{"id":4829,"date":"2019-06-25T11:47:12","date_gmt":"2019-06-25T04:47:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4829"},"modified":"2019-11-23T11:45:59","modified_gmt":"2019-11-23T04:45:59","slug":"chien-thuat-xay-dung-va-thuc-day-viral-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-thuat-xay-dung-va-thuc-day-viral-marketing\/","title":{"rendered":"Chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng v\u00e0 th\u00fac \u0111\u1ea9y Viral Marketing"},"content":{"rendered":"

M\u1eb7c d\u00f9 b\u1ea3n ch\u1ea5t viral marketing l\u00e0 ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean, nh\u01b0ng ng\u00e0y nay r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u00f3 m\u1ee5c ti\u00eau \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c lan truy\u1ec1n v\u00e0 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft, n\u00f3i nhi\u1ec1u h\u01a1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u
\nNh\u01b0 DTM Consulting \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 n\u00e0y m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng – nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi n\u00f3i t\u00edch c\u1ef1c h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt cho vi\u1ec7c th\u00fac \u0111\u1ea9y viral marketing t\u1ed1t nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n ngay b\u00e2y gi\u1edd:<\/span><\/p>\n

1. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t<\/h1>\n

\u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111ang cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi
\nN\u1ebfu b\u1ea1n mu\u1ed1n khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo c\u00e1ch t\u00edch c\u1ef1c v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho b\u1ea1n b\u00e8 v\u00e0 c\u00e1c k\u1ebft n\u1ed1i c\u1ee7a h\u1ecd th\u00ec tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.
\nN\u00f3i c\u00e1ch kh\u00e1c, tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn thu\u1eadt word of mouth marketing, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n n\u00f3. T\u1eeb th\u1eddi \u0111i\u1ec3m m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n v\u00e0 b\u1eaft \u0111\u1ea7u duy\u1ec7t cho \u0111\u1ebfn sau khi mua, tr\u1ea3i nghi\u1ec7m s\u1ebd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a.<\/p>\n

\n

>>> Xem th\u00eam:\u00a0B\u00ed m\u1eadt \u0111\u1eb1ng sau c\u1ee7a viral marketing v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng<\/a><\/span><\/p>\n

2. X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u<\/h1>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng t\u1ed1c viral marketing l\u00e0 k\u1ebft h\u1ee3p m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n \u0111ang tr\u1ea3 ph\u00ed cho nh\u1eefng ng\u01b0\u1eddi \u0111ang n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 chia s\u1ebb n\u00f3 v\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng h\u1ecd 1 m\u00f3n qu\u00e0, \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1, voucher hat \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3 m\u1ed7i khi h\u1ecd gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

\"Viral-Marketing-\"<\/a><\/p>\n

3. S\u1eed d\u1ee5ng KOLs\/Influencers<\/h1>\n

Thu\u1eadt ng\u1eef “\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u” c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u. M\u1ed9t m\u1eb7t, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng m\u00e0 b\u1ea1n \u0111\u00e3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh trong c\u00e1c c\u00e0i \u0111\u1eb7t c\u00f4ng khai, trong cu\u1ed9c s\u1ed1ng th\u1ef1c ho\u1eb7c tr\u1ef1c tuy\u1ebfn. M\u1eb7c d\u00f9 t\u00f4i s\u1ebd n\u00f3i r\u1eb1ng marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u h\u01a1n word of mouth marketing.
\nNh\u01b0ng m\u1eb7t kh\u00e1c, m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng – m\u1ed9t ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng vi m\u00f4 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ecf nh\u01b0ng nh\u1eafm m\u1ee5c ti\u00eau, m\u1ed9t kh\u00e1ch h\u00e0ng lu\u00f4n gi\u00fap qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn.
\nM\u1ed9t s\u1ed1 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean – ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi s\u1ebd th\u01b0\u1eddng xuy\u00ean qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p, n\u1ed9i dung v\u00e0 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn v\u00e0 trong cu\u1ed9c s\u1ed1ng th\u1ef1c.
\n\u00dd t\u01b0\u1edfng l\u00e0 t\u00ecm nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 \u0111am m\u00ea th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n c\u00f3 \u1ea3nh h\u01b0\u1edfng, d\u00f9 nh\u1ecf \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

\n

>>> Xem th\u00eam: \u1ea2nh h\u01b0\u1edfng c\u1ee7a m\u1eadt \u0111\u1ed9 x\u00e3 h\u1ed9i \u0111\u1ebfn truy\u1ec1n mi\u1ec7ng<\/a><\/span><\/p>\n

4.\u00a0Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o n\u1ed9i dung<\/h1>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng viral marketing tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 th\u00f4ng qua n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC). Tr\u00ean th\u1ef1c t\u1ebf, UGC v\u1ec1 b\u1ea3n ch\u1ea5t l\u00e0 truy\u1ec1n mi\u1ec7ng – ch\u1ec9 l\u00e0 phi\u00ean b\u1ea3n \u0111\u01b0\u1ee3c hi\u1ec7n \u0111\u1ea1i h\u00f3a thay v\u00ec g\u1ecdi \u0111i\u1ec7n cho m\u1ed9t ng\u01b0\u1eddi b\u1ea1n v\u00e0 n\u00f3i v\u1edbi h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y b\u1ea1n \u0111\u00e3 th\u1eed, b\u1ea1n \u0111ang chia s\u1ebb h\u00ecnh \u1ea3nh c\u1ee7a ch\u00ednh m\u00ecnh khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u1ef1c tuy\u1ebfn.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng UGC \u0111\u1ec3 truy\u1ec1n b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Internet v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cung c\u1ea5p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e1c c\u00f4ng c\u1ee5 h\u1ecd c\u1ea7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch viral marketing t\u1ed1t h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n – b\u1ea1n ch\u1ec9 c\u1ea7n n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y.
\nB\u1edfi v\u00ec n\u1ebfu b\u1ea1n l\u00e0m nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, m\u00e0 b\u1ea1n c\u00f2n t\u0103ng doanh s\u1ed1 v\u00e0 t\u00ecm ki\u1ebfm nhi\u1ec1u kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

\n

B\u1ea1n s\u1ebd l\u00e0m g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim kh\u00e1ch h\u00e0ng n\u1ebfu kh\u00f4ng hi\u1ec3u\u00a0\u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u, k\u1ef3 v\u1ecdng, ni\u1ec1m tin\u2026 c\u1ee7a h\u1ecd?<\/strong><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb kh\u00e1c chuy\u00ean gia\u00a0t\u1ea1i \u0111\u00e2y<\/span><\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

M\u1eb7c d\u00f9 b\u1ea3n ch\u1ea5t viral marketing l\u00e0 ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean, nh\u01b0ng ng\u00e0y nay r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u00f3 m\u1ee5c ti\u00eau \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c lan truy\u1ec1n v\u00e0 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft, n\u00f3i nhi\u1ec1u h\u01a1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u Nh\u01b0 DTM Consulting \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n c\u00f3 […]<\/p>","protected":false},"author":4,"featured_media":6482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[653],"class_list":["post-4829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4829"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4829\/revisions"}],"predecessor-version":[{"id":8632,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4829\/revisions\/8632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/6482"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}