{"id":4823,"date":"2019-06-24T17:45:10","date_gmt":"2019-06-24T10:45:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4823"},"modified":"2020-03-18T15:54:50","modified_gmt":"2020-03-18T08:54:50","slug":"loi-ich-cua-viec-ung-ho-tich-cuc-va-ung-ho-tieu-cuc-cua-nguoi-dung-den-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/loi-ich-cua-viec-ung-ho-tich-cuc-va-ung-ho-tieu-cuc-cua-nguoi-dung-den-thuong-hieu\/","title":{"rendered":"L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c &#8220;\u1ee6ng h\u1ed9 t\u00edch c\u1ef1c&#8221; v\u00e0 &#8220;\u1ee6ng h\u1ed9 ti\u00eau c\u1ef1c&#8221; \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p>\u1ede ph\u1ea7n tr\u01b0\u1edbc ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn<strong> t\u00e1c \u0111\u1ed9ng c\u1ee7a k\u1ebft n\u1ed1i qua internet l\u00ean vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m m\u00e0 ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 nghe theo. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i t\u01b0 duy r\u1eb1ng ng\u01b0\u1eddi l\u1ea1 c\u00f3 th\u1ec3 \u0111\u00e1ng tin h\u01a1n l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h1>Ng\u01b0\u1eddi \u1ee7ng h\u1ed9 t\u00edch c\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h1>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7364\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/brandfan.jpg\" alt=\"Cu\u1ed3ng t\u00edn th\u01b0\u01a1ng hi\u1ec7u\" width=\"1920\" height=\"1200\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/brandfan.jpg 1920w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/brandfan-300x188.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/brandfan-768x480.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/brandfan-1024x640.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/brandfan-600x375.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/brandfan-234x146.jpg 234w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/brandfan-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/brandfan-120x75.jpg 120w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>V\u00e0 khi th\u01b0\u01a1ng hi\u1ec7u\/doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00ec h\u1ecd s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u v\u00e0 xa h\u01a1n l\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u. Khi th\u01b0\u01a1ng hi\u1ec7u theo \u0111u\u1ed5i 1 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00ec th\u1ecb tr\u01b0\u1eddng s\u1ebd ph\u00e2n h\u00f3a, m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng s\u1ebd \u1ee7ng h\u1ed9, y\u00eau th\u00edch s\u1ea3n ph\u1ea9m, m\u1ed9t s\u1ed1 kh\u00e1c ch\u1ec9 l\u00e0 trung l\u1eadp v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i c\u00f3 th\u1ec3 gh\u00e9t b\u1ecf th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m.<\/p>\n<p>Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng t\u1ed1t, nh\u1eefng h\u00ecnh \u1ea3nh ti\u00eau c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1eb3n l\u00e0 x\u1ea5u. Tr\u00ean th\u1ef1c t\u1ebf, th\u1ec9nh tho\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n m\u1ed9t s\u1ed1 \u1ee7ng h\u1ed9 ti\u00eau c\u1ef1c \u0111\u1ec3 k\u00edch ho\u1ea1t s\u1ef1 \u1ee7ng h\u1ed9 ti\u1ec1m \u1ea9n t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<p>Gi\u1ed1ng nh\u01b0 kh\u00e1i ni\u1ec7m nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ng\u1eabu nhi\u00ean ho\u1eb7c \u0111\u01b0\u1ee3c kh\u01a1i g\u1ee3i. S\u1ef1 \u1ee7ng h\u1ed9 ng\u1eabu nhi\u00ean x\u1ea3y ra khi kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c kh\u01a1i g\u1ee3i hay y\u00eau c\u1ea7u, h\u1ecd ch\u1ee7 \u0111\u1ed9ng gi\u1edbi thi\u1ec7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<p>V\u00e0 t\u1ea5t nhi\u00ean s\u1ef1 \u1ee7ng h\u1ed9 n\u00ean kh\u00e1 hi\u1ebfm. M\u1ed9t ng\u01b0\u1eddi ph\u1ea3i \u0111\u01b0\u1ee3c coi l\u00e0 \u201cb\u1ea3o th\u1ee7\u201d m\u1edbi c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 ch\u1ee7 \u0111\u1ed9ng nh\u01b0 v\u1eady. Ki\u1ec3u \u1ee7ng h\u1ed9 kh\u00e1c xu\u1ea5t hi\u1ec7n khi c\u00f3 ng\u01b0\u1eddi hay s\u1ef1 vi\u1ec7c n\u00e0o \u0111\u00f3 kh\u01a1i g\u1ee3i ra. Ki\u1ec3u \u1ee7ng h\u1ed9 n\u00e0y kh\u00e1 \u00e2m \u1ec9, n\u00f3 c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n t\u1eeb nh\u1eefng \u1ee7ng h\u1ed9 ti\u00eau c\u1ef1c hay y\u1ec1u c\u1ea7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c m\u1edbi c\u00f3 th\u1ec3 hi\u1ec7n ra.<\/p>\n<h1>\u1ee6ng h\u1ed9 t\u00edch c\u1ef1c v\u00e0 \u1ee7ng h\u1ed9 ti\u00eau c\u1ef1c \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/h1>\n<p>\u0110\u00fang l\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 qu\u1ea3n l\u00fd c\u00e2n b\u1eb1ng gi\u1eefa nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch v\u00e0 gh\u00e9t b\u1ecf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Tuy nhi\u00ean c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch h\u01a1n l\u00e0 gh\u00e9t. Th\u1ef1c t\u1ebf, McDonald\u2019s c\u00f3 t\u1edbi 33% ng\u01b0\u1eddi y\u00eau th\u00edch v\u00e0 \u0111\u1ebfn\u202629% ng\u01b0\u1eddi gh\u00e9t h\u00e3ng \u0111\u1ed3 \u0103n nhanh n\u00e0y, Starbuck c\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi 30% ng\u01b0\u1eddi y\u00eau th\u00edch v\u00e0 23% gh\u00e9t.<\/p>\n<p>T\u1eeb m\u1ed9t g\u00f3c \u0111\u1ed9 kh\u00e1c, nh\u00f3m nh\u1eefng ng\u01b0\u1eddi gh\u00e9t nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 k\u00edch th\u00edch nh\u00f3m ng\u01b0\u1eddi y\u00eau th\u00edch nh\u1eb1m b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u kh\u1ecfi b\u1ecb ch\u1ec9 tr\u00edch. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 \u1ee7ng h\u1ed9 ti\u00eau c\u1ef1c v\u00e0 t\u00edch c\u1ef1c th\u00ec c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m s\u1ebd r\u1ea5t nh\u00e0m ch\u00e1n, k\u00e9m g\u1eafn k\u1ebft.<\/p>\n<p>B\u1ea5t k\u00ec th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u1ec1u c\u00f3 c\u00e1 t\u00ednh v\u00e0 ADN m\u1ea1nh th\u01b0\u1eddng s\u1ebd kh\u00f4ng ph\u1ed5 bi\u1ebfn trong m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u00f3. Nh\u01b0ng \u0111i\u1ec1u m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing n\u00f3i chung v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00f3i ri\u00eang n\u00ean nh\u1eafm t\u1edbi l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ed1i th\u01b0\u1ee3ng, y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1eb5n s\u00e0ng b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u trong th\u1ebf gi\u1edbi s\u1ed1.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-hoi-sinh-mot-thuong-hieu-dang-hap-hoi\/\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ed3i sinh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111ang h\u1ea5p h\u1ed1i<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u1ede ph\u1ea7n tr\u01b0\u1edbc ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng c\u1ee7a k\u1ebft n\u1ed1i qua internet l\u00ean vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m m\u00e0 ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 nghe theo. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i t\u01b0 duy [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647],"class_list":["post-4823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4823"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4823\/revisions"}],"predecessor-version":[{"id":10701,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4823\/revisions\/10701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9034"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}