{"id":4800,"date":"2018-12-26T15:34:21","date_gmt":"2018-12-26T08:34:21","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4800"},"modified":"2023-12-04T11:39:29","modified_gmt":"2023-12-04T04:39:29","slug":"google-shopping-kien-thuc-va-huong-dan-cach-tao-chien-dich-quang-cao","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/google-shopping-kien-thuc-va-huong-dan-cach-tao-chien-dich-quang-cao\/","title":{"rendered":"Google Shopping: Ki\u1ebfn th\u1ee9c v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o"},"content":{"rendered":"<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"7nbd9-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"7nbd9-0-0\"><span style=\"color: #000000;\" data-offset-key=\"7nbd9-0-0\"><span data-text=\"true\">Qu\u1ea3ng c\u00e1o Google Shopping m\u1edbi \u0111\u01b0\u1ee3c ra m\u1eaft t\u1ea1i Vi\u1ec7t Nam v\u00e0o Qu\u00fd IV 2018 v\u1eeba qua. \u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 mang l\u1ea1i hi\u1ec7u qu\u00e1 t\u1ed1t v\u1edbi m\u1ee9c chi ph\u00ed ti\u1ebft ki\u1ec7m h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o Google Adwords th\u00f4ng th\u01b0\u1eddng.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"6hhv5-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"6hhv5-0-0\"><span style=\"color: #000000;\" data-offset-key=\"6hhv5-0-0\"><span data-text=\"true\">B\u00ean c\u1ea1nh \u0111\u00f3, v\u00ec v\u1eabn c\u00f2n kh\u00e1 m\u1edbi n\u00ean hi\u1ec7n t\u1ea1i v\u1eabn ch\u01b0a c\u00f3 nhi\u1ec1u b\u00ean ch\u1ea1y n\u00ean m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u1eabn th\u1ea5p, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c shop quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf mu\u1ed1n ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn ho\u1eb7c c\u00e1c s\u00e0n TM\u0110T nh\u01b0 Lazada, Tiki, Shopee,&#8230; D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 th\u00f4ng tin t\u1ed5ng h\u1ee3p v\u1ec1 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o Google Shopping m\u1edbi n\u00e0y, n\u00f3 l\u00e0 g\u00ec, c\u00e1ch t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping, \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m ra sao v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o Google Shopping.<\/span><\/span><\/div>\n<\/div>\n<h1 class=\"_1mf _1mj\" data-offset-key=\"6hqs-0-0\"><span style=\"color: #000000;\" data-offset-key=\"6hqs-0-0\"><span data-text=\"true\">1. Th\u00f4ng tin chung Google Shopping<\/span><\/span><\/h1>\n<h2 class=\"_1mf _1mj\" data-offset-key=\"fifn3-0-0\"><span style=\"color: #000000;\" data-offset-key=\"fifn3-0-0\"><span data-text=\"true\">1.1. Google Shopping l\u00e0 g\u00ec?<\/span><\/span><\/h2>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"8gi32-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"8gi32-0-0\"><span style=\"color: #000000;\" data-offset-key=\"8gi32-0-0\"><span data-text=\"true\">Google Shopping hay g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o mua s\u1eafm l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Google \u0111\u00e3 kh\u00e1 ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0ng \u1edf Vi\u1ec7t Nam v\u1eabn c\u00f2n m\u1edbi m\u1ebb. Gi\u1ed1ng nh\u01b0 1 gian h\u00e0ng online \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u1ef1c quan t\u1ea1i v\u1ecb tr\u00ed hot nh\u1ea5t tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google, qu\u1ea3ng c\u00e1o Google Shopping cho ph\u00e9p hi\u1ec3n th\u1ecb nhanh ch\u00f3ng th\u00f4ng tin c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m v\u1ec1 h\u00ecnh \u1ea3nh, gi\u00e1 b\u00e1n, \u0111\u1ecba ch\u1ec9 website m\u1ed9t c\u00e1ch n\u1ed5i b\u1eadt, tr\u1ef1c quan khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"692ff-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"692ff-0-0\"><span style=\"color: #000000;\" data-offset-key=\"692ff-0-0\"><span data-text=\"true\">C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Shopping b\u1ea1n hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 Google Shopping s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n cung c\u1ea5p v\u1ec1 h\u00ecnh \u1ea3nh, gi\u00e1, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m s\u00e1t nh\u1ea5t v\u1edbi c\u00e1c truy v\u1ea5n t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/span><\/span><\/div>\n<\/div>\n<h2 class=\"_1mf _1mj\" data-offset-key=\"dld4o-0-0\"><span style=\"color: #000000;\" data-offset-key=\"dld4o-0-0\"><span data-text=\"true\">1.2. Hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o Google Shopping<\/span><\/span><\/h2>\n<ul class=\"_1bv0\" data-offset-key=\"f12t9-0-0\">\n<li class=\"_2cuy _509q _3kpz _3kq0 _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"f12t9-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"f12t9-0-0\"><span style=\"color: #000000;\" data-offset-key=\"f12t9-0-0\"><span data-text=\"true\">V\u1ecb tr\u00ed hi\u1ec3n th\u1ecb: Qu\u1ea3ng c\u00e1o Google Shopping c\u00f3 v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb \u201chot\u201d nh\u1ea5t tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00f3 2 v\u1ecb tr\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u00f3 l\u00e0 khu v\u1ef1c ph\u00eda tr\u00ean c\u00f9ng (ngay d\u01b0\u1edbi thanh t\u00ecm ki\u1ebfm &#8211; tr\u00ean qu\u1ea3ng c\u00e1o Google Ads v\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean) v\u00e0 khu v\u1ef1c tr\u00ean c\u00f9ng ph\u00eda b\u00ean tay ph\u1ea3i (v\u1ecb tr\u00ed n\u00e0y kh\u00f4ng hi\u1ec3n th\u1ecb tr\u00ean \u0111i\u1ec7n tho\u1ea1i).<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"20gb2-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"20gb2-0-0\"><span style=\"color: #000000;\" data-offset-key=\"20gb2-0-0\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4801\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48409377_647875355615056_8013671914998333440_n-300x251.png\" alt=\"google shopping\" width=\"800\" height=\"669\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48409377_647875355615056_8013671914998333440_n-300x251.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48409377_647875355615056_8013671914998333440_n-600x502.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48409377_647875355615056_8013671914998333440_n-175x146.png 175w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48409377_647875355615056_8013671914998333440_n-50x42.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48409377_647875355615056_8013671914998333440_n-90x75.png 90w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48409377_647875355615056_8013671914998333440_n.png 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> <\/span><\/div>\n<div class=\"_1mf _1mj\" data-offset-key=\"20gb2-0-0\"><span style=\"color: #000000;\" data-offset-key=\"20gb2-0-0\"><img decoding=\"async\" class=\"aligncenter wp-image-4802 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48379262_647875465615045_3599723583833636864_n-300x172.png\" alt=\"google shopping\" width=\"800\" height=\"458\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48379262_647875465615045_3599723583833636864_n-300x172.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48379262_647875465615045_3599723583833636864_n-768x440.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48379262_647875465615045_3599723583833636864_n-600x344.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48379262_647875465615045_3599723583833636864_n-255x146.png 255w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48379262_647875465615045_3599723583833636864_n-50x29.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48379262_647875465615045_3599723583833636864_n-131x75.png 131w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48379262_647875465615045_3599723583833636864_n.png 927w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/458;\" \/><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"6bllk-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"6bllk-0-0\"><span style=\"color: #000000;\" data-offset-key=\"6bllk-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<ul class=\"_1bv0\" data-offset-key=\"239n5-0-0\">\n<li class=\"_2cuy _509q _3kpz _3kq0 _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"239n5-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"239n5-0-0\"><span style=\"color: #000000;\" data-offset-key=\"239n5-0-0\"><span data-text=\"true\">H\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb: Qu\u1ea3ng c\u00e1o Google Shopping s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb kh\u00e1c bi\u1ec7t so v\u1edbi qu\u1ea3ng c\u00e1o Google Ads hay th\u1ee9 h\u1ea1ng t\u1ef1 nhi\u00ean. Thay v\u00ec ch\u1ec9 hi\u1ec3n th\u1ecb text \u0111\u01a1n thu\u1ea7n, Google Shopping h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean v\u1edbi nh\u1eefng th\u00f4ng tin ch\u00ednh bao g\u1ed3m h\u00ecnh \u1ea3nh, t\u00ean s\u1ea3n ph\u1ea9m, gi\u00e1 ti\u1ec1n v\u00e0 website, product ratings ho\u1eb7c ch\u00ednh s\u00e1ch (v\u00ed d\u1ee5 nh\u01b0 mi\u1ec5n ph\u00ed ship&#8230;) gi\u00fap ng\u01b0\u1eddi d\u00f9ng so s\u00e1nh tr\u1ef1c quan tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn click v\u00e0o qu\u1ea3ng c\u00e1o.<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"4p9a8-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"4p9a8-0-0\"><span style=\"color: #000000;\" data-offset-key=\"4p9a8-0-0\"><span data-text=\"true\">V\u1edbi d\u1ea1ng hi\u1ec3n th\u1ecb ph\u00eda d\u01b0\u1edbi thanh t\u00ecm ki\u1ebfm th\u00ec tr\u00ean m\u00e0n h\u00ecnh desktop s\u1ebd hi\u1ec3n th\u1ecb 5 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean theo h\u00e0ng ngang, b\u1ea5m ph\u00edm next b\u00ean ph\u1ea3i s\u1ebd hi\u1ec3n th\u1ecb th\u00eam t\u1ed1i \u0111a 25 k\u1ebft qu\u1ea3. Tr\u00ean m\u00e0n h\u00ecnh mobile hi\u1ec3n th\u1ecb kho\u1ea3ng 2 \u0111\u1ebfn 3 k\u1ebft qu\u1ea3 t\u00f9y theo k\u00edch th\u01b0\u1edbc c\u1ee7a m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"7ecri-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"7ecri-0-0\"><span style=\"color: #000000;\" data-offset-key=\"7ecri-0-0\"><span data-text=\"true\">V\u1edbi d\u1ea1ng hi\u1ec3n th\u1ecb c\u1ed9t b\u00ean ph\u1ea3i, Google Shopping s\u1ebd hi\u1ec3n th\u1ecb t\u1ed1i \u0111a 9 k\u1ebft qu\u1ea3. V\u1ecb tr\u00ed n\u00e0y s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean desktop, kh\u00f4ng hi\u1ec3n th\u1ecb tr\u00ean mobile.<\/span><\/span><\/div>\n<\/div>\n<h2 class=\"_1mf _1mj\" data-offset-key=\"86qp3-0-0\"><span style=\"color: #000000;\" data-offset-key=\"86qp3-0-0\"><span data-text=\"true\">1.3. Chi ph\u00ed qu\u1ea3ng c\u00e1o Google Shopping<\/span><\/span><\/h2>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"82p6v-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"82p6v-0-0\"><span style=\"color: #000000;\" data-offset-key=\"82p6v-0-0\"><span data-text=\"true\">Chi ph\u00ed qu\u1ea3ng c\u00e1o Google shopping \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi c\u1ea7n gi\u1ea3i \u0111\u00e1p v\u1edbi nh\u1eefng ai \u0111ang quan t\u00e2m mu\u1ed1n t\u00ecm hi\u1ec3u \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"bt8gs-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"bt8gs-0-0\"><span style=\"color: #000000;\" data-offset-key=\"bt8gs-0-0\"><span data-text=\"true\">C\u0169ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o Google Adwords, qu\u1ea3ng c\u00e1o Google Shopping t\u00ednh theo gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a v\u00e0 t\u00ednh theo chi ph\u00ed tr\u00ean m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC). Khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm, m\u1eb7c d\u00f9 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c click v\u00e0o th\u00ec b\u1ea1n c\u0169ng s\u1ebd kh\u00f4ng b\u1ecb m\u1ea5t ti\u1ec1n.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"54ni3-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"54ni3-0-0\"><span style=\"color: #000000;\" data-offset-key=\"54ni3-0-0\"><span data-text=\"true\">Khi c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping, b\u1ea1n s\u1ebd \u0111\u01b0a ra gi\u00e1 m\u00e0 b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t. B\u1ea1n s\u1ebd ch\u1ec9 ph\u1ea3i tr\u1ea3 s\u1ed1 ti\u1ec1n t\u1ed1i thi\u1ec3u c\u1ea7n \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao h\u01a1n c\u00e1c b\u00ean \u0111\u1ed1i th\u1ee7 kh\u00e1c v\u00e0 th\u01b0\u1eddng s\u1ebd l\u00e0 th\u1ea5p h\u01a1n gi\u00e1 th\u1ea7u t\u1ed1i \u0111a c\u1ee7a b\u1ea1n.<\/span><\/span><\/div>\n<\/div>\n<h1 class=\"_1mf _1mj\" data-offset-key=\"5933n-0-0\"><span style=\"color: #000000;\" data-offset-key=\"5933n-0-0\"><span data-text=\"true\">2. Hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o Google shopping<\/span><\/span><\/h1>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"909fp-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"909fp-0-0\"><span style=\"color: #000000;\" data-offset-key=\"909fp-0-0\"><span data-text=\"true\">Th\u1ed1ng k\u00ea cho th\u1ea5y r\u1eb1ng c\u00f3 t\u1edbi h\u01a1n 70% ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t m\u00f3n \u0111\u1ed3 g\u00ec \u0111\u00f3 th\u01b0\u1eddng l\u00ean google t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 tra kh\u1ea3o gi\u00e1 c\u1ea3, n\u01a1i b\u00e1n,&#8230; v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"5352u-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"5352u-0-0\"><span style=\"color: #000000;\" data-offset-key=\"5352u-0-0\"><span data-text=\"true\">Google Shopping hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 t\u00ednh hi\u1ec7u qu\u1ea3 khi c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u1eeda h\u00e0ng, shop online t\u0103ng 35% t\u1ef7 l\u1ec7 click chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng g\u1ea5p \u0111\u00f4i doanh thu v\u1edbi chi ph\u00ed ti\u1ebft ki\u1ec7m l\u00ean t\u1edbi 25% so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao, k\u1ec3 t\u1eeb khi c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam \u0111\u1ebfn nay \u0111\u01b0\u1ee3c v\u00e0i th\u00e1ng nh\u01b0ng \u0111ang c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u0169ng nh\u01b0 c\u00e1c shop nh\u1ecf l\u1ebb tham gia.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"1mugi-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"1mugi-0-0\"><span style=\"color: #000000;\" data-offset-key=\"1mugi-0-0\"><span data-text=\"true\">Nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng v\u00e0 th\u1ea5y t\u1ef7 l\u1ec7 nh\u1ea5p CTR cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o adwords th\u00f4ng th\u01b0\u1eddng, c\u00f3 khi c\u00f2n t\u0103ng g\u1ea5p 2 ho\u1eb7c 3 l\u1ea7n.<\/span><\/span><\/div>\n<\/div>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-4803 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48426426_647875875615004_4822207748861067264_n-300x180.png\" alt=\"google shopping performance \" width=\"800\" height=\"479\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48426426_647875875615004_4822207748861067264_n-300x180.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48426426_647875875615004_4822207748861067264_n-600x359.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48426426_647875875615004_4822207748861067264_n-244x146.png 244w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48426426_647875875615004_4822207748861067264_n-50x30.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48426426_647875875615004_4822207748861067264_n-125x75.png 125w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48426426_647875875615004_4822207748861067264_n.png 601w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/479;\" \/><\/span><\/p>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"8f3dc-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"8f3dc-0-0\"><span style=\"color: #000000;\" data-offset-key=\"8f3dc-0-0\"><span data-text=\"true\">Ngo\u00e0i ra, b\u1ea1n c\u0169ng s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u1ed9ng h\u01a1n, c\u00f9ng l\u00fac khi ch\u1ea1y \u0111\u1ed3ng th\u1eddi qu\u1ea3ng c\u00e1o Google Adwords v\u00e0 Google Shopping. T\u1eeb \u0111\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p \u0111\u00f4i v\u1edbi m\u1ed9t l\u1ea7n search ph\u00f9 h\u1ee3p t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng.<\/span><\/span><\/div>\n<div data-offset-key=\"8f3dc-0-0\">&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/hay-quen-photoshop-di-adobe-da-tro-thanh-cong-ty-marketing-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00e3y qu\u00ean Photoshop \u0111i \u2013 Adobe \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng ty Marketing r\u1ed3i<\/a><\/div>\n<\/div>\n<h1 class=\"_1mf _1mj\" data-offset-key=\"5g923-0-0\"><span style=\"color: #000000;\" data-offset-key=\"5g923-0-0\"><span data-text=\"true\">3. H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping<\/span><\/span><\/h1>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"17m6p-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"17m6p-0-0\"><span style=\"color: #000000;\" data-offset-key=\"17m6p-0-0\"><span data-text=\"true\">\u0110\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping b\u1ea1n c\u1ea7n c\u00f3 1 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads. \u0110\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n qua 5 b\u01b0\u1edbc:<\/span><\/span><\/div>\n<\/div>\n<div class=\"_1mf _1mj\" data-offset-key=\"fbkrt-0-0\"><span style=\"color: #000000;\" data-offset-key=\"fbkrt-0-0\"><span data-text=\"true\">B\u01b0\u1edbc 1: \u0110\u0103ng k\u00fd Google Merchant Center<\/span><\/span><\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"aje8f-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"aje8f-0-0\"><span style=\"color: #000000;\" data-offset-key=\"aje8f-0-0\"><span data-text=\"true\">Google Merchant Center l\u00e0 ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 b\u1ea1n t\u1ea3i c\u00e1c th\u00f4ng tin, d\u1eef li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m l\u00ean Google Shopping.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"crb2l-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"crb2l-0-0\"><span style=\"color: #000000;\"><span data-offset-key=\"crb2l-0-0\"><span data-text=\"true\">\u0110\u1ec3 \u0111\u0103ng k\u00fd, b\u1ea1n truy c\u1eadp trang <\/span><\/span><a class=\"_42a-\" style=\"color: #000000;\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fwww.google.com%2Fretail%2Fsolutions%2Fmerchant-center%2F%3Ffbclid%3DIwAR19BkqjtmDPzN0R4E_G8U-nM8z1AOnSfJXXIPFSS_bdPBhA1jCi-5gc1ac%23%3Fmodal_active%3Dnone&amp;h=AT0wqQFbyVUbIPNJL_MSSIFVRpavsJni3S5di_Kxq-4RvyGJlNxSjGsaFsg5idTi3ly2tKoCJ6MMq-Jb6v-qVH_bkxPfp46XrilpTfp6M5jGLgTzlT71Xo3pQkHgN8WUdQOzZQ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-tooltip-content=\"https:\/\/www.google.com\/retail\/solutions\/merchant-center\/#?modal_active=none\" data-hover=\"tooltip\" data-offset-key=\"crb2l-1-0\" data-tooltip-alignh=\"center\" data-lynx-mode=\"hover\"><span data-offset-key=\"crb2l-1-0\"><span data-text=\"true\">Google Merchant<\/span><\/span><\/a><span data-offset-key=\"crb2l-2-0\"><span data-text=\"true\"> v\u00e0 ch\u1ecdn \u0110\u0103ng k\u00fd r\u1ed3i \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin \u0111\u1ec3 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n v\u1edbi Google.<\/span><\/span><\/span><\/div>\n<\/div>\n<div class=\"_1mf _1mj\" data-offset-key=\"7v3u3-0-0\"><span style=\"color: #000000;\" data-offset-key=\"7v3u3-0-0\"><img decoding=\"async\" class=\"aligncenter wp-image-4804 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48408715_647876142281644_514478833714331648_n-300x225.png\" alt=\"google shopping ads\" width=\"800\" height=\"600\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48408715_647876142281644_514478833714331648_n-300x225.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48408715_647876142281644_514478833714331648_n-600x450.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48408715_647876142281644_514478833714331648_n-195x146.png 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48408715_647876142281644_514478833714331648_n-50x38.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48408715_647876142281644_514478833714331648_n-100x75.png 100w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48408715_647876142281644_514478833714331648_n.png 672w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/><\/span><\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"41di0-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"41di0-0-0\"><span style=\"color: #000000;\" data-offset-key=\"41di0-0-0\"><span data-text=\"true\">Sau \u0111\u00f3, b\u1ea1n c\u1ea7n c\u1eadp nh\u1eadt th\u00f4ng tin trong t\u00e0i kho\u1ea3n Merchant Center c\u1ee7a b\u1ea1n (M\u1ee5c About your business), bao g\u1ed3m: T\u00ean doanh nghi\u1ec7p, URL website, \u0111\u1ecba ch\u1ec9 doanh nghi\u1ec7p v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7.<\/span><\/span><\/div>\n<div class=\"_1mf _1mj\" data-offset-key=\"41di0-0-0\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-4805 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48418153_647876975614894_5113087217891278848_n-300x134.png\" alt=\"google shopping ads\" width=\"800\" height=\"357\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48418153_647876975614894_5113087217891278848_n-300x134.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48418153_647876975614894_5113087217891278848_n-768x343.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48418153_647876975614894_5113087217891278848_n-600x268.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48418153_647876975614894_5113087217891278848_n-260x116.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48418153_647876975614894_5113087217891278848_n-50x22.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48418153_647876975614894_5113087217891278848_n-150x67.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48418153_647876975614894_5113087217891278848_n.png 840w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/357;\" \/><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"f65s-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"f65s-0-0\"><span style=\"color: #000000;\" data-offset-key=\"f65s-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"56te4-0-0\">\n<h2 class=\"_1mf _1mj\" data-offset-key=\"56te4-0-0\"><span style=\"color: #000000;\" data-offset-key=\"56te4-0-0\"><span data-text=\"true\">B\u01b0\u1edbc 2: X\u00e1c th\u1ef1c website theo 1 trong 4 c\u00e1ch Google g\u1ee3i \u00fd<\/span><\/span><\/h2>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"aakt4-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"aakt4-0-0\"><span style=\"color: #000000;\" data-offset-key=\"aakt4-0-0\"><span data-text=\"true\">Trong t\u00e0i kho\u1ea3n Merchant Center, b\u1ea1n ch\u1ecdn Th\u00f4ng tin doanh nghi\u1ec7p (Business information) &gt; ch\u1ecdn website. Google \u0111\u01b0a cho b\u1ea1n 4 c\u00e1ch \u0111\u1ec3 x\u00e1c th\u1ef1c, th\u00f4ng th\u01b0\u1eddng m\u1ecdi ng\u01b0\u1eddi hay ch\u1ecdn c\u00e1ch copy m\u00e3 th\u1ebb HTML d\u00e1n v\u00e0o code trong ph\u1ea7n \u0111\u1ea7u ti\u00ean tr\u00ean trang ch\u1ee7 c\u1ee7a website. Sau \u0111\u00f3, b\u1ea1n ch\u1ecdn x\u00e1c minh URL \u0111\u1ec3 g\u1eedi URL \u0111\u1ebfn Google Search Console v\u00e0 x\u00e1c minh. S\u1ebd m\u1ea5t kho\u1ea3ng 20-30 ph\u00fat \u0111\u1ec3 Google x\u00e1c minh URL cho b\u1ea1n.<\/span><\/span><\/div>\n<div class=\"_1mf _1mj\" data-offset-key=\"aakt4-0-0\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-4806 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads-300x153.png\" alt=\"google shopping ads\" width=\"800\" height=\"407\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads-300x153.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads-768x391.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads-600x305.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads-260x132.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads-50x25.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads-147x75.png 147w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/407;\" \/><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"7urd4-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"7urd4-0-0\"><span style=\"color: #000000;\" data-offset-key=\"7urd4-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"1qb3r-0-0\">\n<h2 class=\"_1mf _1mj\" data-offset-key=\"1qb3r-0-0\"><span style=\"color: #000000;\"><span data-offset-key=\"1qb3r-0-0\"><span data-text=\"true\">B\u01b0\u1edbc 3: T\u1ea1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u<\/span><\/span><span data-offset-key=\"1qb3r-0-1\"><span data-text=\"true\"> (T\u1ea1o feeds qu\u1ea3ng c\u00e1o Google Shopping)<\/span><\/span><\/span><\/h2>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"9jfao-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"9jfao-0-0\"><span style=\"color: #000000;\" data-offset-key=\"9jfao-0-0\"><span data-text=\"true\">B\u1ea1n v\u00e0o Product (S\u1ea3n ph\u1ea9m) &gt; Feeds (Ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u) &gt; Nh\u1ea5p v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng d\u1ea5u + \u0111\u1ec3 t\u1ea1o m\u1edbi ngu\u1ed1n c\u1ea5p d\u1eef li\u1ec7u cho qu\u1ea3ng c\u00e1o Google Shopping.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"e7hhp-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"e7hhp-0-0\"><span style=\"color: #000000;\" data-offset-key=\"e7hhp-0-0\"><img decoding=\"async\" class=\"aligncenter wp-image-4807 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads...-300x144.png\" alt=\"google shopping ads...\" width=\"800\" height=\"383\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads...-300x144.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads...-768x368.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads...-1024x490.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads...-600x287.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads...-260x125.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads...-50x24.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads...-150x72.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-ads....png 1280w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/383;\" \/><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"bsktd-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"bsktd-0-0\"><span style=\"color: #000000;\" data-offset-key=\"bsktd-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"ce591-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"ce591-0-0\"><span style=\"color: #000000;\" data-offset-key=\"ce591-0-0\"><span data-text=\"true\">Sau \u0111\u00f3 Google \u0111\u01b0a ra 4 c\u00e1ch \u0111\u1ec3 b\u1ea1n t\u1ea1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u nh\u01b0 n\u1ea1p qua trang t\u00ednh excel, theo l\u1ecbch bi\u1ec3u, t\u1ea3i l\u00ean t\u00ean ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u, c\u1ed5ng k\u1ebft n\u1ed1i API n\u1ed9i dung,&#8230;<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"2agpk-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"2agpk-0-0\"><span style=\"color: #000000;\" data-offset-key=\"2agpk-0-0\"><img decoding=\"async\" class=\"aligncenter wp-image-4808 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adsa-300x161.png\" alt=\"google shopping adsa\" width=\"800\" height=\"430\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adsa-300x161.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adsa-768x413.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adsa-600x322.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adsa-260x140.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adsa-50x27.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adsa-140x75.png 140w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adsa.png 793w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/430;\" \/><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"f5ab9-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"f5ab9-0-0\"><span style=\"color: #000000;\" data-offset-key=\"f5ab9-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"103bm-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"103bm-0-0\"><span style=\"color: #000000;\"><span data-offset-key=\"103bm-0-0\"><span data-text=\"true\">B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn 1 trong 4 c\u00e1ch n\u00e0y \u0111\u1ec3 t\u1ea1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u cho qu\u1ea3ng c\u00e1o Google, th\u00f4ng th\u01b0\u1eddng s\u1ebd d\u00f9ng trang t\u00ednh Excel. <\/span><\/span><a class=\"_42a-\" style=\"color: #000000;\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fdocs.google.com%2Fspreadsheets%2Fd%2F1ILgpTQh2KC7vx-J3dEitiHn-cRXa4XXYYh1HBu6y_HI%2Fedit%3Ffbclid%3DIwAR2O7-MSi_7uXA9ceCBAmOZmh5gEkhH07rYA_pBDEyzltX2EB-Q5f3MYKaY%23gid%3D0&amp;h=AT0wqQFbyVUbIPNJL_MSSIFVRpavsJni3S5di_Kxq-4RvyGJlNxSjGsaFsg5idTi3ly2tKoCJ6MMq-Jb6v-qVH_bkxPfp46XrilpTfp6M5jGLgTzlT71Xo3pQkHgN8WUdQOzZQ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-tooltip-content=\"https:\/\/docs.google.com\/spreadsheets\/d\/1ILgpTQh2KC7vx-J3dEitiHn-cRXa4XXYYh1HBu6y_HI\/edit#gid=0\" data-hover=\"tooltip\" data-offset-key=\"103bm-1-0\" data-tooltip-alignh=\"center\" data-lynx-mode=\"hover\"><span data-offset-key=\"103bm-1-0\"><span data-text=\"true\">M\u1eabu file b\u1ea1n c\u00f3 th\u1ec3 xem tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111\u00e2y<\/span><\/span><\/a><span data-offset-key=\"103bm-2-0\"><span data-text=\"true\">, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o y\u00eau c\u1ea7u \u0111\u00fang \u0111\u1ecbnh d\u1ea1ng v\u00e0 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin chu\u1ea9n x\u00e1c nh\u01b0 li\u00ean k\u1ebft h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, gi\u00e1, t\u00ecnh tr\u1ea1ng c\u00f2n h\u00e0ng\u2026<\/span><\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"4e15c-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"4e15c-0-0\"><span style=\"color: #000000;\" data-offset-key=\"4e15c-0-0\"><span data-text=\"true\">L\u01b0u \u00fd file t\u1ea3i l\u00ean k\u00edch th\u01b0\u1edbc n\u00ean d\u01b0\u1edbi 4GB, n\u1ebfu file n\u1eb7ng qu\u00e1, b\u1ea1n c\u00f3 th\u1ec3 chia l\u00e0m nhi\u1ec1u file nh\u1ecf kh\u00e1c nhau.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"6t888-0-0\">\n<h2 class=\"_1mf _1mj\" data-offset-key=\"6t888-0-0\"><span style=\"color: #000000;\"><span data-offset-key=\"6t888-0-0\"><span data-text=\"true\">B\u01b0\u1edbc 4: Li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Google Adwords v\u1edbi Merchant Center<\/span><\/span><span data-offset-key=\"6t888-0-1\"><span data-text=\"true\"> \u0111\u1ec3 s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o mua s\u1eafm Google Shopping<\/span><\/span><\/span><\/h2>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"16h5b-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"16h5b-0-0\"><span style=\"color: #000000;\" data-offset-key=\"16h5b-0-0\"><span data-text=\"true\">Trong Merchant Center b\u1ea1n v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng 3 ch\u1ea5m \u1edf ph\u00eda tr\u00ean g\u00f3c ph\u1ea3i m\u00e0n h\u00ecnh, sau \u0111\u00f3 ch\u1ecdn Li\u00ean k\u1ebft t\u00e0i kho\u1ea3n &gt; Li\u00ean k\u1ebft AdWords r\u1ed3i \u0111i\u1ec1n ID t\u00e0i kho\u1ea3n AdWords c\u1ee7a b\u1ea1n v\u00e0o \u0111\u00f3 v\u00e0 b\u1ea5m g\u1eedi.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"c1fcj-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"c1fcj-0-0\"><span style=\"color: #000000;\" data-offset-key=\"c1fcj-0-0\"><img decoding=\"async\" class=\"aligncenter wp-image-4809 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adss-300x144.png\" alt=\"google shopping adss\" width=\"800\" height=\"384\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adss-300x144.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adss-768x369.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adss-1024x492.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adss-600x288.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adss-260x125.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adss-50x24.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adss-150x72.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping-adss.png 1280w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/384;\" \/><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"9acg7-0-0\">\n<h2 class=\"_1mf _1mj\" data-offset-key=\"9acg7-0-0\"><span style=\"color: #000000;\" data-offset-key=\"9acg7-0-0\"><span data-text=\"true\">B\u01b0\u1edbc 5: C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch Google Shopping.<\/span><\/span><\/h2>\n<div class=\"_1mf _1mj\" data-offset-key=\"9acg7-0-0\"><span style=\"color: #000000;\" data-offset-key=\"9acg7-0-1\"><span data-text=\"true\">Qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau m\u00e0 s\u1ebd t\u1ef1 \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n m\u1ed7i khi c\u00f3 nh\u1eefng truy v\u1ea5n ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u00f4ng tin b\u1ea1n cung c\u1ea5p.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"853t7-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"853t7-0-0\"><span style=\"color: #000000;\" data-offset-key=\"853t7-0-0\"><span data-text=\"true\">&#8211; \u0110\u1ec3 c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch Google Shopping, b\u1ea1n \u0111\u0103ng nh\u1eadp v\u00e0o Google AdWords, r\u1ed3i t\u1ea1o chi\u1ebfn d\u1ecbch, ch\u1ecdn m\u1ee5c ti\u00eau v\u1ec1 doanh s\u1ed1, l\u01b0\u1ee3t truy c\u1eadp, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ed3i ch\u1ecdn chi\u1ebfn d\u1ecbch Google Shopping.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"2s8dh-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"2s8dh-0-0\"><span style=\"color: #000000;\" data-offset-key=\"2s8dh-0-0\"><img decoding=\"async\" class=\"aligncenter wp-image-4810 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48413287_647966908939234_6233062616781029376_n-300x193.png\" alt=\"google shopping \" width=\"800\" height=\"514\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48413287_647966908939234_6233062616781029376_n-300x193.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48413287_647966908939234_6233062616781029376_n-768x494.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48413287_647966908939234_6233062616781029376_n-600x386.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48413287_647966908939234_6233062616781029376_n-227x146.png 227w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48413287_647966908939234_6233062616781029376_n-50x32.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48413287_647966908939234_6233062616781029376_n-117x75.png 117w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/48413287_647966908939234_6233062616781029376_n.png 817w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/514;\" \/><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"ejub9-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"ejub9-0-0\"><span style=\"color: #000000;\" data-offset-key=\"ejub9-0-0\"><span data-text=\"true\">&#8211; Ch\u1ecdn t\u00e0i kho\u1ea3n Google Merchant v\u1edbi s\u1ea3n ph\u1ea9m v\u1eeba cung c\u1ea5p \u1edf tr\u00ean \u0111\u1ec3 setup qu\u1ea3ng c\u00e1o<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"9gkoa-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"9gkoa-0-0\"><span style=\"color: #000000;\" data-offset-key=\"9gkoa-0-0\"><span data-text=\"true\">&#8211; Ch\u1ecdn chi\u1ebfn d\u1ecbch mua s\u1eafm chu\u1ea9n ho\u1eb7c mua s\u1eafm th\u00f4ng minh<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"132mh-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"132mh-0-0\"><span style=\"color: #000000;\" data-offset-key=\"132mh-0-0\"><span data-text=\"true\">&#8211; C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch v\u00e0 nh\u00f3m qu\u1ea3ng c\u00e1o sau \u0111\u00f3 nh\u01b0 m\u1ed9t chi\u1ebfn d\u1ecbch b\u00ecnh th\u01b0\u1eddng:<\/span><\/span><\/div>\n<\/div>\n<ul class=\"_1bv0\" data-offset-key=\"cugvt-0-0\">\n<li class=\"_2cuy _509q _3kpz _3kq0 _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"cugvt-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"cugvt-0-0\"><span style=\"color: #000000;\" data-offset-key=\"cugvt-0-0\"><span data-text=\"true\">\u0110i\u1ec1n t\u00ean chi\u1ebfn d\u1ecbch ri\u00eang \u0111\u1ec3 thu\u1eadn ti\u1ec7n theo d\u00f5i<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"cja8k-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"cja8k-0-0\"><span style=\"color: #000000;\" data-offset-key=\"cja8k-0-0\"><span data-text=\"true\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u: B\u1ea1n ch\u1ecdn ph\u1ea7n gi\u00e1 th\u1ea7u l\u00e0 CPC th\u1ee7 c\u00f4ng \u0111\u1ec3 Google t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o, ho\u1eb7c ch\u1ecdn t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t, ho\u1eb7c CPC n\u00e2ng cao t\u00f9y nhu c\u1ea7u.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"mncq-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"mncq-0-0\"><span style=\"color: #000000;\" data-offset-key=\"mncq-0-0\"><span data-text=\"true\">Ng\u00e2n s\u00e1ch: B\u1ea1n \u0111i\u1ec1n ng\u00e2n s\u00e1ch b\u1ea1n s\u1eb5n s\u00e0ng chi ti\u00eau m\u1ed7i ng\u00e0y v\u00e0o \u0111\u00e2y. C\u00f3 th\u1ec3 l\u00e0 100k hay 200k, 500k\/ng\u00e0y&#8230; Ng\u00e2n s\u00e1ch n\u00e0y t\u00f9y thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a b\u1ea1n. Google s\u1ebd d\u1ef1a v\u00e0o \u0111\u00e2y k\u1ebft h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3n th\u1ecb t\u01b0\u01a1ng \u1ee9ng khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p. Google ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 chi ti\u00eau dao \u0111\u1ed9ng trong ph\u1ea7n ng\u00e2n s\u00e1ch n\u00e0y, v\u00ed d\u1ee5 b\u1ea1n \u0111\u1eb7t ng\u00e2n s\u00e1ch 200k\/ng\u00e0y, h\u00f4m nay chi ti\u00eau h\u1ebft 400k th\u00ec c\u00f3 m\u1ed9t s\u1ed1 ng\u00e0y kh\u00e1c, Google s\u1ebd h\u1ea1n ch\u1ebf hi\u1ec3n th\u1ecb \u0111\u1ec3 chi ti\u00eau 100k m\u00e0 th\u00f4i \u0111\u1ec3 v\u1eabn \u0111\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch trung b\u00ecnh c\u1ee7a b\u1ea1n.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"cjfr8-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"cjfr8-0-0\"><span style=\"color: #000000;\" data-offset-key=\"cjfr8-0-0\"><span data-text=\"true\">Ch\u1ecdn v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 l\u00e0 to\u00e0n qu\u1ed1c Vi\u1ec7t Nam ho\u1eb7c t\u1eebng t\u1ec9nh th\u00e0nh b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"6006l-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"6006l-0-0\"><span style=\"color: #000000;\" data-offset-key=\"6006l-0-0\"><span data-text=\"true\">Sau \u0111\u00f3 b\u1ea1n \u1ea5n L\u01b0u l\u1ea1i l\u00e0 \u0111\u00e3 ho\u00e0n t\u1ea5t c\u00e1c b\u01b0\u1edbc t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shoppping. B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i ch\u1edd 3-5 ng\u00e0y \u0111\u1ec3 Google duy\u1ec7t qu\u1ea3ng c\u00e1o. N\u1ebfu c\u00f3 g\u00ec c\u00f2n thi\u1ebfu ho\u1eb7c ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n Google s\u1ebd b\u00e1o l\u1ea1i \u0111\u1ec3 b\u1ea1n ho\u00e0n thi\u1ec7n.<\/span><\/span><\/div>\n<\/div>\n<h1 class=\"_1mf _1mj\" data-offset-key=\"1rnfo-0-0\"><span style=\"color: #000000;\" data-offset-key=\"1rnfo-0-0\"><span data-text=\"true\">4. M\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o Google Shopping<\/span><\/span><\/h1>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"fhr0i-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"fhr0i-0-0\"><span style=\"color: #000000;\" data-offset-key=\"fhr0i-0-0\"><img decoding=\"async\" class=\"aligncenter wp-image-4812 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-300x167.png\" alt=\"google shopping,.\" width=\"800\" height=\"445\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-300x167.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-768x428.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-1024x570.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-600x334.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-135x75.png 135w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping..png 1128w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/445;\" \/><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"2er3u-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"2er3u-0-0\"><span style=\"color: #000000;\" data-offset-key=\"2er3u-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"bd3ia-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"bd3ia-0-0\"><span style=\"color: #000000;\" data-offset-key=\"bd3ia-0-0\"><span data-text=\"true\">Qu\u1ea3ng c\u00e1o Google Shopping c\u00f3 nhi\u1ec1u \u01b0u th\u1ebf so v\u1edbi c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn kh\u00e1c, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/span><\/span><\/div>\n<\/div>\n<ul class=\"_1bv0\" data-offset-key=\"eclb-0-0\">\n<li class=\"_2cuy _509q _3kpz _3kq0 _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"eclb-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"eclb-0-0\"><span style=\"color: #000000;\" data-offset-key=\"eclb-0-0\"><span data-text=\"true\">Nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm ch\u00ednh x\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"5ap8n-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"5ap8n-0-0\"><span style=\"color: #000000;\" data-offset-key=\"5ap8n-0-0\"><span data-text=\"true\">V\u1ecb tr\u00ed v\u00e0 h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n n\u1ed5i b\u1eadt, h\u1ea5p d\u1eabn, tr\u1ef1c quan. T\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"51tv9-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"51tv9-0-0\"><span style=\"color: #000000;\" data-offset-key=\"51tv9-0-0\"><span data-text=\"true\">M\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n 1 k\u1ebft qu\u1ea3 s\u1ea3n ph\u1ea9m tr\u00ean qu\u1ea3ng c\u00e1o Google Shopping<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"3nkfo-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"3nkfo-0-0\"><span style=\"color: #000000;\" data-offset-key=\"3nkfo-0-0\"><span data-text=\"true\">C\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb \u0111\u1ed3ng th\u1eddi c\u1ea3 qu\u1ea3ng c\u00e1o Google shopping v\u00e0 Google Ads ph\u00eda d\u01b0\u1edbi gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng click v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"5u886-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"5u886-0-0\"><span style=\"color: #000000;\" data-offset-key=\"5u886-0-0\"><span data-text=\"true\">T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong khi l\u1ea1i ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 qua m\u1ed9t b\u1ed9 l\u1ecdc nh\u00ecn th\u1ea5y v\u00e0 c\u00f3 s\u1ef1 so s\u00e1nh th\u00f4ng tin v\u1ec1 h\u00ecnh \u1ea3nh, gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi click v\u00e0o qu\u1ea3ng c\u00e1o.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"capnn-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"capnn-0-0\"><span style=\"color: #000000;\" data-offset-key=\"capnn-0-0\"><span data-text=\"true\">\u0110o l\u01b0\u1eddng, theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn kh\u00e1 d\u1ec5 d\u00e0ng<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"8d156-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"8d156-0-0\"><span style=\"color: #000000;\" data-offset-key=\"8d156-0-0\"><span data-text=\"true\">M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 kh\u00e1 cao v\u1ec1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o Google Shopping, tuy nhi\u00ean, vi\u1ec7c c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping th\u01b0\u1eddng b\u1ecb cho l\u00e0 kh\u00f3 kh\u0103n h\u01a1n c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o Google kh\u00e1c. \u0110\u1eb7c bi\u1ec7t l\u00e0 b\u01b0\u1edbc t\u1ea1o feeds, trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd m\u1ea5t c\u1ea3 ng\u00e0y \u0111\u1ebfn 2 ng\u00e0y ch\u1ec9 \u0111\u1ec3 t\u1ea1o file \u0111\u00f3. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c c\u1eadp nh\u1eadt s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u1ebft hay c\u00f2n \u0111\u1ec1u ph\u1ea3i th\u1ee7 c\u00f4ng v\u00e0o file c\u1eadp nh\u1eadt m\u1ed7i khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i. N\u1ebfu kh\u00f4ng thay \u0111\u1ed5i s\u1ebd \u0111\u1ec3 l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch khi ng\u01b0\u1eddi d\u00f9ng click, b\u1ea1n v\u1eabn ph\u1ea3i tr\u1ea3 ti\u1ec1n cho qu\u1ea3ng c\u00e1o nh\u01b0ng h\u00e0ng l\u1ea1i kh\u00f4ng c\u00f2n \u0111\u1ec3 b\u00e1n.Thay v\u00ec ph\u1ea3i c\u00e0i \u0111\u1eb7t qua c\u00e1c b\u01b0\u1edbc kh\u00e1 ph\u1ee9c t\u1ea1p, m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 website \u0111\u00e3 nghi\u00ean c\u1ee9u t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o Google Shopping v\u00e0o website \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ch\u1ea1y v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin r\u1ea5t nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng.<\/span><\/span><\/div>\n<div data-offset-key=\"8d156-0-0\">&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/31-trong-so-cac-cong-cu-affiliate-marketing-tot-nhat-ma-moi-nha-marketing-can-biet-cap-nhat-3-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1c c\u00f4ng c\u1ee5 Affiliate marketing t\u1ed1t nh\u1ea5t m\u00e0 marketer n\u00e0o c\u0169ng ph\u1ea3i bi\u1ebft<\/a><\/div>\n<\/div>\n<h1 class=\"_1mf _1mj\" data-offset-key=\"88fcd-0-0\"><span style=\"color: #000000;\" data-offset-key=\"88fcd-0-0\"><span data-text=\"true\">5. Nh\u1eefng l\u01b0u \u00fd v\u00e0 c\u00e1ch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping<\/span><\/span><\/h1>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"9idtf-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"9idtf-0-0\"><span style=\"color: #000000;\" data-offset-key=\"9idtf-0-0\"><span data-text=\"true\">Khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping, b\u1ea5t c\u1ee9 ch\u1ee7 web n\u00e0o c\u0169ng mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng cao nh\u1ea5t, t\u1ed1i \u01b0u ph\u1ea7n chi ph\u00ed \u0111\u00e3 b\u1ecf ra. D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping c\u0169ng nh\u01b0 nh\u1eefng l\u01b0u \u00fd b\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c:<\/span><\/span><\/div>\n<\/div>\n<ul class=\"_1bv0\" data-offset-key=\"8dfcu-0-0\">\n<li class=\"_2cuy _509q _3kpz _3kq0 _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"8dfcu-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"8dfcu-0-0\"><span style=\"color: #000000;\" data-offset-key=\"8dfcu-0-0\"><span data-text=\"true\">Th\u00f4ng tin v\u1ec1 d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7, h\u1ea5p d\u1eabn v\u00e0 \u201cchu\u1ea9n SEO\u201d \u0111\u1eb7c bi\u1ec7t b\u1ea1n \u0111\u1eebng qu\u00ean nh\u1eefng th\u00f4ng tin ch\u00ednh nh\u01b0 T\u00ean s\u1ea3n ph\u1ea9m, gi\u00e1, h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u00ecnh tr\u1ea1ng v\u00e0 \u0111\u01b0\u1eddng link s\u1ea3n ph\u1ea9m tr\u00ean website\u2026 N\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u t\u1edbi hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch bao g\u1ed3m c\u1ea3 v\u1ec1 v\u1ecb tr\u00ed v\u00e0 chi ph\u00ed.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"bf13k-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"bf13k-0-0\"><span style=\"color: #000000;\" data-offset-key=\"bf13k-0-0\"><span data-text=\"true\">Ri\u00eang v\u1ec1 h\u00ecnh \u1ea3nh c\u1ea7n l\u00e0 \u1ea3nh r\u00f5 n\u00e9t, c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao, t\u1ed1t nh\u1ea5t l\u00e0 \u1ea3nh n\u1ec1n tr\u1eafng v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u00fang bi\u1ebfn th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m chi ti\u1ebft v\u1ec1 ki\u1ec3u d\u00e1ng, m\u00e0u s\u1eafc&#8230; Kh\u00f4ng d\u00f9ng \u1ea3nh c\u00f3 ch\u1ee9a text ho\u1eb7c \u0111\u00f3ng d\u1ea5u \u1ea3nh.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"9gt25-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"9gt25-0-0\"><span style=\"color: #000000;\" data-offset-key=\"9gt25-0-0\"><span data-text=\"true\">Trang website c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u chu\u1ea9n th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng v\u00e0 \u0111\u1eb7c bi\u1ec7t c\u1ea7n ph\u1ea3i c\u00f3 giao th\u1ee9c b\u1ea3o m\u1eadt SSL &#8211; https m\u1edbi \u0111\u01b0\u1ee3c Google Shopping ch\u1ea5p thu\u1eadn. B\u1ea1n c\u00f3 th\u1ec3 mua SSL v\u1edbi chi ph\u00ed v\u00e0i tr\u0103m ngh\u00ecn m\u1ed7i n\u0103m ho\u1eb7c m\u1ed9t s\u1ed1 b\u00ean thi\u1ebft k\u1ebf web s\u1ebd cung c\u1ea5p mi\u1ec5n ph\u00ed cho b\u1ea1n v\u00ed d\u1ee5 nh\u01b0 Sapo Web ch\u1eb3ng h\u1ea1n.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"95jm7-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"95jm7-0-0\"><span style=\"color: #000000;\" data-offset-key=\"95jm7-0-0\"><span data-text=\"true\">H\u00e3y \u0111\u1ea3m b\u1ea3o trang \u0111\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin, t\u1eeb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, c\u1eeda h\u00e0ng, th\u00f4ng tin li\u00ean h\u1ec7, ch\u1ebf \u0111\u1ed9 \u0111\u1ed5i tr\u1ea3, ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n&#8230; c\u00e0ng h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c c\u00e0ng t\u1ed1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t, t\u1ed1i \u01b0u cho m\u1ed7i click.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"7dte0-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"7dte0-0-0\"><span style=\"color: #000000;\" data-offset-key=\"7dte0-0-0\"><span data-text=\"true\">C\u1ea7n ki\u1ec3m tra, c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean k\u1ecbp th\u1eddi v\u1ec1 th\u00f4ng tin s\u1ea3n ph\u1ea9m, s\u1ed1 l\u01b0\u1ee3ng t\u1ed3n kho. N\u00ean l\u1ef1a ch\u1ecdn c\u00e1c n\u1ec1n t\u1ea3ng thi\u1ebft k\u1ebf web c\u00f3 h\u1ed7 tr\u1ee3 k\u00eanh b\u00e1n h\u00e0ng Google Shopping \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt t\u1ed3n kho v\u00e0 c\u00e0i \u0111\u1eb7t v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"7rqr8-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"7rqr8-0-0\"><span style=\"color: #000000;\" data-offset-key=\"7rqr8-0-0\"><span data-text=\"true\">B\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n ch\u1ea1y nh\u1ea5t v\u1edbi gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh ch\u1ea1y m\u1ed9t lo\u1ea1t \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u0169ng nh\u01b0 h\u1ecdc c\u00e1ch t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch v\u00e0 chi ph\u00ed.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"cdqte-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"cdqte-0-0\"><span style=\"color: #000000;\" data-offset-key=\"cdqte-0-0\"><span data-text=\"true\">N\u00ean ph\u00e2n chia theo nh\u00f3m s\u1ea3n ph\u1ea9m v\u00e0 c\u00e0i \u0111\u1eb7t c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau v\u1edbi gi\u00e1 th\u1ea7u t\u01b0\u01a1ng \u1ee9ng v\u1edbi hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng nh\u00f3m.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"ccp0p-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"ccp0p-0-0\"><span style=\"color: #000000;\" data-offset-key=\"ccp0p-0-0\"><span data-text=\"true\">Google Shopping cho ph\u00e9p hi\u1ec3n th\u1ecb ph\u1ea7n \u0111\u00e1nh gi\u00e1 sao v\u00e0 s\u1ed1 l\u01b0\u1ee3ng, b\u1ea1n n\u00ean ch\u00fa \u00fd hi\u1ec3n th\u1ecb ph\u1ea7n n\u00e0y cho h\u1ea5p d\u1eabn.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"don42-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"don42-0-0\"><span style=\"color: #000000;\" data-offset-key=\"don42-0-0\"><span data-text=\"true\">B\u1ea1n c\u1ea7n ti\u1ebfp t\u1ee5c ch\u1ea1y remarketing cho nh\u1eefng kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o Google Shopping \u0111\u1ec3 t\u0103ng th\u00eam t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/span><\/div>\n<\/li>\n<li class=\"_2cuy _509q _3kpz _3kq1 _3kq6\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"7ne1t-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"7ne1t-0-0\"><span style=\"color: #000000;\" data-offset-key=\"7ne1t-0-0\"><span data-text=\"true\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c duy\u1ec7t th\u00ec b\u1ea1n n\u00ean \u0111\u1ecdc k\u1ef9 v\u1ec1 ch\u00ednh s\u00e1ch c\u1ee7a Google v\u1ec1 s\u1ea3n ph\u1ea9m, l\u0129nh v\u1ef1c, website c\u0169ng nh\u01b0 c\u00e1c th\u00f4ng tin c\u1ea7n \u0111\u1ea3m b\u1ea3o.<\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"255ot-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"255ot-0-0\"><span style=\"color: #000000;\" data-offset-key=\"255ot-0-0\"><span data-text=\"true\">B\u1ea1n c\u00f3 th\u1eafc m\u1eafc g\u00ec v\u1ec1 Google Shopping h\u00e3y comment b\u00ean d\u01b0\u1edbi b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia v\u1ec1 qu\u1ea3ng c\u00e1o Google Shopping h\u1ed7 tr\u1ee3 tr\u1ea3 l\u1eddi nh\u00e9.<\/span><\/span><\/div>\n<\/div>\n<div class=\"_2cuy _3dgx\" data-block=\"true\" data-editor=\"3d8bg\" data-offset-key=\"4qtfe-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"4qtfe-0-0\"><span style=\"color: #000000;\" data-offset-key=\"4qtfe-0-0\"><span data-text=\"true\">Ngu\u1ed3n: V\u0169 ng\u1ecdc Mai<\/span><\/span><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng c\u00e1o Google Shopping m\u1edbi \u0111\u01b0\u1ee3c ra m\u1eaft t\u1ea1i Vi\u1ec7t Nam v\u00e0o Qu\u00fd IV 2018 v\u1eeba qua. \u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 mang l\u1ea1i hi\u1ec7u qu\u00e1 t\u1ed1t v\u1edbi m\u1ee9c chi ph\u00ed ti\u1ebft ki\u1ec7m h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o Google Adwords th\u00f4ng th\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, v\u00ec v\u1eabn c\u00f2n kh\u00e1 m\u1edbi [&hellip;]<\/p>","protected":false},"author":4,"featured_media":4813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[646,655,643],"class_list":["post-4800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-ads","tag-marketing-skill","tag-marketing-tools",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4800"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4800\/revisions"}],"predecessor-version":[{"id":16606,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4800\/revisions\/16606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4813"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}