{"id":4851,"date":"2018-12-27T11:29:37","date_gmt":"2018-12-27T04:29:37","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4851"},"modified":"2020-06-08T11:44:04","modified_gmt":"2020-06-08T04:44:04","slug":"xu-huong-social-media-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2019\/","title":{"rendered":"Nh\u00ecn l\u1ea1i nh\u1eefng xu h\u01b0\u1edbng Social Media l\u00e0m m\u01b0a l\u00e0m gi\u00f3 2019"},"content":{"rendered":"

Social media d\u1ef1 ki\u1ebfn ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u trong l\u00e0n s\u00f3ng marketing channel b\u1edfi t\u00ednh \u0111a m\u1ee5c ti\u00eau c\u1ee7a n\u00f3.\u00a0
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n t\u00f3m t\u1eaft c\u00e1c xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u00ednh cho n\u0103m 2019 m\u00e0 m\u1ecdi nh\u00e0 marketer c\u1ea7n ch\u00fa \u00fd v\u00e0 \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c digital marketing.<\/span><\/p>\n

1. Chuy\u1ec3n t\u1eeb v\u0103n b\u1ea3n sang h\u00ecnh \u1ea3nh<\/h1>\n

Ngo\u00e0i n\u1ed9i dung t\u1ea1m th\u1eddi, n\u1ed9i dung video n\u00f3i chung, bao g\u1ed3m c\u1ea3 video tr\u1ef1c ti\u1ebfp, l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c ch\u00ednh m\u00e0 nh\u00e0 marketing c\u1ea7n t\u1eadp trung v\u00e0o. Video ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng l\u1edbn nh\u01b0 nhau cho n\u0103m 2019, nh\u01b0 trong n\u0103m 2018.<\/p>\n

1. Tham gia v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh quan h\u1ec7 c\u00f3 \u1ea3nh h\u01b0\u1edfng to\u00e0n di\u1ec7n v\u00e0 l\u00e2u d\u00e0i, v\u00e0
\n2. \u0110\u1ea7u t\u01b0 theo c\u1ea5p s\u1ed1 nh\u00e2n nhi\u1ec1u h\u01a1n trong c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n n\u1ed9i dung m\u1edbi h\u01a1n nh\u01b0 Stories v\u00e0 ph\u00e1t tr\u1ef1c tuy\u1ebfn, c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n n\u1ed9i dung tr\u1ef1c quan truy\u1ec1n th\u1ed1ng nh\u01b0 \u1ea3nh v\u00e0 video.<\/p>\n

2. B\u00f9ng n\u1ed5 Livestream<\/h1>\n

Video tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u00e3 di\u1ec5n ra trong m\u1ed9t th\u1eddi gian, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean YouTube, nh\u01b0ng ph\u1ed5 bi\u1ebfn tr\u00ean Facebook v\u00e0 b\u00e2y gi\u1edd Instagram \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 marketing t\u00ecm ki\u1ebfm trong n\u0103m 2019. T\u01b0\u01a1ng t\u00e1c c\u1ee7a video tr\u1ef1c ti\u1ebfp khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c nh\u00e0 marketing \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u.
\nT\u00ednh x\u00e1c th\u1ef1c c\u1ee7a ‘ph\u00e1t tr\u1ef1c ti\u1ebfp’ l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb, v\u00ec n\u00f3 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Ch\u1eafc ch\u1eafn c\u00f3 m\u1ed9t s\u1ed1 r\u1ee7i ro \u0111\u1ec3 ‘s\u1ed1ng’, do s\u1ef1 ph\u1ee9c t\u1ea1p v\u1ec1 k\u1ef9 thu\u1eadt v\u00e0 v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 ph\u00e1t sinh khi b\u1ea1n ‘s\u1ed1ng’, tuy nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3 v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

\"mobile_smartphonme_camera\"<\/p>\n

3. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung<\/h1>\n

T\u00ednh n\u0103ng “Stories” v\u00e0 s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a n\u1ed9i dung v\u00f4 h\u1ea1n tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u00e1t tri\u1ec3n quan tr\u1ecdng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m trong n\u0103m 2018, v\u1edbi “Stories” tr\u00ean Facebook. Snapchat, v\u00e0 Instagram \u0111\u1ea1t kho\u1ea3ng 400 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng ng\u00e0y.<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 nh\u1ecbp \u0111\u1ed9 ch\u00fa \u00fd ng\u1eafn h\u01a1n s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u1ed9i dung trong th\u1eddi gian ng\u1eafn v\u00e0o n\u0103m 2019, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c millennials v\u00e0 Generation Z-ers, nh\u1eefng ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1ec1 m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/p>\n

>>> Xem th\u00eam: Xu h\u01b0\u1edbng Video Marketing 2020<\/a><\/p>\n

4. D\u1eef li\u1ec7u minh b\u1ea1ch<\/h1>\n

B\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 s\u1ef1 gi\u00e1m s\u00e1t tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 v\u1ea5n \u0111\u1ec1 ch\u00ednh c\u1ee7a cu\u1ed9c tranh lu\u1eadn ch\u00ednh s\u00e1ch trong su\u1ed1t n\u0103m 2018.
\nM\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng k\u1ec3 kh\u00e1c m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua l\u00e0 s\u1eed d\u1ee5ng s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 \u0111\u0103ng \u1ea3nh b\u1eb1ng \u0111\u00e1nh gi\u00e1 ho\u1eb7c ch\u1ea1y chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i tr\u00ean Facebook b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ea1o nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 video. T\u00f9y thu\u1ed9c v\u00e0o b\u1ea1n b\u1ea1n mu\u1ed1n nh\u1eadn n\u00f3 bao xa, nh\u01b0ng h\u00e3y \u0111\u1ea3m b\u1ea3o lu\u00f4n \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1c chi ti\u1ebft c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 tr\u01b0\u1edbc khi xu\u1ea5t b\u1ea3n ch\u00fang!<\/p>\n

>>> Xem th\u00eam: H\u01b0\u1edbng d\u1eabn: T\u00f9y ch\u1ec9nh v\u00e0 c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cho qu\u1ea3ng c\u00e1o<\/a><\/strong><\/p>\n

5. Quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a<\/h1>\n

N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng
\nM\u1eb7c d\u00f9 v\u1ea5n \u0111\u1ec1 v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn d\u1eabn \u0111\u1ebfn m\u1ed1i quan t\u00e2m v\u00e0 nh\u1ea7m l\u1eabn trong truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u minh b\u1ea1ch h\u01a1n trong c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd, n\u00f3 v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3.
\n“Nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a x\u00e3 h\u1ed9i trong n\u0103m 2019 v\u00e0 xa h\u01a1n n\u1eefa, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u00e0nh chi\u1ebfn th\u1eafng nh\u1ea5t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i trung t\u00e2m kinh doanh c\u1ee7a h\u1ecd. tr\u1ea3i nghi\u1ec7m v\u1edbi m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u h\u1ecd n\u00f3i v\u00e0 h\u1ecd mu\u1ed1n nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y di\u1ec5n ra nhanh h\u01a1n bao gi\u1edd h\u1ebft Khi ngh\u0129 v\u1ec1 c\u00e1c k\u00eanh marketing, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 duy nh\u1ea5t trong kh\u1ea3 n\u0103ng cho ph\u00e9p giao ti\u1ebfp m\u1ed9t tr\u00ean m\u1ed9t quy m\u00f4 l\u1edbn. c\u00e1ch h\u1ecd t\u1ea1o ra c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 l\u00e0m cho m\u1ecdi tr\u1ea3i nghi\u1ec7m c\u1ea3m th\u1ea5y c\u00e1 nh\u00e2n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.” Eva Taylor – Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao v\u1ec1 marketing x\u00e3 h\u1ed9i t\u1ea1i HootSuite<\/p>\n

>>> Xem th\u00eam: B\u00e1o c\u00e1o xu h\u01b0\u1edbng Internet th\u01b0\u1eddng ni\u00ean 2019<\/a><\/strong><\/p>\n

6. S\u1eed d\u1ee5ng AI<\/h1>\n

T\u1eeb chatbots \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google, Amazon v\u00e0 Facebook \u0111\u00e3 nhanh ch\u00f3ng \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u01b0\u1edbi h\u00ecnh th\u1ee9c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn. V\u00e0o n\u0103m 2018, s\u1ef1 ph\u00e1t tri\u1ec3n trong truy\u1ec1n th\u00f4ng h\u01b0\u1edbng AI l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn v\u00e0 Hootsuite \u0111\u00e3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng \u0111\u1ebfn n\u0103m 2020, h\u01a1n 85% t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh AI.<\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, d\u1ecbch v\u1ee5 ch\u00ednh. H\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd nhanh h\u01a1n, t\u1eadp trung v\u1eefng ch\u1eafc v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.
\nV\u1eady c\u00f2n b\u1ea1n, b\u1ea1n \u0111\u00e3 ngh\u0129 v\u1ec1 xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng n\u00e0o m\u1edbi, hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing trong n\u0103m t\u1edbi c\u1ee7a doanh nghi\u1ec7p m\u00ecnh? H\u00e3y th\u1eed \u0111\u1ec1 xu\u1ea5t v\u1edbi b\u1ed9 ph\u1eadn v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 c\u00f9ng brainstorming chu\u1ea9n b\u1ecb cho n\u0103m t\u1edbi nh\u00e9<\/p>\n

\u0110\u1ecdc b\u00e0i vi\u1ebft chi ti\u1ebft T\u1ea1i \u0111\u00e2y<\/a>.<\/span><\/p>\n

Ngu\u1ed3n: Justin Clark<\/p>","protected":false},"excerpt":{"rendered":"

Social media d\u1ef1 ki\u1ebfn ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u trong l\u00e0n s\u00f3ng marketing channel b\u1edfi t\u00ednh \u0111a m\u1ee5c ti\u00eau c\u1ee7a n\u00f3. <\/p>","protected":false},"author":4,"featured_media":9272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[642],"class_list":["post-4851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4851"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4851\/revisions"}],"predecessor-version":[{"id":11469,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4851\/revisions\/11469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9272"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}