\u1ecb l\u00e0 \u00a3 10 v\u00e0 n\u00f3 l\u00e0 \u00a3 2 cho e-mail, b\u1ed9 ph\u1eadn t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i \u2018ng\u1eebng hi\u1ec3n th\u1ecb\u2019. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng b\u1ea1n s\u1ebd ph\u1ea3i chi ti\u00eau nhi\u1ec1u h\u01a1n v\u00e0o e-mail \u0111\u1ec3 b\u00e1n cho m\u1ed9t nh\u00f3m c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n ph\u00e1t tri\u1ec3n n\u1eefa.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 \u0111\u1ed1i v\u1edbi tr\u1ef1c tuy\u1ebfn, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u1ea1n chi ti\u00eau trong \u0111i\u1ec1u kho\u1ea3n CPA c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u0103ng l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3 b\u1edfi v\u00ec, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong t\u00ecm ki\u1ebfm, n\u00f3 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh \u0111\u1ea5u gi\u00e1. \u0110ang \u1edf v\u1ecb tr\u00ed th\u1ee9 nh\u1ea5t, th\u1ee9 hai ho\u1eb7c th\u1ee9 ba tr\u00ean Google c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u1ee3i nhu\u1eadn t\u0103ng cao, b\u1edfi v\u00ec c\u00e1c v\u1ecb tr\u00ed \u0111\u00f3 thu h\u00fat ph\u1ea7n l\u1edbn nh\u1ea5p chu\u1ed9t. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u b\u1eaft bu\u1ed9c ph\u1ea3i \u1edf m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u00f3 v\u00e0 duy tr\u00ec kh\u1ea3 n\u0103ng sinh l\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 doanh thu c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>\n

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V\u1ea5n \u0111\u1ec1 \u0111\u1ea7u ti\u00ean l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp. Nghe c\u00f3 v\u1ebb kh\u00f3 tin, nh\u01b0ng v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000 c\u00f3 m\u1ed9t ni\u1ec1m tin r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean internet kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Th\u1ef1c t\u1ebf khi bong b\u00f3ng dot com b\u00f9ng n\u1ed5 v\u00e0 c\u00e1c agency t\u00ecm c\u00e1ch \u0111\u1ec3 c\u00e1c c\u00f4ng ty con v\u1ec1 digital ng\u1eebng ho\u1ea1t \u0111\u1ed9ng.<\/p>","protected":false},"author":4,"featured_media":5050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[646,655],"class_list":["post-4871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-ads","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4871"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4871\/revisions"}],"predecessor-version":[{"id":9529,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4871\/revisions\/9529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5050"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}