{"id":4819,"date":"2018-12-27T11:12:56","date_gmt":"2018-12-27T04:12:56","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4819"},"modified":"2019-12-03T09:51:13","modified_gmt":"2019-12-03T02:51:13","slug":"dac-diem-nguoi-tieu-dung-xa-hoi-social-customer","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/dac-diem-nguoi-tieu-dung-xa-hoi-social-customer\/","title":{"rendered":"\u0110\u1eb7c \u0111i\u1ec3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e3 h\u1ed9i &#8211; Social Customer"},"content":{"rendered":"<p>\u1ede ph\u1ea7n tr\u01b0\u1edbc ch\u00fang t\u00f4i c\u00f3 nh\u1eafc \u0111\u1ebfn vai tr\u00f2 v\u00e0 c\u1ee7a con ng\u01b0\u1eddi trong <strong>Digital marketing<\/strong> (marketing tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1), h\u00f4m nay ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a b\u1ea1n ti\u1ebfp t\u1ee5c cu\u1ed9c kh\u00e1m ph\u00e1 v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>Hi\u1ec7n nay c\u00e1c th\u1ebf h\u1ec7 Y, Z tham gia m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u1ea7n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u h\u1ecd chia s\u1ebb, suy ngh\u0129, quan \u0111i\u1ec3m, nh\u1eefng h\u00ecnh \u1ea3nh, video h\u1ecd \u0111\u0103ng t\u1ea3i \u0111\u1ec1u l\u00e0 c\u00e1ch h\u1ecd \u0111ang gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ea3n th\u00e2n v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua nhi\u1ec1u lo\u1ea1i h\u00ecnh nh\u01b0 ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh, \u00e2m thanh,.. M\u1ed9t c\u00e1ch \u0111\u1ec3 h\u1ecd b\u00e0y t\u1ecf c\u00e1 t\u00ednh, phong c\u00e1ch s\u1ed1ng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n<p>V\u1eady n\u00ean vi\u1ec7c marketers ph\u1ea3i bi\u1ebft n\u1eafm b\u1eaft insights, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 th\u00f4ng qua c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac x\u00e3 h\u1ed9i m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i.<\/p>\n<ol>\n<li><strong>D\u1ea5u ch\u00e2n x\u00e3 h\u1ed9i (Social Footprints)<\/strong> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 d\u1ea5u v\u1ebft con ng\u01b0\u1eddi t\u1ea1o ra khi h\u1ecd ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1. D\u1ea5u ch\u00e2n x\u00e3 h\u1ed9i th\u1ec3 hi\u1ec7n ngay qua profile c\u00e1 nh\u00e2n, nh\u1eefng b\u1ee9c \u1ea3nh, \u0111\u1ecba \u0111i\u1ec3m ng\u01b0\u1eddi \u0111\u00f3 chia s\u1ebb\u2026 n\u00f3i cho ng\u01b0\u1eddi kh\u00e1c bi\u1ebft h\u1ecd l\u00e0 ai, h\u1ecd \u0111ang \u1edf \u0111\u00e2u,..<\/li>\n<li><strong>Xu h\u01b0\u1edbng cu\u1ed9c s\u1ed1ng (lifestreams)<\/strong> l\u00e0 nh\u1eefng xu h\u01b0\u1edbng s\u1eafp x\u1ebfp theo th\u1ee9 t\u1ef1 th\u1eddi gian c\u1ee7a nh\u1eefng \u0111i\u1ec1u con ng\u01b0\u1eddi chia s\u1ebb v\u00e0 \u0111\u0103ng t\u1ea3i.<\/li>\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u x\u00e3 h\u1ed9i (social brand)<\/strong>, vi\u1ec7c con ng\u01b0\u1eddi \u0111\u1ec3 l\u1ea1i d\u1ea5u ch\u00e2n x\u00e3 h\u1ed9i r\u1ea5t nhi\u1ec1u, vi\u1ec7c con ng\u01b0\u1eddi ng\u01b0\u1eddi th\u1ec3 hi\u1ec7n t\u00ednh hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i \u0111\u00f3 l\u00e0 vi\u1ec7c t\u1ea1i ra th\u01b0\u01a1ng hi\u1ec7u x\u00e3 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng t\u00ean th\u1eadt ho\u1eb7c m\u1ed9t t\u00ean gi\u1ea3 kh\u00e1c, tu\u1ef3 thu\u1ed9c v\u00e0o quan \u0111i\u1ec3m v\u00e0 suy ngh\u0129 c\u1ee7a h\u1ecd. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng nh\u1eefng t\u00ean gi\u1ea3 (nickname) \u0111\u1ec3 tham gia v\u00e0o c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i n\u00e0o \u0111\u00f3. Thay v\u00ec gi\u1ea5u \u0111i b\u1ea3n s\u1eafc th\u1eadt c\u1ee7a m\u00ecnh h\u1ecd l\u1ea1i c\u1ed1 truy\u1ec1n t\u1ea3i \u00fd ngh\u0129a cho nh\u1eefng nickname h\u1ecd l\u1ef1a ch\u1ecdn khi tham gia c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ol>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tac-dong-cua-digital-marketing-len-hanh-vi-nguoi-tieu-dung-2\/\">T\u00e1c \u0111\u1ed9ng c\u1ee7a Digital marketing l\u00ean h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/p>\n<p>\u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c khi ng\u01b0\u1eddi d\u00f9ng tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2y l\u00e0 \u201cL\u00fd do s\u00e2u xa n\u00e0o ng\u01b0\u1eddi d\u00f9ng tham gia v\u00e0o m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i?\u201d<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do ch\u00ednh m\u00e0 ng\u01b0\u1eddi d\u00f9ng tham gia c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i, c\u00f3 th\u1ec3 m\u1ed9t v\u00e0i l\u00fd do r\u1ea5t \u0111\u01a1n gi\u1ea3n m\u00e0 b\u1ea1n quen thu\u1ed9c.<\/p>\n<ul>\n<li><strong>Afinity Impulse (S\u1ef1 th\u00fac \u0111\u1ea9y t\u1eeb k\u1ebft n\u1ed1i)<\/strong>: m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u00e9p c\u00e1c c\u00e1 nh\u00e2n th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch, suy ngh\u0129 t\u00ecnh c\u1ea3m, quan \u0111i\u1ec3m v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 nh\u01b0 like, comment, nh\u1eafn tin.<\/li>\n<li><strong>Prurient impulse (S\u1ef1 th\u00fac \u0111\u1ea9y t\u1eeb s\u1ef1 t\u00f2 m\u00f2)<\/strong>: r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u00f3i quen theo d\u00f5i ho\u1eb7c v\u00e0o trang c\u00e1 nh\u00e2n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c do h\u1ecd c\u1ea3m th\u1ea5y t\u00f2 m\u00f2, s\u1ef1 kh\u00e1t khao hi\u1ec3u th\u00eam v\u1ec1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c theo d\u00f5i \u0111\u00f3.<\/li>\n<li><strong>Contact confort and immerdiacy impulse (s\u1ef1 th\u00fac \u0111\u1ea9y t\u1eeb s\u1ef1 thu\u1eadn ti\u1ec7n v\u00e0 nhanh ch\u00f3ng trong giao ti\u1ebfp)<\/strong><\/li>\n<li><strong>Altruistic impulse (s\u1ef1 th\u00fac \u0111\u1ea9y t\u1eeb l\u00f2ng v\u1ecb tha)<\/strong> b\u1ea5t ng\u1edd \u0111\u00fang kh\u00f4ng n\u00e0o ?<\/li>\n<\/ul>\n<p>R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi tham gia truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m hay chia s\u1ebb nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u1ed1t \u0111\u1eb9p. H\u1ecd s\u1eed d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 lan t\u1ecfa, k\u1ebft n\u1ed1i, m\u1edf r\u1ed9ng ph\u1ea1m vi c\u1ee7a m\u00ecnh.<\/p>\n<ul>\n<li><strong>Validation impulse ( S\u1ef1 th\u00fac \u0111\u1ea9y t\u1eeb vi\u1ec7c gi\u00e1 tr\u1ecb h\u00f3a)<\/strong> Nh\u1eefng \u0111i\u1ec1u b\u1ea1n chia s\u1ebb v\u1ec1 quan \u0111i\u1ec3m, suy ngh\u0129 c\u1ee7a m\u00ecnh hay \u0111\u00f3ng g\u00f3p nh\u1eefng ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u00e0 vi\u1ec7c b\u1ea1n \u0111ang gi\u00e1 tr\u1ecb h\u00f3a c\u00e1 nh\u00e2n m\u00ecnh.<\/li>\n<\/ul>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-customer-needs-wants-va-demand\/\" target=\"_blank\" rel=\"noopener noreferrer\">S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Customer NEEDS, WANTS V\u00c0 DEMANDS<\/a><\/p>\n<p>Qua nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean, ch\u00fang ta \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o \u201c\u0111\u1ed9ng c\u01a1\u201d c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hay ch\u00ednh m\u00ecnh tham gia v\u00e0o c\u00e1c c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i. Trong ph\u1ea7n ti\u1ebfp theo ch\u00fang t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c \u201cph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\u201d \u2013 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u201cng\u00f3 l\u01a1\u201d hay k\u00e9m ch\u00fa \u00fd b\u1edfi t\u00ednh kh\u00f3 x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf t\u1ea1i Vi\u1ec7t Nam.<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u00e0 marketer b\u1ea1n ph\u1ea3i bi\u1ebft, hi\u1ec3u nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e3 h\u1ed9i &#8211; Social Customer<\/p>","protected":false},"author":4,"featured_media":4599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,126],"tags":[656,642],"class_list":["post-4819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chuyen-doi-so","tag-insights-khach-hang","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4819"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4819\/revisions"}],"predecessor-version":[{"id":9292,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4819\/revisions\/9292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4599"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}