{"id":4865,"date":"2019-01-19T01:05:12","date_gmt":"2019-01-18T18:05:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4865"},"modified":"2020-12-01T15:10:28","modified_gmt":"2020-12-01T08:10:28","slug":"ban-biet-gi-ve-the-he-z-gen-z","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ban-biet-gi-ve-the-he-z-gen-z\/","title":{"rendered":"B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 th\u1ebf h\u1ec7 Z (Gen Z)?"},"content":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n \u0111ang t\u1eadp trung \u0111\u1ebfn h\u00e0nh vi v\u00e0 tr\u1ea3i nghi\u1ec7m ti\u00eau d\u00f9ng c\u1ee7a th\u1ebf h\u1ec7 Y hay X m\u00e0 h\u1ecd l\u1ea1i \u0111ang b\u1ecf s\u00f3t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng – Th\u1ebf h\u1ec7 Z.<\/p>\n

Gen Z ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn<\/span><\/h2>\n

Gi\u1edd \u0111\u00e2y, th\u1ebf gi\u1edbi tr\u1edf n\u00ean “ph\u1eb3ng” h\u01a1n nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, c\u1ee7a internet th\u00ec nh\u1eefng bi\u1ec3u hi\u1ec7n, \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 t\u00ednh th\u1ebf h\u1ec7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi kh\u00f4ng c\u00f2n ch\u00eanh l\u1ec7ch qu\u00e1 nhi\u1ec1u. \u0110\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i Vi\u1ec7t Nam v\u1edbi 1 t\u1ef7 l\u1ec7 gi\u1edbi tr\u1ebb ti\u1ebfp c\u1eadn internet v\u00e0 s\u1eed d\u1ee5ng smartphone tr\u1edf n\u00ean ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn h\u01a1n.<\/span><\/p>\n

V\u00e2ng v\u00e0 hi\u1ec7n t\u1ea1i trong s\u1ed1 c\u00e1c \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i th\u00ec Facebook v\u1eabn \u0111ang gi\u1eef v\u1ecb th\u1ebf top \u0111\u1ea7u cho c\u00e1c s\u1ef1 ki\u1ec7n, group b\u1edfi \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 t\u00ednh n\u0103ng ri\u00eang c\u1ee7a n\u00f3 v\u00e0 Instagram v\u1eabn l\u00e0 k\u00eanh social media cho c\u00e1c cu\u1ed9c truy\u1ec1n th\u00f4ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Gen Z v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

Tuy nhi\u00ean, th\u1ebf h\u1ec7 Z c\u1ee7a ch\u00fang ta \u0111ang t\u1eeb b\u1ecf Facebook chuy\u1ec3n qua Instagram v\u00e0 Snapchat nhi\u1ec1u h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua vi\u1ec7c Facebook \u0111\u00e3 gi\u1ea3m m\u1ee9c \u0111\u1ed9 trong gi\u1edbi tr\u1ebb t\u1eeb n\u0103m 2015, Center for Generational Kinetics \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1ch Gen Z s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i kh\u00e1c nhau v\u00e0 v\u1eabn duy tr\u00ec v\u1ecb th\u1ebf \u0111\u1ea7u trong 1 s\u1ed1 kh\u00eda c\u1ea1nh cu\u1ed9c s\u1ed1ng c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y.<\/span><\/p>\n

B\u00e1o c\u00e1o v\u1ec1 Gen Z c\u1ee7a Gen K \u0111\u00e3 cho th\u1ea5y Facebook v\u1eabn \u0111\u01b0\u1ee3c \u01b0a th\u00edch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c khi \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 ki\u1ec3m tra c\u00e1c s\u1ef1 ki\u1ec7n nh\u00f3m. Nh\u01b0ng h\u00e0nh vi c\u00e1 nh\u00e2n (\u0111\u0103ng \u1ea3nh t\u1ef1 ch\u1ee5p ho\u1eb7c video c\u1ee7a ch\u00ednh h\u1ecd) Snapchat \u0111\u1ee9ng \u0111\u1ea7u, trong khi Instagram l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t khi c\u00e1c c\u00e1 nh\u00e2n c\u1ee7a Gen Z mu\u1ed1n theo d\u00f5i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\/ng\u00f4i sao n\u00e0o \u0111\u00f3. R\u00f5 r\u00e0ng r\u1eb1ng, gi\u1edbi tr\u1ebb gi\u1edd \u0111\u00e2y s\u1eed d\u1ee5ng “\u0111a” \u1ee9ng d\u1ee5ng, h\u1ecd kh\u00f4ng nh\u1ea5t \u0111\u1ecbnh s\u1eed d\u1ee5ng ch\u1ec9 1 \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i m\u00e0 m\u1ed7i c\u00e1 nh\u00e2n tham gia nhi\u1ec1u \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i cho m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh trong \u0111\u1eddi s\u1ed1ng.<\/p>\n

Tr\u1edf l\u1ea1i kh\u1ea3o s\u00e1t c\u1ee7a Center for Generational Kinetics, m\u1ed9t xu h\u01b0\u1edbng th\u00fa v\u1ecb trong c\u00e1c k\u1ebft qu\u1ea3 cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng n\u1eef s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i cho nhi\u1ec1u kh\u00eda c\u1ea1nh h\u01a1n l\u00e0 nam. Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a n\u1eef th\u01b0\u1eddng cao h\u01a1n 10% so v\u1edbi nam gi\u1edbi, cho th\u1ea5y kh\u00e1n gi\u1ea3 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, \u00edt nh\u1ea5t) c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef (\u1ea3nh d\u01b0\u1edbi).<\/p>\n

>>> Xem th\u00eam: Digital customer insight l\u00e0 g\u00ec \u2013 T\u1ea1i sao l\u1ea1i c\u1ea7n?<\/a><\/p>\n

\"gen<\/p>\n

Gen Z v\u00e0 th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1<\/h2>\n

Gen Z \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 ‘th\u1ebf h\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1’ \u0111\u1ea7u ti\u00ean, v\u00e0 th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 xem t\u1ea1i sao – b\u00e1o c\u00e1o c\u1ee7a CGK c\u0169ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng 29% c\u1ee7a Gen Z s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh sau 12h \u0111\u00eam.
\nTh\u1ebf h\u1ec7 n\u00e0y th\u1ef1c s\u1ef1 \u0111\u1eafm ch\u00ecm trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, v\u1edbi \u0111\u1ebfn h\u01a1n 10 gi\u1edd m\u1ed7i ng\u00e0y cho \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh. Tuy nhi\u00ean d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 marketing, Gen Z \u0111ang t\u1ea1o ra m\u1ed9t xu h\u01b0\u1edbng d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i:
\nH\u01a1n 50% Gen Z \u0111\u1ecdc \u00edt nh\u1ea5t 3 x\u1ebfp h\u1ea1ng ho\u1eb7c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n mua h\u00e0ng l\u1ea7n \u0111\u1ea7u ti\u00ean. S\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a h\u1ecd v\u00e0o ng\u01b0\u1eddi l\u1ea1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ed9 tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng b\u00ean ngo\u00e0i tr\u00ean h\u00e0nh tr\u00ecnh ti\u00eau d\u00f9ng, m\u00e0 c\u00f2n cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 nh\u1eefng g\u00ec c\u00e1c nh\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i bi\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia t\u1eeb nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n n\u1eefa.
\nH\u01a1n 30% Gen Z c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i n\u1ebfu h\u1ecd r\u1eddi xa \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh trong \u00edt nh\u1ea5t 30 ph\u00fat. C\u00e1 nh\u00e2n t\u00f4i cho r\u1eb1ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta c\u0169ng g\u1eb7p \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1. S\u1ef1 lo l\u1eafng v\u00e0 kh\u00f3 ch\u1ecbu n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a th\u1ebf h\u1ec7 Z v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Nhi\u1ec1u h\u01a1n n\u1eefa l\u00e0 trong b\u00e1o c\u00e1o, bao g\u1ed3m c\u00e1ch Gen Z c\u1ea3m th\u1ea5y v\u1ec1 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ch\u1ea1m v\u00e0o \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd.
\nTheo c\u00e1 nh\u00e2n t\u00f4i, truy\u1ec1n th\u00f4ng gi\u1edd \u0111\u00e2y c\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 d\u1ea5u hi\u1ec7u r\u1ed9ng m\u1edf theo chi\u1ec1u ngang (C\u00e1c cu\u1ed9c trao \u0111\u1ed5i, th\u1ea3o lu\u1eadn hay truy\u1ec1n th\u00f4ng di\u1ec5n ra ngang h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng-ng\u01b0\u1eddi d\u00f9ng) tuy nhi\u00ean l\u1ea1i c\u1ea7n c\u1ea3 chi\u1ec1u s\u00e2u v\u1ec1 s\u1ef1 th\u1ea5u hi\u1ec3u, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m nh\u1eb1m duy tr\u00ec v\u00e0 gia t\u0103ng g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi d\u00f9ng.
\nHy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft review nho nh\u1ecf n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hay \u00edt nh\u1ea5t l\u00e0 nh\u1eefng doanh nghi\u1ec7p nh\u1eafm \u0111\u1ebfn th\u1ec7 h\u1ec7 Z c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.
\nB\u00e0i vi\u1ebft s\u1eed d\u1ee5ng b\u00e1o c\u00e1o t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a Center for Generational Kinetics n\u0103m 2018.<\/p>\n

>>> Xem th\u00eam: 3 chi\u1ebfn thu\u1eadt t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/a>
\nM\u1eabu s\u1ed1: 1000
\nTu\u1ed5i: 13-22<\/p>","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n \u0111ang t\u1eadp trung \u0111\u1ebfn h\u00e0nh vi v\u00e0 tr\u1ea3i nghi\u1ec7m ti\u00eau d\u00f9ng c\u1ee7a th\u1ebf h\u1ec7 Y hay X m\u00e0 h\u1ecd l\u1ea1i \u0111ang b\u1ecf s\u00f3t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng – Th\u1ebf h\u1ec7 Z.<\/p>","protected":false},"author":4,"featured_media":5057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[656],"class_list":["post-4865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4865"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4865\/revisions"}],"predecessor-version":[{"id":12322,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4865\/revisions\/12322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5057"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}