{"id":4863,"date":"2019-02-22T21:37:51","date_gmt":"2019-02-22T14:37:51","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4863"},"modified":"2019-12-06T18:26:40","modified_gmt":"2019-12-06T11:26:40","slug":"marketing-la-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-la-gi\/","title":{"rendered":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 ra sao?"},"content":{"rendered":"

Marketing l\u00e0 g\u00ec? M\u1ed9t c\u00e2u h\u1ecfi h\u1ebft s\u1ee9c \u0111\u01a1n gi\u1ea3n d\u00e0nh cho nh\u1eefng b\u1ea1n tr\u1ebb \u0111ang h\u1ecdc ho\u1eb7c l\u00e0m trong l\u0129nh v\u1ef1c Marketing, th\u1eadm ch\u00ed ch\u1ee7 c\u00e1c doanh nghi\u1ec7p, m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c.<\/strong><\/p>\n

N\u1ebfu b\u1ea1n nh\u00ecn nh\u1eadn r\u1eb1ng \u0111\u00f3 l\u00e0 b\u00e1n h\u00e0ng; t\u00ecm c\u00e1ch t\u0103ng doanh thu b\u1eb1ng\u00a0c\u00e1ch \u0111\u1ed5 ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o, SEO, khuy\u1ebfn m\u00e3i,…th\u00ec h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ebfn cu\u1ed1i.<\/span><\/p>\n

1. Vai tr\u00f2 c\u1ee7a Marketing<\/span><\/h1>\n

B\u1ea3n ch\u1ea5t v\u00e0 vai tr\u00f2 c\u1ee7a\u00a0Marketing<\/strong>\u00a0l\u00e0 ch\u00e8o l\u00e1i doanh nghi\u1ec7p. Nghe c\u00f3 v\u1ebb h\u01a1i ph\u00f3ng \u0111\u1ea1i nh\u01b0ng \u0111\u00f3 l\u00e0 s\u1ef1 th\u1eadt. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o khi ra b\u1ea5t c\u1ee9 quy\u1ebft \u0111\u1ecbnh n\u00e0o \u0111\u1ec1u c\u1ea7n c\u00f3 c\u01a1 s\u1edf, v\u1eady c\u01a1 s\u1edf h\u1ecd l\u1ea5y t\u1eeb \u0111\u00e2u? T\u1ea5t c\u1ea3 \u0111\u1ec1u t\u1eeb nh\u1eefng nghi\u00ean c\u1ee9u, t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng Marketer.<\/span><\/p>\n

C\u00f4ng vi\u1ec7c c\u1ee7a Marketer l\u00e0 nghi\u00ean c\u1ee9u c\u00e1c c\u01a1 h\u1ed9i m\u1edbi cho c\u00f4ng ty \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t h\u01b0\u1edbng \u0111i \u0111\u00fang v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t cho doanh nghi\u1ec7p. L\u1eadp m\u1ed9t \u0111\u01b0\u1eddng \u0111i, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t sau khi \u0111\u00e3 c\u00e2n nh\u1eafc, \u0111\u00e1nh gi\u00e1 gi\u1ea3m t\u1ea3i c\u00e1c r\u1ee7i ro, chi ph\u00ed kh\u00f4ng \u0111\u00e1ng c\u00f3 cho t\u1eebng giai \u0111o\u1ea1n (l\u00ean k\u1ebf ho\u1ea1ch), r\u1ed3i \u0111i tr\u00ean con \u0111\u01b0\u1eddng \u0111\u00f3 \u2013 th\u1ef1c hi\u1ec7n, tri\u1ec3n khai v\u00e0 \u0111\u00e1nh gi\u00e1, ch\u1ec9nh s\u1eeda k\u1ebf ho\u1ea1ch \u0111\u00f3. Khi k\u1ebft qu\u1ea3 kh\u00f4ng \u0111\u1ea1t m\u1ee5c ti\u00eau d\u1ef1 ki\u1ebfn ho\u1eb7c hi\u1ec7u qu\u1ea3 k\u00e9m Marketer ph\u1ea3i xem x\u00e9t nguy\u00ean nh\u00e2n v\u00e0 ch\u1ec9nh s\u1eeda n\u00f3, c\u00f3 th\u1ec3 l\u00e0 do tri\u1ec3n khai y\u1ebfu k\u00e9m, chi\u1ebfn l\u01b0\u1ee3c STP (segmentation, targeting and positioning) \u0111i sai h\u01b0\u1edbng,\u2026<\/span><\/p>\n

\"marketing<\/p>\n

2. Th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam v\u1ec1 marketing<\/span><\/h1>\n

Th\u1ef1c t\u1ebf ch\u1eb3ng m\u1ea5y doanh nghi\u1ec7p nh\u1ea5t l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady. Nhi\u1ec1u ph\u00f2ng ban Marketing \u1edf c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u1ecb bi\u1ebfn t\u1ea5u \u0111i ch\u1ec9 c\u00f2n nh\u00e2n vi\u00ean SEO, ch\u1ea1y qu\u1ea3ng c\u00e1o, nh\u00e2n vi\u00ean sale,\u2026 t\u1eeb marketing mix g\u1ed3m nhi\u1ec1u P<\/strong>\u00a0gi\u1edd ch\u1ec9 c\u00f2n P-Promotion<\/strong>. <\/span><\/p>\n

Ph\u00f2ng ban Marketing lu\u00f4n ph\u1ea3i c\u1ed1 g\u1eafng ch\u1ea1y theo KPIs h\u00e0ng th\u00e1ng, doanh s\u1ed1 m\u00e0 c\u1ea5p tr\u00ean \u00e1p \u0111\u1eb7t xu\u1ed1ng, c\u1ed1 g\u1eafng ch\u1ea1y th\u00eam nhi\u1ec1u qu\u1ea3ng c\u00e1o, gi\u1ea3m gi\u00e1 nhi\u1ec1u v\u00e0 hy v\u1ecdng t\u0103ng doanh thu, t\u0103ng l\u1ee3i nhu\u1eadn,\u2026 Kh\u00f4ng nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 nh\u1eadn th\u1ee9c v\u00e0 chuy\u00ean m\u00f4n trong vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ea5u hi\u1ec3u insight, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro kinh doanh.<\/span><\/p>\n

Xem th\u00eam: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng<\/a><\/strong><\/span><\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng bu\u1ed3n khi ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, plan chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd \u0111ang ch\u1ed3ng \u0111\u1ed1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 ng\u00e2n s\u00e1ch “kh\u1ee7ng” cho vi\u1ec7c ch\u1ea1y ads v\u1edbi m\u1edb content l\u1ed9n x\u1ed9n, m\u00e0 \u0111\u00f4i khi ng\u01b0\u1eddi vi\u1ebft c\u00f2n ch\u01b0a hi\u1ec3u r\u00f5 h\u01b0\u1edbng \u0111i c\u1ee7a c\u00f4ng ty ngo\u00e0i b\u00e1n vi\u1ec7c s\u1ea3n ph\u1ea9m. Ch\u01b0a k\u1ec3 \u0111\u1ebfn chi ph\u00ed h\u00e0ng th\u00e1ng cho ph\u00f2ng ban Marketing v\u1edbi nhi\u1ec7m v\u1ee5 duy nh\u1ea5t l\u00e0 SEO, c\u00e2u h\u1ecfi \u0111\u1eb7t ra: c\u00e1c c\u00f4ng ty SEO t\u1eeb kh\u00f3a l\u00ean top \u0111\u1ec3 l\u00e0m g\u00ec, trong khi chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh kh\u00f4ng c\u00f3? B\u1ea1n bi\u1ebft SEO kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 theo m\u00f9a v\u1ee5 m\u00e0 \u0111\u1ec3 l\u00e0m l\u00e2u d\u00e0i nh\u01b0ng c\u00e1i l\u00e2u d\u00e0i \u0111\u00f3 th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec, m\u1ee5c \u0111\u00edch c\u1ee7a SEO 1 t\u1eeb kh\u00f3a l\u00e0 \u0111\u1ec3 l\u00e0m g\u00ec?<\/span><\/p>\n

V\u00ed d\u1ee5<\/h2>\n

Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang tr\u00ean 1 con thuy\u1ec1n ngo\u00e0i bi\u1ec3n kh\u01a1i (thuy\u1ec1n ch\u00ednh l\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang ph\u1ea3i l\u00e8o l\u00e1i) th\u00ec SEO hay qu\u1ea3ng c\u00e1o hay b\u1ea5t c\u1ee9 m\u1ed9t chi\u1ebfn d\u1ecbch x\u00fac ti\u1ebfn n\u00e0o v\u1eabn ch\u1ec9 l\u00e0 b\u00e1nh l\u00e1i, l\u00e0 tay ch\u00e8o khi b\u1ea1n c\u1ea7n \u0111i h\u01b0\u1edbng n\u00e0o \u0111\u00f3. H\u01a1n n\u1eefa m\u1ecdi c\u00e1 nh\u00e2n tr\u00ean thuy\u1ec1n c\u0169ng ph\u1ea3i bi\u1ebft v\u00e0 th\u1ed1ng nh\u1ea5t con thuy\u1ec1n \u0111\u00f3 \u0111\u1ecbnh \u0111i h\u01b0\u1edbng n\u00e0o, \u0111i \u0111\u1ebfn \u0111\u00e2u, \u0111i\u1ec3m d\u1eebng n\u00e0o (\u0111\u00f3 ch\u00ednh l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u00f9ng v\u1edbi k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c) th\u00ec m\u1ecdi thuy\u1ec1n vi\u00ean m\u1edbi c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p v\u1edbi nhau c\u00f9ng l\u00e8o l\u00e1i con thuy\u1ec1n \u0111\u00f3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng hi\u1ec7u qu\u1ea3. Kh\u00f4ng c\u00f3 b\u1ea3n \u0111\u1ed3 l\u00e0 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, th\u00ec con thuy\u1ec1n h\u00f4m nay \u0111i ph\u00eda T\u00e2y mai l\u1ea1i quay l\u1ea1i \u0111i h\u01b0\u1edbng \u0110\u00f4ng, cu\u1ed1i c\u00f9ng b\u1ea1n c\u1ee9 quanh qu\u1ea9n m\u1ed9t ch\u1ed7 t\u00ecm h\u01b0\u1edbng m\u1ecbt m\u1edd v\u1ec1 t\u01b0\u01a1ng lai th\u00ec \u0111\u1ed1i th\u1ee7 b\u1ea1n \u0111\u00e3 s\u1eafp c\u00e1n \u0111\u00edch r\u1ed3i.<\/p>\n

Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft nh\u1ecf n\u00e0y c\u00f3 th\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u h\u01a1n vai tr\u00f2 th\u1ef1c s\u1ef1 c\u1ee7a marketing n\u00f3i chung v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c. T\u1ea5t nhi\u00ean v\u00ec hi\u1ec7u qu\u1ea3 kh\u00f4ng th\u1ec3 \u0111o \u0111\u1ebfm b\u1eb1ng doanh thu ngay m\u00e0 n\u00f3 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng t\u1eeb t\u1eeb v\u00e0 con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n c\u0169ng d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u nh\u01b0ng th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00f3 m\u00e0 c\u00f3 \u0111\u1ea7u t\u01b0 th\u00ec ngu\u1ed3n l\u1ef1c v\u00e0 con ng\u01b0\u1eddi c\u0169ng h\u1ea1n ch\u1ebf. \u0110\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1n r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, n\u1eafm insights kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u1eabn vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng duy tr\u00ec n\u00f3.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Vai tr\u00f2 th\u1ef1c s\u1ef1 c\u1ee7a marketing n\u00f3i chung v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[],"class_list":["post-4863","post","type-post","status-publish","format-standard","hentry","category-chia-se-kien-thuc","category-blog","category-trend","no-thumb"],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4863"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4863\/revisions"}],"predecessor-version":[{"id":9525,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4863\/revisions\/9525"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}