{"id":4841,"date":"2018-12-27T11:24:37","date_gmt":"2018-12-27T04:24:37","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4841"},"modified":"2023-06-16T13:48:19","modified_gmt":"2023-06-16T06:48:19","slug":"emphatic-research-nghien-cuu-xam-nhap","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/emphatic-research-nghien-cuu-xam-nhap\/","title":{"rendered":"Emphatic &#8211; Nghi\u00ean c\u1ee9u x\u00e2m nh\u1eadp"},"content":{"rendered":"<p>Ti\u1ebfp t\u1ee5c ph\u1ea7n n\u1ed9i dung li\u00ean quan \u0111\u1ebfn c\u00e1c <strong>ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u con ng\u01b0\u1eddi<\/strong> tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00f3i chung v\u00e0 m\u00f4i tr\u1eeb\u01a1ng s\u1ed1 n\u00f3i ri\u00eang, b\u00e0i vi\u1ebft h\u00f4m nay \u0111\u1ec1 c\u1eadp \u0111\u1ebfn 1 ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c &#8211; <strong>Emphatic research<\/strong>.<\/p>\n<h2><span class=\"text_exposed_show\">Emphatic Reseach l\u00e0 g\u00ec?<\/span><\/h2>\n<p><span class=\"text_exposed_show\"><strong>L\u00e0 ti\u1ec1n \u0111\u1ec1 c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p <\/strong><em><strong>thi\u1ebft k\u1ebf l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m (Human-Centered Design)<\/strong>,<\/em> ph\u01b0\u01a1ng ph\u00e1p Emphatic Research l\u00e0 k\u1ebft h\u1ee3p gi\u1eefa con ng\u01b0\u1eddi v\u00e0 vi\u1ec7c th\u1ea5u hi\u1ec3u con ng\u01b0\u1eddi trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y khi quan s\u00e1t c\u1ea7n tham gia v\u00e0 c\u00f3 s\u1ef1 h\u00f2a m\u00ecnh v\u1edbi c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00e1c v\u1edbi Social Listening v\u00e0 Netnography, ng\u01b0\u1eddi nghi\u00ean c\u1ee9u ph\u1ea3i quan s\u00e1t, s\u1ef1 \u0111\u1ed1i tho\u1ea1i, \u0111\u1ed9ng n\u00e3o v\u00e0 h\u1ee3p t\u00e1c tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi nghi\u00ean c\u1ee9u v\u00e0 th\u00e0nh vi\u00ean c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 t\u1ed5ng h\u1ee3p ra nh\u1eefng hi\u1ec3u bi\u1ebft ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/p>\n<p><span class=\"text_exposed_show\">N\u1ec1n t\u1ea3ng c\u1ee7a Emphatic research l\u00e0 quan s\u00e1t, t\u00ecm ki\u1ebfm v\u00e0 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kh\u00e1ch h\u00e0ng ti\u1ec1m \u1ea9n \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed kh\u00f4ng bi\u1ebft h\u1ecd mong mu\u1ed1n ho\u1eb7c trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p. \u0110i\u1ec1u n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng d\u1ef1a tr\u00ean y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eb1m tr\u00e1nh nh\u1eefng th\u00e0nh ki\u1ebfn c\u00f3 th\u1ec3 c\u00f3 trong c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra v\u00e0 c\u00e2u h\u1ecfi, v\u00e0 gi\u1ea3m thi\u1ec3u c\u01a1 h\u1ed9i ng\u01b0\u1eddi ti\u00eau d\u00f9ng cung c\u1ea5p th\u00f4ng tin sai l\u1ec7ch.<\/span><\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-quan-sat-trong-nghien-cuu-thi-truong\/\">Ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n<h2>Tri\u1ec3n khai <span class=\"text_exposed_show\">Emphatic Reseach ra sao?<\/span><\/h2>\n<p>C\u00e1c quan s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t nh\u00f3m nh\u1ecf chuy\u00ean gia ch\u1eb3ng h\u1ea1n nh\u01b0 k\u1ef9 s\u01b0, t\u00e2m l\u00fd h\u1ecdc, marketer v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf. M\u1ed7i chuy\u00ean gia sau \u0111\u00f3 t\u1ef1 t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u ri\u00eang c\u1ee7a m\u00ecnh. Sau \u0111\u00f3 h\u1ecd m\u1edbi h\u1ecdp b\u00e0n v\u00e0 th\u1ed1ng nh\u1ea5t c\u00e1c k\u1ebft qu\u1ea3, ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p.<br \/>\nHi\u1ec7u qu\u1ea3 c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ch\u1eafc ch\u1eafn t\u1ed1t h\u01a1n c\u00e1c ph\u01b0\u01a1ng ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u00ean, b\u1edfi t\u00ednh \u0111a chi\u1ec1u do c\u00f3 s\u1ef1 tham gia nh\u00ecn nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1, nh\u00f3m ng\u00e0nh. Tuy nhi\u00ean, chi ph\u00ed cho lo\u1ea1i h\u00ecnh nghi\u00ean c\u1ee9u n\u00e0y l\u00e0 kh\u00f4ng nh\u1ecf, th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn, \u0111\u1ee7 ngu\u1ed3n l\u1ef1c h\u01a1n v\u00e0 th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p>&nbsp;<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thuc-nghiem-la-gi\/\">Nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>ph\u01b0\u01a1ng ph\u00e1p Emphatic Research l\u00e0 k\u1ebft h\u1ee3p gi\u1eefa con ng\u01b0\u1eddi v\u00e0 vi\u1ec7c th\u1ea5u hi\u1ec3u con ng\u01b0\u1eddi trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u<\/p>","protected":false},"author":4,"featured_media":5107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[651],"class_list":["post-4841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4841"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4841\/revisions"}],"predecessor-version":[{"id":15933,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4841\/revisions\/15933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/5107"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}